ed russell, president, namedrive llc namedrive llc - 2141 wisconsin ave., suite c-2, washington, dc...

Ed Russell, President, NameDrive LLC

NameDrive LLC - 2141 Wisconsin Ave., Suite C-2, Washington, DC 20007, USA T: +1 (305) 704 7793 F: +1 (305) 704 0000 E: [email protected] W: www.namedrive.com

Ed Russell, President, NameDrive LLC

European Domain Parking Analysis

Present and Future of Domain Parking

SWOT Analysis

Strengths

Weaknesses

Opportunities

Threats

Domain Parking

European Domain Market


Strengths – Domain Parking

Instant Cash

Simple and immensely scalable

Multilingual

Good conversion for advertisers

Proven model over several years


“Our clients’ conversion rates with domain ads are double their conversion rates on search. Domain park sites generally convert at a rate of over 5%, while search and content conversion rates are at about half that.” Efficient Frontiers Study, June 07

“Our clients’ conversion rates with domain ads are double their conversion rates on search. Domain park sites generally convert at a rate of over 5%, while search and content conversion rates are at about half that.” Efficient Frontiers Study, June 07

Strengths – Europe

Technologically advanced

High internet penetration

Cash rich with the Euro

Strong growth in many regions – both in domains and traffic

Competitive PPC markets – UK, Norway


0102030405060708090

% Internet Penetration UK online retailing up 35% over 2007

Online spend in UK £14.7bn in 2007

Growth almost 10 times overall UK marketVerdict Research 2nd June 2008

UK online retailing up 35% over 2007

Online spend in UK £14.7bn in 2007

Growth almost 10 times overall UK marketVerdict Research 2nd June 2008

IAB Europe AdEx 2007/PwC

Weaknesses – Domain Parking

Not Search Engine friendly

No Content

Ubiquitous

Earnings ‘Flatter’ than previously

Google / Yahoo duopoly


(Although only 6-10% of domains)

Weaknesses - Europe

Language / Culture

Customers resistant to change

Lack of infrastructure

Dissipated traffic

Registry idiosyncrasies – Norway / Italy

€ vs $ makes it a tough investment

Lack of advertising alternatives


- Must be an organization. Maximum 20 domains

- Must have local Admin-C

- Must register by fax

- Must be an organization. Maximum 20 domains

- Must have local Admin-C

- Must register by fax

Threats – Domain Parking

Google, Yahoo, MSN, Yahoogle, Microhoo

Restrictive laws – Snowe Bill-like legislation

DNS / Antivirus Blocks

“Unintended type-in” domains blocked

Tasting restrictions


Threats - Europe

Individual registry legislation

Drop in PPC outside US

Economic downturn similar to that in US

Confusion over proliferation of TLDs

Increase in legal complications – free.fr, bounce.co.uk


Opportunities


Large US Portfolio Owner, DRT March 08

Ed, do Germans really type in .de?

Opportunities

Large growth potential in domains registered

Large growth potential in traffic numbers

More competition means more choice for domainers

New technologies will filter from the US

51% of Google revenue from outside the US

Growth potential especially strong in Eastern Europe


0

100,000,000

200,000,000

300,000,000

400,000,000

500,000,000

600,000,000

Top

10 E

uro US

Ger

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UK

Fran

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Italy

Russ

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Spai

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Turk

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Net

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Pola

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Port

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Population

Millions online

Making the Most of the Opportunities

Partner with a professional in the European space

NameDrive has..

Been active in the International Market for 3 years

Landing pages in every major world language

Strong advertising coverage for non-US traffic

Full-IDN support

Dedicated support in 17 languages


Thank you


ed russell, president, namedrive llc namedrive llc - 2141 wisconsin ave., suite c-2, washington, dc...

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