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Direct-to-Church Case Study:
InterVarsity Press
ECPA Executive Leadership Summit
May 6, 2008
Mission: The University
“We take captive every thought to make it obedient to Christ”
Apostle Paul
“We love the church,
respect and feed onits rich heritage, anddesire to serve it
withgrace and truth”
InterVarsity
Press
Mission: The Church
Mission: The World
“So that the world may believe.”
Jesus
Market: Changes
•Culture
•Christian Trade
•Church
Why We Serve the Church…
The Direct-to-Church SolutionThe Publishing Challenge ~
The QuestionsThe ProcessThe OptionsThe Choice (s)The Results
First Steps: “Press-O-Matic,”
(IVP Book Club)
Bible Speaks Today:The Church Evangelical
Ancient Christian Commentary on Scripture:
The Church Ecumenical
Ancient Christian Commentary on Scripture:
The Church Ecumenical
IVPChurchLink: The Church Resourced
Inductive Bible Study: The Church Grounded and Rooted
Reformation Commentary on Scripture: The Church Reforming
IVP $ Sales
$-
$500,000
$1,000,000
$1,500,000
$2,000,000
$2,500,000
$3,000,000
$3,500,000
$4,000,000
$4,500,000
$5,000,000
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CBA (Trade Stores, Distributors)
Direct (Continuity, Book Club,Church)
Academic Stores
Internet (Amazon.com)
The Results
A few things we’ve learned Along the 40-year journey…
• Can be a key acquisitions tool
• Requires a personnel focus
• The need for robust publishing software
• Importance of refined lists, data
• Life cycle
• Multiple layers and service options
It’s a Value (s) Proposition…
“We love the church, respect and feed on its rich heritage, and desire to serve it with grace and truth.”
- InterVarsity Press’s Values Statement
