ECP - taking your EKPcontent to the next level

Andrew Lupton

The Process of Gathering The Process of Gathering Requirements, Configuring and Requirements, Configuring and Implementing ECPImplementing ECP

ECP One Source Publishing

Use Case Scenarios

Audiences/Contexts

Ou

tpu

t Form

ats

SingleFormat

SingleAudience

MultipleFormats

SingleAudience

MultipleFormats

Multiple Audiences

SingleFormat

MultipleAudiences

3 4

1 2

Single-Format, Single-Audience

• Scenario: Need to develop web-based or ILT only

• Design Considerations• Develop individual outputs

• Strategies for reuse• Page or Asset (graphic, audio text, etc.)

This is the typical scenario where most other LCMS products and stand-alone authoring tools compete.

Reuse is important.

Single-Format, Multiple-Audiences

• Scenario: Pharmaceutical company needs to train manufacturing operators, quality assurance staff and maintenance staff that work in the manufacturing plant

Manufacturing Operator Quality Associate

Single-Format, Multiple-Audiences

• Design Considerations• What content is relevant to everyone vs. a specific audience?

• How do you make the shared content relevant without making it so generic it’s useless?

• How do you write content so that it’s reusable across audiences?

• How do you create media so it has continuity across audiences?

• How do you deal with examples?

Single-Format, Multiple-Audiences

• Strategies for reuse• Map out and chunk content that is shared vs. content that

is specific

• Create writing and media standards

• Write shared content without referring to any particular audience

• Add audience specific content around the shared content

Multiple-Formats, Single-Audience

• Scenario: A technology company wants to offer blended learning for its customers.Before ECP After ECP• FrameMaker Study

Guide

• PowerPoint Matched Visuals

• Excel Paper Assessments

• Web Authoring Tools e-Courses

Multiple-Formats, Multiple-Audiences

• Scenario: Global corporation has multiple brands and multiple geographies, needs multiple formats (procedures, job-aids, check-lists, print and web), and wants custom materials for each location.

Multiple-Formats, Multiple-Audiences

• Design Considerations:• How to accommodate differences between formats? (e.g. Print v. Web)

• How to accommodate differences in content requirements? (e.g. Classroom v. e-learning)

• How to accommodate differences in content across audiences? (e.g. brands, geography, equipment, products, etc.)

• How to accommodate different languages?

• Strategies for reuse:• Library of global standards

• Food safety, management practices, product procedures

• Metadata vocabulary management strategy; tagging and filtering methods

• Create alternate content for slight variation between audiences

• Filter by profile

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Example

• ABC International, a global manufacturer and distributor of healthcare products sold into consumer markets.

• Marketing product information is used to train their worldwide sales staff.

• Currently they fly everyone to the UK for training.• Want to take the marketing materials and create e-

learning content.• They have an intranet site which provides reference

material, presentations, etc. It’s not tracked or managed

Implementing ECP

• Analysis of Output Formats and Content Samples – The deliverable is an information architecture which

represents the recommended reusability model for content development.

• Configuring Authoring Templates– The deliverable is a set of templates which represent the

taxonomy for the authoring process.

• Training for Core Development team– Performed by GVM either on site or via virtual classroom.

Legacy Content Migration

• Convert from another XML format– You can map to the ECP schemas and use the import utility.

• Convert from PowerPoint– Standard capability

• Convert from Word or FrameMaker– Need to analyze the documents to see if styles are consistent. – Typically they are not and the cost of automating the conversion will be

prohibitive. – Custom transformations will be required.

• Convert from another e-learning authoring tool– It can be difficult to do due to proprietary formats.– May be possible if the format is basically “ILT presented as HTML on-line”.

Minimum Guidelines

Service Consulting/Design

Development

Analysis of Output Formats and Content Samples

3 Days 0 Days

Configure Authoring Templates

3 Days 0 Days

Core Team Training 4 Days 0 Days

ECP One Source Publishing

Demo & Questions