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City University London Neil Thurman & Ben Lupton International Symposium on Online Journalism: UT Austin International Symposium on Online Journalism: UT Austin April 5 2008 April 5 2008 The University for Business & the Profession 1 Convergence calls: Multimedia story telling at Multimedia story telling at British News Websites British News Websites

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Page 1: Thurman lupton

City UniversityLondon

Neil Thurman & Ben Lupton

International Symposium on Online Journalism: UT Austin April 5 International Symposium on Online Journalism: UT Austin April 5 20082008

The University for Business & the Professions

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Convergence calls:Multimedia story telling at British Multimedia story telling at British News WebsitesNews Websites

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City UniversityLondon The University for Business & the Professions

““The emphasis online is shifting from text only The emphasis online is shifting from text only to text with video.” to text with video.” Rupert Murdoch, speech to American Society Rupert Murdoch, speech to American Society of Editors, 2005of Editors, 2005

“As an industry, many of us have been remarkably, unaccountably, complacent.”

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City UniversityLondon The University for Business & the Professions

““an overhaul of all its regional an overhaul of all its regional newspaper websites...greater newspaper websites...greater

emphasis on multimedia” emphasis on multimedia”

““a true multimedia experience for a true multimedia experience for our users” our users”

“‘“‘news on demand’ video service”news on demand’ video service”

““serious investment in its own team”serious investment in its own team”

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The response:

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City UniversityLondon The University for Business & the Professions

“The printed newspaper is in crises but of course it has a future. Multimedia has to be an answer.”

Bill Hagerty, Editor of the ‘British Journalism Review’, 2006

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City UniversityLondon The University for Business & the Professions

UK’s Online Video Market - June 2007

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City UniversityLondon The University for Business & the Professions

Steve Bennedik Editor, Sky News Networked Media

Pete Clifton Head of BBC News Interactive

Steve Herrmann Editor, BBC News Interactive

Neil McIntosh Head of Editorial Development, Guardian.co..uk

James Montgomery Editor, FT.com

Steve Purcell Editor, Mirror.co.uk

Ed Roussel Digital Editor, Telegraph Media Group

Anne Spackman Editor, Times Online

Marc Webber Assistant Editor, News, The Sun Online

Interviewees: Interviews conducted in June/July 2007

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City UniversityLondon The University for Business & the Professions

Online video an opportunity for newspapers: “They are the ones that break stories in the main...they are not weighed down by the baggage” of broadcast media.

Steve Purcell, Editor, Mirror.co.uk

“The cost of production in television is sky high when anybody can produce video for the Net. Will what we do be as good? Probably not. Does it need to be? No.” Ed Roussel, Digital Editor, Telegraph Media Group

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City UniversityLondon The University for Business & the Professions

“People from [BBC] TV news and news gathering whodon’t really get what we’re doing.”Pete Clifton, Head of BBC News

Interactive

“We’ve cut up television news and stuck them on web stories.” Steve Herrmann, Editor, BBC News Interactive

“Far too often, it’s not performed a very useful function at all.”Pete Clifton, Head of BBC News Interactive

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City UniversityLondon The University for Business & the Professions

““the bloke with the the bloke with the immaculate hair”immaculate hair”

Pete Clifton, Pete Clifton, Head of BBC News Interactive

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City UniversityLondon The University for Business & the Professions

BBC Embedded Flash Video Trial(Hits per 100 visitors)

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Stand-alone

Embedded

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City UniversityLondon The University for Business & the Professions

“It had set the standard...created the expectation that watching video on the web was going to be that quick, that simple.” Steve Herrmann, Editor, BBC News

Interactive

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City UniversityLondon The University for Business & the Professions

“Video shouldn’t live outside or separately from the rest of what [they] do...That’s absolutely the key thing for us - how do we embed the stuff? It’s primary home has to be the story.”

Neil McIntosh, Head of Editorial Development, Guardian.co.uk

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City UniversityLondon The University for Business & the Professions

“They’ll probably end up doing everything really badly.”Pete Clifton, Pete Clifton, Head of BBC News Interactive

“This is not robo journo, this is not us trying to get journalists to have a pen in one hand and a camera in the other...they are distinctive disciplines.”

Marc Webber, Assistant Editor, News, Sun Online “I don’t think [print and multimedia] are necessarily acomplementary set of skills.”

Neil McIntosh, Head of Editorial Development, Guardian.co.uk 13

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“dramatic to the quirky”

“showbiz froth”

“primarily visual” “lightweight stories”

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City UniversityLondon The University for Business & the Professions

““when the bloke smashed up the [$1.5 million] when the bloke smashed up the [$1.5 million] vintage Ferrari”vintage Ferrari”

Pete Clifton, Head of BBC News Interactive

“Convergence means less process stories, investigative reporting, international news, and in depth coverage.” Ben Scott, “A Contemporary History of

Journalism”, 200515

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City UniversityLondon The University for Business & the Professions

technology““We’re giving people what they want but hopefully We’re giving people what they want but hopefully we’re also leading them into a whole new world of we’re also leading them into a whole new world of consumption.” consumption.” Steve Bennedik, Editor, Sky News Networked Media

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‘1.3 million unique users a week’

http://www.guardian.co.uk/media/2008/feb/20/bbc.digitalmedia1

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City UniversityLondon The University for Business & the Professions

“a dilution in story choice as multimedia newsrooms cover fewer and fewer stories.” Ben Scott, “A Contemporary History of

Journalism”, 2005

Third Party Providers:

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City UniversityLondon The University for Business & the Professions

Video: Partnerships VS In House Mirror.co.uk & ROO Group: “A bloody mess...relying on American led content.”

Steve Purcell, Editor, Mirror.co.uk

Sun Online & Press Association: “Contract will kick the bucket.” Marc Webber, Assistant Editor, News,

Sun Online

““Specialist video is a unique selling point for Specialist video is a unique selling point for newspapers.”newspapers.” James Montgomery, Editor,

FT.com

““We’ll produce original pieces of video We’ll produce original pieces of video journalism built from the ground up.”journalism built from the ground up.”

Neil McIntosh, Head of Editorial Development, Guardian.co.uk19

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City UniversityLondon The University for Business & the Professions

““We want to bring the right kind of video through to We want to bring the right kind of video through to the website.”the website.” Pete Clifton, Head of BBC News Interactive

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City UniversityLondon The University for Business & the Professions

‘Video use is now central to online publishing’

Press Gazette, 22/10/07

“The vast majority of our audience comes for text.”

“Video was not the first point of contact.”

“In five years, text will probably be more dominant.”James Montgomery, Editor,

FT.com

Steve Herrmann, Editor, BBC News Interactive

Anne Spackman, Editor, Times Online

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City UniversityLondon The University for Business & the Professions

“We have unique content to differentiate ourselves in a world where news is becoming increasingly commoditized.”

“We have to refashion what our web presence is. It can’t be what it too often is today: a bland repurposing of our print content. Instead it will need to offer compelling and relevant content. Deep, deep local news.” Rupert Murdoch, speech to American Society of Editors, 2005

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