economics of growing broadband demand in georgia
TRANSCRIPT
What are the Issues?
Residential Business
BROADBAND
SPEND
Median Household Income
Income Decline in the Educated
Percent Living in Poverty
0.0% - 11.6%
11.7% - 14.7%
14.8% - 18.0%
18.1% - 22.1%
22.2% - 51.2%
Persistent Poverty in
Rural Counties
With 1.2 Million children
in low-income families
Children Food Insecurity Rates
People with Less Income
… are not buying Broadband and Computers
Pineland Telecom Example
% Income is
Less than $30,000
81 - 100%
21 - 40%
41- 60%
61 - 80%
0 - 20%
DECADES OF INDUSTRIAL DECLINE
Some Things to Consider
In a Time of Accelerating Digital
Transformation & DisruptionTechnology
Rate of Change
Institution’s
Rate of Change
Digital Skills Gap
Is Growing
Declines in Productivity Cost
the U.S. $1.3 Trillion A Year
Skills Half Life with the
Rapid Pace of Change in Tech
1 Out of 10 Rate Themselves
As Proficient with the Digital
Tools They Use
Yearly Loss to the US Economy
Due to the Digital Skills Gap
Digital Skills are Required to Obtain the Benefits
Growth of
High Qualification
Jobs
Digital Skills are Required to:
Develop, Implement, Maintain
and Use
Our Workforce is Underutilized
Inactive
Unemployed
Part-time
Full-time
% Working population
by status, country 2013
850 Million people in Seven Countries are economically underutilized. 30-50% of the Working-age Population
Number of Underutilized
834M 1.1B 202M 139M 78M 54M 41M
381M 273M 77M 41M 37M 21M 17M
India China US Brazil Japan Ger. UK
While Online Talent Platforms Transform the Job Market
America’s Independent Workforce:
They Make an Impact
Earnings
17.7 Million in the U.S.
Growing to 25 Million in 2018
Spent $150B on Non-payroll expenses
Writing & Translation
Engineering & Manufacturing
Design & Multimedia
IT & Programming
Sales & Marketing
29%
29%
34%
61%
24%
Freelancers are in Demand
Digital Skills for Growing Freelance Workforce
Registered on Elance Freelance Marketplace U.S.
Registered Businesses: 1.1M
Registered Freelancers: 2M
H1 2012 H2 2012 H1 2013 H1 2014 H2 2014H2 2013
Application Hosting
Application Management
Software Application Development
Mobile Apps Build by Contractors
Software Custom Build
IT Application Sourcing
IT Strategy & other Services
Business and Government will invest $800B
to app-ify their business
95% of Business who’s Digital Marketing
Campaigns Fail are Due to a Lack of Strategy and
Knowledge
90% of MarketersReport Suffering fromA shortage of Digital Skills
1 in 5 MarketersHave the Digital Skills
They would require ofAn entry level candidate
8% of companiesFeel they are strong
Across all areas ofDigital Marketing
Hiring Managers can’t find
qualified “cloud=skilled”
candidates
57% are Concerned about current staff skills with cloud
61% are Concerned about availability in the job marketplace
53% Lack of appropriate training
54% Lack of experience
53% Lack of relevant certification
The Number of IOT Developers 2014-2020
300K
813K
1.5M
2.2M
2.8M
3.5M
4.5M
2014 2015 2016 2017 2018 2019 2020
Digital Skills are not just for
technology jobs
Facebook Ads
Linking from
Company website
E-Mail marketing
Print Advertising
Direct Mail
Google Ads
The SolutionK+E=S
Knowledge + Experience = Skills
Income
People Want to Improve
But Need Help to Know How
The Broadband Industry is Uniquely Positioned…
to Lead, Influence and Impact
Support Technology Training
Support Makerspaces “Digital Learning Centers”
Industry can Invest in Digital Skill Development:
Programs: Bootcamps, Academies, Makerspaces
Policy and Legislation: Workforce, Digital Education
Organize Locally to Obtain Funds: State, Federal and Other
One Company
Or Industry
Local
Resources
State
Resources
Federal
Resources
Align Your Resources for Multiplier Effect
Policy
Legislation
Digital Skills
How People, Knowledge and Digital Skills
Revitalizes A Small Town
