economic contribution of the indian motion picture and ... · economic contribution of the indian...
TRANSCRIPT
Eco
nom
ic C
ontr
ibut
ion
of th
e In
dian
Mot
ion
Pict
ure
and
Tele
visi
on I
ndus
try
Mar
ch 2
014
-2
-©
201
4 D
eloi
tte
Tou
che
Toh
mat
su In
dia
Pri
vate
Ltd
.
Indu
stry
Par
tner
s
Dis
clai
mer
:T
his
Rep
ort a
nd th
e in
form
atio
n co
ntai
ned
here
in h
as b
een
prep
ared
by
Del
oitte
Tou
ché
Toh
mat
su In
dia
Pvt
. Ltd
(DT
TIP
L) s
olel
y fo
r the
purp
ose
of in
form
atio
n. T
he r
eade
r sh
all n
ot u
se th
is R
epor
t for
any
oth
er p
urpo
se a
nd in
par
ticul
ar s
hall
not u
se th
is R
epor
t in
conn
ectio
n w
ith th
e bu
sine
ss d
ecis
ions
of a
ny th
ird p
arty
and
for a
dvis
emen
t pur
pose
s.T
his
Rep
ort c
onta
ins
anal
yses
that
are
inte
nded
to p
rovi
de h
igh-
leve
l inf
orm
atio
n on
the
subj
ect a
nd a
re n
ot a
n ex
haus
tive
trea
tmen
t of t
he
subj
ect.
The
ana
lyse
s in
the
Rep
ort a
re li
mite
d by
the
stud
y co
nduc
ted,
the
time
allo
cate
d, in
form
atio
n m
ade
avai
labl
e to
DT
TIP
Lor
col
lect
ed b
y D
TT
IPL.
DT
TIP
L ac
cept
s no
res
pons
ibili
ty o
r lia
bilit
y to
any
par
ty in
res
pect
of t
his
Rep
ort.
Thi
s R
epor
t is
not i
nten
ded
to b
e re
lied
upon
as
a ba
sis
for a
ny d
ecis
ion
and
the
read
er s
houl
d ta
ke d
ecis
ions
onl
y af
ter s
eeki
ng p
rofe
ssio
nal a
dvic
e an
d af
ter c
arry
ing
out t
heir
own
due
dilig
ence
pr
oced
ures
, det
aile
d an
alys
is to
ens
ure
that
they
are
mak
ing
an in
form
ed d
ecis
ion.
Thi
s R
epor
t is
not a
nd s
houl
d no
t be
cons
true
d in
any
way
as
givi
ng a
ny in
vest
men
t adv
ice
or a
ny r
ecom
men
datio
ns b
y D
TT
IPL
to th
e re
ader
or
any
othe
r pa
rty.
The
rea
der
shal
l be
sole
ly r
espo
nsib
le fo
r any
an
d al
l dec
isio
ns (
incl
udin
g th
e im
plic
atio
ns th
ereo
f) m
ade
by th
em o
n th
e ba
sis
of th
is R
epor
t.T
his
Rep
ort h
as b
een
prep
ared
on
the
basi
s of
info
rmat
ion
mad
e av
aila
ble,
obt
aine
d an
d co
llect
ed b
y D
TT
IPL
in a
ssoc
iatio
n w
ith M
otio
nP
ictu
re
Dis
t. A
ssoc
iatio
n (I
ndia
) Pvt
. Ltd
. The
sou
rces
of a
ny m
ater
ial i
nfor
mat
ion
used
in th
e R
epor
t has
bee
n m
entio
ned
or c
ited
here
in. T
he in
form
atio
n ob
tain
ed a
nd c
olle
cted
from
the
vario
us s
ourc
es p
rimar
y an
d se
cond
ary
sour
ces
has
been
use
d on
an
“as-
is”
basi
s w
ithou
t any
inde
pend
ent
verif
icat
ion
by D
TT
IPL.
DT
TIP
L sh
all n
ot b
e re
spon
sibl
e fo
r any
err
or o
r om
issi
ons,
or
for t
he r
esul
ts o
btai
ned
from
the
use
of th
is in
form
atio
n an
d pr
ovid
es n
o as
sura
nce
rega
rdin
g th
e ac
cura
cy, t
imel
ines
s, a
dequ
acy,
com
preh
ensi
vene
ss a
nd/ o
r co
mpl
eten
ess
of s
uch
info
rmat
ion
and
prov
ides
no
war
rant
y of
any
kin
d, e
xpre
ss o
r im
plie
d, in
clud
ing,
but
not
lim
ited
to w
arra
ntie
s of
per
form
ance
and
fitn
ess
for a
par
ticul
ar p
urpo
se. D
TT
IPL
shal
l not
be
liabl
e fo
r any
loss
es a
nd d
amag
es a
risin
g as
a r
esul
t of a
ny in
accu
racy
or
inad
equa
cy o
r in
com
preh
ensi
vene
ss o
r in
com
plet
enes
s of
su
ch in
form
atio
nT
his
repo
rt o
r an
y ex
trac
t fro
m it
may
not
be
copi
ed, p
arap
hras
ed, r
epro
duce
d or
dis
trib
uted
in a
ny m
anne
r or
form
, whe
ther
by
phot
ocop
ying
, el
ectr
onic
ally
, by
inte
rnet
, with
in a
noth
er d
ocum
ent o
r ot
herw
ise
with
out t
he p
rior w
ritte
n pe
rmis
sion
of D
TT
IPL
The
Film
& T
elev
isio
n P
rodu
cers
Gui
ld o
f In
dia
Lim
ited
Film
Fed
erat
ion
of In
dia
Fed
erat
ion
of In
dian
C
ham
bers
of
Com
mer
ce a
nd
Indu
stry
-3
-©
201
4 D
eloi
tte
Tou
che
Toh
mat
su In
dia
Pri
vate
Ltd
.
Glo
ssar
y
Abb
revi
atio
nF
ull N
ame
Abb
revi
atio
nF
ull N
ame
AR
PU
Ave
rage
Rev
enue
Per
Use
rG
EC
Gen
eral
Ent
erta
inm
entC
hann
el
AS
SO
CH
AM
The
Ass
ocia
ted
Cha
mbe
rs o
f Com
mer
ce a
nd
Indu
stry
of I
ndia
HD
Hig
h D
efin
ition
BN
or b
nB
illio
nIN
R o
r R
s.In
dian
Rup
ees
CA
GR
Com
poun
d A
nnua
l Gro
wth
Rat
eIO
Inpu
t Out
put
CII
Con
fede
ratio
n of
Indi
an In
dust
ryLM
O /
LCO
Last
Mile
Ow
ner /
Loc
al C
able
Ope
rato
r
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re (
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ore
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illio
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N o
r m
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illio
n
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C
alen
dar Y
ear
(end
ed D
ecem
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1st )
MO
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I M
inis
try
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tatis
tics
and
Pro
gram
me
Impl
emen
tatio
n
C&
SC
able
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atel
lite
MS
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ulti
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tem
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rato
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DT
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ct T
o H
ome
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r The
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A
Ear
ning
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efor
e In
tere
st, T
ax, D
epre
ciat
ion
and
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ortiz
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n(P
)P
roje
cted
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imat
edS
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Set
Top
Box
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CI
Fed
erat
ion
of In
dian
Cha
mbe
rs o
f Com
mer
ce
and
Indu
stry
T
RA
I T
elec
om R
egul
ator
y A
utho
rity
of In
dia
FT
E
Ful
l Tim
e E
quiv
alen
t T
VT
elev
isio
n
FY
F
isca
l Yea
r (e
nded
Mar
ch 3
1st )
US
D /
US
$U
nite
d S
tate
s D
olla
r
GD
P
Gro
ss D
omes
tic P
rodu
ct
-4
-©
201
4 D
eloi
tte
Tou
che
Toh
mat
su In
dia
Pri
vate
Ltd
.
A n
ote
on u
nits
use
d
�T
his
repo
rt u
ses
the
lakh
/ cr
ore
syst
em, w
hich
is p
reva
lent
in In
dia,
ver
sus
the
mill
ion
/ bill
ion
syst
em
–1
cror
e (c
r.)
= 1
0 m
illio
n
–1
lakh
(or
lac)
= 0
.1 m
illio
n
�A
ll va
lues
in th
is r
epor
t are
in c
rore
s of
Indi
an R
upee
s, u
nles
s ot
herw
ise
spec
ified
�E
mpl
oym
ent n
umbe
rs a
re in
lacs
�M
ost I
ndia
n co
mpa
nies
end
thei
r ye
ar o
n 31
Mar
ch fr
om a
rep
ortin
g pe
rspe
ctiv
e. In
this
rep
ort,
FY
20xx
rep
rese
nts
the
year
end
ed 3
1 M
ar 2
0xx
�A
ll nu
mbe
rs in
this
rep
ort r
efer
to F
Y20
13, u
nles
s ot
herw
ise
spec
ified
�U
S$
1 =
INR
62
has
been
use
d in
this
rep
ort f
or a
ny IN
R to
US
$ co
nver
sion
s
-5
-©
201
4 D
eloi
tte
Tou
che
Toh
mat
su In
dia
Pri
vate
Ltd
.
Con
tent
s
Intr
oduc
tion
6
Exe
cutiv
e S
umm
ary
10
Mot
ion
Pic
ture
/ F
ilm In
dust
ry13
Tel
evis
ion
(TV
) In
dust
ry24
New
Med
ia34
Add
ition
al S
ecto
rs39
App
endi
x46
-6
-©
201
4 D
eloi
tte
Tou
che
Toh
mat
su In
dia
Pri
vate
Ltd
.
Intr
oduc
tion
-7
-©
201
4 D
eloi
tte
Tou
che
Toh
mat
su In
dia
Pri
vate
Ltd
.
Bac
kgro
und
& c
onte
xt
�D
eloi
tte T
ouch
e T
ohm
atsu
Indi
a P
vt L
td (D
TT
IPL)
has
con
duct
ed th
is s
tudy
on
‘Eco
nom
ic c
ontr
ibut
ion
of th
e m
otio
n pi
ctur
e an
d te
levi
sion
indu
stry
in In
dia’
for t
he M
otio
n P
ictu
re A
ssoc
iatio
n (M
PA
)
�In
dia
has
an a
ctiv
e m
otio
n pi
ctur
e an
d te
levi
sion
indu
stry
. Ind
ia is
the
larg
est p
rodu
cer o
f film
s in
the
wor
ld, a
nd h
as a
larg
eC
able
&
Sat
ellit
e (C
&S
) ba
se o
f c. 1
40 m
n ho
mes
�O
ur s
tudy
ass
esse
s th
e co
ntrib
utio
n of
the
mot
ion
pict
ure
and
tele
visi
on in
dust
ry to
the
Indi
an e
cono
my,
and
pro
vide
s es
timat
es
mea
surin
g th
e m
agni
tude
of t
hat c
ontr
ibut
ion
for F
Y20
13
�T
he In
dian
mot
ion
pict
ure
and
tele
visi
on in
dust
ry c
ompr
ises
an
arra
y of
bus
ines
ses
and
serv
ices
. We
have
ana
lyze
d ec
onom
ic
cont
ribut
ion
by k
ey v
alue
cha
in e
lem
ents
, viz
:
�E
cono
mic
impa
ct h
as b
een
estim
ated
in te
rms
of g
ross
out
put,
Tot
al V
alue
Add
ed, a
nd e
mpl
oym
ent g
ener
ated
by
the
indu
stry
. Of
thes
e m
etric
s, T
otal
Val
ue A
dded
(whi
ch in
here
ntly
elim
inat
es a
ny “d
oubl
e co
untin
g”) i
s th
e re
com
men
ded
met
ric to
mea
sure
the
econ
omic
con
trib
utio
n to
the
coun
try.
The
se m
etric
s ar
e di
scus
sed
furt
her o
n th
e fo
llow
ing
page
−T
V p
rodu
ctio
n−
TV
bro
adca
stin
g−
TV
dis
trib
utio
n
−F
ilm p
rodu
ctio
n &
dis
trib
utio
n−
Film
exh
ibiti
on−
Non
-the
atre
reve
nues
*
Not
e: *
Incl
udes
Cab
le a
nd S
atel
lite
(C&
S)
right
s, D
igita
l/onl
ine
right
s, M
usic
and
Hom
e vi
deo
right
s
-8
-©
201
4 D
eloi
tte
Tou
che
Toh
mat
su In
dia
Pri
vate
Ltd
.
Gro
ss o
utpu
t, va
lue
adde
d, a
nd e
mpl
oym
ent g
ener
ated
, are
the
key
met
rics
used
to
asse
ss e
cono
mic
impa
ct
Gro
ss O
utpu
t (G
O)
Gro
ss V
alue
Add
ed
(GV
A)
Tot
al V
alue
Add
ed
(Con
trib
utio
n)E
mpl
oym
ent
�G
ross
Out
put
refle
cts
the
com
bine
d re
venu
e of
al
l film
and
TV
indu
stry
pa
rtic
ipan
ts
�T
his
incl
udes
an
elem
ent
of d
oubl
e co
untin
g of
re
venu
es. I
t is
deriv
ed b
y ad
ding
up
reve
nues
of
play
ers
acro
ss th
e va
lue
chai
n, w
hich
incl
udes
re
venu
es o
f int
erm
edia
te
serv
ices
/ pr
oduc
ts. (
e.g.
In
cas
e of
film
s,
prod
ucer
’s s
hare
of
reve
nue
is r
efle
cted
in
both
pro
duct
ion
&
dist
ribut
ion
reve
nues
, an
d al
so in
exh
ibiti
on
reve
nues
)
�G
ross
out
put i
nclu
des
indi
rect
taxe
s su
ch a
s se
rvic
e ta
x an
d en
tert
ainm
ent t
ax
�G
ross
Val
ue A
dded
repr
esen
ts th
e va
lue
adde
d to
key
fact
ors
of
prod
uctio
n -
capi
tal a
nd
labo
r –
in th
e fo
rm o
f E
BIT
DA
and
Wag
es
resp
ectiv
ely
�E
BIT
DA
or
Gro
ss
Ope
ratin
g S
urpl
us
(GO
S)r
efle
cts
the
tota
l re
turn
s to
cap
ital.
It ca
ptur
es th
e di
rect
taxe
s (i.
e. in
com
e ta
xes
and
corp
orat
e ta
xes)
pai
d by
th
e in
dust
ry
�W
ages
rep
rese
nt th
e re
turn
s to
labo
r, w
hich
in
clud
es p
aym
ents
mad
e to
con
trac
tual
wor
kers
�T
otal
Val
ue A
dded
is
th
e su
m o
f the
Gro
ss
Val
ue A
dded
and
Indi
rect
T
axes
. It r
epre
sent
s th
e to
tal c
ontr
ibut
ion
of th
e fil
m a
nd T
V in
dust
ry to
In
dia’
s G
DP
�N
et In
dire
ct T
axes
(NIT
) in
clud
es s
ervi
ce ta
x,
VA
T, e
nter
tain
men
t tax
, m
unic
ipal
tax,
pro
pert
y ta
x, a
mon
g ot
hers
. For
th
is s
tudy
, we
have
co
nsid
ered
ser
vice
tax
and
ente
rtai
nmen
t tax
, w
hich
are
the
key
form
s of
indi
rect
tax
that
the
Film
and
TV
indu
stry
are
su
bjec
ted
to
�E
mpl
oym
ent
refle
cts
the
num
ber o
f job
s cr
eate
d as
a r
esul
t of f
ilm a
nd T
V
indu
stry
act
ivity
in In
dia
�E
mpl
oym
ent g
ener
ated
ha
s be
en e
stim
ated
for
key
elem
ents
in th
e fil
m
and
TV
indu
stry
val
ue
chai
n vi
z. P
rodu
ctio
n &
D
istr
ibut
ion,
Exh
ibiti
on,
Hom
e V
ideo
, Dig
ital
Rev
enue
s, a
nd D
igita
l D
istr
ibut
ion
for t
he fi
lm
indu
stry
, and
Pro
duct
ion,
B
road
cast
ing,
and
D
istr
ibut
ion
for t
he T
V
indu
stry
Gro
ss O
utpu
t E
BIT
DA
or G
ross
Ope
ratin
g S
urpl
us (G
OS
) + W
ages
Gro
ss V
alue
Add
ed +
Net
In
dire
ct T
axes
Em
ploy
men
t
-9
-©
201
4 D
eloi
tte
Tou
che
Toh
mat
su In
dia
Pri
vate
Ltd
.
Gro
ss O
utpu
t
�T
otal
ope
ratin
g ex
pens
es (o
ther
than
wag
es)
of th
e fil
m a
nd T
V s
ecto
rs h
ave
been
con
side
red
as in
dire
ct g
ross
out
put t
o ot
her s
ecto
rs o
f the
eco
nom
y�
For
the
purp
ose
ofin
dire
ctim
pact
calc
ulat
ions
,do
uble
coun
ting
from
reve
nue
asw
ella
sco
stca
lcul
atio
nsha
sbe
enel
imin
ated
GV
A a
nd N
IT
�T
heM
inis
try
ofS
tatis
tics
and
Pro
gram
me
Impl
emen
tatio
n(M
OS
PI)
inIn
dia
prov
ides
the
ratio
ofG
VA
/Out
puta
ndN
IT/O
utpu
tfor
vario
usin
dust
ries
(Inp
ut-O
utpu
ttra
nsac
tions
tabl
e)�
Sin
ceth
ein
dire
ctim
pact
pert
ains
toim
pact
acro
ssin
dust
ries,
the
all-I
ndia
ratio
sac
ross
indu
strie
sha
vebe
enap
plie
dto
the
indi
rect
Gro
ssO
utpu
test
imat
edab
ove
�T
heG
VA
/Out
put
ratio
and
NIT
/Out
put
ratio
that
have
been
used
are
0.47
and
0.02
resp
ectiv
ely
Em
ploy
men
t
Our
ana
lysi
s ta
kes
into
acc
ount
the
dire
ct a
s w
ell a
s in
dire
ct e
cono
mic
impa
ct c
reat
ed b
y th
e in
dust
ry to
det
erm
ine
the
tota
l ec
onom
ic c
ontr
ibut
ion.
In o
ther
wor
ds, i
t mea
sure
s no
t jus
t the
val
ue a
dd c
reat
ed b
y th
e in
dust
ry it
self,
but
als
o th
e va
lue
add
crea
ted
for
othe
r ind
ustr
ies.
In a
dditi
on to
dire
ctly
impa
ctin
g th
e ec
onom
y, th
e fil
m a
nd T
V s
ecto
rs a
lso
have
an
indi
rect
impa
ct
1 NS
SO
rep
ort
on ‘S
ervi
ce S
ecto
r in
Indi
a (2
006-
07)
–E
cono
mic
Cha
ract
eris
tics
of E
nter
pris
es’
�T
heN
atio
nal
Sam
ple
Sur
vey
Org
aniz
atio
n(N
SS
O)
cond
ucte
da
surv
eyof
c.20
0,00
0en
terp
rises
acro
ssru
ral
and
urba
nIn
dia,
and
one
ofth
eite
ms
estim
ated
was
the
GV
Ape
rw
orke
r�
The
GV
A/
wor
ker
for
urba
nIn
dia
acro
ssin
dust
ries
has
been
used
inou
rst
udy,
sinc
eth
eIn
dian
film
and
tele
visi
onin
dust
ryis
prim
arily
base
din
urba
npa
rts
ofth
eco
untr
y�
Thi
sav
erag
eG
VA
/w
orke
rof
INR
1.35
lacs
(US
$2,
161)
has
been
appl
ied
toth
ein
dire
ctG
VA
ases
timat
edab
ove
inor
dert
oob
tain
anes
timat
eof
the
indi
rect
empl
oym
ent
-10
-©
201
4 D
eloi
tte
Tou
che
Toh
mat
su In
dia
Pri
vate
Ltd
.
Exe
cutiv
e Su
mm
ary
-11
-©
201
4 D
eloi
tte
Tou
che
Toh
mat
su In
dia
Pri
vate
Ltd
.
Exe
cutiv
e S
umm
ary
-IN
RF
ilm a
nd T
V in
dust
ry m
arke
t siz
e in
Indi
a (IN
R C
r.)
Sou
rce:
Med
ia r
epor
ts,
Indu
stry
dis
cuss
ions
, D
eloi
tte a
naly
sis
19%
11%
CA
GR
FY
2013
Gro
ss O
utpu
tC
ontr
ibut
ion
(GV
A+N
IT)
Em
ploy
men
t (la
cs)
Dire
ctT
otal
Dire
ctT
otal
Dire
ctT
otal
Indi
an
Film
22,3
8434
,080
5,29
111
,048
1.84
5.93
Indi
anT
V57
,584
80,6
6827
,777
39,1
394.
8312
.89
Tot
al79
,968
11
4,74
8 33
,068
50
,187
6.
6718
.82
Not
e: G
VA
: Gro
ss V
alue
Add
ed;
NIT
: N
et In
dire
ct T
axG
DP
at c
urre
nt m
arke
t pr
ices
was
est
imat
ed a
t IN
R 1
0,02
8,11
8 C
r. fo
r 20
12-1
3 as
per
the
Eco
nom
ic S
urve
y of
Indi
a 20
12-1
3
Sum
mar
y of
key
eco
nom
ic im
pact
met
rics
(INR
Cr.
)
�T
he c
ombi
ned
reve
nues
of f
ilm a
nd T
V
indu
stry
are
est
imat
ed to
be
INR
52,
430
Cr.
In
FY
2013
, the
y ar
e pr
ojec
ted
to g
row
at a
C
AG
R o
f 17%
unt
il F
Y20
17
Film
and
TV
indu
stry
siz
e
Eco
nom
ic im
pact
�T
he to
tal G
ross
Out
put (
Dire
ct +
Indi
rect
) of
th
e In
dian
film
and
TV
indu
stry
in F
Y20
13 is
es
timat
ed a
t c. I
NR
115
,000
Cr.
�T
he to
tal c
ontr
ibut
ion
(Dire
ct +
Indi
rect
) of t
he
film
and
tele
visi
on in
dust
ry, c
alcu
late
d as
su
m o
f Gro
ss V
alue
Add
ed (G
VA
) an
d N
et
Indi
rect
Tax
es (N
IT),
is e
stim
ated
at c
. IN
R
50,0
00 C
r. fo
r FY
2013
, whi
ch c
onst
itute
s ~
0.5%
of t
he G
ross
Dom
estic
Pro
duct
(G
DP
) of I
ndia
�T
he to
tal e
mpl
oym
ent g
ener
ated
by
both
in
dust
ries
is e
stim
ated
at ~
18.8
lac
wor
kers
39,9
00
47,5
80
57,4
00
68,4
50
79,9
50
12,5
30
13,9
40
15,5
30
17,3
20
19,3
10
52,4
30
61,5
20
72,9
30
85,7
70
99,2
60
FY
2013
(E
)F
Y20
14 (
P)
FY
2015
(P
)F
Y20
16 (
P)
FY
2017
(P
)
Film
TV
-12
-©
201
4 D
eloi
tte
Tou
che
Toh
mat
su In
dia
Pri
vate
Ltd
.
Exe
cutiv
e S
umm
ary
-U
S$
Film
and
TV
indu
stry
mar
ket s
ize
in In
dia
(US
$ m
n)
Sou
rce:
Med
ia r
epor
ts,
Indu
stry
dis
cuss
ions
, D
eloi
tte a
naly
sis
19%
11%
CA
GR
FY
2013
Gro
ss O
utpu
tC
ontr
ibut
ion
(GV
A+N
IT)
Em
ploy
men
t (‘0
00)
Dire
ctT
otal
Dire
ctT
otal
Dire
ctT
otal
Indi
an
Film
3,61
05,
497
853
1,78
218
459
3
Indi
anT
V9,
288
13,0
114,
480
6,31
348
31,
289
Tot
al12
,898
18,5
085,
334
8,09
566
71,
882
Not
e: G
VA
: Gro
ss V
alue
Add
ed;
NIT
: N
et In
dire
ct T
axG
DP
at c
urre
nt m
arke
t pr
ices
was
est
imat
ed a
t IN
R 1
0,02
8,11
8 C
r. fo
r 20
12-1
3 as
per
the
Eco
nom
ic S
urve
y of
Indi
a 20
12-1
3
Sum
mar
y of
key
eco
nom
ic im
pact
met
rics
(US
D m
n)
�T
he c
ombi
ned
reve
nues
of f
ilm a
nd T
V
indu
stry
are
est
imat
ed to
be
US
D 8
,456
mn
in
FY
2013
, the
y ar
e pr
ojec
ted
to g
row
at a
C
AG
R o
f 17%
unt
il F
Y20
17
Film
and
TV
indu
stry
siz
e
Eco
nom
ic im
pact
�T
he to
tal G
ross
Out
put (
Dire
ct +
Indi
rect
) of
th
e In
dian
film
and
TV
indu
stry
in F
Y20
13 is
es
timat
ed a
t c. U
S$
18.5
bn
�T
he to
tal c
ontr
ibut
ion
(Dire
ct +
Indi
rect
) of t
he
film
and
tele
visi
on in
dust
ry, c
alcu
late
d as
su
m o
f Gro
ss V
alue
Add
ed (G
VA
) an
d N
et
Indi
rect
Tax
es (N
IT),
is e
stim
ated
at c
. US
$ 8.
1 bn
for F
Y20
13, w
hich
con
stitu
tes
~0.
5%
of th
e G
ross
Dom
estic
Pro
duct
(GD
P)
of
Indi
a
�T
he to
tal e
mpl
oym
ent g
ener
ated
by
both
in
dust
ries
is e
stim
ated
at ~
1.8
mn.
wor
kers
6,43
5 7,
674
9,25
8 11
,040
12
,895
2,
021
2,24
8
2,50
5
2,79
4
3,11
5
8,45
6
9,92
3
11,7
63
13,8
34
16,0
10
FY
2013
(E
)F
Y20
14 (
P)
FY
2015
(P
)F
Y20
16 (
P)
FY
2017
(P
)
Film
TV
-13
-©
201
4 D
eloi
tte
Tou
che
Toh
mat
su In
dia
Pri
vate
Ltd
.
Mot
ion
Pict
ure
/ Film
Ind
ustr
y
-14
-©
201
4 D
eloi
tte
Tou
che
Toh
mat
su In
dia
Pri
vate
Ltd
.
9,38
0 10
,410
11
,560
12
,830
14
,240
890
980
1,08
0
1,19
0
1,31
0
1,49
0
1,71
0
1,97
0
2,27
0
2,61
0
190
170
150
140
130
580
670
770
890
1,02
0
12,5
30
13,9
40
15,5
30
17,3
20
19,3
10
FY
2013
(E)
FY
2014
(P)
FY
2015
(P)
FY
2016
(P)
FY
2017
(P)
Dom
estic
Box
Offi
ceO
vers
eas
Box
Offi
ceC
able
& S
atel
lite
(C&
S)
Hom
e V
ideo
Oth
ers*
The
Indi
an fi
lm in
dust
ry is
est
imat
ed a
t IN
R 1
2,53
0 C
r. (
US
$ 2,
020
mn)
in F
Y20
13, a
nd
expe
cted
to g
row
at a
CA
GR
of 1
1% o
ver
the
perio
d F
Y20
13 –
FY
2017
�D
omes
tic b
ox o
ffic
e co
llect
ions
acc
ount
ed
for a
maj
ority
of f
ilm in
dust
ry re
venu
es,
repr
esen
ting
75%
of t
he to
tal i
ndus
try
reve
nues
in F
Y20
13
�C
&S
rig
hts
and
onlin
e/di
gita
l agg
rega
tion
reve
nues
are
the
fast
est g
row
ing
segm
ents
, and
exp
ecte
d to
gro
w a
t a
CA
GR
of a
bout
15%
ove
r th
e pe
riod
FY
2013
–F
Y20
17, d
riven
by
risin
g de
man
d fo
r mov
ies
on T
V a
nd in
crea
sing
sm
artp
hone
pen
etra
tion
acro
ss th
e co
untr
y re
spec
tivel
y
�T
he h
ome
vide
o in
dust
ry h
as b
een
shrin
king
, and
this
is e
xpec
ted
to
cont
inue
, due
to in
crea
sing
pira
cy a
nd
mor
e im
port
antly
, by
the
grow
ing
popu
larit
y of
dig
ital p
latf
orm
s. H
ome
vide
o ha
s lo
st s
hare
to V
ideo
on
Dem
and
(VO
D)
thro
ugh
DT
H o
pera
tors
and
OT
T
plat
form
s
Sou
rce:
Ind
ustr
y di
scus
sion
s, M
edia
rep
orts
, an
d D
eloi
tte a
naly
sis
Est
imat
ed fi
lm in
dust
ry m
arke
t siz
e (IN
R C
r.)
Key
hig
hlig
hts
15%
-10%
15%
10%
11%
CA
GR
Not
es:
*Oth
ers
incl
udes
rev
enue
s fr
om d
igita
l &
mus
ic r
ight
s(E
): E
stim
ated
; (P
): P
roje
cted
-15
-©
201
4 D
eloi
tte
Tou
che
Toh
mat
su In
dia
Pri
vate
Ltd
.
Whi
le th
e H
indi
mov
ie in
dust
ry in
Indi
a is
the
larg
est,
the
coun
try
also
has
a fa
irly
larg
e an
d ac
tive
regi
onal
mov
ie in
dust
ry
Lang
uage
sIN
R C
r.U
S$
mn
AH
indi
3,50
056
5
BR
egio
nal
iT
amil
1,55
025
0
IiT
elug
u1,
350
218
IiiO
ther
Reg
iona
l1,
220
197
CIn
tern
atio
nal (
Eng
lish
and
For
eign
lang
uage
film
s)48
077
Net
Rev
enue
s8,
100
1,30
6
Add
: Ent
erta
inm
entt
ax1,
270
205
Gro
ss R
even
ues
9,38
01,
513
�F
ilms
in In
dia
are
usua
lly s
egm
ente
d in
to 3
key
gro
ups,
bas
ed o
n la
ngua
ge: A
) H
indi
; B)
Reg
iona
l (in
clud
es T
amil,
Tel
ugu,
Oth
er
Reg
iona
l); C
) In
tern
atio
nal (
incl
udes
Eng
lish
and
fore
ign
lang
uage
film
s)
�T
he H
indi
film
indu
stry
is th
e la
rges
t in
Indi
a, r
epre
sent
ing
43%
of n
et b
ox o
ffic
e re
venu
e
�W
ithin
the
Reg
iona
l film
indu
stry
, Tam
il an
d T
elug
u ar
e th
e la
rges
t seg
men
ts c
ompr
isin
g ~
36%
of n
et b
ox o
ffic
e re
venu
es
�T
he ‘O
ther
Reg
iona
l’ se
gmen
t (co
mpr
isin
g ~
15%
of n
et b
ox o
ffic
e re
venu
es) i
n F
Y20
13 w
as e
stim
ated
to b
e:−
Mal
ayal
am (F
Y20
13):
INR
250
-275
Cr
(US
$ 40
-44
mn)
; Kan
nada
(FY
2013
): IN
R 2
50-2
75 C
r (U
S$
40-4
4 m
n); B
enga
li (C
Y20
12):
INR
100
C
r (U
S$
16 m
n); M
arat
hi (C
Y20
11):
INR
100
Cr
(US
$ 16
mn)
; Pun
jabi
(CY
2011
): IN
R 5
0 C
r (U
S$
8 m
n); i
ndus
try
part
icip
ants
sug
gest
that
th
e B
hojp
uri i
ndus
try
is a
lso
a no
tabl
e co
ntrib
utor
to r
egio
nal c
inem
a
�La
rge
natio
nal p
rodu
cers
suc
h as
Rel
ianc
e E
nter
tain
men
t, E
ros,
Dis
ney
UT
V, V
iaco
m 1
8 M
otio
n P
ictu
res,
Fox
Sta
r Stu
dios
as
wel
l as
inde
pend
ent p
rodu
cers
like
Em
may
Ent
erta
inm
ent (
Nik
hil A
dvan
i), A
ksha
y K
umar
and
Gra
zing
Goa
t Pro
duct
ions
pla
n to
sp
end
20%
of t
heir
annu
al b
udge
ts o
n re
gion
al c
inem
a
�In
tern
atio
nal f
ilms
is c
urre
ntly
a s
mal
l, bu
t gro
win
g se
gmen
t, dr
iven
by
risin
g nu
mbe
rs o
f Eng
lish
(and
oth
er fo
reig
n la
ngua
ge)
spea
kers
, as
wel
l as
incr
easi
ng n
umbe
rs o
f int
erna
tiona
l mov
ies
witn
essi
ng d
ubbe
d re
leas
es a
cros
s th
e co
untr
y
Key
hig
hlig
hts
Box
offi
ce n
et r
even
ues
by la
ngua
ge in
FY
2013
in %
Box
offi
ce r
even
ues
by la
ngua
ge in
FY
2013
Sou
rce:
Box
Offi
ce r
epor
ts,
Indu
stry
dis
cuss
ions
and
ana
lysi
sS
ourc
e: B
ox O
ffice
rep
orts
, In
dust
ry d
iscu
ssio
ns a
nd a
naly
sis
Sou
rce:
Ind
ustr
y di
scus
sion
s; "
Rea
l est
ate
firm
to
co-p
rodu
ce M
arat
hi f
ilm”,
Janu
ary
20,
2014
, B
usin
ess
Sta
ndar
d; "
Pro
p no
mor
e”,
Nov
embe
r 13
, 20
11,
Bus
ines
s T
oday
; “R
elia
nce
Ent
erta
inm
ent,
Ero
s, D
isne
y U
TV
and
oth
ers
see
brig
ht f
utur
e in
reg
iona
l fil
ms”
, M
arch
29,
201
3, T
he E
cono
mic
Tim
es
Hin
di, 4
3%
Tam
il, 1
9%
Tel
ugu,
17%
Oth
er
regi
onal
, 15
%
Inte
rnat
iona
l, 6
%
-16
-©
201
4 D
eloi
tte
Tou
che
Toh
mat
su In
dia
Pri
vate
Ltd
.
The
indu
stry
is w
itnes
sing
var
ious
cha
nges
: dig
ital
ado
ptio
n ac
ross
the
valu
e ch
ain;
in
tern
atio
nal f
ilms
gain
ing
shar
e, a
nd T
V b
road
cast
ers
look
ing
for
regi
onal
con
tent
�N
early
all
thea
tres
hav
e ad
opte
d di
gita
l pro
ject
ion
and
rece
ive
thei
r con
tent
dig
itally
−T
his
has
enab
led
prod
ucer
s / d
istr
ibut
ors
to h
ave
a la
rger
rel
ease
acr
oss
thea
tres
as
the
cost
s of
phy
sica
l tr
ansp
orta
tion
and
prin
t man
ufac
turin
g is
avo
ided
�M
ost f
ilm p
rodu
cers
hav
e al
so a
dopt
ed d
igita
l cam
eras
dur
ing
prod
uctio
n−
Dig
ital c
amer
as a
re e
stim
ated
to b
e us
ed f
or 8
0-90
% o
f the
reg
iona
l film
s as
wel
l as
90%
of m
ediu
m a
nd s
mal
ler
budg
et H
indi
film
s
Dig
ital
adop
tion
acro
ss th
e va
lue
chai
n
Inte
rnat
iona
l /
fore
ign
film
s ga
inin
g sh
are
Sou
rce:
Ind
ustr
y di
scus
sion
s ; “
Hin
di c
hann
els
dub
to d
ip in
the
sou
ther
n fla
vour
”, Ju
ly 1
9, 2
012,
The
Hin
du B
usin
ess
Line
�T
he in
crea
sed
dubb
ing
of in
tern
atio
nal /
fore
ign
film
s co
uple
d w
ith a
n in
crea
se in
mul
tiple
xes
have
hel
ped
driv
e th
e bo
x of
fice
shar
e of
fore
ign
film
s fr
om ~
5% a
few
yea
rs a
go to
~8%
toda
y−
The
num
ber o
f for
eign
film
s du
bbed
into
Indi
an la
ngua
ges
has
doub
led
over
the
past
5 y
ears
. For
eign
film
s ar
e be
ing
dubb
ed in
to H
indi
, Tam
il an
d T
elug
u w
hich
has
hel
ped
them
reac
h au
dien
ces
beyo
nd ti
er 1
citi
es
−M
ultip
lexe
s tr
aditi
onal
ly h
ad a
pre
senc
e pr
imar
ily in
larg
e m
etro
s. H
owev
er, o
ver t
he p
ast f
ew y
ears
, sm
alle
r tow
ns
like
Gw
alio
r, In
dore
, Bho
pal,
Ujja
in, N
agpu
r, R
aipu
r, J
abal
pur i
n th
e ce
ntra
l reg
ion
and
Asa
nsol
, Mid
napu
r,
Dur
gapu
r, a
nd B
alas
ab in
Wes
t Ben
gal h
ave
witn
esse
d a
sign
ifica
nt ro
llout
of m
ultip
lexe
s
�T
he e
scal
atin
g co
sts
of C
&S
rig
hts
of H
indi
film
s ha
ve le
d na
tiona
l bro
adca
ster
s to
look
for a
ltern
ativ
e so
urce
s of
con
tent
. Whi
le th
e fir
st s
ix m
onth
s of
201
0 sa
w 2
5 te
leca
sts
of d
ubbe
d fil
ms
on H
indi
Gen
eral
E
nter
tain
men
t Cha
nnel
s (G
EC
s), t
he n
umbe
r ros
e to
117
dur
ing
the
sam
e pe
riod
in 2
012
−S
outh
Indi
an fi
lms,
esp
ecia
lly th
ose
in T
amil
and
Tel
ugu,
app
ear
to h
ave
a hi
gh d
ose
of a
ctio
n an
d dr
ama,
cou
pled
w
ith g
ood
prod
uctio
n va
lues
, whi
ch m
akes
them
app
ealin
g to
vie
wer
s ac
ross
the
cou
ntry
−O
n av
erag
e, a
Hin
di fi
lm th
at h
as a
pro
duct
ion
cost
of a
bout
INR
10-
15 C
r. (
US
$ 1.
6-2.
4 m
n) e
xpec
ts a
bout
INR
3-5
C
r.(U
S$
0.5-
0.8
mn)
for i
ts C
&S
rig
hts.
In c
ontr
ast,
Hin
di d
ubbe
d ve
rsio
ns o
f Sou
th In
dian
film
s ar
e av
aila
ble
to
broa
dcas
ters
for
INR
1-2
Cr.
(U
S$
0.16
–0.3
2 m
n)
�T
he a
ppea
l of S
outh
Indi
an fi
lms’
con
tent
, alo
ng w
ith a
vaila
bilit
y at
a r
elat
ivel
y lo
wer
pric
e, h
as le
d to
an
incr
ease
in in
tere
st a
mon
g na
tiona
l bro
adca
ster
s ov
er th
e pa
st 4
-5 y
ears
Nat
iona
l TV
br
oadc
aste
rs
look
ing
for
alte
rnat
ive
/ re
gion
al
cont
ent
-17
-©
201
4 D
eloi
tte
Tou
che
Toh
mat
su In
dia
Pri
vate
Ltd
.
The
trad
ition
al b
ox o
ffice
val
ue c
hain
con
sist
s of
pr
oduc
tion,
dis
trib
utio
n an
d ex
hibi
tion,
and
the
dire
ct e
cono
mic
impa
ct o
f eac
h el
emen
t has
bee
n es
timat
ed
Dis
trib
utio
n
�F
ilm p
rodu
ctio
n pe
rtai
ns to
the
proc
ess
of m
akin
g a
film
, whi
le f
ilm d
istr
ibut
ion
is th
e pr
oces
s of
taki
ng th
e fil
m to
mul
tiple
thea
tres
(exh
ibito
rs)
�T
he fi
lm p
rodu
ctio
n an
d di
strib
utio
n el
emen
ts o
f the
mot
ion
pict
ure
valu
e ch
ain
have
bee
n an
alyz
ed to
geth
er s
ince
mos
t lar
ge fi
lm p
rodu
cers
als
o ha
ve
dist
ribut
ion
faci
litie
s
�F
ilms
have
bee
n an
alyz
ed b
y ni
ne s
egm
ents
, res
ultin
g fr
om tw
o ty
pes
of c
uts:
a
cut b
y la
ngua
ge (H
indi
, Tam
il an
d T
elug
u –
whi
ch to
geth
er a
re e
stim
ated
to
repr
esen
t in
exce
ss o
f 70%
of a
ll-In
dia
film
rev
enue
s), a
nd th
en a
cut
by
budg
et (l
arge
, med
ium
and
sm
all)
�E
stim
ates
for t
he re
mai
ning
lang
uage
s ar
e ba
sed
on e
xtra
pola
tion
of th
e ab
ove
thre
e ke
y la
ngua
ges
�F
orei
gn fi
lms
are
typi
cally
rel
ease
d in
Indi
a th
roug
h lo
cal d
istr
ibut
ion
offic
es o
f th
e pa
rent
com
pany
−F
or th
e pu
rpos
e of
this
rep
ort,
it ha
s be
en a
ssum
ed th
at th
e pr
ofits
ear
ned
by th
e lo
cal d
istr
ibut
ion
offic
es a
re r
epat
riate
d ab
road
aft
er p
ayin
g lo
cal s
taff
, and
hen
ce
such
pro
fits
have
bee
n ex
clud
ed fr
om th
e va
lue
adde
d to
the
Indi
an e
cono
my
−W
e ha
ve h
owev
er, i
nclu
ded
the
wag
e re
late
d ex
pens
es
Exh
ibiti
onP
rodu
ctio
n
�E
xhib
ition
reve
nues
take
into
acc
ount
tic
ket s
ales
as
wel
l as
conc
essi
ons,
ad
vert
isin
g an
d ot
hers
str
eam
s
�T
o es
timat
e th
e E
BIT
DA
and
Wag
e co
ntrib
utio
n of
the
thea
tric
al e
xhib
ition
se
ctor
, we
have
con
side
red
sing
le
scre
ens
and
mul
tiple
xes
sepa
rate
ly
�F
orei
gn fi
lms’
con
trib
utio
n to
the
Indi
an
exhi
bitio
n se
ctor
has
als
o be
en
acco
unte
d fo
r
-18
-©
201
4 D
eloi
tte
Tou
che
Toh
mat
su In
dia
Pri
vate
Ltd
.
Ele
men
ts s
uch
as o
nlin
e / d
igita
l agg
rega
tors
and
dig
ital d
istr
ibut
ors
of fi
lms
are
also
pa
rt o
f the
film
indu
stry
val
ue c
hain
, and
thei
r di
rect
impa
ct h
as a
lso
been
est
imat
ed
�A
film
ear
ns a
sig
nific
ant s
hare
of r
even
ue fr
om n
on-t
heat
rical
ave
nues
suc
h as
lice
nsin
g (a
nd/o
r sal
es) o
f C
&S
rig
hts,
inte
rnet
righ
ts, h
ome
vide
o rig
hts
etc.
�A
ggre
gato
rs (e
.g. R
ajsh
ri, S
hem
aroo
etc.
) are
con
duits
bet
wee
n fil
mm
aker
s / d
istr
ibut
ors
and
plat
form
s (e
.g.
iTun
es, Y
ou T
ube
etc.
) w
here
peo
ple
go to
wat
ch o
r bu
y fil
ms
�W
e ha
ve in
clud
ed re
venu
es e
arne
d by
the
aggr
egat
ors
but n
ot b
y th
e th
ird p
arty
pla
tfor
ms
�D
igita
l dis
trib
utio
n re
fers
to d
istr
ibut
ion
of fi
lms
to th
eatr
es v
ia s
atel
lite
�W
e ha
ve e
stim
ated
this
seg
men
t bas
ed o
n in
dust
ry d
iscu
ssio
ns a
nd p
ublic
ly a
vaila
ble
info
rmat
ion
of k
ey
play
ers
such
as
UF
O a
nd R
eal I
mag
e
Dig
ital
dist
ribut
ion
Onl
ine
/ D
igita
l ag
greg
ator
s
-19
-©
201
4 D
eloi
tte
Tou
che
Toh
mat
su In
dia
Pri
vate
Ltd
.
Seg
men
ts
(IN
R C
r.)
AB
CD
(B+C
)E
F(D
+E)
G
Gro
ss O
utpu
t (D
irect
)E
BIT
DA
Wag
esG
ross
Val
ue
Add
ed
(Dire
ct)
Net
Indi
rect
T
axes
Tot
al V
alue
A
dded
(Dire
ct)
Em
ploy
ees
(Dire
ct) i
n la
cs
Pro
duct
ion
&
Dis
trib
utio
n7,
580
(673
)1,
549
876
142
1,01
8 0.
46
Exh
ibiti
on13
,553
1,
364
941
2,30
5 1,
267
3,57
2 1.
35
Hom
e V
ideo
268
59
21
80
-80
0.
00
Onl
ine
aggr
egat
ors
557
279
67
345
-34
5 0.
00
Dig
ital d
istr
ibut
ion
425
208
68
276
-27
6 0.
01
Tot
al22
,384
1,
236
2,64
6 3,
882
1,40
9 5,
291
1.84
Seg
men
ts
(US
$m
n)
AB
CD
(B+C
)E
F(D
+E)
G
Gro
ss O
utpu
t (D
irect
)E
BIT
DA
Wag
esG
ross
Val
ue
Add
ed
(Dire
ct)
Net
Indi
rect
T
axes
Tot
al V
alue
A
dded
(Dire
ct)
Em
ploy
ees
(Dire
ct) i
n ‘0
00s
Pro
duct
ion
&
Dis
trib
utio
n1,
223
(108
)25
0 14
2 23
165
46
Exh
ibiti
on2,
185
219
152
371
205
576
135
Hom
e V
ideo
44
10
3 13
-
13
0
Onl
ine
aggr
egat
ors
90
45
11
56
-56
0
Dig
ital d
istr
ibut
ion
69
34
11
45
-45
1
Tot
al3,
610
200
427
626
227
853
184
Sum
mar
y of
key
dire
ct im
pact
met
rics
for
the
film
ind
ustr
y
The
tabl
e be
low
pro
vide
s a
snap
shot
of t
he In
dian
film
indu
stry
’s to
tal o
utpu
t, E
BIT
DA
, Wag
es a
nd N
et In
dire
ct T
axes
for F
Y20
13
Not
e: T
he a
bove
met
rics
have
bee
n di
scus
sed
in g
reat
er d
etai
l in
subs
eque
nt p
ages
-20
-©
201
4 D
eloi
tte
Tou
che
Toh
mat
su In
dia
Pri
vate
Ltd
.
�G
ross
Out
put (
Dire
ct):
G
ross
Out
putr
efle
cts
the
com
bine
d re
venu
e of
all
film
indu
stry
par
ticip
ants
. It i
nclu
des
an e
lem
ent o
f do
uble
cou
ntin
g of
reve
nues
. It i
s de
rived
by
addi
ng u
p re
venu
es o
f pla
yers
acr
oss
the
valu
e ch
ain
whi
ch in
clud
es r
even
ues
of
inte
rmed
iate
ser
vice
s / p
rodu
cts.
(e.g
. pro
duce
r’s s
hare
of r
even
ue is
ref
lect
ed in
bot
h pr
oduc
tion
& d
istr
ibut
ion
reve
nues
, and
als
o in
exh
ibiti
on re
venu
es).
It in
clud
es e
nter
tain
men
t tax
es a
nd s
ervi
ce ta
xes.
The
Dire
ct G
ross
Out
put o
f the
film
indu
stry
is e
stim
ated
at
INR
22,
384
Cr.
(U
S$
3,61
0 m
n) w
ith th
e tw
o ke
y se
ctor
s of
pro
duct
ion
and
exhi
bitio
n co
ntrib
utin
g ~
35%
and
~ 5
8% re
spec
tivel
y
�E
BIT
DA
/ G
ross
Ope
ratin
g S
urpl
us (
GO
S):
GO
S re
flect
s th
e to
tal r
etur
ns to
cap
ital.
It al
so c
aptu
res
the
dire
ct ta
xes
(i.e.
inco
me
taxe
s an
d co
rpor
ate
taxe
s) p
aid
by th
e in
dust
ry.T
he fi
lm in
dust
ry’s
GO
S in
FY
2013
was
est
imat
ed a
t IN
R 1
,236
Cr.
(US
$ 20
0 m
n)
−T
he p
rodu
ctio
n se
ctor
can
be
broa
dly
cate
goriz
ed in
to (a
) O
rgan
ized
sec
tor
(com
pris
ing
of la
rge
corp
orat
es/s
tudi
os),
and
(b)
Uno
rgan
ized
se
ctor
(co
mpr
isin
g of
sm
alle
r, in
depe
nden
t pro
duce
rs).
Whi
le th
e or
gani
zed
sect
or is
larg
ely
EB
ITD
A p
ositi
ve, t
he u
norg
aniz
ed, i
ndep
ende
nt
prod
ucer
s ar
e in
curr
ing
loss
es
�W
ages
: W
ages
repr
esen
t the
ret
urns
to la
bor,
whi
ch in
clud
es p
aym
ents
mad
e to
con
trac
tual
wor
kers
.Wag
e pa
ymen
ts in
FY
2013
w
ere
estim
ated
at I
NR
2,6
46 C
r.(U
S$
427
mn)
, with
the
prod
uctio
n se
ctor
con
stitu
ting
~59
% o
f the
tota
l wag
es p
aid,
larg
ely
due
to
the
esca
latin
g fe
es p
aid
to th
e le
ad c
ast i
n fil
ms
�G
ross
Val
ue A
dded
(D
irect
):
GV
Ais
the
valu
e-ad
d cr
eate
d by
labo
r an
d ca
pita
l inp
uts
empl
oyed
dire
ctly
by
the
indu
stry
(i.e
. E
BIT
DA
+ W
ages
). It
was
est
imat
ed a
t IN
R 3
,882
Cr.
(U
S$
626
mn)
in F
Y20
13
The
tabl
e be
low
sum
mar
izes
the
Indi
an fi
lm in
dust
ry’s
Gro
ss O
utpu
t (D
irect
) an
d G
ross
Val
ue A
dded
(Dire
ct)
for F
Y20
13
Seg
men
ts
AB
CD
(B+C
)
Gro
ss O
utpu
t (D
irect
)E
BIT
DA
Wag
esG
ross
Val
ue A
dded
(D
irect
)
INR
Cr.
US
$ m
nIN
R C
r.U
S$
mn
INR
Cr.
US
$ m
nIN
R C
r.U
S$
mn
Pro
duct
ion
&
Dis
trib
utio
n7,
580
1,22
3 (6
73)
(108
)1,
549
250
876
142
Exh
ibiti
on13
,553
2,
185
1,36
4 21
9 94
1 15
2 2,
305
371
Hom
e V
ideo
268
44
59
10
21
3 80
13
Onl
ine
aggr
egat
ors
557
90
279
45
67
11
345
56
Dig
ital d
istr
ibut
ion
425
69
208
34
68
11
276
45
Tot
al22
,384
3,
610
1,23
6 20
0 2,
646
427
3,88
2 62
6
The
dire
ct g
ross
val
ue a
dded
by
the
Indi
an fi
lm in
dus
try
in F
Y20
13 w
as e
stim
ated
at
INR
3,8
82 C
r. (
US
$ 62
6 m
n)
-21
-©
201
4 D
eloi
tte
Tou
che
Toh
mat
su In
dia
Pri
vate
Ltd
.
�N
et In
dire
ct T
axes
(NIT
):N
IT in
clud
es s
ervi
ce ta
x, V
AT
, ent
erta
inm
ent t
ax, m
unic
ipal
tax,
pro
pert
y ta
x, a
mon
g ot
hers
. For
this
st
udy,
we
have
con
side
red
serv
ice
tax
and
ente
rtai
nmen
t tax
, whi
ch a
re th
e ke
y fo
rms
of in
dire
ct ta
x th
at th
e F
ilm in
dust
ry is
su
bjec
ted
to−
As
per
the
serv
ice
tax
depa
rtm
ent o
f Ind
ia, t
he to
tal s
ervi
ce ta
x re
venu
e in
FY
2013
rela
ted
to th
e tr
ansf
er o
f tem
pora
ry/p
erm
anen
t use
of c
opy
right
in r
espe
ct o
f cin
emat
ogra
phic
film
s an
d so
und
reco
rdin
g w
as e
stim
ated
at I
NR
142
Cr.
(U
S$
23 m
n). W
e ha
ve a
ttrib
uted
this
am
ount
to
“Pro
duct
ion
and
dist
ribut
ion”
, sin
ce a
sig
nific
ant p
ortio
n of
the
abov
e w
ork-
stre
ams
wou
ld f
all u
nder
this
ele
men
t of t
he v
alue
cha
in
−T
he e
stim
ate
of e
nter
tain
men
t tax
of I
NR
1,2
67 C
r. (
US
$ 20
5 m
n), i
s ba
sed
on th
e ov
eral
l bud
gete
d en
tert
ainm
ent t
ax c
olle
ctio
n, a
s pe
r In
dian
P
ublic
Fin
ance
Sta
tistic
s R
epor
t 201
2-20
13. T
he fi
lm e
xhib
ition
seg
men
t is
said
to c
ontr
ibut
e ov
er 8
0% o
f the
ent
erta
inm
ent t
ax c
olle
ctio
n
�T
otal
Val
ue A
dded
(D
irect
):
Thi
sis
the
sum
of t
he G
ross
Val
ue A
dded
and
Net
Indi
rect
Tax
es. I
t rep
rese
nts
the
tota
l dire
ct im
pact
of
the
film
indu
stry
in In
dia
to th
e ec
onom
y, a
nd is
est
imat
ed a
t IN
R 5
,291
Cr.
(U
S$
853
mn)
for F
Y20
13
�E
mpl
oyee
s (D
irect
):T
his
refle
cts
the
num
ber o
f job
s cr
eate
d as
a d
irect
resu
lt of
film
indu
stry
act
ivity
in In
dia.
It is
cal
cula
ted
by
first
seg
men
ting
mov
ies
acco
rdin
g to
thei
r bu
dget
s (s
mal
l/med
ium
/larg
e) a
nd th
en e
stim
atin
g th
e m
an h
ours
nee
ded
base
d on
in
dust
ry d
iscu
ssio
ns. I
t is
estim
ated
that
the
film
indu
stry
in In
dia
dire
ctly
em
ploy
ed a
roun
d 1.
84 la
kh p
erso
ns in
FY
2013
Sou
rce:
Ent
erta
inm
ent
Tax
Dep
artm
ent
of D
elhi
;In
dust
ry d
iscu
ssio
ns
The
tabl
e be
low
sum
mar
izes
the
Tot
al V
alue
Add
ed a
nd N
umbe
r of
per
sons
em
ploy
ed b
y th
e In
dian
film
indu
stry
in F
Y20
13
Seg
men
ts
DE
F (
D+E
)G
Gro
ss V
alue
Add
ed (
Dire
ct)
Net
Indi
rect
Tax
esT
otal
Val
ue A
dded
(Dire
ct)
Em
ploy
ees
(Dire
ct) i
n la
csIN
R C
r.U
S$
mn
INR
Cr.
US
$ m
nIN
R C
r.U
S$
mn
Pro
duct
ion
&
Dis
trib
utio
n87
6 14
2 14
2 23
1,01
8 16
5 0.
46
Exh
ibiti
on2,
305
371
1,26
7 20
5 3,
572
576
1.35
Hom
e V
ideo
80
13
--
80
13
0.00
Onl
ine
aggr
egat
ors
345
56
--
345
56
0.00
Dig
ital d
istr
ibut
ion
276
45
--
276
45
0.01
Tot
al3,
882
626
1,40
9 22
7 5,
291
853
1.83
The
Indi
an fi
lm in
dust
ry is
est
imat
ed to
hav
e di
rec
tly p
rovi
ded
empl
oym
ent t
o 1.
84
lakh
peo
ple
in F
Y20
13, a
nd a
dded
INR
5,2
91 C
r. (
US
$ 8
53 m
n) o
f val
ue to
the
econ
omy
-22
-©
201
4 D
eloi
tte
Tou
che
Toh
mat
su In
dia
Pri
vate
Ltd
.
GV
A/ O
utpu
tN
IT/ O
utpu
tG
VA
/ Wor
ker
(in IN
R la
cs)
Mul
tiplie
rs/
Rat
ios
0.47
0.02
1.35
�In
dire
ct g
ross
out
put:
Tot
al o
pera
ting
expe
nses
(oth
er th
an w
ages
) of t
he fi
lm s
ecto
r hav
e be
en c
onsi
dere
d as
indi
rect
gro
ss
outp
ut to
oth
er s
ecto
rs o
f the
eco
nom
y. F
or th
e pu
rpos
e of
indi
rect
impa
ct c
alcu
latio
ns, d
oubl
e co
untin
g fr
om re
venu
e as
wel
l as
cost
cal
cula
tions
has
bee
n el
imin
ated
�In
dire
ct im
pact
on
GV
A a
nd N
IT:
The
Min
istr
y of
Sta
tistic
s an
d P
rogr
amm
e Im
plem
enta
tion
(MO
SP
I) in
Indi
a pr
ovid
es th
e ra
tio o
f G
VA
/Out
put a
nd N
IT/O
utpu
tfor
var
ious
indu
strie
s (I
nput
-Out
put t
rans
actio
ns ta
ble
2007
-08:
Mat
rix 1
). S
ince
the
indi
rect
impa
ct
pert
ains
to im
pact
acr
oss
indu
strie
s, th
e al
l-Ind
ia r
atio
s ac
ross
indu
strie
s ha
ve b
een
appl
ied
to th
e in
dire
ct G
ross
Out
put e
stim
ated
ab
ove.
The
GV
A/O
utpu
t rat
io a
nd N
IT/O
utpu
t rat
io th
at h
ave
been
use
d ar
e 0.
47 a
nd 0
.02
resp
ectiv
ely
�In
dire
ctem
ploy
men
t: T
he N
atio
nal S
ampl
e S
urve
y O
rgan
izat
ion
(NS
SO
) co
nduc
ted
a su
rvey
1of
c. 2
00,0
00 e
nter
pris
es a
cros
s ru
ral a
nd u
rban
Indi
a, a
nd o
ne o
f the
item
s es
timat
ed w
as th
e G
VA
per
wor
ker.
The
GV
A /
wor
ker
for u
rban
Indi
a ac
ross
indu
strie
s ha
s be
en u
sed
in o
ur s
tudy
, sin
ce th
e In
dian
film
and
tele
visi
on in
dust
ry is
prim
arily
bas
ed in
urb
an p
arts
of t
he c
ount
ry. T
his
aver
age
GV
A /
wor
ker
of IN
R 1
.35
lacs
(U
S$
2,16
1) h
as b
een
appl
ied
to th
e in
dire
ct G
VA
in o
rder
to o
btai
n an
est
imat
e of
the
indi
rect
em
ploy
men
t’
1 NS
SO
rep
ort
on ‘S
ervi
ce S
ecto
r in
Indi
a (2
006-
07)
–E
cono
mic
Cha
ract
eris
tics
of E
nter
pris
es’
The
tabl
e be
low
sum
mar
izes
the
mul
tiplie
rs /
ratio
s fo
r ind
irect
impa
ct c
alcu
latio
ns
The
tabl
e be
low
sum
mar
izes
the
tota
l im
pact
of t
he fi
lm in
dust
ry in
FY
2013
Seg
men
tsG
ross
Out
put
Gro
ss V
alue
Add
ed
(GV
A)
Net
Indi
rect
Tax
es(N
IT)
Tot
al V
alue
Add
ed(G
VA
+NIT
)E
mpl
oyee
s in
la
csIN
R C
r.U
S$
mn
INR
Cr.
US
$ m
nIN
R C
r.U
S$
mn
INR
Cr.
US
$ m
n
Dire
ct im
pact
22,3
843,
610
3,88
269
21,
409
227
5,29
185
31.
83
Indi
rect
impa
ct11
,696
1,88
65,
518
890
239
395,
757
929
4.08
Tot
al34
,080
5,49
79,
400
1,51
61,
648
266
11,0
481,
782
5.92
Incl
udin
g in
dire
ct im
pact
, the
Indi
an fi
lm in
dust
ry is
est
imat
ed to
hav
e co
ntrib
uted
a
tota
l val
ue a
dd o
f IN
R 1
1,04
8 C
r. (
US
$ 1,
782
mn)
to th
e ec
onom
y
-23
-©
201
4 D
eloi
tte
Tou
che
Toh
mat
su In
dia
Pri
vate
Ltd
.
The
Indi
an fi
lm in
dust
ry n
eeds
to c
omba
t an
unde
rde
velo
ped
infr
astr
uctu
re, t
ax-
rela
ted
chal
leng
es, a
nd p
iracy
in b
oth
digi
tal a
nd
phys
ical
form
ats
�W
hile
Indi
a ce
rtifi
ed 1
,602
film
s in
201
2,up
to 9
0% o
f the
m w
ere
not a
ble
to fi
nd e
noug
h th
eatr
es. M
ost
urba
n m
etro
s ha
ve a
dequ
ate
scre
ens,
how
ever
, the
sem
i-urb
an a
nd ru
ral a
reas
lack
the
requ
ired
infr
astr
uctu
re s
uch
as g
ood
loca
tions
like
mal
ls, a
cces
s to
low
-cos
t pow
er e
tc.
Und
er-
deve
lope
d in
fras
truc
ture
Tax
rela
ted
chal
leng
es
�D
iffer
ent s
tate
s le
vy d
iffer
ent e
nter
tain
men
t tax
es b
ased
on
the
film
’s la
ngua
ge. S
ome
indu
stry
par
ticip
ants
su
gges
t a u
nifo
rm e
nter
tain
men
t tax
acr
oss
all s
tate
s to
cre
ate
a le
vel p
layi
ng fi
eld
for f
ilms
acro
ss In
dia.
W
hile
regi
onal
lang
uage
film
s ha
ve ta
x ad
vant
ages
in th
eir
hom
e st
ate,
Hol
lyw
ood
and
Hin
di f
ilms
are
taxe
d he
avily
. For
inst
ance
−In
Mah
aras
htra
, Mar
athi
film
s do
not
pay
any
ent
erta
inm
ent t
axes
whi
le a
ll ot
her l
angu
age
film
s m
ust p
ay it
at t
he
rate
of 4
5% o
f the
tick
et p
rice
−In
Tam
il N
adu,
Tam
il fil
ms
do n
ot p
ay a
ny e
nter
tain
men
t tax
es w
hile
all
othe
r la
ngua
ge fi
lms
mus
t pay
15%
of t
he
ticke
t pric
e
�In
add
ition
to e
nter
tain
men
t tax
es, e
xhib
itors
incu
r ot
her i
ndire
ct ta
xes
such
as
show
tax,
mun
icip
al ta
x,
prop
erty
tax,
ser
vice
on
rent
als
etc.
whi
ch m
akes
the
tax
stru
ctur
e fa
irly
com
plic
ated
�S
ervi
ce ta
x is
levi
ed o
n fil
m d
istr
ibut
ion
and
sale
of r
ight
s, a
nd o
n te
chni
cian
s’ p
ay.I
ndus
try
part
icip
ants
su
gges
t an
exem
ptio
n fr
om s
ervi
ce ta
x as
thes
e ta
xes
ultim
atel
y im
pact
pro
duce
r’s m
argi
ns w
hich
are
al
read
y in
the
red
�T
he la
ck o
f a c
redi
ble
and
cent
ral s
ourc
e fo
r box
off
ice
data
in In
dia
may
cre
ate
chal
leng
es fo
r tax
col
lect
ion
auth
oriti
es
�T
he r
educ
tion
in th
eatr
e-to
-tel
evis
ion
win
dow
of f
ilms
has
redu
ced
the
scop
e fo
r pira
ted
DV
D s
ales
. H
owev
er, p
iracy
stil
l con
tinue
s to
pos
e a
thre
at to
hom
e vi
deo
and
web
-bas
ed re
venu
es. T
he H
indi
film
ho
me
vide
o m
arke
t has
bee
n de
clin
ing
over
the
past
sev
eral
yea
rs la
rgel
y du
e to
the
easy
ava
ilabi
lity
of
pira
ted
DV
Ds
and
VC
Ds
at u
norg
aniz
ed re
tail
outle
ts
−T
o co
mba
t onl
ine
pira
cy, t
he A
nti-V
ideo
Pira
cy C
ell (
AV
PC
) of t
he A
ndhr
a P
rade
sh F
ilm C
ham
ber o
f Com
mer
ce
(AP
FC
C)
has
desi
gned
a fr
ee w
eb a
pplic
atio
n th
at h
elps
use
rs r
epor
t cas
es o
f pira
cy to
the
AV
PC
inst
antly
. The
ap
plic
atio
n is
mul
tilin
gual
and
acc
essi
ble
on m
ultip
le p
latf
orm
s. T
his
initi
ativ
e is
in it
s ea
rly s
tage
s, a
nd it
s im
pact
m
ay b
e fe
lt in
the
shor
t-m
ediu
m te
rm
Pira
cy Sou
rce:
Film
Fed
erat
ion
of In
dia;
Ind
ustr
y di
scus
sion
s
-24
-©
201
4 D
eloi
tte
Tou
che
Toh
mat
su In
dia
Pri
vate
Ltd
.
Tel
evis
ion
Indu
stry
-25
-©
201
4 D
eloi
tte
Tou
che
Toh
mat
su In
dia
Pri
vate
Ltd
.
The
Indi
an te
levi
sion
indu
stry
was
est
imat
ed a
t c.
INR
40,
000
Cr.
(U
S$
6,45
1 m
n) in
F
Y20
13, a
nd is
exp
ecte
d to
gro
w a
t a C
AG
R o
f 19%
ov
er th
e pe
riod
FY
2013
–F
Y20
17
�T
he te
levi
sion
indu
stry
der
ives
its
reve
nue
from
su
bscr
iptio
n an
d ad
vert
isin
g
�D
igiti
zatio
n of
cab
le in
Indi
a is
exp
ecte
d to
driv
e ra
pid
grow
th in
sub
scrip
tion
reve
nue,
as
wel
l as
brin
g in
oth
er b
enef
its to
the
indu
stry
−In
dia,
with
reg
ulat
ion
actin
g as
cat
alys
t, is
on
the
jour
ney
to d
igiti
ze it
s co
nsid
erab
le a
nalo
g ca
ble
subs
crib
er b
ase
in fo
ur p
hase
s
−D
igiti
zatio
n is
exp
ecte
d to
brin
g in
tran
spar
ency
and
pl
ough
bac
k of
sub
scrip
tion
reve
nue
into
the
valu
e ch
ain
(ana
log
cabl
e ha
s be
en c
hara
cter
ized
by
unde
r-re
port
ing
by L
ocal
Cab
le O
pera
tors
i.e.
LC
Os)
−D
igiti
zatio
n is
exp
ecte
d to
rai
se A
RP
Us
as
cust
omer
s m
ove
to “
digi
tal l
evel
” AR
PU
s fr
om
“ana
log
leve
l” A
RP
Us
(whi
ch w
ere
ofte
n su
bsid
ized
th
roug
h un
der-
repo
rtin
g)
�S
ubsc
riptio
n re
venu
es a
re s
late
d to
gro
w fa
ster
(C
AG
R 2
1%)
than
ad
reve
nues
(CA
GR
15%
) ov
er
the
perio
d F
Y20
13 to
FY
2017
; with
initi
al y
ears
se
eing
hig
her g
row
th o
win
g to
dig
itiza
tion
Est
imat
ed te
levi
sion
indu
stry
mar
ket s
ize
1(IN
R C
r.)
Key
hig
hlig
hts
39,9
00
47,5
80
57,4
00
68,4
50
79,9
50
Not
e: A
dver
tisem
ent
and
subs
crip
tion
reve
nues
are
net
of
indi
rect
tax
es s
uch
as s
ervi
ce t
ax a
nd e
nter
tain
men
t ta
x
Sou
rce:
Med
ia r
epor
ts,
Indu
stry
dis
cuss
ions
, D
eloi
tte a
naly
sis
21%
15%
CA
GR
25,5
10
31,3
20
38,7
60
47,0
20
55,1
00
14,3
90
16,2
60
18,6
40
21,4
30
24,8
50
FY
2013
(E)
FY
2014
(P)
FY
2015
(P)
FY
2016
(P)
FY
2017
(P)
Sub
scrip
tion
Rev
enue
sA
dver
tisem
ent R
even
ues
-26
-©
201
4 D
eloi
tte
Tou
che
Toh
mat
su In
dia
Pri
vate
Ltd
.
Whi
le H
indi
rem
ains
the
dom
inan
t lan
guag
e in
tele
visi
on, I
ndia
has
a fa
irly
larg
e an
d ac
tive
regi
onal
tele
visi
on m
arke
t
Key
hig
hlig
hts
Adv
ertis
emen
t re
venu
es b
y la
ngua
ge1
(FY
2013
)S
ubsc
riptio
n ba
se b
y te
chno
logy
(F
Y20
13)
49%
12%
10%
7%
7%
5%4%3%
1%2%
Hin
di
Eng
lish
Tam
il
Ben
gali
Tel
ugu
Mal
ayal
am
Kan
nada
Mar
athi
Pun
jabi
Oth
ers
1A
d re
venu
e pi
e do
es n
ot in
clud
e ad
rev
enue
s fr
om S
port
s ch
anne
ls.
Oth
ers
incl
ude
Guj
arat
i, O
diya
and
Bho
jpur
i ad
rev
enue
s
�S
ubsc
riptio
n te
chno
logy
:T
he a
bove
cha
rt p
rovi
des
an e
stim
ate
of In
dia’
s C
&S
sub
scrib
er b
ase
by te
chno
logy
. As
disc
usse
d on
the
prec
edin
g pa
ge, I
ndia
’s a
nalo
g ca
ble
subs
crib
ers
are
in th
e pr
oces
s of
con
vert
ing
to d
igita
l tec
hnol
ogy
�A
d re
venu
es:
Hin
di la
ngua
ge c
hann
els
(GE
Cs,
mov
ies,
new
s an
d ot
her n
iche
gen
res)
con
trib
uted
c. 5
0% to
the
TV
ad
mar
ket i
n F
Y20
13. H
owev
er, i
ndus
try
disc
ussi
ons
sugg
est t
hat r
egio
nal c
hann
els
are
expe
cted
to g
row
at a
fast
er p
ace
than
Hin
di
chan
nels
. Som
e in
dust
ry p
artic
ipan
ts a
lso
belie
ve th
at re
gion
al c
hann
els
may
be
mor
e in
sula
ted
in e
cono
mic
dow
ntur
ns th
an
natio
nal c
hann
els,
as
they
usu
ally
hav
e a
“loca
l” ad
vert
iser
bas
e w
hich
is le
ss im
pact
ed b
y gl
obal
tren
ds /
slow
dow
n
Sou
rce:
Med
ia r
epor
ts,
indu
stry
dis
cuss
ions
, D
eloi
tte a
naly
sis
TV
Ad
reve
nue
FY
2013
: IN
R 1
2,06
9 C
r.
(US
$ 1,
946
mn)
39%
38%
23%
DT
H
Ana
log
Cab
le
Dig
ital C
able
TV
Sub
scrip
tion
base
FY
2013
: 141
mill
ion
-27
-©
201
4 D
eloi
tte
Tou
che
Toh
mat
su In
dia
Pri
vate
Ltd
.
Dig
itiza
tion
of c
able
, alo
ng w
ith c
hang
ing
cons
umer
pre
fere
nces
for
‘type
of c
onte
nt’
and
‘med
ium
of c
onte
nt c
onsu
mpt
ion’
, will
driv
e gr
ow
th g
oing
forw
ard
�T
he G
over
nmen
t’s m
anda
te o
f dig
itizi
ng th
e en
tire
coun
try
in fo
ur p
hase
s is
exp
ecte
d to
ben
efit
cons
umer
s, d
istr
ibut
ors
as w
ell a
s br
oadc
aste
rs−
Con
sum
ers
may
wat
ch a
gre
ater
var
iety
of c
hann
els
in d
igita
l qua
lity
and
have
the
optio
n of
pay
ing
only
fo
r the
ir fa
vour
ite c
hann
els
−W
ith h
ighe
r num
ber o
f rep
orte
d su
bscr
iber
s an
d ris
ing
AR
PU
leve
ls, M
ulti
Sys
tem
Ope
rato
rs (
MS
Os)
are
ex
pect
ed to
reg
iste
r be
tter r
even
ue s
hare
s go
ing
forw
ard
−B
road
cast
ers
stan
d to
gai
n a
high
er s
hare
of s
ubsc
riptio
n re
venu
es a
long
with
car
riage
fees
bei
ng
redu
ced
over
tim
e (li
mite
d ba
ndw
idth
of a
nalo
g ca
ble
led
to a
hig
h ca
rria
ge fe
e)
Dig
itiza
tion
of c
able
New
Med
ia
�W
ith in
crea
sing
num
ber o
f use
rs w
antin
g to
con
sum
e co
nten
t ‘on
the
go’,
natio
nal a
s w
ell a
s re
gion
al b
road
cast
ers
are
crea
ting
a di
gita
l uni
vers
e pa
ralle
l to
the
trad
ition
al T
V w
atch
ing
expe
rienc
e. T
hey
are
incr
easi
ngly
inve
stin
g on
var
ious
dig
ital p
latf
orm
s i.e
. onl
ine
and
mob
ile
port
als/
app
licat
ions
�D
igita
l med
ia c
onsu
mpt
ion
is e
xpec
ted
to b
e hi
gher
with
incr
easi
ng b
road
band
pen
etra
tion
and
fast
er a
cces
s th
roug
h 3G
and
4G
tech
nolo
gies
�C
onte
nt p
refe
renc
es a
re fa
st c
hang
ing,
thus
requ
iring
indu
stry
pla
yers
to m
odify
str
ateg
ies
acco
rdin
gly:
−R
egio
nal c
onte
nt: A
dver
tisin
g by
loca
l as
wel
l as
natio
nal p
laye
rs is
on
the
rise
on r
egio
nal c
hann
els,
thus
en
ablin
g pl
ayer
s to
con
nect
with
thei
r tar
get a
udie
nce
at r
educ
ed c
osts
. Con
sum
er d
eman
d fo
r con
tent
in
loca
l lan
guag
es h
as a
lso
been
incr
easi
ng o
ver t
he p
ast f
ew y
ears
−H
D c
onte
nt: I
ncre
ased
pen
etra
tion
of L
CD
and
LE
D T
Vs,
gro
wth
of d
igiti
zatio
n an
d th
e ne
ed to
di
ffer
entia
te h
as le
d br
oadc
aste
rs to
laun
ch H
D c
hann
els.
The
se w
ill re
sult
in h
ighe
r A
RP
Us
thus
in
crea
sing
rev
enue
s fo
r ope
rato
rs a
nd b
road
cast
ers
alik
e−
Inno
vativ
e co
nten
t: N
on f
ictio
n sh
ows
with
nov
el c
once
pts
have
foun
d tr
actio
n w
ith c
onsu
mer
s w
ho u
ntil
a fe
w y
ears
ago
wer
e ho
oked
to fa
mily
dra
mas
. Alth
ough
fict
ion
will
alw
ays
be th
e m
ains
tay
of In
dian
te
levi
sion
, non
-fic
tions
sho
ws
are
seei
ng g
reat
er a
ccep
tanc
e by
con
sum
ers
Cha
ngin
g co
nten
t pr
efer
ence
s
Sou
rce:
Med
ia r
epor
ts,
New
s ar
ticle
s, i
ndus
try
disc
ussi
ons;
Del
oitte
-FIC
CI
repo
rt o
n ‘T
he D
igita
l M
arch
–M
edia
& E
nter
tain
men
t in
Sou
th I
ndia
’, O
ctob
er 2
013;
‘In
foc
us:
The
GE
C s
egm
ent
in In
dian
TV
–G
ettin
g th
e eq
uatio
n co
rrec
t’, M
arch
201
2, B
ox O
ffice
Ind
ia;
‘Col
ors’
gun
g ho
dig
ital
stra
tegy
’, Ju
ne 2
013,
Ind
iant
elev
isio
n.co
m
-28
-©
201
4 D
eloi
tte
Tou
che
Toh
mat
su In
dia
Pri
vate
Ltd
.
The
TV
indu
stry
val
ue c
hain
con
sist
s of
thre
e ke
y e
lem
ents
, and
the
dire
ct e
cono
mic
im
pact
of e
ach
elem
ent h
as b
een
estim
ated
�C
onte
nt re
venu
es fo
r pr
oduc
ers
have
bee
n es
timat
ed
on th
e ba
sis
of c
onte
nt c
osts
as
% o
f ad
reve
nues
for G
EC
s
�T
V c
onte
nt re
venu
es h
ave
been
seg
men
ted
acro
ss H
indi
an
d ot
her r
egio
nal l
angu
ages
�W
ages
in T
V p
rodu
ctio
n in
clud
e sa
larie
s of
cre
w a
s w
ell
as c
ast (
thes
e in
clud
e pe
rman
ent a
s w
ell a
s co
ntra
ctua
l em
ploy
ees)
�E
mpl
oym
ent g
ener
ated
by
prod
ucer
s ha
s be
en e
stim
ated
ba
sed
on in
dust
ry e
stim
ates
of
num
ber o
f em
ploy
ees
requ
ired
per
hour
of o
rigin
al c
onte
nt
prod
uced
Pro
duct
ion
Bro
adca
stin
gD
istr
ibut
ion
�B
road
cast
ing
reve
nues
are
a
sum
mat
ion
of s
ubsc
riptio
n re
venu
es
flow
ing
in fr
om D
TH
and
cab
le
oper
ator
s, a
s w
ell a
s ad
rev
enue
s fo
r T
V c
hann
els
�E
xpor
t ear
ning
s ha
ve b
een
esta
blis
hed
by e
xtra
pola
ting
earn
ings
of t
he la
rges
t pl
ayer
i.e.
Zee
�W
ages
in T
V b
road
cast
ing
incl
ude
sala
ries
of p
erm
anen
t em
ploy
ees
only
�E
mpl
oym
ent g
ener
ated
by
broa
dcas
ters
has
bee
n es
timat
ed
base
d on
ave
rage
reve
nue
per
empl
oyee
ratio
for k
ey in
dust
ry p
laye
rs
�D
istr
ibut
ion
reve
nues
are
seg
men
ted
by
tech
nolo
gy i.
e. D
TH
, C
able
(ca
ble
has
furt
her b
een
split
into
MS
Os
and
LCO
s)
�W
ages
in T
V d
istr
ibut
ion
incl
ude
sala
ries
of p
erm
anen
t (on
-rol
l) em
ploy
ees
of D
TH
pla
yers
and
MS
Os,
as
wel
l as
that
of a
ll pe
ople
em
ploy
ed
by L
CO
s
�E
mpl
oym
ent g
ener
ated
by
DT
H
oper
ator
s ha
s be
en e
stim
ated
bas
ed o
n av
erag
e em
ploy
ees
per m
illio
n su
bscr
iber
s fo
r the
DT
H p
laye
rs
�E
mpl
oym
ent g
ener
ated
by
MS
Os
has
been
est
imat
ed b
ased
on
aver
age
empl
oyee
s pe
r m
illio
n su
bscr
iber
s fo
r th
e ke
y M
SO
s
�E
mpl
oym
ent g
ener
ated
by
LCO
s ha
s be
en e
stim
ated
bas
ed o
n an
ave
rage
nu
mbe
r of e
mpl
oyee
s pe
r LC
O
-29
-©
201
4 D
eloi
tte
Tou
che
Toh
mat
su In
dia
Pri
vate
Ltd
.
Sum
mar
y of
key
dire
ct im
pact
met
rics
for
the
TV
ind
ustr
y
Seg
men
ts
(IN
R C
r.)
AB
CD
(B
+C)
EF
(D
+E)
G
Gro
ss O
utpu
t (D
irect
)E
BIT
DA
Wag
esG
ross
Val
ue
Add
ed (
Dire
ct)
Net
Indi
rect
T
axes
Tot
al V
alue
A
dded
(Dire
ct)
Em
ploy
ees
(Dire
ct) i
n la
cs
Pro
duct
ion
3,87
5 34
0 1,
948
2,28
8 20
0 2,
488
1.46
Bro
adca
stin
g22
,316
3,
718
2,56
8 6,
286
1,20
0 7,
486
0.22
Dis
trib
utio
n31
,393
10
,056
3,
561
13,6
17
4,18
7 17
,804
3.
13
Tot
al57
,584
14
,114
8,
077
22,1
91
5,58
7 27
,777
4.
83
Sou
rce:
Ann
ual
repo
rts
of li
sted
pla
yers
, M
edia
rep
orts
, N
ews
artic
les,
ind
ustr
y di
scus
sion
s, D
eloi
tte a
naly
sis
Not
e: T
he a
bove
met
rics
have
bee
n di
scus
sed
in g
reat
er d
etai
l in
subs
eque
nt p
ages
.
The
tabl
e be
low
pro
vide
s a
snap
shot
of t
he In
dian
TV
indu
stry
’s to
tal o
utpu
t, E
BIT
DA
, Wag
es a
nd N
et In
dire
ct T
axes
for F
Y20
13
Seg
men
ts
(US
$ m
n)
AB
CD
(B
+C)
EF
(D
+E)
G
Gro
ss O
utpu
t (D
irect
)E
BIT
DA
Wag
esG
ross
Val
ue
Add
ed (
Dire
ct)
Net
Indi
rect
T
axes
Tot
al V
alue
A
dded
(Dire
ct)
Em
ploy
ees
(Dire
ct) i
n la
cs
Pro
duct
ion
625
5531
436
932
401
146
Bro
adca
stin
g3,
599
600
414
1,01
419
41,
207
22
Dis
trib
utio
n5,
063
1,62
257
42,
196
675
2,87
231
3
Tot
al9,
288
2,27
61,
303
3,57
990
14,
480
483
-30
-©
201
4 D
eloi
tte
Tou
che
Toh
mat
su In
dia
Pri
vate
Ltd
.
The
dire
ct g
ross
val
ue a
dded
by
the
Indi
an T
V in
dus
try
in F
Y20
13 w
as e
stim
ated
at
INR
22,
191
Cr.
(U
S$
3,57
9 m
n)
�G
ross
Out
put:
Gro
ss O
utpu
t ref
lect
s th
e co
mbi
ned
reve
nue
of a
ll T
V in
dust
ry p
artic
ipan
ts. I
t has
bee
n de
rived
by
estim
atin
g an
d ad
ding
up
reve
nues
of p
laye
rs a
cros
s th
e va
lue
chai
n w
hich
incl
udes
rev
enue
s of
inte
rmed
iate
ser
vice
s / p
rodu
cts.
(e
.g.B
road
cast
er’s
shar
e of
subs
crip
tion
reve
nues
is r
efle
cted
in b
oth
Bro
adca
stin
g an
d D
istr
ibut
ion
reve
nues
). It
ther
efor
e in
clud
esan
ele
men
t of d
oubl
e co
untin
g of
reve
nues
. The
Gro
ss O
utpu
t of I
NR
57,
584
Cr.
(U
S$
9,28
8 m
n) e
stim
ated
abo
ve a
lso
incl
udes
ser
vice
and
ent
erta
inm
ent t
axes
(tot
al o
f IN
R 5
,587
Cr.
/ U
S$
901
mn)
pai
d by
indu
stry
par
ticip
ants
acr
oss
the
valu
e ch
ain
�E
BIT
DA
/ G
ross
ope
ratin
g su
rplu
s (G
OS
):E
BIT
DA
ref
lect
s th
e to
tal r
etur
ns to
cap
ital e
mpl
oyed
. Thi
s m
etric
als
o ca
ptur
es th
e di
rect
taxe
s (i.
e. in
com
e ta
xes
and
corp
orat
e ta
xes)
pai
d by
the
indu
stry
. EB
ITD
A w
as e
stim
ated
at I
NR
14,
114
Cr.
(U
S$
2,27
6 m
n), w
ith th
e di
strib
utio
n se
gmen
t acc
ount
ing
for o
ver
70%
of t
he in
dust
ry’s
pro
fits,
prim
arily
bec
ause
of L
CO
s’ h
igh
mar
gins
�W
ages
: W
ages
mea
sure
the
retu
rns
to la
bor,
whi
ch in
clud
e pa
ymen
ts m
ade
to c
ontr
actu
al w
orke
rs. W
age
paym
ents
in F
Y20
13
wer
e es
timat
ed a
t IN
R 8
,077
Cr.
(U
S$
1,30
2 m
n)
�G
ross
Val
ue A
dded
: G
VA
is th
e va
lue-
add
crea
ted
by la
bor a
nd c
apita
l inp
uts
empl
oyed
dire
ctly
by
the
indu
stry
(i.e
. EB
ITD
A+
W
ages
).In
FY
2013
, thi
s w
as e
stim
ated
at I
NR
22,
191
Cr.
(U
S$
3,57
9 m
n)
The
tabl
e be
low
sum
mar
izes
the
Indi
an T
V in
dust
ry’s
Gro
ss O
utpu
t (D
irect
) an
d G
ross
Val
ue A
dded
(Dire
ct)
for F
Y20
13
Seg
men
ts
AB
CD
(B+C
)
Gro
ss O
utpu
t (D
irect
)E
BIT
DA
Wag
esG
ross
Val
ue A
dded
(D
irect
)
INR
Cr.
US
$ m
nIN
R C
r.U
S$
mn
INR
Cr.
US
$ m
nIN
R C
r.U
S$
mn
Pro
duct
ion
3,87
562
534
055
1,94
831
42,
288
369
Bro
adca
stin
g22
,316
3,59
93,
718
600
2,56
841
46,
286
1,01
4
Dis
trib
utio
n31
,393
5,06
310
,056
1,62
23,
561
574
13,6
172,
196
Tot
al57
,584
9,28
814
,114
2,27
68,
077
1,30
322
,191
3,57
9
-31
-©
201
4 D
eloi
tte
Tou
che
Toh
mat
su In
dia
Pri
vate
Ltd
.
The
Indi
an T
V in
dust
ry is
est
imat
ed to
hav
e di
rect
ly
prov
ided
em
ploy
men
t to
4.82
lakh
pe
ople
in F
Y20
13, a
nd a
dded
INR
27,
777
Cr.
(U
S$
4,4
80 m
n) o
f val
ue to
the
econ
omy
�N
et In
dire
ct T
axes
(NIT
):N
IT in
the
tele
visi
on in
dust
ry in
clud
e se
rvic
e ta
x, V
AT
, and
ent
erta
inm
ent t
ax, a
mon
g ot
hers
. For
the
purp
ose
of th
is s
tudy
, we
have
con
side
red
serv
ice
tax
rela
ting
to T
V p
rodu
ctio
n, b
road
cast
ing
and
dist
ribut
ion,
and
ent
erta
inm
ent
tax
paid
by
DT
H a
nd c
able
ope
rato
rs, w
hich
are
the
key
taxe
s pa
id b
y th
e in
dust
ry1
�T
otal
Val
ue A
dded
: T
his
is th
e su
m o
f the
Gro
ss V
alue
Add
ed a
nd N
et In
dire
ct T
axes
. It r
epre
sent
s th
e to
tal d
irect
impa
ct o
f the
T
V in
dust
ry in
Indi
a to
the
econ
omy,
and
is e
stim
ated
at I
NR
27,
777
Cr.
(U
S$
4,48
0 m
n) fo
r FY
2013
�E
mpl
oyee
s (D
irect
):
Dire
ct e
mpl
oym
ent f
igur
es in
clud
eon
-rol
l as
wel
l as
cont
ract
ual e
mpl
oyee
s of
inde
pend
ent p
rodu
ctio
n ho
uses
. Em
ploy
ees
in T
V b
road
cast
ing
incl
ude
in-h
ouse
pro
duct
ion
staf
f as
wel
l as
non-
prod
uctio
n ro
les
such
as
Sal
es, F
inan
ce,
HR
etc
. for
TV
net
wor
ks. D
istr
ibut
ion
segm
ent c
ontr
ibut
es th
e m
ajor
ity s
hare
of e
mpl
oym
ent g
ener
ated
in th
e T
V in
dust
ry.
Alth
ough
on-
roll
empl
oyee
s fo
r DT
H o
pera
tors
and
MS
Os
wer
e m
uch
less
er c
ompa
red
to L
CO
s, in
dust
ry p
artic
ipan
ts p
eg
excl
usiv
e em
ploy
men
t2ge
nera
ted
by th
ese
play
ers
at a
bout
2 la
c in
FY
2013
Not
e:
1In
dire
ct t
axes
(se
rvic
e ta
x) fo
r pr
oduc
tion
and
broa
dcas
ting
have
bee
n ta
ken
from
Gov
ernm
ent
of In
dia
sour
ces
whi
le i
ndire
ct t
axes
(se
rvic
e as
wel
l as
ente
rtai
nmen
t ta
x)
for
dist
ribut
ors
have
bee
n es
timat
ed b
ased
on
seco
ndar
y re
sear
ch a
nd in
dust
ry d
iscu
ssio
ns2
Exc
lusi
ve e
mpl
oym
ent
impl
ies
empl
oym
ent
gene
rate
d th
roug
h ca
ll ce
nter
s, s
ervi
ces,
fac
tory
line
s an
d di
strib
utio
n co
unte
rs
The
tabl
e be
low
sum
mar
izes
the
Tot
al V
alue
Add
ed a
nd n
umbe
r of p
erso
ns e
mpl
oyed
by
the
Indi
an T
V in
dust
ry in
FY
2013
Seg
men
ts
DE
F (
D+E
)G
Gro
ss V
alue
Add
ed (
Dire
ct)
Net
Indi
rect
Tax
esT
otal
Val
ue A
dded
(Dire
ct)
Em
ploy
ees
(Dire
ct) i
n la
csIN
R C
r.U
S$
mn
INR
Cr.
US
$ m
nIN
R C
r.U
S$
mn
Pro
duct
ion
2,28
836
920
032
2,48
840
11.
46
Bro
adca
stin
g6,
286
1,01
41,
200
194
7,48
61,
207
0.22
Dis
trib
utio
n13
,617
2,19
64,
187
675
17,8
042,
872
3.13
Tot
al22
,191
3,57
95,
587
901
27,7
774,
480
4.82
-32
-©
201
4 D
eloi
tte
Tou
che
Toh
mat
su In
dia
Pri
vate
Ltd
.
Incl
udin
g in
dire
ct im
pact
, the
Indi
an T
V in
dust
ry i
s es
timat
ed to
hav
e co
ntrib
uted
a
tota
l val
ue a
dd o
f IN
R 3
9,13
9 C
r. (
US
$ 6,
313
mn)
to th
e ec
onom
y
GVA
/Out
put
NIT
/Out
put
GVA
/ W
orke
r (in
INR
lacs
)
Mul
tiplie
rs/ R
atio
s0.
470.
021.
35
�In
dire
ct g
ross
out
put:
Tot
al o
pera
ting
expe
nses
(oth
er th
an w
ages
) of t
he T
V s
ecto
r hav
e be
en c
onsi
dere
d as
indi
rect
gro
ss
outp
ut to
oth
er s
ecto
rs o
f the
eco
nom
y. F
or th
e pu
rpos
e of
indi
rect
impa
ct c
alcu
latio
ns, d
oubl
e co
untin
g fr
om re
venu
e as
wel
l as
cost
cal
cula
tions
has
bee
n el
imin
ated
�In
dire
ct im
pact
on
GV
A a
nd N
IT:
The
Min
istr
y of
Sta
tistic
s an
d P
rogr
amm
e Im
plem
enta
tion
(MO
SP
I) in
Indi
a pr
ovid
es th
e ra
tio o
f G
VA
/Out
put a
nd N
IT/O
utpu
tfor
var
ious
indu
strie
s (I
nput
-Out
put t
rans
actio
ns ta
ble
2007
-08:
Mat
rix 1
). S
ince
the
indi
rect
impa
ct
pert
ains
to im
pact
acr
oss
indu
strie
s, th
e al
l-Ind
ia r
atio
s ac
ross
indu
strie
s ha
ve b
een
appl
ied
to th
e in
dire
ct G
ross
Out
put e
stim
ated
ab
ove.
The
GV
A/ O
utpu
t rat
io a
nd N
IT/O
utpu
t rat
io th
at h
ave
been
use
d ar
e 0.
47 a
nd 0
.02
resp
ectiv
ely
�In
dire
ctem
ploy
men
t: T
he N
atio
nal S
ampl
e S
urve
y O
rgan
izat
ion
(NS
SO
) co
nduc
ted
a su
rvey
1of
c. 2
00,0
00 e
nter
pris
es a
cros
s ru
ral a
nd u
rban
Indi
a, a
nd o
ne o
f the
item
s es
timat
ed w
as th
e G
VA
per
wor
ker.
The
GV
A /w
orke
r for
urb
an In
dia
acro
ss in
dust
ries
has
been
use
d in
our
stu
dy, s
ince
the
Indi
an fi
lm a
nd te
levi
sion
indu
stry
is p
rimar
ily b
ased
in u
rban
par
ts o
f the
cou
ntry
. Thi
s av
erag
e G
VA
/ w
orke
r of
INR
1.3
5 la
cs (
US
$ 2,
161)
has
bee
n ap
plie
d to
the
indi
rect
GV
A in
ord
er to
obt
ain
an e
stim
ate
of th
e in
dire
ct e
mpl
oym
ent
1 NS
SO
rep
ort
on ‘S
ervi
ce S
ecto
r in
Indi
a (2
006-
07)
–E
cono
mic
Cha
ract
eris
tics
of E
nter
pris
es’
The
tabl
e be
low
sum
mar
izes
the
mul
tiplie
rs /
ratio
s fo
r ind
irect
impa
ct c
alcu
latio
ns
The
tabl
e be
low
sum
mar
izes
the
tota
l im
pact
of t
he te
levi
sion
indu
stry
in F
Y20
13
Seg
men
tsG
ross
Out
put
Gro
ss V
alue
Add
ed
(GV
A)
Net
Indi
rect
Tax
es(N
IT)
Tot
al V
alue
Add
ed(G
VA
+NIT
)E
mpl
oyee
s in
la
csIN
R C
r.U
S$
mn
INR
Cr.
US
$ m
nIN
R C
r.U
S$
mn
INR
Cr.
US
$ m
n
Dire
ct im
pact
57,5
849,
288
22,1
913,
579
5,58
790
127
,777
4,48
04.
82
Indi
rect
impa
ct23
,084
3,72
310
,890
1,75
647
176
11,3
621,
833
8.06
Tot
al80
,668
13,0
1133
,081
5,33
66,
058
977
39,1
396,
313
12.8
9
-33
-©
201
4 D
eloi
tte
Tou
che
Toh
mat
su In
dia
Pri
vate
Ltd
.
The
Tel
evis
ion
indu
stry
in In
dia
face
s va
rious
cha
lle
nges
Exc
essi
ve
regu
latio
ns/
taxa
tion
in T
V
dist
ribut
ion
�In
dust
ry d
iscu
ssio
ns s
ugge
st th
at w
hile
ST
Bs
have
bee
n se
eded
in c
able
hom
es th
at h
ave
been
co
nver
ted
to d
igita
l, K
YC
for
ms
are
still
in th
e pr
oces
s of
bei
ng c
olle
cted
. Thu
s M
SO
s ar
e st
ill in
the
proc
ess
of c
olle
ctin
g an
d up
datin
g th
e de
tails
of e
nd c
usto
mer
s in
thei
r sy
stem
s
�T
his
has
resu
lted
in th
e be
nefit
s of
dig
itiza
tion
(exc
ept c
arria
ge fe
e re
duct
ion)
not
yet
reac
hing
the
valu
e ch
ain
Dig
itiza
tion
with
ad
dres
sabi
lity
�In
depe
nden
t pro
duct
ion
hous
es a
re in
crea
sing
ly fo
cusi
ng o
n m
aint
aini
ng m
argi
ns a
s op
pose
d to
cr
eatin
g qu
ality
con
tent
�T
his
appe
ars
to b
e a
resu
lt pr
imar
ily o
f fix
ed fe
e ar
rang
emen
ts b
etw
een
prod
ucer
s an
d br
oadc
aste
rs fo
r co
mm
issi
oned
sho
ws
Shi
fting
focu
s of
pr
oduc
tion
hous
es
�T
he T
V d
istr
ibut
ion
segm
ent i
s ex
cess
ivel
y re
gula
ted,
as
wel
l as
very
hig
hly
taxe
d. T
hree
key
issu
es
iden
tifie
d by
indu
stry
par
ticip
ants
are
:
−Li
cens
e fe
e: C
urre
ntly
, DT
H o
pera
tors
are
req
uire
d to
pay
10%
of t
heir
gros
s re
venu
e as
lice
nse
fee
for a
pe
riod
of 1
0 ye
ars.
Alth
ough
TR
AI r
ecom
men
ded
redu
ctio
n of
lice
nse
fee
take
n fr
om D
TH
pla
yers
from
10%
to
6% in
200
8, is
sues
reg
ardi
ng li
cens
e fe
e ar
e su
b-ju
dice
and
stil
l pen
ding
in th
e S
upre
me
Cou
rt
−M
ultip
le ta
xatio
n: M
ultip
le ta
xes
such
as
serv
ice
tax,
ann
ual l
icen
se fe
e (c
entr
al le
vies
), e
nter
tain
men
t tax
(sta
te
levy
) are
pai
d by
DT
H a
s w
ell a
s ca
ble
oper
ator
s. T
he r
ates
of l
evie
s su
ch a
s en
tert
ainm
ent t
ax a
re n
ot u
nifo
rm
and
vary
from
sta
te to
sta
te. T
he in
dust
ry h
as b
een
requ
estin
g fo
r a m
ore
unifi
ed ta
x re
gim
e
−Im
port
dut
y on
ST
Bs:
With
man
ufac
turin
g ca
pabi
lity
of q
ualit
y S
TB
s in
Indi
a be
ing
low
, ope
rato
rs a
re r
equi
red
to
impo
rt S
TB
s. T
hese
impo
rted
ST
Bs
are
subs
idiz
ed in
ord
er to
com
pete
with
ana
log
cabl
e. In
add
ition
, im
port
du
ties
rose
fro
m 5
% to
10%
in th
e U
nion
Bud
get F
Y20
14
�D
TH
ope
rato
rs a
re p
ayin
g ar
ound
33%
of t
heir
topl
ine
as ta
xes.
Hig
h ta
xatio
n le
vels
, alo
ng w
ith
incr
easi
ng tr
ansp
onde
r cos
ts, a
re a
ffec
ting
the
indu
stry
Sou
rce:
Med
ia r
epor
ts,
New
s ar
ticle
s, i
ndus
try
disc
ussi
ons;
DT
H O
pera
tors
Ass
ocia
tion
of In
dia’
s re
spon
se o
n th
e co
nsul
tatio
npa
per
–9/
2013
–on
issu
e/ e
xten
sion
of
DT
H li
cens
e
-34
-©
201
4 D
eloi
tte
Tou
che
Toh
mat
su In
dia
Pri
vate
Ltd
.
New
Med
ia
-35
-©
201
4 D
eloi
tte
Tou
che
Toh
mat
su In
dia
Pri
vate
Ltd
.
1516
1921
2335
53
79
120
180
FY
2012
FY
2013
(E)
FY
2014
(P)
FY
2015
(P)
FY
2016
(P)
Bro
adba
nd u
sers
3G u
sers
3359
104
139
165
3
6
8
12
18
FY
2012
FY
2013
(E)
FY
2014
(P)
FY
2015
(P)
FY
2016
(P)
Sm
artp
hone
Use
rsT
able
t use
rs
Gre
ater
dev
ice
(sm
artp
hone
, tab
let)
and
pip
e (b
road
band
, 3G
, 4G
) av
aila
bilit
y is
ex
pect
ed to
ena
ble
rapi
d ad
optio
n of
dig
ital c
onsu
mpt
ion
of c
onte
nt
Sm
art d
evic
es g
row
th tr
end
in In
dia
Bro
adba
nd &
3G
use
r ba
se in
Indi
a (M
N)
�In
dia’
s in
tern
et u
ser
base
(~16
5 M
N, a
s of
Mar
ch 2
013)
is
the
third
larg
est i
n th
e w
orld
aft
er C
hina
and
U.S
.A
�A
larg
e m
ajor
ity (
~87
%) o
f the
se u
sers
acc
ess
inte
rnet
th
roug
h th
eir m
obile
dev
ices
�3G
ser
vice
s ar
e be
ing
aggr
essi
vely
pus
hed
by b
undl
ing
smar
tpho
nes
/ don
gles
with
low
cos
t dat
a pl
ans
–O
pera
tors
sla
shed
3G
tarif
fs b
y ~
70%
ove
r 201
2-13
�B
y th
e en
d of
201
4, 4
G (L
TE
–Lo
ng T
erm
Evo
lutio
n) is
ex
pect
ed to
be
rolle
d ou
t acr
oss
Indi
a, w
hich
cou
ld
acce
lera
te b
road
band
pen
etra
tion
in th
e co
untr
y
�S
ale
of s
mar
t dev
ices
(sm
artp
hone
s an
d ta
blet
s) is
exp
ecte
d to
incr
ease
sig
nific
antly
in th
e ne
ar fu
ture
, driv
en b
y fa
ctor
s su
ch a
s:
–U
pgra
de b
y ex
istin
g us
ers
–D
eclin
ing
devi
ce a
nd m
obile
dat
a co
sts
–A
vaila
bilit
y of
sm
art d
evic
es a
t low
er p
rice
poin
ts
–A
vaila
bilit
y of
wid
e ra
nge
of a
pplic
atio
ns a
nd fe
atur
es
Key
hig
hlig
hts
Sou
rce:
Ana
lysy
s M
ason
, B
udde
com
m,
Gar
tner
, IA
MA
I, T
RA
I, D
eloi
tte a
naly
sis
5068
98
140
204
36
65
112
151
183
-36
-©
201
4 D
eloi
tte
Tou
che
Toh
mat
su In
dia
Pri
vate
Ltd
.
With
con
sum
ers
incr
easi
ngly
wan
ting
to w
atch
con
ten
t ‘on
the
go’,
shar
e of
vid
eos
as
wel
l as
non-
PC
dev
ices
in in
tern
et tr
affic
is o
n th
e ris
e
Sou
rce:
Com
scor
e, C
ISC
O V
NI,
New
s ar
ticle
s
�A
n in
crea
sing
num
ber o
f use
rs a
ppea
r to
be a
cces
sing
co
nten
t via
mob
ile h
ands
ets
and
tabl
ets,
as
agai
nst P
Cs
�T
he n
umbe
r of a
pp d
ownl
oads
in In
dia
is e
xpec
ted
to g
row
fr
om 1
.56
billi
on p
er a
nnum
in 2
012,
to 9
bill
ion
by 2
015,
w
hich
tran
slat
es to
a C
AG
R o
f 75%
�V
ideo
app
s fe
atur
e in
the
list o
f bot
h to
p pa
id a
s w
ell a
s to
p fr
ee a
pps
dow
nloa
ded
in th
e co
untr
y
Key
hig
hlig
hts
75%
80%
85%
90%
95%
100%
Jan-
13F
eb-1
3M
ar-1
3
PC
Mob
ileT
able
t
Non
PC
traf
fic
= 1
4.2%
Non
-PC
sha
re o
f int
erne
t tra
ffic
in In
dia
Sha
re o
f vid
eo in
inte
rnet
dat
a tr
affic
, In
dia
FY
2012
-17
41%
64%
FY
2012
FY
2017
(P)
Non
vid
eo
Vid
eo59
%
36%
�S
hare
of v
ideo
in in
tern
et d
ata
traf
fic is
exp
ecte
d to
ris
e fr
om a
bout
41%
in F
Y20
12, t
o 64
% in
FY
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4 D
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4 D
eloi
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Tou
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Toh
mat
su In
dia
Pri
vate
Ltd
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Add
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-40
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4 D
eloi
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Tou
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Toh
mat
su In
dia
Pri
vate
Ltd
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Fou
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-41
-©
201
4 D
eloi
tte
Tou
che
Toh
mat
su In
dia
Pri
vate
Ltd
.
A f
orei
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rodu
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n ho
use
shoo
ting
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dia
coul
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vera
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film
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a –
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rce:
(1)
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Rep
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“Sin
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013,
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-42
-©
201
4 D
eloi
tte
Tou
che
Toh
mat
su In
dia
Pri
vate
Ltd
.
The
Indi
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over
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tryi
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Impa
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er 2
013,
Info
rmat
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and
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inis
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Man
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bser
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us le
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mad
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dia
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nattr
activ
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stin
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pro
duct
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resu
lted
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lost
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stab
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over
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itiat
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rce:
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soo
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anis
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ewar
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cono
mic
Tim
es,
Oct
ober
19,
201
3; D
eloi
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ICC
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201
3
Pro
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tice
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com
men
datio
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ong
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orde
r to
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te th
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ws
rela
ting
to
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cer
tific
atio
n an
d ex
hibi
tion
-43
-©
201
4 D
eloi
tte
Tou
che
Toh
mat
su In
dia
Pri
vate
Ltd
.
VF
X u
sage
in In
dia
is e
xpec
ted
to r
ise,
driv
en b
y F
X-h
eavy
sho
ts in
bot
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ms
and
tele
visi
on
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nim
atio
n &
Pos
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duct
ion
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stry
driv
ers:
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dia
is n
ow g
radu
ally
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ergi
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glob
al h
ub fo
r ani
mat
ion
and
visu
al
effe
cts,
with
for
eign
exp
erts
wor
king
in In
dian
pos
t pro
duct
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pani
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ci
ties
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bai,
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nnai
, Ban
galo
re a
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yder
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owth
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indu
stry
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incr
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ork
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g ou
tsou
rced
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dian
firm
s
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rce:
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ustr
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scus
sion
s, ‘
“Is In
dian
VF
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n pa
r w
ith H
olly
woo
d?”,
The
Tim
es o
f Ind
ia,
Nov
embe
r 26
,201
2; I
ndus
try
disc
ussi
ons;
“H
olly
woo
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mes
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allin
g fo
r an
imat
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vis
ual e
ffect
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du B
usin
ess
Line
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nuar
y 11
, 20
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ket O
verv
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port
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ainl
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hild
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sion
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vert
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of V
FX
usa
ge in
sho
ws
(e.g
. ’24
’)
�C
urre
ntly
~10
-15%
of a
n In
dian
film
's b
udge
t is
bein
g al
loca
ted
for v
isua
l eff
ects
, whi
ch is
like
ly to
rise
to 3
0-35
% in
the
shor
t-m
ediu
m te
rm. T
he n
umbe
r of V
FX
sho
ts in
Indi
an fi
lms
has
also
ris
en fr
om lo
w h
undr
eds
to ~
1,70
0 in
big
bud
get f
ilms
�T
here
are
10-
12 la
rge
play
ers
and
~40
0 sm
all p
laye
rs in
the
anim
atio
n &
VF
X in
dust
ry in
Indi
a
�T
he In
dian
mar
ket o
ffer
s sm
alle
r re
venu
es a
nd m
argi
ns fo
r VF
X p
laye
rs in
com
paris
on w
ith d
evel
oped
ove
rsea
s m
arke
ts. F
or
larg
e pl
ayer
s, th
e sh
are
of o
vers
eas
mar
kets
in to
tal r
even
ue m
ay b
e as
hig
h as
80-
90%
�Li
fe O
f Pi
�S
kyfa
ll
�M
adag
asca
r 3: E
urop
e's
Mos
t Wan
ted
�A
vata
r
�T
wili
ght:
New
Moo
n
�T
he L
ord
Of T
he R
ings
: The
Ret
urn
Of
The
Kin
g
Sam
ple
Hol
lyw
ood
film
s w
ith
invo
lvem
ent
of In
dian
VF
X p
laye
rs
-44
-©
201
4 D
eloi
tte
Tou
che
Toh
mat
su In
dia
Pri
vate
Ltd
.
The
L&
M in
dust
ry in
Indi
a is
stil
l in
its in
fanc
y,
but o
ffers
str
ong
grow
th p
oten
tial.
Film
an
d T
V c
onte
nt fo
rm th
e ra
w m
ater
ial f
or a
larg
e po
rtio
n of
mer
chan
dise
Lice
nsin
g an
d M
erch
andi
sing
Mar
ket O
verv
iew
:�
The
top
125
glob
al li
cens
ors
acco
unt f
or s
ales
of m
ore
than
US
$ 18
4 bn
. Som
e ke
y gl
obal
lice
nsor
s ar
e D
isne
y, M
ajor
Bas
ebal
l Le
ague
, and
film
fran
chis
es s
uch
as S
tar W
ars
and
Har
ry P
otte
r and
Car
s
�W
hile
the
indu
stry
is s
till i
n its
infa
ncy
in In
dia,
indu
stry
par
ticip
ants
bel
ieve
that
it o
ffer
s st
rong
gro
wth
pot
entia
l in
the
shor
t-m
ediu
m
term
. Mer
chan
dise
cou
ld b
e ba
sed
on s
ever
al s
ourc
es o
f “ra
w m
ater
ial”,
of w
hich
film
and
TV
con
tent
is a
key
sou
rce
Sou
rce:
“In
Foc
us:
Lice
nsin
g &
Mer
chan
disi
ng”,
Box
Offi
ce I
ndia
Mag
azin
e, J
une
9, 2
012
TV
and
film
-ba
sed
licen
sed
mer
chan
dise
�T
his
cate
gory
was
est
imat
ed a
t ~U
S$
125
mn
in 2
011,
and
the
seg
men
t is
expe
cted
to
grow
sig
nific
antly
in th
e sh
ort-
med
ium
term
�G
row
th in
the
kids
genr
e on
TV
has
als
o co
ntrib
uted
to th
at o
f the
L&
M s
egm
ent i
n In
dia
�M
ajor
pla
yers
off
erin
g ch
arac
ter
licen
sing
incl
ude
Dis
ney,
Nic
kelo
deon
, C
arto
on N
etw
ork
Spo
rts
–ba
sed
licen
sed
mer
chan
dise
�T
his
cate
gory
witn
esse
d st
rong
sal
es d
ue to
a lo
yal f
an fo
llow
ing
for
the
popu
lar
spor
ts le
ague
s su
ch a
s th
e In
dian
P
rem
ier
Leag
ue (
IPL)
and
the
Wor
ld S
erie
s H
ocke
y (W
SH
). F
orm
ula
One
and
The
Man
ches
ter
Uni
ted
foot
ball
club
al
so h
ave
a fa
n fo
llow
ing
in In
dia
�Le
adin
g sp
orts
pla
yers
are
lice
nsin
g th
e us
e of
thei
r na
me.
For
inst
ance
, Har
bhaj
an S
ingh
sol
d lic
ensi
ng r
ight
s to
hi
s na
me
to D
elhi
-bas
ed L
icen
se I
ndia
Com
ic b
ooks
-ba
sed
licen
sed
mer
chan
dise
�In
dian
com
ic b
ook
publ
ishe
rs h
ave
not a
ggre
ssiv
ely
mar
kete
d th
emse
lves
and
hen
ce r
even
ue e
arne
d fr
om
mer
chan
dise
is n
otm
ater
ial.
How
ever
, the
re m
ay b
e an
opp
ortu
nity
to
sell
mer
chan
dise
fea
turin
g po
pula
rch
arac
ters
suc
h as
‘Cha
cha
Cha
udha
ry’
Indu
stry
driv
ers:
�T
here
is a
ris
e in
pro
duct
loya
ltyan
d aw
aren
ess
of m
erch
andi
sed
prod
ucts
�T
he g
row
th o
f the
L&
M in
dust
ry in
Indi
a is
clo
sely
link
ed w
ith th
at o
f org
aniz
ed re
tail
in th
e co
untr
y. L
icen
sors
pre
fer t
o de
al w
ith
larg
e or
gani
zed
play
ers.
Tod
ay, l
arge
ret
ail c
hain
s su
ch a
s S
hopp
ers
Sto
p, P
anta
loon
s, W
ests
ide,
Lill
iput
, Life
styl
e an
d S
penc
er’s
se
ll br
ande
d an
d lic
ense
d m
erch
andi
se
�In
dia
has
witn
esse
d a
sign
ifica
nt ri
se in
dis
cret
iona
ry in
com
e, a
nd a
ssoc
iate
d sp
end
�T
here
is g
reat
er a
vaila
bilit
y on
the
supp
ly s
ide,
with
the
arriv
al o
f var
ious
inte
rnat
iona
l bra
nds
may
driv
e th
e se
ctor
-45
-©
201
4 D
eloi
tte
Tou
che
Toh
mat
su In
dia
Pri
vate
Ltd
.
The
mus
ic in
dust
ry in
Indi
a is
dep
ende
nt p
rimar
ily
on th
e fil
m in
dust
ry,
with
aro
und
80%
of m
usic
sal
es in
Indi
a at
trib
utab
le to
“fil
m m
usic
”
Phy
sic
al/C
D26
%
Dig
ital/
Onl
ine
52%
Lice
nsi
ng 11%
Oth
ers
11%
920
1,67
0
FY
2013
(E )
FY
2017
(P)
Hin
di,
60%
Reg
iona
l, 2
0%
Inte
rnat
ion
al,
10%
Oth
ers,
10
%
Rev
enue
s by
gen
re in
FY
2013
Rev
enue
s in
Indi
a (IN
R C
r.)
Rev
enue
s by
seg
men
t in
FY
2013
Sou
rce:
IM
I es
timat
es,
indu
stry
dis
cuss
ions
and
ana
lysi
sS
ourc
e: I
ndus
try
disc
ussi
ons
Oth
ers
incl
udes
cla
ssic
al ,
dev
otio
nal,
indi
-pop
, su
fi m
usic
etc
.S
ourc
e: I
ndus
try
disc
ussi
ons
Lice
nsin
g in
clud
es T
V &
Rad
io li
cens
ing
Oth
ers
incl
udes
pub
lic p
erfo
rman
ce r
ight
s et
c.A
bout
the
Indi
an m
usic
indu
stry
Mar
ket O
verv
iew
:
�T
he In
dian
mus
ic in
dust
ry w
as e
stim
ated
at I
NR
920
Cr
(US
$ 15
0 m
n) in
FY
2013
, and
is p
roje
cted
to g
row
at a
CA
GR
of 1
6%
until
FY
2017
�M
usic
rev
enue
s ca
n ac
coun
t for
upt
o 10
% o
f a p
rodu
cer’s
reve
nues
for s
ome
film
s
�C
urre
ntly
, dig
ital r
even
ues
acco
unt f
or o
ver
half
of th
e to
tal m
usic
rev
enue
s
�G
oing
forw
ard,
the
digi
tal a
nd li
cens
ing
cate
gorie
s ar
e ex
pect
ed to
driv
e gr
owth
Cha
lleng
es:
�W
hile
pira
cy w
as a
pro
blem
eve
n in
the
days
of a
udio
cas
sette
s, th
e ch
alle
nge
is g
reat
er w
ith d
igita
l mus
ic, w
hich
is e
asily
tr
ansf
erre
d
�T
RA
I’s d
irect
ive
to s
ervi
ce p
rovi
ders
for o
btai
ning
mul
tiple
con
firm
atio
ns fr
om c
onsu
mer
s fo
r eac
h ac
tivat
ion
and/
or re
new
al o
f va
lue-
adde
d se
rvic
es h
as n
egat
ivel
y im
pact
ed th
e in
dust
ry’s
dig
ital r
even
ues
from
Cal
ler
Rin
g B
ack
Tun
es (
CR
BT
s).
−P
revi
ousl
y, th
e se
rvic
e pr
ovid
er h
ad to
obt
ain
the
conf
irmat
ion
only
onc
e. C
onsu
mer
s do
not
app
ear
to a
ppre
ciat
e ha
ving
to c
onfir
m th
eir
deci
sion
mul
tiple
tim
es
Sou
rce:
Ind
ustr
y di
scus
sion
s
Mus
ic In
dust
ry
-46
-©
201
4 D
eloi
tte
Tou
che
Toh
mat
su In
dia
Pri
vate
Ltd
.
App
endi
x
-47
-©
201
4 D
eloi
tte
Tou
che
Toh
mat
su In
dia
Pri
vate
Ltd
.
App
endi
x A
Eco
nom
ic c
ontr
ibut
ion
stud
ies
are
inte
nded
to q
uant
ify m
easu
res
such
as
valu
e ad
ded,
exp
orts
, im
port
s an
d em
ploy
men
t as
soci
ated
with
a g
iven
indu
stry
or
firm
, in
a hi
stor
ical
ref
eren
ce y
ear.
The
eco
nom
ic c
ontr
ibut
ion
is a
mea
sure
of t
he v
alue
ofpr
oduc
tion
by a
firm
or
indu
stry
.
Eco
nom
ic c
ontr
ibut
ion
stud
ies
The
re a
re s
ever
al c
omm
only
use
d m
easu
res
of e
cono
mic
act
ivity
, eac
h of
whi
ch d
escr
ibes
a d
iffer
ent a
spec
t of a
n in
dust
ry’s
ec
onom
ic c
ontr
ibut
ion:
�T
otal
Val
ue A
dded
mea
sure
s th
e va
lue
of o
utpu
t (i.e
. goo
ds a
nd s
ervi
ces)
gen
erat
ed b
y th
e en
tity’
s fa
ctor
s of
pro
duct
ion
(i.e.
la
bor
and
capi
tal)
as m
easu
red
in th
e in
com
e to
thos
e fa
ctor
s of
pro
duct
ion.
The
sum
of v
alue
add
ed a
cros
s al
l ent
ities
in th
e ec
onom
y eq
uals
gro
ss d
omes
tic p
rodu
ct. G
iven
the
rela
tions
hip
to G
DP
, the
val
ue a
dded
mea
sure
can
be
thou
ght o
f as
the
incr
ease
d co
ntrib
utio
n to
wel
fare
.T
otal
Val
ue A
dded
is th
e su
m o
f:−
Gro
ss o
pera
ting
surp
lus
(GO
S).
GO
S re
pres
ents
the
val
ue o
f inc
ome
gene
rate
d by
the
entit
y’s
dire
ct c
apita
l inp
uts,
gen
eral
ly m
easu
red
as th
e ea
rnin
gs b
efor
e in
tere
st, t
ax, d
epre
ciat
ion
and
amor
tizat
ion
(EB
ITD
A)
−T
ax o
n pr
oduc
tion
less
sub
sidy
pro
vide
d fo
r pro
duct
ion.
Thi
s ge
nera
lly in
clud
es c
ompa
ny ta
xes
and
taxe
s on
em
ploy
men
t. N
ote:
giv
en
the
retu
rns
to c
apita
l bef
ore
tax
(EB
ITD
A) a
re c
alcu
late
d, c
ompa
ny ta
x is
not
incl
uded
or
this
wou
ld d
oubl
e co
unt t
hat t
ax−
Labo
r in
com
e is
a s
ubco
mpo
nent
of v
alue
add
ed. I
t rep
rese
nts
the
valu
e of
out
put g
ener
ated
by
the
entit
y’s
dire
ct la
bor i
nput
s, a
s m
easu
red
by th
e in
com
e to
labo
r.
Tot
al V
alue
Add
ed is
the
mos
t app
ropr
iate
mea
sure
of a
n in
dust
ry’s
/com
pany
’s e
cono
mic
con
trib
utio
n to
gro
ss d
omes
tic p
rodu
ct
(GD
P)
at th
e na
tiona
l lev
el, o
r gr
oss
stat
e pr
oduc
t (G
SP
) at
the
stat
e le
vel.
The
val
ue a
dded
of e
ach
indu
stry
in th
e va
lue
chai
n ca
n be
add
ed w
ithou
t the
risk
of d
oubl
e co
untin
g ac
ross
indu
strie
s ca
used
byin
clud
ing
the
valu
e ad
ded
by o
ther
indu
strie
s ea
rlier
in th
e pr
oduc
tion
chai
n.O
ther
mea
sure
s, s
uch
as to
tal r
even
ue o
r to
tal e
xpor
ts, m
ay b
e ea
sier
to e
stim
ate
than
val
ue a
dded
but
they
‘dou
ble
coun
t’. T
hat
is, t
hey
over
stat
e th
e co
ntrib
utio
n of
a c
ompa
ny to
eco
nom
ic a
ctiv
ity b
ecau
se th
ey in
clud
e, fo
r exa
mpl
e, th
e va
lue
adde
d by
ex
tern
al fi
rms
supp
lyin
g in
puts
or
the
valu
e ad
ded
by o
ther
indu
strie
s.
Tot
al V
alue
Add
ed
Mea
surin
g th
e ec
onom
ic c
ontr
ibut
ion
-48
-©
201
4 D
eloi
tte
Tou
che
Toh
mat
su In
dia
Pri
vate
Ltd
.
App
endi
x A
�G
ross
out
put
mea
sure
s th
e to
tal v
alue
of t
he g
oods
and
ser
vice
s su
pplie
d by
the
entit
y. T
his
is a
bro
ader
mea
sure
than
val
ue
adde
d be
caus
e it
is a
n ad
ditio
n to
the
valu
e ad
ded
gene
rate
d by
the
entit
y. It
als
o in
clud
es th
e va
lue
of in
term
edia
te in
puts
used
by
the
entit
y th
at fl
ow fr
om v
alue
add
ed g
ener
ated
by
othe
r ent
ities
.
�E
mpl
oym
ent
is a
fund
amen
tally
diff
eren
t mea
sure
of a
ctiv
ity to
thos
e ab
ove.
It m
easu
res
the
num
ber o
f wor
kers
that
are
em
ploy
ed b
y th
e en
tity,
rath
er th
an th
e va
lue
of th
e w
orke
rs’ o
utpu
t.
The
figu
re b
elow
sho
ws
the
acco
untin
g fr
amew
ork
used
to e
valu
ate
econ
omic
act
ivity
, alo
ng w
ith th
e co
mpo
nent
s th
at m
ake
up
gros
s ou
tput
. Gro
ss o
utpu
t is
the
sum
of v
alue
add
ed a
nd th
e va
lue
of in
term
edia
te in
puts
. Val
ue a
dded
can
be
calc
ulat
ed d
irect
ly b
y su
mm
ing
the
paym
ents
to th
e pr
imar
y fa
ctor
s of
pro
duct
ion,
labo
r (i.
e. s
alar
ies)
and
cap
ital (
i.e. g
ross
ope
ratin
g su
rplu
s, ‘G
OS
’, or
pr
ofit)
, as
wel
l as
prod
uctio
n ta
xes
less
sub
sidi
es. T
he v
alue
of i
nter
med
iate
inpu
ts c
an a
lso
be c
alcu
late
d di
rect
ly b
y su
mm
ing
up
expe
nses
rela
ted
to n
on-p
rimar
y fa
ctor
inpu
ts. Inte
rmed
iate
inpu
ts (s
ourc
ed fr
om
othe
r ind
ustr
ies)
Labo
r
Gro
ss o
pera
ting
surp
lus
Pro
duct
ion
taxe
s le
ss s
ubsi
dies
Tota
l Val
ue A
dded
(o
utpu
t les
s in
term
edia
te in
puts
)
Out
put (
tota
l re
venu
e)
-49
-©
201
4 D
eloi
tte
Tou
che
Toh
mat
su In
dia
Pri
vate
Ltd
.
App
endi
x A
The
dire
ct e
cono
mic
con
trib
utio
n is
a r
epre
sent
atio
n of
the
flow
from
labo
r an
d ca
pita
l in
the
Indi
an fi
lm a
nd te
levi
sion
indu
stry
.T
he in
dire
ct c
ontr
ibut
ion
is a
mea
sure
of t
he d
eman
d fo
r goo
ds a
nd s
ervi
ces
prod
uced
in o
ther
sec
tors
as
a re
sult
of d
eman
d ge
nera
ted
by th
e In
dian
film
and
tele
visi
on in
dust
ry. E
stim
atio
n of
the
indi
rect
eco
nom
ic c
ontr
ibut
ion
is u
nder
take
n us
ing
Min
istr
y of
S
tatis
tics
and
Pro
gram
me
Impl
emen
tatio
n (M
OS
PI’s
) ‘In
put O
utpu
t Tra
nsac
tions
Tab
le (
2007
-08)
: Mat
rix 1
’ for
Gro
ss V
alue
Add
ed
and
Net
Indi
rect
Tax
es a
s ra
tios
of o
utpu
t, an
d ‘N
atio
nal S
ampl
e S
urve
y O
rgan
izat
ion’
repo
rt o
n ‘S
ervi
ce S
ecto
r in
Indi
a (2
006-
07)
–E
cono
mic
Cha
ract
eris
tics
of E
nter
pris
es’ f
or a
vera
ge G
VA
per
wor
ker
estim
ates
.
The
tota
l eco
nom
ic c
ontr
ibut
ion
to th
e ec
onom
y is
the
sum
of t
he d
irect
and
indi
rect
eco
nom
ic c
ontr
ibut
ions
.
Dire
ct a
nd in
dire
ct c
ontr
ibut
ions
�T
he e
stim
atio
n of
indi
rect
impa
ct b
ased
on
the
abov
e ap
proa
ch is
onl
y a
broa
d ap
prox
imat
ion,
as
indu
stry
spe
cific
mul
tiplie
rs
are
not a
vaila
ble.
Mul
tiplie
rs f
rom
oth
er c
ount
ries
have
not
bee
n co
nsid
ered
, as
the
stru
ctur
e an
d fu
nctio
ning
of t
he In
dian
film
an
d te
levi
sion
indu
stry
is q
uite
uni
que,
as
com
pare
d to
oth
er d
evel
oped
nat
ions
and
hen
ce n
ot c
ompa
rabl
e�
The
eff
ect o
f pira
cy h
as n
ot b
een
cons
ider
ed in
the
scop
e of
this
stu
dy�
The
re m
ay b
e an
add
ition
al im
pact
of i
ndire
ct ta
xes
othe
r tha
n se
rvic
e an
d en
tert
ainm
ent t
ax. H
owev
er, d
ue to
the
abse
nce
of
rele
vant
indu
stry
-wis
e in
form
atio
n, th
is h
as n
ot b
een
cons
ider
ed in
the
anal
ysis
for t
his
segm
ent
�T
he im
pact
of r
even
ue g
ener
ated
from
the
film
mus
ic in
dust
ry h
as b
een
cons
ider
ed a
s a
part
of t
he a
ncill
ary
reve
nues
ear
ned
by
the
film
pro
duce
r. T
he re
mai
ning
par
t of t
he v
alue
cha
in o
f the
Indi
an m
usic
indu
stry
has
not
bee
n co
vere
d in
this
ana
lysi
s�
In a
fund
amen
tal s
ense
, eco
nom
ic c
ontr
ibut
ion
stud
ies
are
sim
ply
hist
oric
al a
ccou
ntin
g ex
erci
ses.
No
‘wha
t-if’
, or
coun
terf
actu
al
infe
renc
es –
such
as
‘wha
t wou
ld h
appe
n to
livi
ng s
tand
ards
if th
e fir
m d
isap
pear
ed?’
–sh
ould
be
draw
n fr
om th
em
Lim
itatio
ns o
f eco
nom
ic c
ontr
ibut
ion
stud
ies
�G
row
th is
mea
sure
d by
CA
GR
; est
imat
es fo
r CA
GR
are
bas
ed o
n a
com
bina
tion
of s
ourc
es, i
nclu
ding
ana
lyst
and
indu
stry
re
port
s, a
nnua
l rep
orts
and
com
pany
repo
rts
/ fili
ngs,
med
ia a
rtic
les,
dis
cuss
ions
with
aro
und
50 in
dust
ry p
artic
ipan
ts, a
nd o
uran
alys
is /
sens
e ch
ecks
�C
AG
R m
easu
res
the
geom
etric
pro
gres
sion
ratio
that
pro
vide
s a
cons
tant
rate
of r
etur
n ov
er th
e tim
e pe
riod
Indu
stry
siz
e an
d gr
owth
-50
-©
201
4 D
eloi
tte
Tou
che
Toh
mat
su In
dia
Pri
vate
Ltd
.
Ack
now
ledg
emen
ts
DT
TIP
L a
nd
MP
DA
are
than
kfu
l to
sev
eral
ind
ivid
ual
s re
pre
sen
tin
g m
ajo
r in
du
stry
ver
tica
ls in
the
Mo
tio
n P
ictu
re a
nd
T
elev
isio
n s
ecto
rs w
ho
gav
e u
s th
eir
per
spec
tive
s o
n e
con
om
ic c
on
trib
uti
on
of t
he
ind
ust
ry a
s w
ell a
s ch
alle
ng
es/ t
ren
ds
bei
ng
ob
serv
ed b
y th
em.
Org
aniz
atio
ns
AP
FC
C-(
incl
udin
g A
nti V
ideo
Pira
cy C
ell)
Fox
Sta
r Stu
dios
Rel
ianc
e E
nter
tain
men
t
AS
SO
CH
AM
Han
sa P
ictu
res
Sa
Re
Ga
Ma
Big
Syn
ergy
Hat
hway
S
hem
aroo
Box
TV
IMC
LS
hrin
gar F
ilms
DE
N n
etw
orks
Indi
aCas
tS
ony
DA
DC
Dis
ney
UT
VIn
dian
Bro
adca
ster
s F
eder
atio
nS
outh
Indi
an F
ilms
Cha
mbe
r of C
omm
erce
Dis
trib
utor
-C
P B
erar
, CI
Indi
an M
otio
n P
ictu
res
Pro
duce
rs
Ass
ocia
tion
Tam
il F
ilm In
dust
ry
Dis
trib
utor
-W
est B
enga
l, B
ihar
Indu
s H
ome
Vid
eoT
ata
Sky
Dis
trib
utor
, Exh
ibito
r & E
x-P
resi
dent
of F
ilm
Fed
erat
ion
of In
dia
INO
XT
elug
u F
ilm In
dust
ry
DQ
Ent
erta
inm
ent
Mar
athi
Film
Pro
duce
r's A
ssoc
iatio
n (M
arat
hi C
hitr
apat
Mah
aman
dal)
UF
O M
ovie
z
Dre
ambo
at E
nter
tain
men
tM
ovie
time
Cin
emas
Via
com
18
Eas
tern
Indi
a F
ilm A
ssoc
iatio
nM
ukta
Art
sV
iaco
m 1
8 M
otio
n P
ictu
res
End
emol
Mul
timed
ia C
ombi
nes,
Dis
trib
utor
–M
umba
iV
ideo
con
D2h
ET
V K
anna
daN
BC
Uni
vers
alW
arne
r Bro
ther
s
FIC
CI
Pla
ytim
e C
reat
ions
Yas
h R
aj F
ilms
Film
& T
V P
rodu
cer's
Gui
ldP
rime
Foc
usY
outu
be
Film
Exp
orte
rs A
ssoc
iatio
nP
VR
Cin
emas
Zee
Ent
erta
inm
ent/
Med
iaP
ro
Film
Fed
erat
ion
of In
dia
Ren
trak
Zen
ga T
V
-51
-©
201
4 D
eloi
tte
Tou
che
Toh
mat
su In
dia
Pri
vate
Ltd
.
Bib
liogr
aphy
Org
aniz
atio
ns
Cen
tral
Boa
rd fo
r Film
Cer
tific
atio
n
Cen
tral
Sta
tistic
sO
ffic
e
Dire
ctor
ate
Gen
eral
of S
ervi
ce T
ax
DT
H O
pera
tors
Ass
ocia
tion
of In
dia
Indi
an M
usic
Indu
stry
Inte
rnet
and
Mob
ile A
ssoc
iatio
n of
Indi
a
Med
ia a
nd E
nter
tain
men
tSki
lls C
ounc
il
Min
istr
y of
Fin
ance
Min
istr
y of
Info
rmat
ion
and
Bro
adca
stin
g
Nat
iona
l Sam
ple
Sur
vey
Off
ice
Tel
ecom
Reg
ulat
ory
Aut
horit
y of
Indi
a
Tel
evis
ion
Aud
ienc
e M
easu
rem
ent
Oth
ers
Ann
ual r
epor
ts o
f lis
ted
play
ers
Med
ia r
epor
ts
New
s ar
ticle
s
-52
-©
201
4 D
eloi
tte
Tou
che
Toh
mat
su In
dia
Pri
vate
Ltd
.
Abo
ut th
e M
PD
A, M
PA
and
Del
oitte
MP
DA
: T
he M
otio
n P
ictu
re D
ist.
Ass
ocia
tion
(Ind
ia)
Pvt
. Ltd
. (M
PD
A)
is a
who
lly o
wne
d lo
cal o
ffic
e of
the
Mot
ion
Pic
ture
A
ssoc
iatio
n, a
nd re
pres
ents
the
inte
rest
s of
the
Am
eric
an m
otio
n pi
ctur
e in
dust
ry in
Indi
a. M
PD
A w
orks
clo
sely
with
loca
l ind
ustr
y,
gove
rnm
ent,
law
enf
orce
men
t aut
horit
ies
and
educ
atio
nal i
nstit
utio
ns to
pro
mot
e an
d pr
otec
t the
Indi
an fi
lm a
nd te
levi
sion
indu
stry
. F
or m
ore
info
rmat
ion,
ple
ase
visi
t: w
ww
.mpa
a-in
dia.
org
MP
A:
PR
OM
OT
ING
& P
RO
TE
CT
ING
SC
RE
EN
CO
MM
UN
ITIE
S I
N A
SIA
PA
CIF
IC
The
Mot
ion
Pic
ture
Ass
ocia
tion
(MP
A)
and
the
Mot
ion
Pic
ture
Ass
ocia
tion
Inte
rnat
iona
l (M
PA
-I)
repr
esen
t the
inte
rest
s of
the
six
inte
rnat
iona
l pro
duce
rs a
nd d
istr
ibut
ors
of fi
lmed
ent
erta
inm
ent.
To
do s
o, th
ey p
rom
ote
and
prot
ect t
he in
telle
ctua
l pro
pert
y rig
hts
of
thes
e co
mpa
nies
and
con
duct
pub
lic a
war
enes
s pr
ogra
ms
to h
ighl
ight
to m
ovie
fans
aro
und
the
wor
ld th
e im
port
ance
of c
onte
nt
prot
ectio
n. T
hese
act
iviti
es h
ave
help
ed to
tran
sfor
m e
ntry
mar
kets
ben
efiti
ng fi
lm a
nd te
levi
sion
indu
strie
s in
eac
h co
untr
yin
clud
ing
fore
ign
and
loca
l film
mak
ers
alik
e. T
he o
rgan
izat
ions
act
on
beha
lf of
the
mem
bers
of t
he M
otio
n P
ictu
re A
ssoc
iatio
n of
Am
eric
a,In
c. (
MP
AA
) w
hich
incl
ude;
Par
amou
nt P
ictu
res
Cor
pora
tion;
Son
y P
ictu
res
Ent
erta
inm
ent I
nc.;
Tw
entie
th C
entu
ry F
ox F
ilm
Cor
pora
tion;
Uni
vers
al C
ity S
tudi
os L
LC; W
alt D
isne
y S
tudi
os M
otio
n P
ictu
res;
and
War
ner B
ros.
Ent
erta
inm
ent I
nc. T
he M
PA
and
the
MP
A-I
hav
e w
orld
wid
e op
erat
ions
, whi
ch a
re d
irect
ed fr
om th
eir h
ead
offic
es in
Los
Ang
eles
and
Was
hing
ton,
D.C
. and
ov
erse
en in
the
Asi
a P
acifi
c by
a te
am b
ased
in S
inga
pore
.
Del
oitte
“Del
oitte
” is
the
bran
d un
der w
hich
tens
of t
hous
ands
of d
edic
ated
pro
fess
iona
ls in
inde
pend
ent f
irms
thro
ugho
ut th
e w
orld
co
llabo
rate
to p
rovi
de a
udit,
con
sulti
ng, f
inan
cial
adv
isor
y, ri
sk m
anag
emen
t, ta
x an
d re
late
d se
rvic
es to
sel
ect c
lient
s.
The
se fi
rms
are
mem
bers
of D
eloi
tte T
ouch
e T
ohm
atsu
Lim
ited,
a U
K p
rivat
e co
mpa
ny li
mite
d by
gua
rant
ee (“
DT
TL”
). E
ach
DT
TL
mem
ber f
irm p
rovi
des
serv
ices
in p
artic
ular
geo
grap
hic
area
s an
d is
sub
ject
to th
e la
ws
and
prof
essi
onal
regu
latio
ns o
f the
pa
rtic
ular
cou
ntry
or
coun
trie
s in
whi
ch it
ope
rate
s. E
ach
DT
TL
mem
ber f
irm is
str
uctu
red
in a
ccor
danc
e w
ith n
atio
nal l
aws,
re
gula
tions
, cus
tom
ary
prac
tice,
and
oth
er fa
ctor
s, a
nd m
ay s
ecur
e th
e pr
ovis
ion
of p
rofe
ssio
nal s
ervi
ces
in it
s te
rrito
ry th
roug
h su
bsid
iarie
s, a
ffili
ates
, and
oth
er re
late
d en
titie
s. N
ot e
very
DT
TL
mem
ber f
irm p
rovi
des
all s
ervi
ces,
and
cer
tain
ser
vice
s m
ayno
t be
ava
ilabl
e to
atte
st c
lient
s un
der t
he ru
les
and
regu
latio
ns o
f pub
lic a
ccou
ntin
g. D
TT
L an
d ea
ch D
TT
L m
embe
r firm
are
lega
lly
sepa
rate
and
inde
pend
ent e
ntiti
es, w
hich
can
not o
blig
ate
each
oth
er. D
TT
L an
d ea
ch D
TT
L m
embe
r firm
are
liab
le o
nly
for t
heir
own
acts
and
om
issi
ons,
and
not
thos
e of
eac
h ot
her.
DT
TL
(als
o re
ferr
ed to
as
“Del
oitte
Glo
bal”)
doe
s no
t pro
vide
ser
vice
s to
cl
ient
s.
-53
-©
201
4 D
eloi
tte
Tou
che
Toh
mat
su In
dia
Pri
vate
Ltd
.
Key
con
tact
s
Mot
ion
Pic
ture
Dis
t. A
ssoc
iatio
n (I
ndia
) P
vt. L
td.
215
Atr
ium
, A W
ing,
206
, Cha
kala
And
heri
-Kur
laR
oad,
And
heri
(E
ast)
Mum
bai -
400
059,
Indi
a
:w
ww
.mpa
a-in
dia.
org
:+
91 2
2 61
39 7
000
/ 02
:m
ail@
mpa
a-in
dia.
org
Key
con
tact
s:(i)
Uda
y S
ingh
, Man
agin
g D
irec
tor
(ii)
Lohi
taS
ujith
, Dir
ecto
r, C
orpo
rate
Com
mun
icat
ions
Del
oitte
Tou
che
Tohm
atsu
Ind
ia P
vt. L
td.
Indi
abul
lsF
inan
ce C
entr
e, T
ower
3, 3
0th
Flo
orS
enap
atiB
apat
Mar
g, E
lphi
nsto
neR
oad
(Wes
t)M
umba
i -40
0 01
3, M
ahar
asht
ra, I
ndia
:w
ww
.del
oitte
.com
/in
:+
91 2
2 61
85 4
000
Key
con
tact
s:(i)
Vija
y M
ani,
Dir
ecto
r, S
trat
egy
& O
pera
tions
:+
91 2
2 61
85 4
399
:
vija
yman
i@de
loitt
e.co
m
(i)V
ivek
Ram
akri
shna
n, M
anag
er, S
trat
egy
& O
pera
tions
:+
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:
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a@de
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e.co
m