economic and workforce trends in entertainment 2008-2018

The Big Picture: Economic and Workforce

Trends in Entertainment

Kathleen A. MilnesPresident and CEO

The Entertainment Economy Institute


If you don’t know where you’re

going, any road will take you

there.


Entertainment Everywhere Consumer spending on entertainment: 5.5% of

household income – healthcare 5.9%

Nearly $1,000 per person per year

Domestic box office: $10.6 B

International box office: $15.8

Video/computer Games: $11.7 B

Ringtones: $5 B worldwide


We are a national community of 2.5 million creative professionals--costume designers to make-up artists, stuntmen to set builders, writers to actors--who work in all 50 states of our union.

We are a powerful engine of economic growth that contributes nearly $80 billion annually to the U.S. economy. We are an industry overwhelmingly comprised of middle-class workers earning a living wage. We are a professional community that contributes $13 billion annually to federal and state tax coffers. We are the only American industry to run a positive balance of trade in every country in which we do business.

The Motion Picture and Television Industry – Overview(Source: MPAA 2009)


•Worldwide box office for all films reached $29.9 billion in 2009, up 7.6% over 2008’s total.

• International box office ($19.3 billion) made up 64% of the worldwide total, while U.S. and Canada ($10.6 billion) made up 36%, a proportion consistent with the last several years.

•U.S./Canada movie admissions, or tickets sold, reached a five year high at 1.4 billion in 2009. Admissions rose 5.5% from 2008, the first increase in two years.


•In 2009, the number of films released in domestic theaters decreased 12%, the first decline since 2003.

•Movie theaters continue to draw more people than all theme parks and major U.S. sports combined.

•International box office increased 6.3% in 2009, with the largest growth (12.3%) in Asia Pacific. 81% of the Asia Pacific increase occurred in Japan and China.

•The 3D market was a key growth driver –11% of 2009 box office, or $1.1 billion, came from 3D showings.


The national average of tickets sold per person (admissions per capita) increased to 4.3 in 2009, the first increase since 2002.

Young people from 12-24 represent about 25% of moviegoers, or more than 52 million moviegoers, and 33% of tickets sold, much larger proportions than they represent of the population (19%).

In total, moviegoers 24 years old and under buy nearly half of total movie tickets.


•Worldwide cinema screens have remained constant over the past five years at just under 150,000 screens. More than 16,000 screens, or 11% of the total, are now digital.

•The fastest growing sector of digital screens is 3D. The number of digital 3D screens worldwide more than tripled in 2009, reaching 8,989, or about 6% of screens in the world. Digital 3D represents about half (55%) of all digital screens in the world, and a higher percentage in certain regions.


CHARACTER OF THE ENTERTAINMENT INDUSTRY

85% small business (> 10 employees) 65% freelance employees(project to project) high degree of specialization diversified services and vendor community geographically concentrated high average wage (2-3 times state average) 10-70% self employed


Motion Picture and Television Production 2000 - 2010: California (February as Benchmark)

125

130

135

140

145

150

155

160

165

Th

ou

san

ds

Series1 2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010

Series2 159500 156600 140200 139100 159600 146100 150700 146000 141800 136800 146800

1 2 3 4 5 6 7 8 9 10 11


Motion Picture and Sound Recording - Los Angeles County January - December 2009

100000

105000

110000

115000

120000

125000

130000

135000


Percent distribution of employment, by age group, 2008

Age groupMotion picture and

video industriesAll industries

Total 100.0% 100.0%

16-19 12.8 3.8

20-24 13.4 9.4

25-34 27.5 21.6

35-44 21.4 23.0

45-54 15.6 23.8

55-64 6.8 14.3

65 and older 2.5 4.1

SOURCE: BLS Current Population Survey, 2008.


Employment of wage and salary workers in motion picture and video industries, 2008 and projected change, 2008-2018. (Employment in thousands)

Occupation

Employment, 2008 Percent Change,2008-18

Number Percent

All occupations 361.9 100.0 14.1

Management, business, and financial occupations

43.9 12.1 14.8

Top executives 12.3 3.4 3.7

Advertising, marketing, promotions, public relations, and sales managers

3.5 1.0 18.4


Occupation

Employment, 2008

Percent Change,2008-18Number Percent

Multi-media artists and animators 8.9 2.5 29.0

Graphic designers 4.7 1.3 17.2

Actors 11.0 3.0 15.4

Producers and directors 23.7 6.5 17.2

Writers and editors 5.4 1.5 17.4

Audio and video equipment technicians

6.0 1.7 15.9

Camera operators, television, video, and motion picture

6.7 1.9 16.8

Film and video editors 12.4 3.4 16.9

Employment of wage and salary workers in motion picture and video industries, 2008 and projected change, 2008-2018. (Employment in thousands)


Median hourly wages of the largest occupations in motion picture and video industries, May 2008

OccupationMotion picture and

video industries All industries

General and operations managers $51.17 $44.02

Producers and directors 41.32 30.98

Multi-media artists and animators 31.54 27.08

Actors 28.72 16.59

Film and video editors 27.00 24.31Executive secretaries and

administrative assistants 21.31 19.24

Motion picture projectionists 9.39 9.46

Cashiers 8.11 8.49Ushers, lobby attendants, and

ticket takers 7.87 8.35

Counter attendants, cafeteria, food concession, and coffee shop 7.76 8.42

SOURCE: BLS Occupational Employment Statistics, May 2008.


Projections data from the National Employment Matrix

Bureau of Labor Statistics

Occupational Title

Employment 2008

ProjectedEmploymen

t 2018

Change 2008-18

Number Percent

Actors, producers and directors

155,100 172,000 16,900 11

Actors 56,500 63,700 7,200 13

Producers and directors

98,600 108,300 9,700 10


Industry Employment Hourly

mean wage

Annual mean wage

Radio and Television Broadcasting

7,050 $19.99 $41,580

Motion Picture and Video Industries

6,880 $23.85 $49,610

Cable and Other Subscription Programming

1,390 $28.86 $60,020

Federal Executive Branch (OES designation)

470 $29.89 $62,170

Accounting, Tax Preparation, Bookkeeping, and Payroll Services

450 $28.59 $59,470

Camera Operators: Industries with the highest employment


Industry Employment Hourly

mean wage

Annual mean wage

Motion Picture and Video Industries 12,650 $33.17 $68,980

Radio and Television Broadcasting 2,760 $22.93 $47,690

Advertising, Public Relations, and Related Services 450 $29.65 $61,670

Manufacturing and Reproducing Magnetic and Optical Media 430 $19.08 $39,690

Independent Artists, Writers, and Performers 320 $26.27 $54,650

Film and Video EditorsIndustries with the Highest Employment


OccupationEmployment(Nationwide)

Hourly mean wage

Annual mean wage

Art Directors 1800 $48.93$101,78

0

Fine Artists, Including Painters, Sculptors, and Illustrators 550 36.74 76,420

Multi-Media Artists and Animators 9050 34.57 71,910

Artists and Related Workers, All Other 520 32.51 67,630

Fashion Designers 150 43.16 89,760

Graphic Designers 4800 29.87 62,130

Set and Exhibit Designers 1470 29.84 62,070

Producers and Directors 24160 47.56 98,930

Music Directors and Composers 230 (8)- (8)-

Musicians and Singers 140 37.70 (4)-

Editors 3110 31.79 94,940

Writers and Authors 2340 47.51 66,130

Camera Operators, Television, Video, and Motion Picture 6880 23.85 60,600

Film and Video Editors 12650 33.17 80,870


IndustryAnnual

Median Wages

Motion Picture and Video Industries $58,900

Advertising and Related Services $46,520

Software Publishers $58,290

Specialized Design Services $45,080

Internet Publishing and Broadcasting $48,830

Radio and Television Broadcasting $39,250

Computer Systems Design and Related Services $44,040

Cable and Other Subscription Programming $49,360

Internet Service Providers and Web Search Portals $51,310

Other Information Services $46,080

Manufacturing and Reproducing Magnetic and Optical Media

$47,870

Top U. S. Industries Employing Multimedia Artists and Animators


New Arts, Media and Entertainment Web Portal

www. amecareers.org


Thank you!

Kathleen A. MilnesPresident and CEO Entertainment Economy Institute15332 Antioch Street #411Pacific Palisades, CA 90272310-459-9177

kmilnes@entertainmentecon.orgwww.entertainmentecon.orgwww.amecareers.org

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