Introduction to Ecommerce

By JK Webcom Technologies

•All Images are used in this presentation are for information purpose only, and these images belong to their owner, we have used these images to know viewer what is going on this presentation only.

•These images are for illustrative purpose only.

WHAT IS ECOMMERCE

•BUYING AND SELLING GOODS VIA INTERNET

•COMMONLY KNOWN AS ELECTRONIC WAY TO MARKET PRODUCTS

•ANYBODY AND FROM ANY AGE ECOMMERCE BUSINESS CAN BE STARTED

WHY USE ECOMMERCE

• Low Entry Cost

• Reduce Transaction Cost

• Access to the Global Market

• Good Market Share Can be Captured

PROCESS OF ECOMMERCE

• A consumer uses web browser to connect the website

• Consumer surf the complete catalog of your products

• Consumer pays via Debit Card and Credit Card and mention the Shipping Address

• When Merchant receives the order, he checks the payments and sends goods to logistics.

• Products can be sent via COD method too if somebody is not convenient to use plastic money then most of the ecommerce websites and platforms offer COD (Cash on Delivery)

STOCK MANAGEMENT

• The most important part of ecommerce business if you don’t keep stock then in ecommerce you cannot get the success and if you are selling goods via marketplaces then may be you pay heavy penalty or they can make you blacklisted.

ECOMMERCE WEBSITE PLATFORMS

• Magento

• Prestashop

• Opencart

• Wordpress

• Asp.net

• PHP

Payment Gateways

• CCAVENUE

• PAYUMONEY

• PAYTM

• ICICI BANK LTD.

• HDFC BANK

These payment gateways charge their commission approx. 2% to 2.5% and send rest amount via NEFT to the merchant

Types of Ecommerce

• B2B – Its similar to manufacturer providing goods to retailer of wholesaler

• B2C – Its similar to the manufacturing company delivering goods to direct consumer

• B2E – This model is used in company and its employees

• C2C – These are the examples of Classifieds portals, Auction Portals where customer directly sell and buy

Good Ecommerce Marketplaces

• JABONG

• FLIPKART,

• AMAZON,

• EBAY,

• MYNTRA

TO SELL PRODUCTS ONLINE, AND ITS VERY GOOD FOR MANUFACTURER, SUPPLIER, EXPORTER AND TRADER TO MAKE THE DOMESTIC BRANDABILITY

REQUIREMENTS FOR ECOMMERCE WEBSITE

• Domain Name

• Web Hosting

• Email IDs

• Good Presentable Website

• Development process to control complete website

• Payment Gateway to receive payment online

Marketing

• GOOGLE PAY PER CLICK – PPC MANAGEMENT

• GOOGLE DISPLAY ADVERTISEMENT

• FACEBOOK PAGE CREATION,

• FACEBOOK POST CREATION

• ADS IN NEWSPAPER

• ADS IN YOUTUBE WHILE PLAYING VIDEO

These are the good methods to generate the traffic on Ecommerce Website to generate the good sales.

Mobile Apps

MOBILE APPS STANDS FOR MOBILE APPLICATION MOSTLY ECOMMERCE PLATFORMS ARE CREATING MOBILE APPS WHERE THE MOBILE CAN BE DOWNLOADED VIA ANDROID OR

IPHONE MARKET PLACE THAT DIRECTLY COMES TO PHONE AND USERS CAN SHOP AT ANYTIME.

CASE STUDIES

• ADITI WASAN – OWNER OF WASAN OVERSEAS PVT. LTD Website – www.aditiwasan.com

• POOJA RAINA – OWNER OF FLORENZAA.COMWebsite – www.florenzaa.com

• AMIT MALIK – OWNER OF ORANGE INTERNATIONALWebsite – www.orangeinternational.com

Thank You

CONTACT US

JK WEBCOM TECHNOLOGIES

Website – www.jkwt.co.in

Email – info1@jkwt.in

Created by Mr. Jugesh Sabharwal