social commerce - ecommerce
DESCRIPTION
SocialCommerce medio para potenciar las PYMES en economías globalesTRANSCRIPT
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Alex Rojas C, MiS
SocialCommerce medio para potenciar las PYMES en economías globales
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http://cr.linkedin.com/in/alexrojascarranza
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AHistória del Comercio
electrónico
BEvolución, ejemplos,
curiosidades
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História del comercio
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Evolución del comercio
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El 12 de octubre de 1820, en el buque Nuestra Señora se exporta del Puerto de Punta Arenas hacia el Perico en Panamá un quintal de café (Serie: Complementario Colonial No.3209. Octubre 1820. Archivo Nacional)
Primera exportación de Costa Rica
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Primeras tiendas en línea productos de CRC
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Qué es Social Commerce?
“boca a boca aplicado al comercio electrónico”
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Tradicional forma de compra
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Forma de compra con Internet
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Hay que enfocarse en aumentar el R.O.I
Embudo de las ventas en línea
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Factores para el comercio
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Generar visitas
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Mercadeo en Internet
• 1.SEO• 2.Redes Sociales• 3.Social Bookmarking• 4.Foros• 5.Blog´s y PR Virtual• 6.Links• 7. Mailing• 8. Pago (Pay per click, banners)
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Oportunidades para las Pymes
• Pasión• Bajos costos tecnológicos• Mercados nicho• Igualdad de condiciones• Entorno (pagos, mercado)
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• Identidad virtual
• Ley de comercio electrónico
• Resolución alterna para conflictos (avances con defensoría consumidor y emisores de tarjetas de crédito, ley habeas data)
Retos
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http://blog.coral-technologies.com/
Preguntas
?
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