ecommerce models dr. john p. abraham. early businesses amazon.com 1995 – offered 30% of list price...
TRANSCRIPT
Ecommerce Models
Dr. John P. Abraham
Early businesses
Amazon.com 1995 – offered 30% of list price on books.
Barnes & Noble 1997 offered 40% off on best selling books.
E-Commerce Models
B2B B2C C2B C2C M-commerce P2P
B2B
Greatest portion of e-commerce. Provides infrastructure for supply chains.
Example – Covisint (see next slide) Vertical model
Specialized goods or services across many type of industries.
Horizontal model Goods or services for one industry
About Covisint Launched in November of 2000, Covisint is an online
marketplace for the worldwide automotive industry. Originally conceptualized in late 1999 by industry leaders Ford Motor Co., General Motors, and DaimlerChrysler, the business-to-business (B2B) Covisint today supports over 45,000 organizations in over 96 countries in the global automotive, healthcare, public sector, and financial services industries, as well as emerging market opportunities --
supporting them in seven languages. With roughly 250 online catalogs, the site mainly functioned as a procurement and auction vehicle in early 2001. Design professionals also were able to use the site as a platform for collaborating with other automotive engineers.
B2B models
E-distributor grainger.com, FindMRO.com E-Procurement – Ariba.com,
CommerceOne.com Exchanges – ExchangeSteel.com,
GEPlymerland.com Industry Consortia – Covisint.com,
Sciquest.com Your next assignment is from this & some of
the following slides.
B2C
Business to consumer Example amazon.com. Cut out the middleman. Manufacturers can sell cheaper and faster – Dell. Many end-users are not
sophisticated to deal with the manufacturer. So new middleman exists – quotesmith.com CRM – customer relationship management, a big
problem.
B2C Models Portal – yahoo.com msn.com – Offers integrated
package of content. Sailnet.com – Offers vertical content.
E-tailer – Amazon.com –virtual merchant. Wal-Mart.com – Clicks and Bricks. LandsEnd.com –catalog. Dell.com – manufacturer direct.
Content Provider – wsj.com, cnn.com Transaction broker – e-trade.com, expedia.com,
monster.com Market creator – ebay.com priceline.com Service Provider – Mybconsulting.com,
lawinfo.com Community provider – about.com, ivillage.com
Online shopping Risks
Payment risks Not receiving Sending bank transfers Money orders Captured payment information – used again
Shipping fees Don’t buy if shipping fee not known
Return policies
Safeguards
Pay with credit cards Can complain to credit card issuer
Debit card do not have the same protection Use only secure website Shop only with reputable companies or those
with good ratings Check digital certificates and certificate
authority
C2B
Consumer to business Broker between consumers and business Consumer make the offer Priceline.com
C2C
Consumer to Consumer Models Ebay.com Half.com Overstock.com
Mobile Electronic Commerce
M-commerce Wireless access to internet through handheld
devices. Shop from anywhere any time.
P2P
Person to Person Transferring money from one individual to
another. Paypal. Kazaa.com
E-commerce and Client/Server Architecture
Server – Provider of service Client – Requester of Service
Internet Related Programs
FTP E-mail TCP/IP RDBMS SQL
Client Server-Architectures
Two-Tier Server process on server and client process on
client (interface) Security provided by both
Three-Tier
Three Tier Architecture
A middle tier is added between the server and the client
The middle tier can perform queueing, application execution and database staging.
The client can make a request and then do something else while waiting for the answer.
E-commerce technologies
LAN Inter-networking Web Server and web pages (front-end) Relational database (rear-end)
Front End
Must be attractive, appealing, concise and informative.
Web browser – web server - middleware – database.
Construction of front-end Transmission control protocol/internet protocol Hypertext markup language Hypertext transfer protocol
TCP/IP
5 layers Physical – wires Data link – mac, hardware addressing, frames
and encoding Network – IP addressing, packet, control Transport – socket, TCP or UDP Application
HTML
Web page may include text, graphics and pointers to other web pages.
HTML describes how documents to be formatted.
Starting with HTML version 2.0 forms are included. Form contains boxes and buttons.
XML And XSL
Storefront Model (1)
Similar to stores we are accustomed to (Shopping Cart)
Buyer and seller interact directly Merchants organize an online catalog of
products Secure Transaction processing Online payment and merchandise shipping Information storage
Storefront Model (2)
www.more.com www.amazon.com www.ticketmaster.com
Shopping-cart Technology
Allows to accumulate items Items are placed in shopping cart from
product catalog Product catalog is kept on merchant server
database Can view the contents of the shopping cart
and get a total any time
Merchant server database
Product specifications Availability Shipping info Stock levels On-order info
Online Shopping Malls
Variety of products in one location Save shopping time and shipping costs These sites may be shopping portals
directing customers to retailers Mall.com shopnow.com DealShop.com
Auction Model
Sites are forums that a person can be an auctioneer or a bidder
Photographs, minimum bid, reserve price eBay model
Portal Model
News, Sports, Weather Ability to search the web Yahoo.com, about.com, hotbot.com,
altavista.com
Dynamic Pricing Models
Name your price - Priceline.com Comparison pricing Model
Search web and compare prices for you (bottomdollar.com)
Demand-Sensitive Pricing Model Combing buyers to lower cost
Barter Model, Rebates, Free
B2B EXCHANGES
Fastest growing of e-commerce Icgcommerce.com Tradeaccess.com Itoi.com eWork.com
B2B Service Providers
Help other businesses improve policies, procedures and customer service
Ariba.com provides supply chain management, procurement, logistics
Freemarkets.com connects sellers and buyers
Liverperson.com to improve customer service on the net.
Online Trading
www.schawb.com Etrade.com Fool.com
E-Loan
Eloan.com Lendingtree.com Ditech.com
E-Recruiting
Monster.com Dice.com Guru.com
E-news
Wsj.com Barrons.com Espn.com
E-travel
Expedia.com Travelocity.com Counciltravel.com Cheaptickets.com Orbitz.com
Entertainment
iCast.com Imdb.com
Automotive
Autobytel.com Autoparts.com
Energy
Houstonstreet.com Altranet.com Retailenergy.com
Brain Power
Buy patents and intellectual property online. Yet2.com
Art
Art.com
E-Learning
Universities offering degrees Technical education
Click-and-Mortar
Walmart Bn.com 1800flowers.com