A Thriving New Digital Business The Developer Opportunity

with Barnes & Noble

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The eReading Revolution is

Here

We Know

Readers

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Barnes & Noble –

World’s Largest Bookstore

1,300+ Retail

Outlets in 50 States

2M+ Unique Titles Sold

Each Year 4

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We Know

Digital

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Newsstand eBooks Kids Picture

Books Apps

Most Advanced Digital Reading Platform

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Market Opportunity is

Exploding

Tablet Market is 2.5x Larger, Year over Year

• Android grew 3.4x vs iOS grew 2.1x

Source: Engadget, 01/26/2012 from data by Strategy Analytics

http://www.engadget.com/2012/01/26/strategy-analytics-apple-still-owns-tablet-market-but-android/

Q4 ‘10 Q4 ‘11

Others Microsoft Android Apple iOS

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Rave Reviews!

“Pure, instant tactile joy” Gizmodo, 11/17/11

“Great design and fast performance”

Fortune 2011

“Best e-ink reader.” CNET, 6/1/2011

“Readers’ Choice for eBook Readers”

PC Magazine 2011

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A Winning

Platform …more than 14% of voters said they would buy the NOOK from Barnes & Noble. Only 5.6% of voters said they would buy Amazon's Kindle Fire. - February 24th, 2012 ”

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Social

Prolific

Voracious

Passionate

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Hello I’m

1-2 Books Purchased

per Month

38 Years Old

Reading for me

is about pure

enjoyment, escaping

& feeling inspired

“ “ Technology

should be simple

It just has to

“work”

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Let’s Talk about

“…apps are the company’s fastest-growing content area…entertainment, movies, games, kids.”

Barnes & Noble CEO, William Lynch, Feb 21, 2012

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Showing You the

Money Top-selling Apps grossing over

$100K within first 30

days and over $1M since launch

Apps Sales 4-10x over other app stores

“Working with the B&N Nook Developer Team has been a wonderful experience and amazing income opportunity.”

Darren Murtha, CEO - Murtha Design Inc.

“Sales have been very good compared to other stores. A lot of other stores we get buried in hundreds of thousands of apps, many of them poorly built.....”

Keith Pichelman, Co-founder and CEO, Concrete Software, Inc.

“The Nook and the BN store have been a huge blessing to our small indie studio. We have our games on all the major app stores, but the sales on the Nook account for around 50% of our total revenue. It would be tremendously difficult to keep making games if we didn't have the revenue from the BN sales.”

Brock Henderson, Partner – Elevate Entertainment

“We found a real business partner in Barnes & Noble….As a publisher, our partners get their apps noticed, sales exceed expectations and our customers are delighted.”

Brett Gough, CEO - Toy Studio

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Curated High Quality App Experience

5-star Reviews Epicurious

“I love all the great recipes… this is the best app I have!!!.

Plants vs. Zombies “Keep up these new game releases. B&N you’re doing an awesome job.”

The Lorax “Very good book! I like the colors

and how interactive it is.”

Word With Friends “Great fun and play at your

own pace!”

Oregon Trail

“One of the best games on my nook.”

It’s a Small World

“This is so cute! Our grandchildren will absolutely love this.”

Pocket Express “All I could ask for at

my fingers tips!”

QuickOffice Pro

“Best app I’ve downloaded so far.”

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Source: http://www.zdnet.com/blog/open-source/the-new-ipads-great-but-whats-wrong-

with-a-good-inexpensive-android-tablet/10544?tag=content%3bselector-blogs

Here’s what I use my tablets for: Reading e-books, watching Netflix and Hulu Plus videos; listening to music; playing some games; and lightweight Web browsing and writing. That’s it. Guess what? For my purposes, I use my Nook Tablet about nine times as often as I do my iPads.

Steven J. Vaughan-Nichols 2/24/12

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Types of Apps

Communications Productivity

Education Learning & Development Kids

Media Games Food and Wine

Shopping Health and Fitness Fashion Home and Garden Travel

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Types of Apps

Communications Productivity

Education Learning & Development Kids

Media Games Food and Wine

Shopping Health and Fitness Fashion Home and Garden Travel

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Barnes & Noble is No.1 in Kids

38% of picture book market

37% of juvenile category

95% of US moms age 18-45 live within 15 minutes of a B&N

87K in-store events

We Are All about

Family and Kids

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Deploy Your Apps Quickly with Our Tools and Resources

Benefits Market and Sell to

Millions of Customers

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Our Doors are

Open to You Unmatched

Visibility and Exposure

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App Video on In-store Signage

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Cross-promotions can help app developers gain exposure in an extremely crowded app market. They can encourage Barnes & Noble customers to buy NOOK tablets and regularly return to the stores to receive bonuses inside apps or to buy goods related to the software.

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Your App Here

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Let’s Change the Future of Reading

Together Get Coding: https://nookdeveloper.com

Get Social: @NOOKDeveloper

@simon_a_walker