echo media social-media_phenomenon
TRANSCRIPT
Wrapping your head around Wrapping your head around the…the…
What is ROI?SOCIAL MEDIA SOCIAL MEDIA PHENOMENONPHENOMENON
What is ROI?PRESENTERS:
Scott Bettinger, Marketing StrategistEcho Media
@scottbettinger
Josh Yurich, Social Media & Digital Solutions Architect
@joshyurich
What is ROI?Marketing & Creative Services Agency
founded in 2002
Marketing Strategy, Creative, Technology & Analytics
Print, Web, Video, & More
Helping organizations engage and influence their culture
What is ROI?WHY?WHY?
What is ROI?SOCIAL SOCIAL MATTERS MATTERS TO YOUR TO YOUR CHURCHCHURCH
What is ROI?INNOVATIONINNOVATION
Social is NOT THE SolutionSocial is NOT THE Solution
Social is PART of THE SolutionSocial is PART of THE Solution
What is ROI?EVOLUTIONEVOLUTION
What is ROI?
What is ROI?EXPANSIONEXPANSION
What is ROI?
What is ROI?
What is ROI?
What is ROI?
What is ROI?
What is ROI?
WHERE INFORMATION IS SHARED ONLINE:
What is ROI?DEMISEDEMISE
What is ROI?
What is ROI?
What is ROI?MATURINGMATURING
What is ROI?
What is ROI?
What is ROI?
What is ROI?INVENTIONINVENTION
What is ROI?
What is ROI?SOCIAL MEDIASOCIAL MEDIALANDSCAPELANDSCAPE
What is ROI?Facebook is the hands-down
leader in Social MediaFacebook’s audience is getting
olderAbandoning this channel is
inexcusable!
What is ROI?
What is ROI?MATURINGMATURING
What is ROI?
What is ROI?
GOOGLE is the new “home page” for most people
According to Alexa.com, 6 of the top 11 most visited website in the world are Social
Media- based sites.You need to have a presence on these sites;
go where the people are!
What is ROI?CASE STUDIESCASE STUDIES
What is ROI?
Mars Hill ChurchMars Hill Church Http:www.marshillchurch.orgHttp:www.marshillchurch.org
“The key is to have biblically rooted Jesus-centered content and lots of it. It’s great to speak to a wide audience, but only if the
content advances the cause of Christ. Ministries fail both in having poor content that is widely delivered, and conversely good content
that is not widely delivered.” – Pastor Mark Driscoll, Mars Hill
What is ROI?
Digital Presence is:Relevant
Well DesignedAppealing to the casual observer
Up to date!
What is ROI?
YouTube Channel has:Consistent Messaging with .org
Engaging VideosA lot of traffic!
What is ROI?
YouTube Channel Metrics:Channel Views:
218,381Total Upload Views:
3,341,255Subscribers:
8,620
What is ROI?
Mars Hill Facebook & Twitter:Always Providing Fresh Content
17,500 Facebook Fans15,000 Twitter Followers
Don’t Make these Communication Channels a Digital form of your weekly Bulletin- that is a waste
of this platform!
What is ROI?
Mars Hill Facebook & Twitter:Mark Driscoll’s Twitter PageOver 61,000 Twitter Followers
Uses it as a platform to communicate with church members, fans and casual observers of his ministry alike.
Cross promotes his various ventures as well as provides a glimpse into his personal life.
What is ROI?
United United Methodist Methodist
ChurchChurchhttp:www.10thousanddoors.orghttp:www.10thousanddoors.org
"It is ground-breaking, certainly for an official religious denomination's website," he said. "And it's been quite an interesting experience, designing a web presence for 'the God account.”- Bayard Saunders, Site
Designer
What is ROI?
Mars Hill Facebook & Twitter:United Methodist Church
Groundbreaking site, scraping all sorts of content from the webPortal for an entire denomination to track Global Events
Sense of Community – Integration of Google Friend Connect, Twitter feeds, forums, etc.
YouTube videos on home page featuring User Generated Content!
What is ROI?
GO/DO:A real Call to Action, challenging people to
“GO/DO”Google Earth integration for locating “real time”
events
What is ROI?
Trending:Real-Time Twitter stream
Pulling tweets from trending topics such as Prayers, Malaria, Health, Volunteer, etc
Mobile ApplicationsMobile ApplicationsOnline GivingOnline Giving
Easily Access to Video, Audio, Blog, Worship MusicEasily Access to Video, Audio, Blog, Worship Musichttp://www.thechurchapp.org
What is ROI?SOCIALSOCIALACTIVITIESACTIVITIES
How can churches participate How can churches participate in the digital & social space?in the digital & social space?
IDENTIFYIDENTIFY
What is ROI?Find somebody who is passionate; either a staff Find somebody who is passionate; either a staff member or volunteer, just someone who cares.member or volunteer, just someone who cares.
Digital/Social Media requires FOCUS!Digital/Social Media requires FOCUS!Who are you communicating with?Who are you communicating with?
Members? People Searching for a church?Members? People Searching for a church? Tailor messages, videos, status updates, tweets, Tailor messages, videos, status updates, tweets,
etc to that audience; have a plan!etc to that audience; have a plan!
LISTENLISTEN
INTERACTINTERACT
Comment on Blogs & ArticlesComment on Blogs & Articles
Start Groups on Facebook, Yahoo, Start Groups on Facebook, Yahoo, etc.etc.
Offer Specials, Promos & Offer Specials, Promos & InsightsInsights
on Twitter & Facebookon Twitter & Facebook
Social Media Requires ConstantSocial Media Requires Constant
NEWNESS &NEWNESS &RELEVANCERELEVANCE
Calculating ROECalculating ROE(Return on Engagement)(Return on Engagement)
What is ROI?QUESTIONSQUESTIONS& ANSWERS& ANSWERS
What is ROI?
RECOMMENDED RESOURCES:RECOMMENDED RESOURCES:
http://budurl.com/qtqq http://amazon.com/groundswell
What is ROI?
SECTION RESOURCES:
Fortune “How Facebook is taking over…” http://budurl.com/FortuneFB AP: Grandpa is... browsing your Facebook page http://budurl.com/GrandpaFB
Pew Internet & American Life: www.pewinternet.orgeMarketer: The Internet Is Getting Gray http://budurl.com/GrayWeb
Generations Online in 2009 http://budurl.com/PewInternet
5 Resources for Becoming a Digital Pastor http://bit.ly/arQXlSUSA Today Article: Are Social Media Changing Religion? http://bit.ly/aO4wLI
Twitter's growing really, really, really fast: http://budurl.com/TwittersGrowth
Forrester: www.forrester.com“Despite Recession, 50% Increase Social” http://budurl.com/4nhk
comScore: www.comscore.com
Your Peers on LinkedIn, Facebook & Twitter
SOCIAL MATTERS TO YOUR CHURCHSOCIAL MATTERS TO YOUR CHURCH
The Next Echo Media Webinar:The Next Echo Media Webinar:
Integrating Your Tradt’l & New Media Efforts for Greater Success
Thursday, September 16, 2010 11:00 AM - 12:00 NOON EDT
http://www.facebook.com/echoMEDIAnow http://www.facebook.com/echoMEDIAnow
Follow usFollow us www.twitter.com/scottbettingerwww.twitter.com/scottbettinger
www.twitter.com/joshyurich www.twitter.com/joshyurich
What is ROI?
Portfolio of Recent Web Work:
Ohio State University Price of Life Invitational: www.osupriceoflife.com
: www.toppstown.com
Video Web: www.cleanandclear.com/countdown/
Social Application/Widget: http://apps.facebook.com/interscopesongcard/index.php
Software Development: www.spinscape.com
BOSS|talk Blog: www.bossdev.com/blog/
THANK YOUTHANK YOU