Her  RoleWith  nearly  20  years  of  rich  experience  in  all  facets  of  public  rela ons,  Kim  has  worked  to  establish  a  thought-­‐leading  company  that  counsels  businesses  all  over  the  world.  As  an  industry  leader,  concept  builder  and  dynamic  entrepreneur,  she  works  in  tandem  with  top-­‐level  execu ves  to  align  with  their  business  objec ves  and  develop  programs  to  enhance  their  brand  awareness  among  specific  audiences.  Her  remarkable  talent  for  crea ng  opportuni es  has  consistently  helped  clients—from  audiences.  Her  remarkable  talent  for  crea ng  opportuni es  has  consistently  helped  clients—from  Fortune  500  companies  to  small  and  medium  sized  startups—successfully  bring  their  ideas  and  goals  to  the  marketplace.

Kim  also  had  the  foresight  to  extend  Echo  Media  Group’s  service  offerings  into  the  realm  of  social  Kim  also  had  the  foresight  to  extend  Echo  Media  Group’s  service  offerings  into  the  realm  of  social  media.  In  recognizing  the  new  media  landscape,  she  invested  in  the  training  of  her  en re  team  and  recruited  top  experts  to  take  the  lead  in  developing  progressive,  interac ve,  Web-­‐based  programs  on  behalf  of  Echo’s  clients.  In  today’s  mul media  world,  Echo  is  fully  equipped  to  support  businesses  in  communica ng  with  consumers,  industry  peers  and  next-­‐genera on  influencers  in  the  online  arena.

Highlight  ReelUnder  Kim’s  charge,  Echo  has  successfully  guided  hundreds  of  businesses  and  organiza ons  in  eleva ng  their  profile  and  building  brand  credibility.  She  has  also  worked  with  many  leadingeleva ng  their  profile  and  building  brand  credibility.  She  has  also  worked  with  many  leadinginterna onal  companies  –    expanding  the  footprint  of  those  companies  by  establishing  their  presence  in  the  United  States.  Kim  is  a  noted  speaker  and  the  recipient  of  mul ple  industry  accolades,  including  numerous  PROTOS  awards  from  the  Public  Rela ons  Society  of  America  (PRSA),  as  well  as  the  PRSA  Pinnacle  Award  for  the  “Best  Overall  Public  Rela ons  Campaign.”  

On  a  Personal  NoteDriven  by  her  deep  passion  for  serving  and  giving  back,  Kim  is  an  avid  supporter  of  dozens  of  non-­‐profits  including  Rotary,  Simon  Scholars,  Someone  Cares  Soup  Kitchen,  RARE/Global  Genes,  and  non-­‐profits  including  Rotary,  Simon  Scholars,  Someone  Cares  Soup  Kitchen,  RARE/Global  Genes,  and  dozens  more.  As  a  result  of  Echo’s  commitment  to  serving  non-­‐profits,  in  2013  the  agency  launched  a  division  that  caters  exclusively  to  non-­‐profits.  A  graduate  of  San  Diego  State  University,  Kim  earned  her  bachelor’s  degree  in  journalism,  with  an  emphasis  in  public  rela ons  and  a  minor  in  English.

Kim  ShermanFounder  and  Managing  Principal

Her  RoleNancy  has  more  than  25  years  of  experience  in  planning  for  and  direc ng  public  rela ons,  media  relaNancy  has  more  than  25  years  of  experience  in  planning  for  and  direc ng  public  rela ons,  media  rela-­‐ons,  marke ng  communica ons  and  special  events  programs.  She  has  spent  her  career  working  in  

public  rela ons  agencies,  corporate  environments,  and  as  a  PR  consultant.  Prior  to  joining  Echo,  she  was  the  Communica ons  Manager  for  Unocal’s  76  Products  Company.  She  also  ran  her  own  PR  con-­‐sultancy  and  held  the  posi on  of  Vice  President  of  a  large  Orange  County-­‐based  public  rela ons/public  affairs  agency.  Nancy  has  par cular  exper se  in  strategic  planning  for  and  guidance  of  integrated  public  rela ons  campaigns,  media  training,  social  media  integra on  and  marke ng  com-­‐munica ons  programs.  munica ons  programs.  

Highlight  ReelOn  behalf  of  her  many  clients  over  the  years,  including  Unocal’s  76  Products  Company,  Anheuser-­‐Busch,  Villeroy  &  Boch  and  UC  Irvine’s  Stem  Cell  Center,  Nancy  has  implemented  campaigns  to  strate-­‐gically  place  media  coverage  in  numerous  publica ons  to  boost  awareness  of  or  including  Wall  Street  Journal,  Los  Angeles  Times,  Orange  County  Register,  People  Magazine,  Be er  Homes  &  Gardens  Mag-­‐azine  and  numerous  trade  publica ons.  Broadcast  clips  include  many  pieces  on  morning  and  evening  newscasts,  as  well  as  features  on  The  Today  Show,  CNN,  Dateline  NBC  and  Entertainment  Tonight.  Social  campaigns  have  reached  thousands  of  outlets,  and  in  turn  millions  of  consumers.  

On  a  Personal  NoteNancy  is  a  graduate  of  the  University  of  California  at  Los  Angeles  with  a  degree  in  poli cal  science.  She  has  won  mul ple  awards  for  her  public  rela ons  and  special  events  programs  from  the  Public  Rela-­‐ons  Society  of  America,  MarCom  and  the  Interna onal  Associa on  of  Business  Communicators.  

Nancy  AndrewsSenior  Vice  President

Her  RoleLisa  has  spent  more  than  15  years  on  both  sides  of  the  desk—as  a  PR  Manager  for  Michelin  North  America  and  a  Vice  President  at  Hill  &  Knowlton.  She  brings  a  unique  mix  of  strategic  thinking  and  media  rela ons  exper se  to  lead  clients  through  the  development  and  execu on  of  strategic  public  rela ons  ac vi es.  She  also  voraciously  pursues  the  blending  of  public  rela ons  and  social  media  strategy  to  broaden  the  impact  of  our  clients’  messages.

Highlight  ReelHighlight  ReelThroughout  her  career,  Lisa  has  successfully  created  campaigns  that  generate  significant  media  cover-­‐age  for  her  clients.  Career  highlights  include  segments  on  “The  Tonight  Show  with  Jay  Leno,”  MTV,  CNN,  MSNBC,  “NBC  Nightly  News  with  Peter  Jennings,”  “60  Minutes”  and  “CNN,”  as  well  as  promi-­‐nent  stories  in  USA  Today,  New  York  Times  and  The  Wall  Street  Journal.  

On  a  Personal  NoteLisa  earned  a  bachelor’s  degree  from  John  Carroll  University  where  she  majored  in  communica ons.    While  at  JCU,  she  was  captain  of  the  Women’s  Swimming  and  Diving  team  and  a  two-­‐ me  Ohio  Ath-­‐le c  Conference  Three-­‐Meter  Diving  Champion.    

Lisa  MendenhallVice  President

Her  RoleChris ne  brings  more  than  14  years  PR  experience  working  both  for  corporate  communica ons  and  Chris ne  brings  more  than  14  years  PR  experience  working  both  for  corporate  communica ons  and  on  the  agency  side  to  her  clients.  Her  responsibili es  include  media  campaign  strategy  development,  media  pitching,  wri ng  and  management  of  accounts  spanning  a  variety  of  industries  including  healthcare,  technology,  transporta on  and  business/financial.  Prior  to  joining  Echo,  Chris ne  worked  with  a  number  of  high-­‐profile  clients  in  the  technology  and  gaming  sector  including:  Sony    Semicon-­‐ductor,  Epson  Electronics  America,  Epson  Research  &  Development,  M-­‐Systems  (now  SanDisk)  and  Park  Place  Entertainment  (now  Harrah's  Entertainment).  

Highlight  ReelHighlight  ReelThroughout  her  career,  Chris ne  has  secured  a  por olio  of  front  cover  and  feature  stories  in  leading  business  and  ver cal  trades,  along  with  daily  print  and  broadcast  ranging  from  Associated  Press,  New  York  Times,  USA  Today  and  Wall  Street  Journal  to  The  Today  Show,  Bloomberg  News  and  the  Discov-­‐ery  Channel.  Her  addi onal  insight  in  working  with  key  industry  trades  helped  garner  a  consecu ve  year's  worth  of  front  cover  stories  for  a  client.  key  industry  trades  helped  garner  a  consecu ve  year’s  worth  of  front  cover  stories  for  a  client.    

On  a  Personal  NoteChris ne  earned  her  bachelor's  degree  in  interna onal  rela ons  from  the  University  of  Southern  Cali-­‐fornia,  which  included  studying  abroad  in  Spain.  She  earned  her  master's  degree  in  communica ons-­‐public  rela ons  from  California  State  University,  Fullerton.  She  is  an  ac ve  member  of  the  Public  Rela-­‐ons  Society  of  America  and  a  mul ple  winner  of  the  PROTOS,  POLARIS,  PINNACLE,  MarCom  and  

IABC's  HELIOS  awards  for  work  performed  on  behalf  of  her  clients.  

Chris ne  WelchVice  President

Her  RoleAs  Vice  President,  Sabrina  plays  an  ac ve  role  in  the  support  and  counsel  of  Echo  Media  Group's  staff  As  Vice  President,  Sabrina  plays  an  ac ve  role  in  the  support  and  counsel  of  Echo  Media  Group's  staff  and  clients.  Sabrina  has  more  than  12  years  of  experience  developing  and  managing  strategic  commu-­‐nica ons  and  media  rela ons  campaigns  for  clients  in  a  wide  range  of  industries,  including  consumer  products,  legal,  healthcare,  higher  educa on  and  transporta on.    Sabrina  has  developed  a  reputa on  among  her  clients  as  a  strategic  and  crea ve  thinker,  project  manager  and  crisis  counselor.  She  is  commi ed  to  understanding  clients'  needs,  and  through  close  daily  contact  ensures  their  interests  are  always  a  top  priority.  

Highlight  ReelNo  stranger  to  the  fast  pace  and  dynamic  nature  of  the  agency  work-­‐style,  Sabrina  has  helped  her  cliNo  stranger  to  the  fast  pace  and  dynamic  nature  of  the  agency  work-­‐style,  Sabrina  has  helped  her  cli-­‐ents  remain  at  the  forefront  of  both  tradi onal  and  new  media  through  aggressive  implementa on  of  public  rela ons  strategies  and  strong  media  rela ons  efforts.  From  high-­‐profile  media  events  that  garner  na onal  and  interna onal  coverage  to  localized  community  outreach,  Sabrina  consistently  brings  exposure  for  Echo's  clients  to  reach  desired  target  audiences.  Career  highlights  include  promi-­‐nent  stories  in  Be er  Homes  and  Garden,  Investor’s  Business  Daily,  CNN,  ABC-­‐TV,  NBC  News,  Los  An-­‐geles  Times  and  USA  Today.  

On  a  Personal  NoteSabrina  earned  her  bachelor's  degree  in  Communica ons  with  an  emphasis  in  public  rela ons  from  California  State  University,  Fullerton.  She  is  a  mul ple  winner  of  the  Orange  County  Chapter's  PROTOS  award,  Inland  Empire's  POLARIS  and  Las  Vegas'  PINNACLE  award  for  work  performed  on  behalf  of  Echo  Media  Group's  clients.

Sabrina  SuarezVice  President