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Copyright © DataStreamX Pte Ltd
Data MonetizationOpportunity, Myths and Design
#DataMonetizationTwitter: @DataStreamX_PLC
“Data is the new oil? No: Data is the new soil.”
-David McCandless, author
Copyright © DataStreamX Pte Ltd
Companies Everywhere Generate Valuable Data
Social sentiment & conversationsMobile user
demographics
Real estate transactions
Shopping center footfall
eCommerce shopping baskets
Mobile web behaviors
Fleet asset locations
Data’s Potential Applications
Marketing & Sales
Monetization
$
Core Operations
A Missed Opportunity For Data Owners?
Source: IDC
2013: 1 ZB
Amount of “useful” data
2020: 16 ZB
Growing Demand For External Data Sources
Source: IDC
Today 2019
100%
70%
% of large organizations purchasing data
% of large organizations purchasing data
Case In Point…
Marketing & Sales
Monetization
£56mm
Core Operations
What’s holding back your organization?
Myth #1: Our Data Has Limited External Value
Use cases determine data’s value
MYTH
Standard protocols and channel partners simplify building, managing
and scaling
Myth #2: We Don’t Have Enough Resources
MYTH
Product structure and strict legal disclaimer minimize organizational
risk
Myth #3: Selling Our Data Is Too Risky
MYTH
Four Steps To Monetize Data Today
1 Assess the data
2Structure the product
3 Price the product
4Distribute the product
What’s next?
Contact us:Mike Davie - [email protected]
Everett Leonidas - [email protected] Walker - [email protected]
Register with us:www.datastreamx.com
Learn from us:community.datastreamx.com
Follow us:Twitter - @DataStreamX_PLC
For the world’s restless, bold and visionary leaders, DataStreamX is the global marketplace
to sell data, capture existing resource value, change organizational perceptions and drive social impact in a scalable and risk adverse
manner.
Twitter: @DataStreamX_PLC