ecc pr&m advertising/marketing campaign fall 2016 · easy reader, beach reporter & daily...
TRANSCRIPT
El Camino CollegePublic Relations & Marketing DepartmentAdvertising/Marketing Campaign
Fall 2016 Enrollment
WEBSITE CLASS SCHEDULE NEWS RELEASE
Objectives:To promote El Camino College studentsuccess; to increase enrollment and awareness through messaging and continued branding of the college in the community.
Audience:High school students, graduates and their parents; current students; potential students; community leaders/in� uencers; and the general public.
ONLINE SOCIAL NETWORKS: Facebook, Twitter, Instagram, YouTube, Flickr, and SnapChat
FREE MEDIAEl Camino College website, community newsletters, electronic signboard, class schedules,
catalog, online social media outlets, online newsletters, and news releases
COMMUNITY NEWSLETTER
WEB PAGESOCIAL MEDIA GRAPHICS
FREE MEDIA (continued)
CATALOG
STUDENT COMMUNICATIONS VIA EMAIL
POSTCARDS
RADIO ADVERTISING:Audio/broadcast and online banner ads:
KNX 1070, KIIS FM, and Pandora
PRINT AD:
PAID MEDIAEl Camino College bus ads, print ads, Facebook ads, Twitter Card ads, radio ads, and movie theater ads
Directed Web Page
BUS ADS
EL CAMINO COLLEGE
We Saved You A Seat!WWW.ELCAMINO.EDU/FALL MyECC100s of Classes Added! | Only $46 Per Unit! | Apply & Register Today!
MOVIE THEATER ADS (On-Screen & Online): Del Amo 18, Galleria South Bay 16,
Promendade 13, and Rolling Hills 20
FACEBOOK PAID ADS INSTAGRAM PAID ADSTWITTER PAID ADS
PAID MEDIA (continued)
ONLINE NEWSPAPER ADSEasy Reader, Beach Reporter & Daily Breeze – homepage and banner ads