Media Kit

What do we do?

1. Radio

2. Digital

3. Mobile

4. Events & activations

5. TV

6. Gamification

7. Branded Content

8. Retargeting

9. Podcasting

Web statistics over4 week period (August 2018)

• 498 418 Unique visitors

• People view on average 2 pages per visit

• People stay on average for 1:30 minutes

• 65% Female and 35% Male

• People view on average 2 million pages per

month

4%

209 00014%

347 000 24%

1 032000 people are listeningto East Coast Radio

Gender breakdownMale

Female

43% 57%

Station Listenership past 7 days: 1 032 000

Ave Day Mon - Fri: 853 000

Ave Day Sat: 559 000

Ave Day Sun: 535 000

East Coast Radio is the leading English

commercial radio station in KwaZulu-Natal in

LSM 6 - 10

It is the third largest regional radio station in

South Africa

Energetic, coastal and lifestyle orientated

Fun-loving, rather daring, fiercely innovative

leader in KZN

Unrivalled when it comes to interactive radio

promotions and multi-media solutions

34%Black

19%White

36%Indian

11%Coloured

LSM breakdown

Indian15%

31%

33%

21%

Black

White

Coloured

SEM Profile

Age breakdown

15-24

Race breakdown

6864 Subscribers

469 000 Followers

291 840 Fans

33 600 Followers

Average Household Income: R22 675

16%24%29%18%13%

3%

27%21%

26%26%

•

•

•

•

•

SEM 2SEM 1 SEM 3 SEM 4 SEM 5

6% 7% 6% 4% 9% 11% 13% 22% 20%

SEM 6 SEM 7 SEM 8 SEM 9 SEM 10

4%

209 00014%

347 000 24%

Website Audience Demographics

34%Black

19%White

36%Indian

11%Coloured

LSM breakdown

Indian

34%

Black

White

Coloured

LSM Profile

18-24 25-44 45-54 55-64 65+

15%

30%

15%

10%

5%

Male

Female

35%

65%

Gender Breakdown Age Breakdown

Our Broadcasting Area

Our Product Range

AirtimeWe know what our listeners want to hear. We have researched exactly who is listening at any given

time; we can accurately determine gender, race, age and LSM group of our audience. East Coast

Radio makes it our objective to ensure that your campaign will reach your target market.

Airtime rates are available below.

Feature SponsorshipsSponsorship is an opportunity to be associated with an on-air feature of your choice, such

as Newswatch, Sportswave, or music features. Give your business an identity your customer

will remember.

East Coast Radio Broadcasting Region

Feature Sponsorships are outside of normal ad breaks and free of the clutter of other advertisers. It

provides a great opportunity to stand out from the crowd and offers clients a captive audience.

Feature Sponsorships also come with a 30% loading as these are premium products and include

opening Billboard and an advertisement.

Example

The opening billboard is 10 words after the sponsor name.

e.g. This feature is brought to you by Absa, followed by 10 words about the sponsor.

Your commercial is flighted after the billboard.

The FEATURE is then flighted.

Live ReadsLive reads are great for clients who would like a quick turn around and to get people excited about

their products/service. Live reads have strong call-to-action value and give our listeners the percep-

tion of an endorsement from the presenter. This could further encourage purchase or usage. Live

reads carry a 60% loading.

EventsEast Coast Radio has an established eventing department, geared to handle major international

events like: Gibs Business Breakfast, The Discovery East Coast Radio Big Walk, Connecting Africa, The

East Coast Radio House and Garden show, Womens Business Breakfast, Durban Day and Toy Story.

ActivationsOutside broadcasts

Hot Squad

How do Sponsorships work?

Other Opportunities to get your message out to the masses:

Apart from world class radio and the number one radio station website in South Africa, there are a

range of other ways to get in touch with the 1 101 000 people who are loyal to KZN’s Top Brand.

We host some of Durban’s biggest events every year. Family-events such as East Coast Radio's

Concert, Comedy and Craft Festival (5 000 concert-goers), and the Discovery East Coast Radio

Big Walk (31 000 participants) provide you with an incredible platform to showcase your product.

If you want to get your message across to KZN’s business elite, consider the two executive

breakfasts that we host. The GIBS East Coast Radio Business Breakfast and the FNB East Coast

Radio Womens’ Business Breakfast together attract more than 1 000 of the province’s

business executives.

We have an actively engaged audience on our multiple social media platforms Facebook,

Twitter, Instagram and YouTube. This tech-savvy audience do not simply observe; they engage

with us on these platforms, providing you with a lucrative opportunity to showcase the

benefits of your service/product.

Our weekly Promo and Newsletter reaches 59 000 mailboxes across KZN.

So, get in touch with your media consultant or call 031 570 9403, to find out how we can

tailor-make a package that allows you to capitalise on these fantastic opportunities.

Podcast A podcast is a digital audio file made available on the internet for downloading to a PC or mobile

device.

The iono.fm platform gives you access to short audio adverts embedded in content delivered to

our listeners, similar to traditional radio.

Benefits (as per iONO.FM):

R1.75R1.35R1.0080c

Number of audio advertsCost per audio advert

Between 5 000 and 15 000Between 20 000 and 50 000Between 70 000 and 150 000Between 200 000 and 500 000

Estimated total (excl. Vat)

R8 750 – R26 250R 27 000 – R 67 500R 70 000 – R 150 000

R 160 000 – R 400 000

STANDARD CPM: R600 DISCOUNT SLIDING SCALE BASED ON 1 MONTH BOOKING, LONG TERM

BOOKING COMMITMENTS TO BE NEGOTIATED ON A CASE BY CASE BASIS SPEND BRACKET CPM

> R10,000 R600

R10,000 – R20,000 R550

R20,000 – R40,000 R500

R40,000 – R80,000 R450

R80,000 - R100,000 R400

R100 000 + R350

Example 1: 15 000 Downloads @ R600/CPM = R9 000

Example 2: 25 000 Downloads @ R550/CPM = R13 750

Example 3: 55 000 Downloads @ R500/CPM = R27 500

Rates exclude VAT and production costs

Top & tail advert offered as a bundle

All costs exclude VAT & agency commission

Podcast A podcast is a digital audio file made available on the internet for downloading to a PC or mobile

device.

The iono.fm platform gives you access to short audio adverts embedded in content delivered to

our listeners, similar to traditional radio.

Benefits (as per iONO.FM):

• Large listener base (Rapidly growing)

• Captive audience (Ads can’t be skipped)

• No ad blocking (Embedded audio ads)

• Rich reporting and analytics (Detailed reports of downloads and listens)

• Reach a global audience

R1.75

R1.35

R1.0080c

Number of audio advertsCost per audio advert

Between 5 000 and 15 000

Between 20 000 and 50 000

Between 70 000 and 150 000Between 200 000 and 500 000

Estimated total (excl. Vat)

R8 750 – R26 250R 27 000 – R 67 500

R 70 000 – R 150 000

R 160 000 – R 400 000

STANDARD CPM: R600 DISCOUNT SLIDING SCALE BASED ON 1 MONTH BOOKING, LONG TERM

BOOKING COMM ITMENTS TO BE NEGOTIATED ON A CASE BY CASE BASIS SPEND BRACKET CPM

> R10,000 R600 R10,000 – R20,000 R550 R20,000 – R40,000 R500 R40,000 – R80,000 R450 R80,000 - R100,000 R400

R100 000 + R350 Example 1: 15 000 Downloads @ R600/CPM = R9 000

Example 2: 25 000 Downloads @ R550/CPM = R13 750

Example 3: 55 000 Downloads @ R500/CPM = R27 500

Production Costs

East Coast Radio Podcast Production Rates (15 sec top & 30 sec tail):

UP TO 6 MONTHS

(15 sec + 30 sec)

R3000/R2600

RENEWAL FEE (6

MONTHS USE)

R920

MIGRATE TO PODCAST

FROM ON AIR

R2600

UPGRADE TO ON AIR

FROM PODCATS

R1250

RENEWAL FEE (6

MONTHS USE)

R920

RENEWAL FEE

N/A

East Coast Radio Podcast Production Rates (15 sec top & 30 sec tail):

UP TO 6 MONTHS

(15 sec + 30 sec)

R3000/R2600

RENEWAL FEE (6

MONTHS USE)

R920

MIGRATE TO PODCAST

FROM ON AIR

R2600

UPGRADE TO ON AIR

FROM PODCAST

R1250

RENEWAL FEE (6

MONTHS USE)

R920

RENEWAL FEE

N/A

Advertising Rates

1500057000

163000

112000

80000

96000

65000

29000

40%

18000 9000

137000 124000

137000 147000

124000 121000

84000 8300065000 61000

R270

R270

R1 560

R7 650

R5 370

R14 760

R1 170

R5 280

R270

R4 560

R4 650

R540

R1 560

R1 560

R270

R330

R1 050

R1 050

R1 920

R1 785

Rates exclude VAT and agency commission. Standard terms and conditions apply.

DJ/Presenters Line-up

WEEKDAY LINE-UPMONDAY to FRIDAY00:00 Sirshin Moodliar

04:00 Sbu

06:00 East Coast Breakfast with Darren Maule

09:00 Workzone 1 with Damon Beard

12:00 Workzone 2 with Jane Linley-Thomas

15:00 East Coast Drive with Bongani and Mags

18:00 East Coast Urban with Thandolwethu (Monday - Thursday)

21:00 East Coast Love Songs with Ricky (Monday - Thursday)

WEEKEND LINE-UPFRIDAY18:00 East Coast Party People with Deon Govender

21:00 Danny Guselli

SATURDAY00:00 Warrick and Jaysheree

03:00 Neil Green

06:00 Weekend Breakfast with Stacey Norman

10:00 Top40 with Carol Ofori and Ricky

14:00 Lubz & Erin

18:00 East Coast Party People with Deon Govender

21:00 Danny Guselli

SUNDAY00:00 Warrick & Jayshree

03:00 Neil Green

06:00 Weekend Breakfast with Stacey Norman

10:00 Gordon Graham

14:00 Lubz& Erin

18:00 #PlayLocal with Deon Govender

21:00 Danny Guselli

ADFAC Rate Card

From concept to creation, the ADFAC team will produce an effective radio commercial that works.

ADFAC uses world-class audio processing software and has one of the largest databases of

versatile voice-over artists to lend a professional sound to your product.

For a further breakdown or a tour of this production facility call 031 570 9403 and speak to Shamla.

ADFAC Rates - Effective 1st June 2017 All rates are excluding VAT and are based on 30 second spots

All voices are charged at R2600.00 per voice plus the cost of production below*

*Please Note: Additional voices for any advert will be charged for at the full rate.

* All prices are subject to change without notice. * Final production costs will be signed off on the final script by client.

Pac ka ge A No music or SFX (recorded read) Per Advert R 600.00 Package B With music and/or SFX Per Advert R 1650.00 Package C Full SFX and music Per Advert R 2200.00

Web Advertising

* Ask your Media Consultant for a web rate card.

East Coast TV Rate Card*Speak to your media consultant for competitive rates for video, TV or other visual elements to add to

your on-air campaign. Our visual experts will help you to craft the perfect multi-media campaign.

Rerecord Reflight

Voice Fees plus Production E.G Change date after 6 months

Per Advert R 2500.00 Per Advert R 2500.00

Pick Up Change in script One Line Change

Per Performance

Performan ceR 1000.00

• All rates are based on 30-second commercials.

• Please note all production costs require upfront payment to ADFAC.

• ADFAC can produce ads from script to completion. Please budget

approximately R5, 000 excluding VAT per production.

• All billboards will be read live, and all airtime is subject to availability.

• Rates are based on the July 2018 Rate Card.

• The Programming Manager reserves the right to change programming.

• Cancellation is subject to written notice being received by East Coast Radio

within 28 days prior to broadcast. Thereafter a 100% cancellation penalty will

be applicable.

• East Coast Radio prides itself on world class customer service, if you believe we

have not exceeded your expectations in this regard please call Hazel Pillay, our

Customer Care Officer on 031 570 9420.

• Added Value is subject to availability at time of booking and broadcast.

• All sponsorship rates are by negotiation, and are subject to change with the

issuing of revised rate cards.

• Preferred spots requested by advertising break or hour, carry a 40% surcharge,

and will be adjusted with revised rate cards.

• Live reads carry a 60% surcharge.

Terms & Conditions