eBay

An innovative and cost effective online marketing tool

ALEXANDRE CENTNER – HEAD OF INTERNET MARKETING EBAY.BE

25 October 2006

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eBay, a worldwide trade platform

• On-line meeting place for sellers and buyers

• Founded in 1995 by Pierre Omidyar

• Worldwide presence in 33 countries

• Over 200 million users

• 6.500.000 new objects per day

• +/- 1.200 Euro traded per second

* Source: AC Nielsen

eBay is a primary or secondary source of income for more than 724.000 Americans and more than 170.000 Europeans (among

which > 2.000 Belgians)*

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eBay in Belgium: Nr 1 e-commerce site

• eBay.be was launched in 2003

• Today more than 1.500.000 registered users

• Most visited e-commerce site in Belgium

– > 400.000 visits per day *– > 150.000 purchases per week

• Development from C2C to B2C sales channel

• On eBay.be– DVD, CD, collectors item, clothing item

and book are sold every minute – A baby item is sold every 3 minutes– A bottle of wine is sold every 25

minutes– A car is sold every 30 minutes

* Source: SiteCatalyst

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How sellers use eBay

Rare/unique “in-season” trade overstock Second hand/vintage/antiques

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eBay: an effective online marketing channel

• eBay becomes marketing tool

• 7 new cars @ 1€

• Integrated campaign – online + offline

• > 5.000 visits per car

• Optimized Google and MSN search results

• Generating brand awareness

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eBay: a cost effective tool

• Platform is there to be used

• No financial risks

• eBay generates traffic

• Benefit from brand awareness

• International platform

• Cross selling

• Design / create website

• Generate traffic– Bannering

– advertising

• Technical updates needed

• Payment methods?

CreatingCreating your your ownown sitesite

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