e-COMMERCE & e-BUSINESS

E-MarketingBY

JYOTINDRA ZAVERIE-Business consultantE-Business consultant

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INTERNET SELLINGINTERNET SELLING

HOW TO MAKE E• HOW TO MAKE E-COMMERCE WORK FOR YOUR SPECIFIC BUSINESS NEEDS?NEEDS?

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INTERNET SELLINGINTERNET SELLING

• INTERNET SELLING OF RELATIVELY• INTERNET SELLING OF RELATIVELY SIMPLE PRODUCTS, SUCH AS BOOKS IS EASYIS EASY

• INTERNET SELLING OF PRODUCTS OR SERVICES WITH MANY OPTIONSOR SERVICES WITH MANY OPTIONS AND VARIETIES IS COMPLEX

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E BUSINESSE-BUSINESS

ORGANIZATION WEBSITE• COMPANY INFORMATION• COMPANY INFORMATION• PRICE LIST ON THE WEB SITE• PRODUCT CATALOGUES WITH

PICTURES

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E CE-Commerce

ORGANIZATION WEBSITEE COMMERCE WHERE MECHANISM ISE-COMMERCE WHERE MECHANISM IS

PROVIDED ON THE WEBSITE TO TRANSACT MONEYTRANSACT MONEY– CREDIT CARD TRANSACTION

C A A AC– MERCHANT BANK INTERFACE

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E-COMMERCE IS FOR e-VERYONEE COMMERCE IS FOR e VERYONE

• BUSINESS TO CONSUMER• BUSINESS TO CONSUMER–E.G. TRAVEL BUSINESS

• BUY AIR TICKETS ON WEBSITEWEBSITE

• BUY TRAIN TICKETSBUY TRAIN TICKETS WEBSITE

E-MARKETING www.dnserp.com 6• AND NOW BUS TICKETS TOO

BUS TICKET PORTALSBUS TICKET PORTALS

TIRED OF STANDING IN LONG QUEUES TO BOOK BUS TICKETS?TICKETS?

• E-COMMERCE MAKING BUS JOURNEYS BOOKING

E-MARKETING www.dnserp.com 7CONVENIENT

www.redbus.in

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www.yatra.comSMARTER WAY TO TRAVEL

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www.abhibus.com

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ELECTRONIC MARKET PLACE

WINDOW SHOPPING USING WINDOWS!WINDOWS!

• Find the items you are looking for by b i th t l il bl b itbrowsing the catalogs available on websites

• You can also find items by browsing through the categories and searching for a specific item.

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E-BUSINESS MODEL - AUCTIONE BUSINESS MODEL AUCTION

LIVE AUCTIONLIVE AUCTIONMANY CATEGORIES• JEWELLERYJEWELLERY• ART• COINS• TOYS• AUTOMOTIVE• REAL ESTATE ETC• REAL ESTATE, ETC

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ELECTRONIC MARKET PLACEELECTRONIC MARKET PLACE

MARKET PLACE ON THE WEBMARKET PLACE ON THE WEB• E.G. www.ebay.com

BUYING AND SELLING ANYWHERE IN THE WORLD !

It isn’t just the never-ending of inventory -- 250,000 new items are put up for auction every day here --p p y ythat keeps its 5.6 million registered users hooked. eBay figure d out that trust means everything to e-commerce.

To that end, it was among the first sites to encourage its , g gbuyers to publicly rate sellers. This year eBay even insured transactions so that customers would no longer have to worry about fraud.

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http://www.ebay.com/p y

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E-BUSINESS MODEL -E BUSINESS MODEL AUCTION

you can now bid in real time on auctions taking place on the g pfloor of some of the world's greatest auction houses! g

You can watch the auction -from the convenience of your home or office.

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y

eBay sees e-commerce users in India doublingeBay sees e commerce users in India doubling

• eBay (India) has decided to focus on India as a global y ( ) gsourcing hub for diamonds, apparel, furnishings and handicraft

• The Indian e-Commerce market is likely is likely to beThe Indian e Commerce market is likely is likely to be worth Rs.1105 crore in 2008– eBay aims to have 34% market share

Th d t b li d t b l t d d• The products are believed to be popular among traders and customers in the USA, UK, Germany, France, Italy Canada, and Australia

• E.g., Gujarat alone makes up 5% of the 2 million users in India and eBay expects the numbers to double by the year-end

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www.ebay.inwww.ebay.in

• India is catching up rapidly in the jewellery and watches segment. Which is a Rs.8000 crore market annually in India

• eBay sells jewellery EVERY 6eBay sells jewellery EVERY 6 MINUTESB ll t h EVERY 24• eBay sells watches EVERY 24

MINUTES

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E COMMERCEE-COMMERCE

• COMPANIES THAT HAVE• COMPANIES THAT HAVE ADOPTED E-COMMERCE TECHNOLOGY ARE ATTAINING ATECHNOLOGY ARE ATTAINING A COMPETITIVE SELLING ADVANTAGE OVER THOSE THAT HAVE NOT

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FIRST PHASE OFE-COMMERCE

RELATIVELY SIMPLE PRODUCTS-PICK & PAY – STEPS ARE:PICK & PAY STEPS ARE:1. BUYERS BROWSE A CATALOG2. PICK A PRODUCT2. PICK A PRODUCT3. PUT IT IN A E-SHOPPING CART4. PAY THROUGH CREDIT CARD• THIS APPROACH WORKS WELL WHEN

THE PRODUCT IS EASY TO SELECT – SUCH AS BOOKS CD SOFTWARE PACKAGE

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AS BOOKS, CDs, SOFTWARE PACKAGE, TOYS

E COMMERCE CHALLENGEE-COMMERCE CHALLENGE

CONVERT MOST S O S OSHOPPERS TO

BUYERSBUYERS

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E BUSINESSE-BUSINESS

“I th i“In the coming years, companies will either be

E-Business or no business”E-Business or no business– Andy Grove, past CEO

of IntelEvery business will be anE-Business, every business

ill bprocess will be an e-business process

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CHANGE

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THANK YOU

PRESENTATION BYJYOTINDRA ZAVERI(Computer Engineer, Germany)

I. T. CONSULTANT ….. SINCE 1975

email j.zaveri@dnserp.com

Question / Answersession

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