eb - lecture 5 - ecommerce business to business strategies

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  • 7/28/2019 eB - Lecture 5 - eCommerce Business to Business Strategies

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    eBusiness

    Lecture 5 eCommerce Business to

    Business Strategies

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    NCC Education LimitedV1.0

    eCommerce Business to Business Strategies Lecture 5 - 5.2

    Introduction to Lecture 5

    Topics covered:

    Purchasing activities

    Logistics activities

    Support activities

    eGovernment

    Electronic data interchange (EDI)

    Value-added networks (VANS)

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    eCommerce Business to Business Strategies Lecture 5 - 5.3

    Background to B2B eCommerce

    Companies can use eCommerce to improve:

    Purchasing and logistics processes

    Support processes: Finance

    Administration

    Human resources

    Technology development

    Flexibility to respond to changing circumstances

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    eCommerce Business to Business Strategies Lecture 5 - 5.4

    Purchasing Activities

    Identifying vendors

    Evaluating vendors

    Selecting specific products

    Placing orders

    Resolving issues after order has been

    received

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    eCommerce Business to Business Strategies Lecture 5 - 5.5

    Sourcing Suppliers

    Procurement staff have high levels of

    product and supplier knowledge

    eProcurement involves use of Internettechnologies to assist

    eSourcing uses specialist purchasing

    websites

    Business purchasing process is complex

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    eCommerce Business to Business Strategies Lecture 5 - 5.6

    Steps in a Typical

    Business Purchase Process

    Schneider, G. (2007) Electronic Commerce 7th Ed, p.221

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    eCommerce Business to Business Strategies Lecture 5 - 5.7

    Maintenance, Repair and

    Operating (MRO) Supplies Indirect materials low value

    Suppliers create online catalogues

    Purchases often made through purchasing cards Vendors save costs in printing and shipping

    catalogues and handling telephone calls

    Cost of processing MRO order online can be 10%

    of handling same order via telephone

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    eCommerce Business to Business Strategies Lecture 5 - 5.8

    Logistics Activities

    Providing the right goods in the

    right quantities in the right place

    at the right time

    Receiving

    Warehousing

    Controlling

    Inventory

    Scheduling and controlling vehicles Distributing finished goods

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    eCommerce Business to Business Strategies Lecture 5 - 5.9

    Enhancing Logistics

    Via Web Technology Web-enabled automated warehousing

    operations

    Delivering real time shipment information tocustomers browsers

    Making freight tracking web pages availableto customers

    Using global positioning satellite (GPS)technology to monitor vehicle movements

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    eCommerce Business to Business Strategies Lecture 5 - 5.10

    Enhancing Support Activities

    Via Web Technology Making human resources information available via

    a secure web connection

    Online payroll processing

    Web-enabled sales support and sales forceautomation

    Making training materials available online

    Facilitating the collection, classification and

    dissemination of information via knowledgemanagement

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    eCommerce Business to Business Strategies Lecture 5 - 5.11

    eGovernment

    Provide ways for citizens tointeract online with theirgovernment

    Distribute benefit payments

    Administer tax laws Increase the availability of

    information

    Government departmentsbuying online from vendors

    C B i B i S i L 12

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    eCommerce Business to Business Strategies Lecture 5 - 5.12

    Electronic Data Interchange (EDI)

    Computer to computer transfer of business

    information between two businesses that use a

    standard format of some kind Invoices

    Purchase orders

    Requests for quotations

    Bills of lading (shipping documents)

    Receiving reports

    C B i t B i St t i L t 5 5 13

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    eCommerce Business to Business Strategies Lecture 5 - 5.13

    EDI Standards

    ASC X12 (American National Standards

    Institute)

    UN/EDIFACT (United Nations) Agreement to develop one set of

    international standards, but..no date set

    for implementation

    C B i t B i St t i L t 5 5 14

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    eCommerce Business to Business Strategies Lecture 5 - 5.14

    Information Flows in a Paper-

    Based Purchasing Process

    Schneider, G. (2007) Electronic Commerce 7th Ed, p.234

    eCommerce Business to Business Strategies Lecture 5 5 15

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    eCommerce Business to Business Strategies Lecture 5 - 5.15

    Information Flows in an

    EDI Purchasing Process

    Schneider, G. (2007) Electronic Commerce 7th Ed, p.235

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    eCommerce Business to Business Strategies Lecture 5 - 5.16

    Value-Added Network (VAN)

    Provides communications equipment, software and

    skills

    Enables the receipt, store and forward of electronic

    messages containing EDI transaction sets

    Customer must install EDI translator software

    Customers connect to each other via the VAN

    (indirect connection EDI)

    eCommerce Business to Business Strategies Lecture 5 5 17

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    eCommerce Business to Business Strategies Lecture 5 - 5.17

    Direct Connection EDI

    Schneider, G. (2007) Electronic Commerce 7th Ed, p.238

    eCommerce Business to Business Strategies Lecture 5 - 5 18

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    eCommerce Business to Business Strategies Lecture 5 - 5.18

    Indirect Connection EDI

    Through a VAN

    Schneider, G. (2007) Electronic Commerce 7th Ed, p.238

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    eCommerce Business to Business Strategies Lecture 5 - 5.19

    EDI on the Internet

    XML used as the basis for information exchange

    Content Inspired Component Architecture (CICA)

    provides greater flexibility

    Emergence of ebXML

    Financial EDI (FEDI) provide instructions to banks

    FEDI transactions handled by EDI-capable banks

    eCommerce Business to Business Strategies Lecture 5 - 5 20

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    eCommerce Business to Business Strategies Lecture 5 5.20

    Summary

    eProcurement can aid purchasing activities

    including sourcing suppliers

    Web technologies can enhance logistics by

    tracking and reporting on freight movements

    eGovernment can improve links between citizens

    and their government

    EDI can radically improve the transfer of business

    information

    eCommerce Business to Business Strategies Lecture 5 - 5.21

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    eCommerce Business to Business Strategies Lecture 5 5.21