WELCOME TO

MY PRESENTATION

Prepared For

The Vice Chancellor

Eastern University Dhanmondi, Dhaka -1205

Prepared By

Md. Kanchan

Account Manager, Client ServiceI BAZAR

54 FakirapoolMothijheel, Dhaka- 1000

BBA , MBA(Major in marketing) Eastern University

Topic

Effective Communication Strategies incase of Branding a University

A study on Admission Fair & Career Fair

Objectives of the Study

The study has two objectives

The objectives are:

Broad Objective

Broad objective of the research is to identify Effective Communication Strategies incase of Branding a University Admission Fair.

Specific Objectives

• To find out Effective tools and technique to communicate the message through target Students incase of Branding a University with admission Fair..

• To find out the way to attract Target Students to visit EU Campus.

• To find out effective color which is more eye catching incase of Banner, leaf let, Poster, Sticker, Dangler, Bunting as printing materials for Branding admission Fair.

Discussions of the Study

Advertising: Any paid non personal presentation. Sales promotion: Short- term incentives to encourage sales Public relations: Building good relations with various publics good corporate

image, handling unfavorable rumors, events. Personal selling: Personal presentation by the firm’s sales force to build good

relationship with customers.

Marketing communication strategies

Marketing communication mix also called as Promotional mix. It means the specific blend of promotion tools that uses to persuasively communicate customer value and build customer relationship.

Advertising strategies

Advertising tools Newspaper Television Radio Magazines Internet

360∙ communication strategies

More Advertisement

Prof. Dr Philiph Kotler & Prof. Dr. Mical Porter

High competition incase of Education among different Private University

Example: Three Air lines company

A. Bangladesh Biman- we are setting service

B. Singapore Airlines- You not need to pay I will pay for You

C. Qatar airlines- We provide quality service reasonable price

From previous Example incase of education sector…

Distinctive offer to influence students

For example: waiver, Gift items, Seminar, Club

Sports, picnic etc…

Emphasis on existing students & Guardian Expectations

Which can increase no Students All teachers and students can play a important role: by Scoring Good result, by wining

sports, wining any competition which can increase the University Brand image.

Student Ambassador can play an important role…..

Colour Branding

Incase of using color should more careful. Some colors that used for Poster, Leaf let too much embarrassing for the people . So that proper utilization of color is important to draw attention for the general people. Read color is more eye catching.

By considering color guideline about Eastern University logo we have design Mnemonic for all Branding materials.

Mnemonic

Option- 1

Option- 2

Option- 3

Tools of Communications

To send the message for target Students about admission fair of

Eastern university

PVC Banner

Leaflet

Festoon

Poster

Sticker

Dangler

Long Banner

T- Shirt

Admission Fair Gate

Branded Bus Service for EU Students

Conclusion

By this way a University can increase The no of Students. One thing is very important that, Education is not consider as Profitable Business Firm.

By providing quality Education any Educational Organization can increase good will. Consistency of quality education helps to achieve the target and sustain into the Market.

Any Question ?????