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www.spiceworld2017.com SPICEWORLDAUSTIN 2017


AND, NOT YOUR AVERAGE TRADE SHOW.

At SpiceWorld, sponsors are strategically placed in the main meal and break areas,

so you’re right in the middle of attendees’ paths. And we keep IT fun: Sponsors stand

out by getting in touch with their inner geek and having a quirky piece of swag. Ditch

your typical tradeshow gear and opt for something a little more out there.

Even better? SpiceHeads actually want to talk to you — especially if you’re speaking

their language (translation: talking tech and handing out stellar swag). So trash

those marketing buzzword brochures and get ready for the most happenin’ tech

conference around!

The original home of

SpiceWorld in Austin, TX.

SPICEWORLD: NOT YOUR AVERAGE I.T. CONFERENCE.

So long, boring sessions and stuffy suits! First held at a funky, local movie theater (The Alamo Drafthouse in Austin,

Texas) SpiceWorld delivers valuable IT know-how... and epic parties. Even more unique? The intense energy and

excitement between IT pros and vendors when they finally get to talk tech in person — your conference, done right!

A SNAPSHOT OF THE 1,500 I.T. PROS YOU’LL MEET

COMPANY SIZE (by # of employees)

JOB TITLES INDUSTRY


TABLE OF CONTENTS

How to Bring Your Sponsorship to Life 4

SpiceWorld Agenda-at-a-Glance 5

Your Sponsorship To-Do Checklist 6

Sponsorship Overview 7

The Low-Down on Deliverables

Pure Capsaicin Sponsorship 8

Habanero Sponsorship 9

Chipotle Sponsorship 10

Sponsor Resource Center and Shipping Details 11

Sponsor Setup Guidelines 12

Collecting Leads at SpiceWorld 13

SpiceWorld Parties & Helpful Resources 14

Austin Convention Center

500 E. Cesar Chavez St.

Austin, TX 78701

October 9 – 11, 2017

SPICEWORLD 2017: WHEN & WHERE


MAKING THE MOST OF YOUR SPONSORSHIP

1. Talk Technical.What’s every IT pro’s worst trade show nightmare? Having

conversations jam-packed with marketing buzzwords and

zero technical speak — so make sure your table staff know

their MHz from their GHz.

3. Be Different.We know what you’re thinking… easier said than done. But it’s

not as hard as you think! From crazy contests to guessing games

to off-the-wall gimmicks, there’s no shortage of ways to grab a

SpiceHead’s attention. Just think outside-the-box and have a little

fun with it — and chances are IT pros will too!

5. Make a Big Splash.Feel like kicking your presence up another notch? It’s as

simple as a pre-event banner ad to amp up excitement or

as crazy as sponsoring a fun happy hour for the SpiceWorld

attendees — a little extra exposure can go a long way.

2. Bring Cool Swag.From inflatable pepper hats to “Submit a

Ticket” caution tape, SpiceHeads LOVE fun

and different swag. Do something out-of-

the-ordinary or catch on to a SpiceHead

insider joke and you’ll be a favorite in no

time. Not sure what to bring? Surf the

Spiceworks Community or even pitch an

idea in the SpiceWorld group.

4. Build Buzz Beforehand.One of the coolest parts about

SpiceWorld? You can engage with

attendees before the show even starts.

Get in the Spiceworks Community and

start building excitement about your

SpiceWorld presence a few weeks

before the event kicks off.

https://community.spiceworks.com/spiceworld

https://community.spiceworks.com/start


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6:30 – 7:00 AM Sponsor Set Up7:00 – 9:00 AM Registration & Breakfast9:00 – 10:15 AM WELCOME KEYNOTE

10:15 – 10:30 AM Break10:30 – 11:30 AM BREAKOUT SESSIONS

11:30 AM – 1:00 PM Lunch1:00 – 2:00 PM GENERAL SESSION

2:00 – 2:15 PM Break2:15 – 3:15 PM BREAKOUT SESSIONS


4:30 – 4:45 PM Break4:45 – 5:45 PM GENERAL SESSION

5:45 – 7:00 PM Happy Hour7:00 – 11:00 PM SPICEWORLD PARTY!

8:00 – 9:30 AM Breakfast9:30 – 10:30 AM BREAKOUT SESSIONS

10:30 – 10:45 AM Break10:45 – 11:45 AM BREAKOUT SESSIONS

11:45 AM – 1:15 PM Lunch1:15 – 2:30 PM GENERAL SESSION


3:45 – 4:00 PM Break4:00 – 5:00 PM SPONSOR BREAK DOWN

4:00 – 5:00 PM RAFFLES, HOORAYS, & SEE YOU LATAHS!

5:00 – 6:00 PM POST-EVENT HAPPY HOUR

SPICEWORLD SCHEDULE & HIGH TRAFFIC TIMES

High attendee traffic time

(translation: make sure your table is well-staffed and ready to talk tech with attendees)

*9:00 AM – 4:00 PM Sponsor Setup5:00 – 8:00 PM Welcome Shindig & Sponsor Showcase

SPICEWORLD DAY 1 Tuesday, October 10

WELCOME Monday, October 9

SPICEWORLD DAY 2 Wednesday, October 11


YOUR SPICEWORLD TO-DO LIST AND TIMELINE

Not sure when to submit your sponsor deliverables or ship your exhibit space items? You can find an overview of all deliverables and due dates below.

Due Date Deliverable Submission Details

July 7 Book travel & hotels You can find details on hotel room blocks on the SpiceWorld website.

July 10 Booth selection beginsYou’ll receive an email with your specific booth selection time. During your selection time, log into the Sponsor Resource Center and choose your booth.

July 13Brand assets (logo, company description,URL & demo video link)

Upload these items to the Sponsor Resource Center. The sooner we have these the sooner we can get them up on the SpiceWorld website.

July 21 Speaking session & speaker details Upload these items to the Sponsor Resource Center.

August 25 Digital wall ad Upload this item to the Sponsor Resource Center.

September 8 Welcome bag & seat drop itemsSee shipping details on page 12. Your item must be shipped to Kennedy Creative and arrive no later than September 8.

September 8 Passport to prizes item Upload these items to the Sponsor Resource Center. You’ll need to bring the item onsite with you to the show.

September 8 Exhibit space plans Let us know what activities and signage you have planned for your booth.Fill in these details in the Sponsor Resource Center.

September 11 Advanced warehouse shipment receiving beginsFreeman will start accepting shipments on this date. For more information please see the shipping packet in the Sponsor Resource Center.

September 18 Early bird Freeman AV order deadlineThinking about ordering any monitors or other AV for your booth? Order by September 18 using the form in the Sponsor Resource Center to get the discount.

September 18 Back wall booth graphic order deadlineDon’t ship your big bulky booth with you, order a custom graphic for your booth instead and it’ll be installed for you when you arrive. See order details in the Sponsor Resource Center.

September 22 Register your staff for SpiceWorld Register using the link provided on the Sponsor Resource Center.

September 22 Schedule outbound shippingGo ahead and print out your shipping labels for after the show so you can easily pack up and head out once the exhibit hall closes.

September 22 Build your mobile app profile More details to come in early September.

September 22Early bird deadline for Convention Center orders:electrical, internet & catering

Need hard lined internet or want snacks at your booth? Order through the convention center by September 22 to get the early bird discount.

October 2Last day for Convention Center orders:electrical, internet & catering October 2 is the last chance to order electrical, internet or catering.

You can find the Sponsor Resource Center here.

https://www.spiceworks.com/spiceworld/travel/

https://www.conferenceharvester.com/harvester2ex/login.asp?EventKey=EXHUYJTX


SPONSORSHIP OVERVIEWHere’s a quick snapshot of what’s included with each sponsorship. Flip to the following pages for info specific to your sponsorship level as well as spec details for each deliverable.

DETAILS PURE CAPSAICIN HABANERO CHIPOTLE

Exhibit Size 20x20 10x20 10x10

Exhibit Items

1 6ft Table1 Black Linen

Two chairsOne Electrical Plug

Wireless Internet Access1 Trash Can







Logo ü ü ü

Company Description 80-Words 60-Words 40-Words

Demo Video Link ü ü ü

Speaking Session If purchased additionally If purchased additionally If purchased additionally

Digital Wall Ad ü ü If purchased additionally

Welcome Bag Item ü If purchased additionally If purchased additionally

Seat Drop Item If purchased additionally If purchased additionally If purchased additionally

Passport to Prizes Item If purchased additionally If purchased additionally If purchased additionally

Staff Passes 10 Full Conference Passes 6 Full Conference Passes 4 Full Conference Passes

Mobile App Profile ü ü ü

Want to spice up your booth even more? • Forget shipping that clunky booth! Order a custom back wall graphic that’ll be ready when you arrive. • Consider adding a large computer monitor so your product demos can be seen by a large crowd.• Demoing hardware? Don’t forget to order a hard-wired internet connection!• Thinking about a tasty treat to draw in a crowd? All food & drinks must be ordered through the convention center catering team.

All these items & more can be ordered through the forms in the Sponsor Resource Center.



PURE CAPSAICIN SPONSORSHIP

Exhibit Space Size: 20x20

Included with your Exhibit Space: • One 6ft table• One black linen• Two chairs• One electrical plug • Wireless internet access• One trash can

Due Date Deliverable Format & Details Submission Info

July 13 Logo Vector file format (.EPS) Sponsor Resource Center

July 13 Company description 80-Word description Sponsor Resource Center

July 13Link to demo video forSpiceWorld website URL link Sponsor Resource Center

July 21

Speaking session details:• Session title• Session description • Speaker bio & photo

Session title = 50 charactersSession description = 100 wordsPhoto = vector format (.EPS)Bio = 100 words

If purchased additionallySponsor Resource Center

August 25 Digital Wall AdSpecs = 1920 x 1080 pixelsFormat = .PNG file

Your digital ad will be a static image that will rotate on the conference center TVs every 7 seconds. Upload your image to the Sponsor Resource Center.

September 8 Welcome bag item-1500 pieces-no larger than 8.5" x 11"

See shipping details on page 12. Your item must be shipped to Kennedy Creative and arrive no later than September 8.

September 8 Seat drop item-1500 pieces-must be 1 piece with no assembly required

If purchased additionallySee shipping details on page 12. Your item must be shipped to Kennedy Creative and arrive no later than September 8.

September 8 Passport to Prizesitem information

• Product name• Retail value • Web address showing exact item & price• Do you have restrictions on public sector or press winning your prize?

If purchased additionallyUpload this information to the Sponsor Resource Center. Bring the item onsite with you to the show.

September 8 Exhibit Space Plans

Give us a sneak peak into what you’replanning for your booth so we cangive it to the convention center.• Do you plan on hosting a contest?• Will you be bringing any fun games or additional electrical items to the event?

Fill in the requested fields on your company page in the Sponsor Resource Center.

October 14 Register your staffUse your discount code, which is yourcompany name in all caps with 17 on the end. (EX: SPICEWORKS17)

10 Full Conference PassesRegister directly through the SpiceWorld website as a “Sponsor.”

October 14Create your mobileapp profile

More details to come as we get closer to the event.




HABANERO SPONSORSHIP






July 13Link to demo video forSpiceWorld website URL link Sponsor Resource Center

July 21





Your digital ad will be a static image that will rotate on the conference center TVs every 7 seconds. Upload your image to the Sponsor Resource Center.


















CHIPOTLE SPONSORSHIP






July 13Link to demo video forSpiceWorld website URL link

July 21





If purchased additionallyYour digital ad will be a static image that will rotate on the conference center TVs every 7 seconds. Upload your image to the Sponsor Resource Center.


















Welcome bag inserts & seat drops:

Your welcome bag inserts and seat drops should be shipped to Kennedy Creative and arrive by September 8!

Advanced Shipping Warehouse will accept shipments from September 11 – October 2.

Shipping Address:Exhibiting Company Name / Booth # _________SPICEWORLD CONFERENCE - 435296C/O Freeman / AWDRaceway Crossing, Bldg. 1, 16310 Bratton Ln., Ste. 125Austin, TX 78728

Shipping Address:Kennedy CreativeC/O (Sponsor Name)WELCOME BAG INSERT / SEAT DROP 4120 Freidrich Lane, STE 400Austin, TX 78744

Show site will accept shipments beginning October 8.

Shipping Address:Exhibiting Company Name / Booth # _________SPICEWORLD CONFERENCE - 435296C/O FreemanAustin Convention Center500 E Cesar Chavez St.Austin, TX 78701

SPONSOR RESOURCE CENTERLooking for an order form, shipping instructions or other SpiceWorld details? We’ve got you covered! Everything you need

to make your SpiceWorld sponsorship a success can be found in one handy spot: Sponsor Resource Center.

SHIPPING INFORMATION

Exhibit materials:

If you’re shipping from near or far, shipping labels for your exhibit materials are available in the Sponsor Resource Center.

Be sure to plan your return shipping ahead of the event as well!



YOUR SPONSOR SPACE SETUP

Here are the Dos and Don’ts

Because sponsors are located in the busy main meal and break areas, there are some limitations on what you

can bring. Not sure if your set up will fly? Don’t hesitate to give us a shout for confirmation… always better to

be safe than sorry!

Make a Splash with Custom Booth Graphics

Don’t want to lug your company’s whole booth structure all the way to Texas for the

show? No problem! Sponsors can add custom graphics to the entire back wall of their

booth. From your company’s logo to an entirely customized graphic panel, Freeman will

have your booth graphics printed and waiting for you when you arrive — sure beats

dealing with shipping! Find details in the Sponsor Resource Center.

DO keep ALL signage and branding within

the boundaries of your booth space.

DON’T set up beyond the parameters of your booth space

OPTIONAL GRAPHIC

10'

10'

COMPANY

NAMECOMPANY

NAME

SWAG SWAG SWAG

SWAG SWAG

SWAG

OPTIONAL GRAPHIC

10'

10'

COMPANY

NAME

COMPANY

NAME

SWAG SWAG SWAG

SWAG SWAG

SWAG

*10' x 10' shown — rules apply to every size of booth.*No outside food or beverage is allowed. You may purchase food and non-alcoholic drinks from the convention. Order forms can be found in the Sponsor Resource Center. Alcohol is not allowed at sponsor booths or in sponsor speaking sessions.*All sponsors will be provided with gray carpet, which cannot be changed.*As a courtesy to the other booths around you, no PA systems or microphones are allowed.




COLLECTING LEADS & ALL THAT JAZZ With 1500 IT pros at this year’s show, we know building some lasting

relationships with the SpiceHeads you meet is a big deal.

“Email. Period. If I want to talk

on the phone, I’ll contact you.”

SFN

“If I’ve been ignoring your cold-

calling for five years, I’M NOT

INTERESTED.”

benhar

“Cold callers suck. Email me. Say hi.

Be personable. And give me a reason

to want to try your product.”

jaguar

Option #1: Order a lead capture device

If scanning badges is your style, we’ll have lead capture devices available

for rent. The order form will be available in the Sponsor Resource Center

under the “Resources” list — so keep an eye out for that!

Option #2: SpiceWorld Passport to Prizes program

The SpiceWorld Passport to Prizes program drives traffic to your booth

and helps you collect contact info for IT pros who participate, if you’ve

purchased this in addition to your exhibit space.

What contact info is (& isn’t) provided?

We provide the following fields for leads captured with a lead scanner

or through the Passport to prizes program at SpiceWorld:

• Full name• Company name• Job title• Email address• Work address• Spiceworks username

Please note that phone numbers are NOT provided for attendees.



SPICEWORLD PARTIES & HELPFUL RESOURCES

Sponsor Showcase

Monday, October 95:00 – 8:00 PMAustin Convention Center

SpiceWorld Party Tuesday, October 107:00 – 11:00 PMACL Moody Theatre

Happy HourTuesday, October 105:45 – 7:00 PM Austin Convention Center

Post-Event Happy HourWednesday, October 115:00 – 6:00 PMAustin Convention Center

Work hard. Play hard.

You’ve heard the buzz – SpiceWorld goes hand in hand with some incredible

parties. So, make sure to save some energy to eat, drink and be merry, because

we’re about to serve up a Texas-sized good time!

Other helpful resources.

SpiceWorld Websitehttp://www.spiceworks.com/spiceworld/austin/

Sponsor Resource Centerhttps://www.conferenceharvester.com/harvester2ex/login.asp?EventKey=EXHUYJTX

Travel Infohttps://www.spiceworks.com/spiceworld/travel/

SpiceWorld Community Groupcommunity.spiceworks.com/spiceworld

Tech Marketing Discussion Groupcommunity.spiceworks.com/tech-marketing

Still have questions?

We’re here to help! Whether you want to bounce an idea off us or something’s

unclear, don’t ever hesitate to give us a shout… we want to make sure you have

a fantastic show. ?Elisa GladuSpiceWorld Sponsor [email protected]

https://community.spiceworks.com/spiceworld

https://community.spiceworks.com/marketing

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