The Coachzing Show E P I S O D E 1 : T H E B A C K S TO R Y

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Author, Speaker, Coach, Therapist, or Health Professional? Want to write a book without writing?Let’s work together: http://www.coachzing.com

Featured Guest: BILL O’HANLON

Your Host: DOUG FORESTA

How to Build Your List and Stop Trading Time for Money

EPISODE 1:

http://www.coachzing.com

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The Coachzing Show E P I S O D E 1 : T R A N S C R I P T

!

Our Featured Guest: Bill O’Hanlon shares his journey from full time therapist and speaker to developing a successful

online presence.

!If you are a therapist or coach who wants to stop trading time for money, Bill shares tips about how

to start building your list, how to create content that is compelling and how to find people who

need your content. Bill also shares how he built his online presence from the bottom up, and how

you can do the same.

In This Episode, You'll Discover: ✓ How Bill grew his business by starting small and how you can too

✓ The biggest content creation mistakes that will kill your business and what to do instead

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Author, Speaker, Coach, Therapist, or Health Professional? Want to write a book without writing?Let’s work together: http://www.coachzing.com

EPISODE 1: How to Build Your List and Stop Trading Time for Money

!Listen Here: http://www.coachzing.com/podcast/e001-bill-ohanlon/

The Coachzing Show E P I S O D E 1 : T R A N S C R I P T

✓ An easy (but not obvious) way to speed up your content creation process

✓ How to keep the people on your list happy and excited to buy your products and services

Tips From The Episode: ✓ Start small, develop a “tip sheet” and build from there

✓ Get into the mindset of your ideal client and what they would want

✓ Outline your material thoroughly before you create it

✓ Don’t try to sell people right away. Offer value first

Links & Resources: ✓ Bill O’Hanlon

✓ Seth Godin !!!!!!!!!!!!

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The Coachzing Show E P I S O D E 1 : T R A N S C R I P T

Introduction Welcome to the Coachzing show, dedicated to helping you work less, work more and help more

people for creative content marketing. This show is brought to you by Coachzing.com, a

marketing and publishing company for people who help people. And now here's your host, Doug

Foresta.

!Doug: Hello. Welcome to the Coachzing show, and this is Doug Foresta, your host.

This show is brought to you by Coachzing.com. With me today is Bill O'Hanlon,

who I know many of you will know, especially a lot of you listening are coaches and

therapists yourself, and I encourage you to visit www.BillOhanlon.com.

! I'll let Bill say more about himself than I will say about him, but I will say that one of

the things Bill has done very successfully, is he is someone who has been a very

successful therapist. He founded possibility therapy, and he's also done very, very well online and been able to have a bigger impact online, using content

and being able to leverage himself and that's what we're going to be talking about

today.

! Without further adieu, Bill O'Hanlon, thank you for joining me.

!Bill: Thank you, Doug. Since you said Coachzing, I've always loved your name. I have a

claim that I would love if someone would prove me wrong. I believe I was the first therapist to use the metaphor of coaching in therapy, and that was in 1987, probably before you were born, and it was my first book, Shifting Context, and I

had, with my co-author, we decided a better metaphor for therapy is coaching.

!!

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The Coachzing Show E P I S O D E 1 : T R A N S C R I P T

You're not going out and doing what the people are doing in life. You're like the

coach that's telling them what to do on the playing field, and we put that in one of

our chapters and then coaching became big after that. So I'm coaching from way

back, way back in the 80s.

!Doug: I agree. First of all, I wasn't born in the 80s, I was born in the 70s. I'm not that

young. But I tell people that, possibility therapy and you're a co-founder of

solution-oriented therapy, correct?

!Bill: Yes.

!Doug: And so that really is the foundation of all coaching.

!Bill: Well, I have read books about coaching and they say, well this is different from

therapy because you don't diagnose and you look for peoples' strengths and you

move them to action. And I'm like, wait a minute, that's the therapy I made up in

the 90s. That sounds exactly like therapy to me. But it doesn't sound like traditional

therapy, so I get it. You're right, you're right.

!

Content Strategy Doug: So let's get into it. One of the things we're saying is you have been able to be very

successful online and also offline. We're talking about content strategies, and so I wanted to ask you what your favorite content strategy is, or if you have several

content strategies that you want to share, that have been successful for you in

moving your ideas forward.

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The Coachzing Show E P I S O D E 1 : T R A N S C R I P T

Bill: Well, as you said at the very beginning, the reason I started writing books and

speaking is that I wanted to have a bigger impact than I could have just in my office

on one-on-one, which is part of the impulse of going online, doing podcasts and

putting out content in the world.

!And so I started studying internet stuff a while ago, but as a coach, as a therapist,

we don't get much training in marketing or creating content, this kind of stuff.

! I came across a little audio program. It was about making reports, I think it was

reports -- no, tip sheets. I think Jeanette Gauge, if I remember, but you probably

know her.

!And so I made my own first tip sheet, and it was 30 ways that therapists could expand their work outside their office, because that's my background as a

therapist. And so they said charge a lot of money, charge more than you would for a

book, and it was $24.95.

!I put it on sale. I had a mailing list, I had started to build a mailing list of people

who got my slides after I spoke, so that's how I first started to get people on a

mailing list. !!!!!!!!

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The Coachzing Show E P I S O D E 1 : T R A N S C R I P T

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