e-marketing introduction
TRANSCRIPT
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Electronic MarketingMedia
International
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Marketing Mix
• Product• Place• Price• Promotion
المنتج • المكان • السعر • الترويج •
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Pro
duct
تجمن
ال
Attributes Branding Positioning Labeling
Usability Reliability Interaction Credibility
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Pric
eرسعـ
ال Cost effective/Online Benefits
Buyer perspective: value = benefits – cost
Seller perspective: profit/market/competition
Fixed/Dynamic/Bartering
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Pro
mot
ionوي
ترال
ج• AdvertisingBanners, Links, Emails, SEM
• Sales promotionSubscription, Coupons, Free trail
• Public RelationsWebinar, Blogs, Social media
• Personal selling (costive)Email, CRM
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Pla
ceان
ـكـلم
ا
• Distribution
• Outsourcing transactions
• Storage/transportation
• SCM (supplier to client)
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Global Reach
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Global Reach
• Suppliers, Partners, Affiliates, Resellers
• Extending markets Horizontal/Vertical
• Segmentation & Targeting
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Measuring & Analysis
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Statistics
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Statistics
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Campaigns
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Better Research
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Better Research
• Email Campaigns
• BMS
• Polls & Questionnaires
• Business Intelligence
• ERP
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Automation
• Large Scale (masses)
• Timeless
• Costless
• Convenience
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CRM / SRMCustomer Relation Management
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CRM
• Market fragmentation (1 to 1)• Time & Distance death• Informative channel
New servicesUpdatingContinuing services
• Build & Maintain lasting relationships
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Competition
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Power shift to buyers
• Usability, reliability, interaction, credibility• More variety for satisfaction of various needs• Differentiation• Customization & Profiling
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Customization
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Customization
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Customization
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E-Marketing Strategy
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E-Marketing Strategy
• IT Systems Management
• Intellectual property rather than physical costive property
• Customer Oriented
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Thank You
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E-Marketing Dept.Ahmed El-Sherif