e-commerce. session objectives focus e-tailing growth industry trends current status of e-tailing a...
DESCRIPTION
Focus –Assist Representatives in creating new business volume by building strong relationships with their customers through high-tech, high-touch value-added services. –As part of our service, provide your customers with product purchase opportunities targeted to their needs. –Competitively priced with easy ordering.TRANSCRIPT
E-commerce
Session Objectives• Focus• E-tailing Growth• Industry Trends• Current Status of E-tailing• A Walk Through the Store • How to Make Money• What’s Next?
Focus– Assist Representatives in creating new
business volume by building strong relationships with their customers through high-tech, high-touch value-added services.
– As part of our service, provide your customers with product purchase opportunities targeted to their needs.
– Competitively priced with easy ordering.
E-tailing Growth• Households buying Online
• 1996 3.2 million• 1997 7 million (BancAmerica, Robertson Stephens SF)
• 1998 Sales Online $6.3 billion • eMarket study conservatively predicts
consumers will spend $26 billion online by 2002 (7/6/98 Techweb News)
Industry Trends"The Internet… represents a strategically
important complement to our department stores in an era when convenience is becoming a more important component of the value equation for customers,"
James Zimmerman Chairman
Federated Department Stores
Where We are Today• Original Launch Date
December 1998
• Grand Opening Late July 1998
Where We are Today• Categories
• Electronics• Computer Hardware• Sporting Goods• Personal Care• Nutrition• Jewelry & Accessories• Apparel• Books & Audio
Brands• Polo Jeans• IBM• Compaq• Hewlett Packard• Toshiba
• Callaway• Rawlings• Hitachi• Pioneer• Seiko• Franklin-Covey
Walk the Store
• Main page• Demonstrate dropdown categories• Pricing and PV
What’s Coming?• New products each month• Music / DVD / Video - Thousands of titles• Office supplies • Specialty foods• Books (over 2,500,000 titles)
Development Plans• Special of the Day via E-mail
• 50% off Regular Retail• New Specials Every Business Day
• Reminder Service• Anti-Doghouse Effect• Key Business Relationships
Re-cap• Industry growth - E-tailing Today• Open for Business July 1998• Over 500 Items Now• Leverage Your Recruiting Efforts• Value Added Service - Proactive Selling