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E-commerce
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Session Objectives• Focus• E-tailing Growth• Industry Trends• Current Status of E-tailing• A Walk Through the Store • How to Make Money• What’s Next?
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Focus– Assist Representatives in creating new
business volume by building strong relationships with their customers through high-tech, high-touch value-added services.
– As part of our service, provide your customers with product purchase opportunities targeted to their needs.
– Competitively priced with easy ordering.
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E-tailing Growth• Households buying Online
• 1996 3.2 million• 1997 7 million (BancAmerica, Robertson Stephens SF)
• 1998 Sales Online $6.3 billion • eMarket study conservatively predicts
consumers will spend $26 billion online by 2002 (7/6/98 Techweb News)
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Industry Trends"The Internet… represents a strategically
important complement to our department stores in an era when convenience is becoming a more important component of the value equation for customers,"
James Zimmerman Chairman
Federated Department Stores
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Where We are Today• Original Launch Date
December 1998
• Grand Opening Late July 1998
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Where We are Today• Categories
• Electronics• Computer Hardware• Sporting Goods• Personal Care• Nutrition• Jewelry & Accessories• Apparel• Books & Audio
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Brands• Polo Jeans• IBM• Compaq• Hewlett Packard• Toshiba
• Callaway• Rawlings• Hitachi• Pioneer• Seiko• Franklin-Covey
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Walk the Store
• Main page• Demonstrate dropdown categories• Pricing and PV
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What’s Coming?• New products each month• Music / DVD / Video - Thousands of titles• Office supplies • Specialty foods• Books (over 2,500,000 titles)
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Development Plans• Special of the Day via E-mail
• 50% off Regular Retail• New Specials Every Business Day
• Reminder Service• Anti-Doghouse Effect• Key Business Relationships
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Re-cap• Industry growth - E-tailing Today• Open for Business July 1998• Over 500 Items Now• Leverage Your Recruiting Efforts• Value Added Service - Proactive Selling