E-Commerce Presentation

By Group 2

貿商子電之

景背虎雅

What is Yahoo! ?

“Yet Another Hierarchical Officious Oracle”

“Rude, Unsophisticated, Uncouth”

Overview

• When 1994, David Filo & Jerry Yang

• Why Hobby, Global Brand, & do some Change

• How Increasing B2B elements (70% U.S. Workplace)

History

• Home-brewed lists of favourite linksToo Long and UnwiselyBroke into Categories SubcategariesThe concept borned!!

• Spread quicklyTraffic and enthusiatic receptionPotential Business???

History

March, 1995…

• Successful Investment, e.g. Apple Com…

• Initial Inv nearly $2 million

• Potential growth Shop for mgn team

Today…

A leading Global Internet Communications, commerce, and media company.

Majority of Yahoo!

Co-founder:

Jerry Yang – Chief Yahoo, Director

Develop strategies, Guide the Future

David Filo – Chief Yahoo

Key Technogist

Majority of Yahoo!

Chairman, CEO & Director

COO

CFO, Executive Vice President, Finance and Administration

Milestone

1994 - Yahoo! created1995 - Yahoo! incorporated1996 - Publicity owned company, 1st Ad.1997 - 5 new services & 4 new district1998 - 13 new services & 5 new district1999 - 13 new services & 6 new district2000 - 13 new services & 3 new districe2001 - 9 new services2002 - Co-branded with SBC Dial service

貿商子電之

務服虎雅

Services

• Commonly used– search engine– Information– Entertainment– information Manage

ment– World Yahoo!s

• Niche market:– e.g. education, pets, health

• Business:– B2B

• e.g. (web hosting, servers, business support…)

– B2C• e.g. (billpay, lodging, career...)

Services

貿商子電之

政財虎雅

Financial Report

Market Distribution

• Covered 25 cities

• 13 languages

• Good network

Cities which covered

• Asia (Hong Kong, China,India, Korea, Singapore & Taiwan)

• Australia & New Zealand (Australia & New Zealand )

• Canada (Toronto, Montreal & Vancouver )

• Europe (Denmark, France, Germany, Italy, Norway, Spain, Swe

den & U.K.)

• Latin America (Argentina, Mexico & Brazil )

• USA ( California & New York )

• Current openings in Central London

Main Competitors

• Google

• Microsoft Network ( MSN )

• Lycos

• AltaVista

• Netscape Netcenter

• Sina

Competitive advantages

• E-shopping

• Search Engines

E-shopping

• 21 Cooperators

• Highest in use and bowers

• Visitors– Yahoo 180,000, Amazon 130,000

160% Customers

Search Engine

• Yahoo is a directory

• Search result - High quality links & easiest

Search Engine

• Yahoo is a directory• Search result - High

quality links & easiest

Company GradeYahoo.com A

Google.com B+

All The Web.com B

MSN B-

Overture.com C

Teoma.com C-

Wise Nut.com D-

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