Identify ways in which e-commerce might be appropriate for

Lowry & Lewis Carrolls new agency... advised by Tom Houser

Thursday, 12 May 2011

What is e-commerce?

The buying and selling of things over electronic networksBut also paying, servicing, marketing, developing and delivering those things.The biggest network for this is the WWW

Thursday, 12 May 2011

So how can it work in their new agency?

FOR THEM FOR THEIR CLIENTSMany of the day to day processes within the agency will be done via e-commerce now;

• Banking - sending and receiving payments

• Ordering - the ECD’s new batman comic from amazon.com but also mundane things like stationary all are bought via e-commerce sites using services like Paypal

• The technologies we all use everyday - video conferencing, IM, email - these all facilitate e-commerce, allowing us to market the agency in the digital sphere.

The agency will also have to provide and enable e-commerce services for their clients;

• Outsourcing work through crowdsourcing websites like Wooshii - this electronic marketplace enables people to share their work and also get it commissioned and paid for.

• Building e-commerce into clients campaigns (more of this on the example slide next...)

• In prepping for pitches, or delivering work, e-commerce allows us to buy content (music, images, documents) super fast.

Thursday, 12 May 2011

Hows about an example then?

Guinness love the sound of Industrial Wonderland, and ask them to pitch for a new product ‘Guinness to go’ - a new type of guinness in a plastic bottle for athletes...

They could use e-commerce in the campaign by;

• Creating virtual content that they could sell on Facebook or in Second Life - virtual bottles of Guinness to go...

• Creating a super cool Guinness website which markets the product digitally and builds the brand.

• Set up an online network that lets different retailers talk to each other about the new product before launch.

Thursday, 12 May 2011