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Dynamic

women in business

25 Valley

leaders highlight diversity

in careers, personalities

february 14, 2014

sponsored by

18 PHOENIX Business JOuRnAL

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quarlesandbrady

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Laura Capello ...................................................................................................................19President and CEO, Big Brothers Big Sisters of Central ArizonaTamara Caraway ..............................................................................................................19Executive vice president, Hunt & Caraway ArchitectsKimberly Cox ...................................................................................................................20CEO, Hildeez Recovery GarmentsMary Ellen Dalton ..........................................................................................................20Chairwoman, president and CEO, Health Services Advisory GroupSusan De Queljoe ............................................................................................................. 21Senior associate for marketing and communications, Girl Scouts — Arizona Cactus-Pine Council

Susan eastriDge .............................................................................................................. 22Co-founder and CEO, Concord Eastridge Inc.Silvana Salcido esparza ................................................................................................ 23Owner and chef, Barrio Cafe and Barrio QueenJoyce grossman ............................................................................................................... 22Executive director, Arizona Association for Economic DevelopmentLea Haben .................................................................................................... 24Founder and CEO, SmartFem ArizonaLeezie Kim .......................................................................................................................... 24Partner, Quarles & Brady LLPEileen Klein ...................................................................................................................... 25President, Arizona Board of RegentsSheila KloefKorn ............................................................................................................ 25Founder, president and CEO, KEO Marketing and ActionCoach ArizonaErin lewin ......................................................................................................................... 26Senior vice president and general counsel, Avnet Inc.Lori linDer ........................................................................................................................ 28Chief operating officer, MomDocTammy mcleoD ................................................................................................................ 26Vice president and chief customer officer, Arizona Public Service Co.Jane morris .......................................................................................................................27Executive director, Phoenix Mesa Gateway Airport AuthorityBettina nava ..................................................................................................................... 29Partner, FirstStrategicLauren rosenblum ......................................................................................................... 29Communications manager, Sprouts Farmers MarketMelissa sanDerson .........................................................................................................30Vice president for international affairs, Freeport-McMoRan Copper & Gold Inc.Adelaida severson ..........................................................................................................31President and CEO, Bushtex Inc.Gayle sHanKs .....................................................................................................................31Co-founder and co-owner, Changing Hands BookstoreJenny Holsman tetreault ............................................................................................ 32Corporate counsel, Rural/Metro Corp.Jackie tHompson ............................................................................................................. 32Community affairs and grassroots manager, Southwest Airlines Co.Kate wells ........................................................................................................................33Co-founder, president and CEO, Children’s Museum of PhoenixRobyn young ....................................................................................................................33Executive vice president for marketing and communications, RED Development LLC

MentORing MOndAy tO LAunch ...................................................................34‘Business Journal’ parent company develops national women’s speed-coaching event

staffProject editor: Kat BryantProject designer: Joel ChadwickPhoto editor: Jim Poulineditorial contributor: Jo PullennOte: All photos of our winners were provided by them, unless noted otherwise.

To find our Dynamic Women in Business, we asked local business leaders — both male and female — to share the names of women who are shaping the growth of their companies or organizations, and of the community as a whole. We were looking for women who have the power to make command decisions within their organizations; mentor those who will follow them; and lead the way in philanthropic and civic endeavors.

We received more than 100 recommendations, which were researched and narrowed to a group of about 35. From there, an advisory panel including Phoenix Business Journal Publisher Don Henninger and Editor Ilana Lowery developed the final list of 25 women to be recognized this year.

R Editor’s notE:

women in businessdynamic

February 14, 2014 19

Architect Tamara Caraway has more than 33 years of experience in architectural planning and design. She co-founded Hunt & Caraway Architects in 1994 and became president in 2004. She took a position

with another local firm in 2008, but later returned to Hunt as executive vice president. Caraway also is president of Leadership West, board vice president-business for the Arizona Business and Education Coalition, and past president of the Council for Educational Facility Planners International.

Laura Capello oversees one of the nation’s largest Big Brothers Big Sisters organizations, serving more than 1,500 youth across Maricopa and Gila counties. She took the reins in December 2012 after serving for nine

years in other positions there. Previously, she handled community relations at the ASU Lodestar Center for Philanthropy and Nonprofit Innovation and was a marketing consultant. She also is active with the Leadership Institute and Suns Charities 88, among other groups. The mother of three enjoys participating in endurance sports such as cycling and running, and has completed seven half-marathons.

BusinessThree words about the work you do: Creative, satisfying and humblingYour No. 1 business goal for this year: Dynamic impact to communitiesWhich social networks you use for business: LinkedInYour first role model: My motherYour greatest business influence: My husband. He has always been an entrepreneur. Best advice you’ve received: Smile and be yourself.One thing you’ve learned through experience that could help other women in business: Put others at ease and be genuinely interested in them.Biggest career home-run to date: I did not have a female mentor as a young architect, so I had to create my own way. Now I can speak to young ladies aspiring to be architects or engineers with confidence and knowledge that they can be successful in these fields. One career regret: Not asking more questions and taking more risks when I was young and just starting my career. I was afraid of the “girl with the stupid question” syndrome.

BusinessThree words about the work you do: Change, inspire and impactYour No. 1 business goal for this year: I would like to be able to offer raises to our staff, who have worked so hard for so many years.Three websites you have bookmarked at the office (not including your own company’s site): Valley Leadership, aZ Central and the Phoenix Business JournalWhich social networks you use for business: Facebook, LinkedIn and TwitterYour first role model: My mother. She showed me that you can work hard and still raise a family as a single mother. Your greatest business influence: I call people like Marty Shultz, Christine Wilkinson and Carolyn andrews often when I have questions or ideas to share. Best advice you’ve received: “Put up your ropes.” Don’t allow everything you hear to influence what you believe in your gut to be right.One thing you’ve learned through experience that could help other women in business: be passionate; do what you love and let your passion shine through. One career regret: I wish I had finished college sooner. I started college following high school but took a break before finishing my degree in my 30s.

PersonalThree people you’d invite to your dream dinner party: Leonardo da Vinci, abraham Lincoln and ronald reagan

A quote to live by: “If your actions inspire others to dream more, learn more, do more and become more,

you are a leader.” — John Quincy adams

One item on your fridge door: a

handmade “thank you” from my 2.5-year-old grandson

The background image you chose for your computer or mobile device: a mountain view from my motorcycle on Highway 4 through ebbetts Pass Scenic byway in the Sierra Nevada Mountains in CaliforniaOne guilty pleasure: a day just to myself What’s in your Twitter feed: I don’t Twitter What you most look forward to each day on Facebook: I don’t Facebook Favorite home-cooked dish: Stuffed shells from scratch, including the pastaFavorite charitable cause or organization: education foundations and animal shelters Your personal muse or inspiration: God’s architecture married with people’s needs

PersonalThree people you’d invite to your dream dinner party: President barack Obama; Mark Zuckerberg and his wife, Priscilla; and Pope FrancisA quote to live by: “be the change that you want to see in the world.” — Mahatma GandhiOne item on your fridge door: Quotes and photosThe background image you chose for your computer or mobile device:

Photos of my 3 kids, me and my boyfriend, and my friendsOne guilty pleasure: Wine, but I don’t usually feel too guilty about it. What’s in your Twitter feed: I follow lots of news on Twitter.

What you most look forward to each day on Facebook: Keeping

up with the lives of everyone I love. Favorite home-cooked dish: I’m Italian, so you’ll often find me cooking lasagna for my family and friends.

Your personal muse or inspiration: Lately I have been completely inspired by robin

roberts and her strength and courage during her

health struggles. as a cancer survivor, I can relate to what she has gone through. I

loved how she shared her journey with others

in order to help them deal with their own bumps in the road.

Make your mess your message!

Tamara Caraway

Executive vice president

Hunt & Caraway architects

Laura CaPello

President and CEObig brothers big Sisters

of Central arizona

for your computer or mobile device:Photos of my 3 kids, me and my boyfriend, and my friendsOne guilty pleasure:I don’t usually feel too guilty about it. What’s in your Twitter feed:I follow lots of news on Twitter.

What you most look forward to each day on Facebook:

up with the lives of everyone I love. Favorite home-cooked dish:Italian, so you’ll often find me cooking lasagna for my family and friends.

Your personal muse or inspiration:completely inspired by experience that could help

other women in business:

what you love and let

started college following high school but took a break before finishing my degree in my 30s.

completely inspired by roberts and her strength

and courage during her

loved how she shared her journey with others

in order to help them deal with their own bumps in the road.

Make your mess your message!

completely inspired by

women in businessdynamiC


Mary Ellen Dalton leads Health Services Advisory Group Inc. in three states: Arizona, California and Florida. A registered nurse with a Ph.D. in public administration, she is past president of

the American Health Quality Association and a board member of Arizona Health-e Connection and Boys Hope Girls Hope. In addition, she has established a student scholarship foundation at Arizona State University.

Kimberly Cox is a single mother of two children, one disabled. Her mother, Hildegarde Gray, had a total knee replacement in 2009 and was required to walk right after surgery. As she had learned to

do with her children, she saw a need and created a solution. She founded Hildeez with Cherie Fox to develop and market garments and medical devices to aid in the healing process following orthopedic surgery.

BusinessThree words about the work you do: Improve health careYour no. 1 business goal for this year: Receive a contract from the Centers for Medicare & Medicaid Services for quality improvement and beneficiary and family-centered care in several statesWhich social networks you use for business: I do not use any myself for business. Your first role model: My neighbor in New Jersey, where I grew up. She was a registered nurse and took care of children suffering from Down syndrome in her home. She let me help with their care, which inspired me to become a registered nurse.Your greatest business influence: Dr. Lawrence Shapiro. I began working with him in 1979 when our organization came into existence, and we subsequently became business partners. Best advice you’ve received: Never let rejection or failure stop you.One thing you’ve learned through experience that could help other women in business: Never underestimate the value of a good education. It is worth the time and effort to earn an advanced degree.Biggest career home-run to date: Growing my organization through nearly 35 years from four people to over 500 spanning seven offices nationwideOne career regret: I earned a Ph.D. in public administration, but will never get the opportunity to become a professor.

BusinessThree words about the work you do: Orthopedic recovery apparel Your no. 1 business goal for this year: Acquire additional distribution contracts Three websites you have bookmarked at the office (not including your own company’s site): Arizona Commerce Authority, Amazon and an injury article in Issue 007 of The Bone & Joint JournalWhich social networks you use for business: Facebook, Twitter and LinkedInYour first role model: My father (now deceased)Your greatest business influence: My business partner and co-founder, Cherie Fox. She really has grounded me and molded me into a better person. Best advice you’ve received: Do not take “no” as failure, but as a challenge to succeed the next time. One thing you’ve learned through experience that could help other women in business: Connections, networking and mentoring are crucial to success. Biggest career home-run to date: Securing our first distribution contractOne career regret: None so far

PersonalThree people you’d invite to your dream dinner party: George Clooney,

Barbara Walters and Sandra Day O’Connor

A quote to live by: Keep your eye on the doughnut and not the hole.The background image you chose for your computer or mobile

device: I chose an ocean background, as I love the

ocean — especially in San Diego.

One guilty pleasure: I eat chocolate daily.What’s in your Twitter feed: Not on Twitter.What you most look forward to each day on Facebook: I make no time to utilize Facebook. Favorite home-cooked dish: Lasagna, using my sister’s recipeFavorite charitable cause or organization: The Challenge Foundation associated with All Saints Episcopal School, and Boys Hope Girls Hope of ArizonaYour personal muse or inspiration: Knowing my team’s hard work, commitment and compassion can impact our local communities and our nation motivates me to get out of bed each morning.

PersonalThree people you’d invite to your dream dinner party: Helen Keller, Jim Carrey and Jimmy Hoffa (then I could put the mystery to rest!) One item on your fridge door: None; I like it clean and uncluttered.The background image you chose for your computer or mobile device: Christmas countdown (my favorite time of the year!)One guilty pleasure: This one is hard. I even reached out to close friends to help. I do not have a guilty pleasure, honestly. What you most look forward to each day on Facebook: Funny pictures

Favorite home-cooked dish: My own creation of sausage

and riceFavorite charitable

cause or organization: The Accel school in Phoenix for special-needs kids and the Foundation for Blind

Children are both close to my heart due

to my daughter. Your personal muse or

inspiration: My children, Brandon and Kailey

Mary Ellen Dalton

President and CEOHealth Services

Advisory Group Inc.

Kimberly Cox

CEOHildeez

Enterprises Inc.

Barbara Walters and Sandra Day O’Connor

A quote to live by:eye on the doughnut and not the hole.The background image you chose for your computer or mobile

device:background, as I love the

ocean — especially in San Diego.

One guilty pleasure:chocolate daily.What’s in your Twitter feed:Not on Twitter.What you most look

make no time to

Favorite home-cooked dish:My own creation of sausage

and riceFavorite charitable

cause or organization:Accel school in Phoenix for special-needs kids and the Foundation for Blind

Children are both close to my heart due

to my daughter. Your personal muse or

Your greatest business influence:My business partner and co-founder, Cherie Fox. She really has grounded me and molded me into a

Best advice you’ve Do not take

“no” as failure, but as a challenge to succeed

One thing you’ve learned through experience that could help other women in



We are honored to work with one of the Valley’s most Dynamic Women!

Congratulations Tamara Caraway on being selected a Phoenix Business

Journal 2014 Dynamic Woman in

Business!

Hunt & CarawayArchitects

YOUR PARTNERIN LIFE LONGLEARNING

Support her today So She can be here tomorrow.Girl Scouting builds leadership in girls. Whether they find themselves running a company, running a political campaign or running a home, they are equipped to take on challenges and find solutions to make our world a better place.

GIRL SCOUTS EMPOWERS GIRLS.JOIN THE JOURNEY TO CHANGE THE FACE OF LEADERSHIP.

girlscoutsaz.org/donate 602.452.7000

Susan de Queljoe joined the Girl Scouts organization in 2012. Previously, she spent eight years at the Society of St. Vincent de Paul as Phoenix director of community relations, where her initiatives led the society’s

metro Phoenix thrift stores to begin generating income. The immediate past president of the Public Relations Society of America–Phoenix has three children, a son-in-law and a new grandson.

BusinessThree words about the work you do: engaging, empowering and fulfillingYour No. 1 business goal for this year: raise more money to support girls through Girl ScoutsThree websites you have bookmarked at the office (not including your own company’s site): The New York Times, The Wall Street Journal and the Phoenix PrSaWhich social networks you use for business: Facebook, Twitter, LinkedIn, Vine, Instagram, Pinterest and youTubeYour first role model: My mother, who worked with hospitalized WWII soldiers, raised four children and remained involved until her death at age 93.Your greatest business influence: My father had a very strong work ethic, a high level of integrity and expected people to give their best. He encouraged me to be brave and move through the barriers. Best advice you’ve received: Keep your eye on the goal and keep moving toward it.One thing you’ve learned through experience that could help other women in business: Don’t take criticism personally; instead, take a deep breath and try to find the lesson behind the critique.

PersonalThree people you’d invite to your dream dinner party: Joni Mitchell, Meryl Streep and Michelle ObamaA quote to live by: attitude is everything.One item on your fridge door: a postcard of Carcassone, a medieval walled city in southern France that my daughter and I visited last yearOne guilty pleasure: Dark chocolateWhat’s in your Twitter feed: Now following Madeleine albright @madeleine


Seeing what my kids have posted.

Favorite home-cooked

dish: Trying a new recipe

Favorite charitable cause

or organization: besides Girl Scouts,

St. Vincent de PaulYour personal muse

or inspiration: The art collection in

the Phoenix art Museum — and my office is within walking distance.

Susan de Queljoe

Senior associate, marketing and

communicationsGirl Scouts—

arizona Cactus- Pine Council

deep breath and try to find the lesson

or inspiration:art collection in

the Phoenix


Joyce Grossman is executive director of the Arizona Association for Economic Development, a professional organization that advocates responsible economic development. Prior to joining AAED in 2011, she served for 26

years in numerous capacities with the city of Phoenix. She is a member of Valley Leadership Class XXV and has served on the boards of the Arizona British American Chamber of Commerce and the Arizona Manufacturing Network.

Susan Eastridge founded the Eastridge Cos. LLC in 1996, with regional HQs in Phoenix and Washington focusing on public-private development of educational facilities. It merged with Concord Cos.

in 2003, and she serves as CEO of the combined entity. Roosevelt Point in downtown Phoenix is one of its recent local projects. The first woman ever elected student body president of Arizona State University, Eastridge has been active with the Society of College and University Planners, Urban Land Institute and many other groups.

BusinessThree words about the work you do: Advocacy, collaboration and educationYour no. 1 business goal for this year: Ensuring that AAED continues to serves as Arizona’s unified voice advocating for responsible economic development.Three websites you have bookmarked at the office (not including your own company’s site): Our bank, Pandora and Google AlertsWhich social networks you use for business: Facebook, Twitter and LinkedInYour first role model: My mother, who went back to school to earn an undergraduate through a doctorate degree with four children at homeYour greatest business influence: David Krietor, now CEO of Downtown Phoenix Inc. Best advice you’ve received: “No” is not always the final answer. If it is worth pursuing, continue.One thing you’ve learned through experience that could help other women in business: Don’t wait for someone to come along and recognize your talents. Make sure they are obvious. Biggest career home-run to date: I stumbled on a potential project during a business retention call that led to the attraction of the International Genomics Consortium and Translational Genomics Research Institute.

BusinessThree words about the work you do: Challenging, creative and changingYour no. 1 business goal for this year: Close $500 million in project capital Three websites you have bookmarked at the office (not including your own company’s site): Microsoft News, The Wall Street Journal and AZCentralWhich social networks you use for business: LinkedInYour first role model: My businessman dadYour greatest business influence: One of my early bosses who was especially humbleBest advice you’ve received: Talk about it after you do it.One thing you’ve learned through experience that could help other women in business: Show appreciation for everyone else involved in your work; they have a stake in it too.Biggest career home-run to date: This was many years ago, when I developed and opened a K-5 campus in Anacostia (an extremely impoverished area of the District of Columbia), where the students said they “felt safe.”One career regret: I still would like to complete my graduate degree – maybe someday.

PersonalThree people you’d invite to your dream dinner party: Hillary Clinton, Billy Beane (former Oakland A’s general manager) and Ezra Koenig (lyricist, Vampire Weekend)A quote to live by: “If you want something done, ask a busy person.”

One item on your fridge door: A photo of my children on vacationThe background image you chose for your computer or mobile device: Beautiful landscapes of

ArizonaOne guilty pleasure: Chocolate (in almost anything or alone) What’s in your Twitter feed: Up-and-coming alternative rock bandsWhat you most look forward to each day on Facebook: I’m only on Facebook for business.Favorite home-cooked dish: Macaroni and cheese

Favorite charitable cause or organization: Planned Parenthood

Your personal muse or inspiration: Success and

achievement are my inspiration. Muses are too unreliable.

PersonalThree people you’d invite to your dream dinner party: My mother (she passed away at age 94; she loved parties), Luciano Pavarotti (for the entertainment); and Julia Child (to help with the food and the conversation)A quote to live by: One should not treat others in ways that one would not like to be treated. — the Silver RuleThe background image you chose for

your computer or mobile device: My two dogs

One guilty pleasure: The Food NetworkWhat’s in your Twitter feed: Don’t have oneWhat you most look forward to each day on Facebook: Don’t look at

Facebook every dayFavorite home-cooked dish: My seafood lasagna

Favorite charitable cause or organization: The Southwest Autism Research & Resource Center,

co-founded by my best chum, Denise ResnikYour personal muse or inspiration: Any of our five grandkids or our great-nephew

Joyce Grossman

Executive directorArizona Association

for Economic Development

Susan eastridGe

Co-founder and CEOConcord

Eastridge Inc.


My two dogs

feed:What you most look forward to each day on

Facebook every dayFavorite home-cooked dish:My seafood lasagna

Favorite charitable cause or organization:

Best advice you’ve received: Talk

your work; they have a stake in it too.

your talents. Make sure they are obvious. Biggest career home-run to date:I stumbled on a potential project during a business retention call that led to the attraction of the International Genomics Consortium and Translational Genomics Research Institute.

achievement are my achievement are my achievement are my inspiration. Muses inspiration. Muses inspiration. Muses inspiration. Muses inspiration. Muses inspiration. Muses inspiration. Muses inspiration. Muses inspiration. Muses inspiration. Muses inspiration. Muses are too unreliable. are too unreliable. are too unreliable. are too unreliable. are too unreliable. are too unreliable. are too unreliable. are too unreliable. are too unreliable. are too unreliable. are too unreliable. are too unreliable. are too unreliable.

JoyceGrossman

Executive directorArizona Association

for Economic Development


Silvana Salcido Esparza, a member of the Arizona Culinary Hall of Fame, was born and raised in a traditional Mexican family in central California. Her parents owned and operated the only Mexican bakery

in Merced, where her passion for the kitchen was born and nurtured. Years later, during her time at Scottsdale Culinary Institute, she carved a niche for herself as fine-dining expert for events associated with ASU. She took time out to travel Mexico from 2000 to 2001, discovering more about her heritage by experiencing the customs, people, art and food in the country’s remote towns and villages. She developed her own style of Mexican cuisine and opened Barrio Cafe in Phoenix in 2002. In 2010, she founded a nonprofit called Calle 16 to develop and unify a small cultural area along 16th Street. The following year, she opened Barrio Queen in Scottsdale.

BusinessThree words about the work you do: From the heartYour No. 1 business goal for this year: Create more. (More of what? That remains to be seen.)Three websites you have bookmarked at the office (not including your own company’s site): Chevys of the ’50s, New York Times and Huffington PostWhich social networks you use for business: Facebook and InstagramYour first role model: My maternal grandmother, Silvana. In her 60s, she came to this country illiterate, yet she learned how to read by reading the bible. My parents worked, so I had the privilege of being raised by her.Your greatest business influence: My parents, agustin and Leonor Salcido, and my maternal uncles, Maximiliano and Laureano esparza. They arrived in California’s San Joaquin Valley and provided foods and services to their community where voids existed. The bakeries were not just bakeries; they were a resource for many migrant farm workers. Giving back to your community was inculcated in my very being. Best advice you’ve received: Keep it simple, stupid!One thing you’ve learned through experience that could help other women in business: We don’t have to prove anything, and we must continue to move forward without stepping back.Biggest career home-run to date: barrio Cafe, without a doubt. Look what happens when you pour your heart and soul into something!One career regret: I regret closing Silvana bistro. Three weeks was not long enough. but barrio Queen needed more space, and what the Queen wants....

PersonalThree people you’d invite to your dream dinner party: Los panaderos (the bakers): agustin Salcido, Maximiliano esparza and Laureano esparza, to talk business and groundbreaking history. From Cesar Chavez to the humble farm workers he spent his life protecting, all

set foot in their bakeries: La azteca, PanMex and La Mexican.A quote to live by: “I’d rather die on my feet than live on my knees.” — emiliano ZapataItems on your fridge door: a forgotten Christmas list; photo-booth photos from two consecutive years at the state fair with my wife, Jo Novelli; postcards featuring Francis alysis, Lalo Cota

and Niagara Falls; a Mexican flag magnet; a thank-you card from artist La Muñeca; and a congratulations gift certificate from Chef Mark Tarbell for being a badass

The background image you chose for your computer

or mobile device: It changes all the times

with pictures of murals, one of my old cars,

someone in my family, an old photo on someone else’s wall, and more.Guilty pleasure and favorite home-cooked dish: My wife’s Caesar saladWhat’s in your Twitter feed: No Twitter for me. I dig the photos on Facebook and Instagram so much better than the words on Twitter.What you most look forward to each day on Facebook: Other people’s photos. I love photography and what it contains. Favorite charitable cause or organization: HrC CooksYour personal muse or inspiration: My muse is the

city of Phoenix and all those who make it happen. Like the

phoenix that ascends from the ashes, I too can fly! I find it very inspiring to

move forward knowing that I can always start over again

if I screw up.

experiencing the customs, people, art and food in the country’s remote towns experiencing the customs, people, art and food in the country’s remote towns and villages. She developed her own style of Mexican cuisine and opened Barrio Cafe in Phoenix in 2002. In 2010, she founded a nonprofit called

sparza, to talk

Silvana Salcido

esParzaOwner and chef

barrio Cafe and barrio Queen

arrived in California’s San Joaquin Valley and provided foods and services to their

existed. The bakeries were

community was inculcated in

artist La Muñeca; and a congratulations gift certificate from Chef Mark Tarbell for being a badass


or mobile device:changes all the times

with pictures of murals, one of my old cars,

set foot in their bakeries: La La Mexican.A quote to live by:rather die on my feet than live on my knees.” — Items on your fridge door:Christmas list; photo-booth photos from two consecutive years at the state

and Niagara Falls; a

this country illiterate, yet

more space, and what the inspiration:city of Phoenix and all those

who make it happen. Like the

I can always start over again if I screw up.


someone in my family, an old photo on someone else’s wall, and more.Guilty pleasure and favorite home-cooked dish:Caesar saladWhat’s in your Twitter feed:No Twitter for me. I dig the photos on Facebook and Instagram so much better than the words on Twitter.What you most look forward to each day on Facebook:Other people’s photos. I love photography and what it contains. Favorite charitable cause or organization:Your personal muse or inspiration:


Attorney Leezie Kim is a partner in the Phoenix office of Quarles & Brady LLP. She returned to the firm after serving four years as deputy general counsel to the U.S. Department of Homeland Security and,

before that, as general counsel to former Arizona Gov. Janet Napolitano. A member of Valley Leadership Class XXII, she serves on the advisory boards of Phoenix Aviation and the Network of Korean American Leaders.

Lea Haben’s 25-year career includes public relations, writing columns, hosting a radio show, and making TV appearances — first as the founder of Lasting Impression Consulting, and now for SmartFem

Arizona. She started the women’s magazine and advocacy website in 2012. Haben also is a member of the National Speakers Association and serves on committees for several major philanthropic events.

BusinessThree words about the work you do: Create opportunities; growYour no. 1 business goal for this year: Help take my firm’s and my clients’ businesses to the next growth levelThree websites you have bookmarked at the office (not including your own company’s site): The Wall Street Journal, The Washington Post and Fox Restaurant ConceptsWhich social networks you use for business: None. It’s my job to be a consigliere — an adviser who is unheard and unseen in the public eye. Your first role models: Bill Post (retired chairman and CEO of Pinnacle West), Ivan Fong (general counsel of 3M) and Janet NapolitanoYour greatest business influence: My clients Best advice you’ve received: As a lawyer and businessperson, your job is to figure out how to get it done — how to get to “green light.” One thing you’ve learned through experience that could help other women in business: Get a really good partner who understands finance and how to raise money. Access to capital is key to real growth.Biggest career home-run to date: Being legal counsel to Janet Napolitano, which allowed me the opportunity to create closure on big-dollar Hurricane Katrina claims that were in dispute. One career regret: That I never applied to become Nina Totenberg’s intern at National Public Radio when the chance came up in law school.

BusinessThree words about the work you do: Fun, fulfilling and life-changingYour no. 1 business goal for this year: To be able to start a scholarship program for young womenThree websites you have bookmarked at the office (not including your own company’s site): Phoenix Business Journal, Huffington Post and New York TimesWhich social networks you use for business: Facebook, Twitter, Pinterest, Instagram and LinkedInYour first role model: My grandmotherYour greatest business influence: Eleanor RooseveltBest advice you’ve received: Never ever give up!One thing you’ve learned through experience that could help other women in business: You don’t have to do it alone. There are amazing women mentors who would love to help you.Biggest career home-run to date: Receiving the MVP award from Debbie Gaby (president of Sleep America) for my participation in the Celebrity CatwalkOne career regret: That I didn’t start SmartFem earlier

PersonalA quote to live by: “Be ashamed to die until you have won some victory for humanity.” — Horace MannThe background image you chose for your computer or mobile device: The default. I pay no attention to the background. It’s the material in the foreground that matters. One guilty pleasure: “Downton Abbey.” I know it’s basically a soap opera — but it’s so well-written. Favorite home-cooked dish: I’m a Korean American immigrant. I grew up eating kimchee and rice every day. I married an Italian American. So we have Kor-Italian fusion a lot, like Korean fried chicken with garlic rapini.Favorite charitable cause or

organization: Fresh Start Women’s Foundation.

They work on long-term development of women and their families and provide

assistance to anyone regardless of economic background.

Your personal muse or inspiration: I read a lot of

biographies to learn how other people lived; I hope it helps me with my life.

PersonalThree people you’d invite to your dream dinner party: Sheryl Sandberg, Eleanor Roosevelt and Steve JobsA quote to live by: “We can only be said to be alive in those moments when our hearts are conscious of our treasures.” — Thornton WilderOne item on your fridge door:

Pictures of my childrenThe background image you chose for your computer or mobile device: A picture of my soon-to-be husband and business partner, Paul WoodfordOne guilty pleasure: Cheese of

any kindWhat’s in your Twitter feed: Events and articles from our magazineWhat you most look forward to each

day on Facebook: Seeing the people I care about sharing pictures of their children and grandchildrenFavorite home-cooked dish:

Coq au vinFavorite charitable cause or organization: Alice Cooper’s Solid

Rock. I believe teens are really at risk, and Alice and Sheryl are wonderful with them.

Your personal muse or inspiration: My two Debs — Deborah Bateman (of National Bank of Arizona) and Debbie Gaby. They are such strong, beautiful women who lead and inspire with tremendous grace, and I love them both.

Leezie KimPartnerQuarles &

Brady LLP

Lea HaBen

Founder and CEOSmartFem Arizona


Coq au vinFavorite charitable cause or organization:Alice Cooper’s Solid

Rock. I believe teens are really at risk, and Alice and Sheryl are wonderful with them.

Your personal muse or inspiration: My two Debs — Deborah

One thing you’ve learned through experience that could help other women

You don’t have

who would love to help you.Biggest career home-run

Receiving the MVP

Favorite charitable cause or organization:Women’s Foundation.

They work on long-term development of women and their families and provide families and provide

assistance to anyone assistance to anyone regardless of economic regardless of economic background. background. background.

Your personal muse Your personal muse Your personal muse or inspiration:or inspiration:or inspiration: I read a lot of I read a lot of

biographies to learn how other people biographies to learn how other people

Your greatest business influence:

As a lawyer and

is to figure out how to get it done — how to get to “green

One thing you’ve learned through experience that could help other women in business: Get a


After holding executive positions with Youthstream Media Networks and iCrossing, Sheila Kloefkorn started KEO Marketing in 2000. In October 2013 she launched ActionCoach Arizona, serving as CEO

of the local branch of a global business coaching organization. She is a past president of the Business Marketing Association’s Phoenix Chapter and is active with the Search Engine Marketing Professionals Organization.

Eileen Klein has more than 20 years of strategic fiscal and executive management experience in the public and private sectors. In her current position, she oversees the $4.5 billion Arizona public

universities and advises the Board of Regents. Previously, she served as chief of staff for Gov. Jan Brewer and, before that, as COO of Arizona Physicians IPA by UnitedHealthcare. She also is active in philanthropy and the arts.

BusinessThree words about the work you do: business growth expertThree websites you have bookmarked at the office (not including your own company’s site): Phoenix Business Journal, The Wall Street Journal and evernoteWhich social networks you use for business: LinkedIn, Twitter and Google PlusYour first role model: My father, who owned and operated Wyoming’s largest general construction firmYour greatest business influence: My clients. Making sure we stay ahead of the curve for them always keeps me and my team on our toes.Best advice you’ve received: always provide more value.One thing you’ve learned through experience that could help other women in business: Don’t be afraid to take risks. Trust yourself.Biggest career home-run to date: Having a former team member tell me I made a real difference in his lifeOne career regret: That I didn’t lean in to grow my company faster

BusinessThree words about the work you do: unlock human potentialThree websites you have bookmarked at the office (not including your own company’s site): The Wall Street Journal, robert robb’s blog and a list of live music venues in the ValleyWhich social networks you use for business: Forget the computer — there’s not much that can’t be accomplished networking over coffee, lunch or dinner.Your first role model: My Great-aunt Marie, who emigrated alone from alsace following WWII. She made sure I never forgot our language, traditions and culture.Your greatest business influence: Don robinson, former chief operating officer of arizona Public Service Co.Best advice you’ve received: Choose your moment; don’t let your moment choose you.One thing you’ve learned through experience that could help other women in business: Don’t wait for permission.One career regret: When Gov. Jane Hull pulled up and offered me a ride as I was walking to my car at the Capitol, and I said, “I don’t mind walking!”

PersonalThree people you’d invite to your dream dinner party: Nelson Mandela, Tony robbins and Sheryl SandbergA quote to live by: “People must learn

to hate, and if they can learn to hate, they can be taught to love, for love comes more naturally to the human heart than its opposite.” — Nelson MandelaOne item on your fridge door: a quote from Jim rohn: “Never wish your life were easier ... Wish that yOu were better.”

One guilty pleasure: Getting away to my cabin in the mountainsWhat’s in your Twitter feed: business growth adviceWhat you most look forward to each day on Facebook:

Inspiring messages and seeing how people are making a difference in the worldFavorite home-cooked dish: anything my wife makes. Sue is an amazing cook.Favorite charitable cause or organization: The Human rights CampaignYour personal muse or inspiration: Tony robbins

PersonalA quote to live by: “aim above morality. be not simply good; be good for something.” — Henry David ThoreauOne item on your fridge door: Great works of macaroni and fingerpaint made for me by my friends’ kidsGuilty pleasure: Saving up for a vintage DeHavilland DHC-2 beaver,

every alaska-born girl’s dream ride.Favorite home-cooked dish: Shannon Scutari’s stuffed shells and sausage — so divine, it really should be French.Favorite charitable cause

or organization: The arizona Humane Society, which has given me some

of the best furry friends of my

lifeYour

personal muse or inspiration: The

140,000 students at our public universities. When I hear their plans for themselves, our state, our nation, I smile and know I have the best job in the world.

Sheila KloefKorn

Founder, president and CEO

KeO Marketing and actionCoach

arizona

Eileen KleinPresident

arizona board of regents


were better.”One guilty pleasure:away to my cabin in the mountainsWhat’s in your Twitter feed:business growth adviceWhat you most look forward to each day on Facebook:

experience that could help other

Which social networks you vintage DeHavilland DHC-2

every born girl’s dream ride.Favorite home-cooked dish:Scutari’s stuffed shells and sausage — so

vernote

operated Wyoming’s largest

to hate, and if they can learn to hate, they can be taught to love, for love comes more naturally to the human heart than its opposite.” — Nelson MandelaOne item on your fridge door:

lsace following WWII. She made sure I never forgot our language, traditions and culture.Your greatest business influence: Don

obinson, former chief operating

One thing you’ve learned

sausage — so divine, it really should be French.Favorite charitable cause

or organization:arizona Humane Society, which has given me some

of the best furry friends of my

personal

language, traditions and culture.

sausage — so divine, it really should be French.Favorite


Prior to joining Arizona Public Service Co. in 1998 as customer operations director, Tammy McLeod held marketing and management roles at software companies and began her career at Whitbread & Co. PLC in

London. She serves on many local boards, including Desert Botanical Garden, Expect More Arizona and the Arizona Humanities Council. Married with three sons, she enjoys travel, hiking and writing — including the Agrigirl blog.

Erin Lewin leads Avnet Inc.’s 112-member global legal team. Previously she served as Avnet’s vice president and general counsel for the Americas, and before that as chief ethics and compliance officer. Prior

to joining the tech giant in 2007, she was managing director and associate general counsel of US Airways Group Inc.

BusinessThree words about the work you do: Creative, fun and changingYour no. 1 business goal for this year: To roll out a cutting-edge, comprehensive customer experience program across all business units within APSThree websites you have book marked at the office (not including your own company’s site): The Village Health and Racquet Club class schedule, the Arizona Humanities Council and my personal blog site, Agrigirl.comWhich social networks you use for business: Twitter, Facebook and LinkedInYour first role model: My dad. He’s still an inspiration.Your greatest business influence: Too many to name. I find wonderful things about so many individuals in the workplace and flat-out copy what I can.Best advice you’ve received: Education is the one thing no one can take from you.One thing you’ve learned through experience that could help other women in business: Take care of your health. It’s your responsibility.Biggest career home-run to date: In 2010, I was named Chief Customer Officer of the Year by the Chief Customer Officer Council.One career regret: I had a fantastic early career experience working in England, but I wish I’d worked harder on my foreign language skills and taken a job in a country where I had to use them.

BusinessThree words about the work you do: Challenging, relationship-oriented and rewardingThree websites you have bookmarked at the office (not including your own company’s site): the U.S. Securities and Exchange Commission, Yahoo Finance and AmazonYour first role model: Maricopa County Superior Court Judge Francis Pendleton Gaines III, renowned for his sense of humor, jurisprudence and gentilityYour greatest business influence: Jeff McClelland, former chief administrative officer for US Airways Group. His leadership and integrity inspired everyone around him.Best advice you’ve received: Be the first to acknowledge and take responsibility for solving problems, even those you didn’t create. Assigning blame is unproductive and obvious.One thing you’ve learned through experience that could help other women in business: It’s not a zero-sum game. Other successful women in business should be celebrated, not treated as a threat. Biggest career home-run to date: The privilege of joining the Avnet senior leadership team

PersonalThree people you’d invite to your dream dinner party: Living: Wendell Berry, Bob Dylan and Cokie Roberts. Posthumously: Benjamin Franklin, Frida Kahlo and Arizona boot maker Paul Bond.

A quote to live by: “Between stimulus and response, we

have the power to choose the response.” — Victor FranklOne item on your fridge door: A photo of my 96-year-old grandmotherThe background image you chose for your computer

or mobile device: My three beautiful sons outdoors

having a great time.One guilty pleasure: Dos Cabezas Red, a

terrific local wineWhat’s in your Twitter feed:

Stuff! It’s a mix of professional and personal, centered on local

food and helping to build a robust economy.What you most look forward to each day on Facebook: Seeing pictures of my sister and her family in MichiganFavorite home-cooked dish: A spicy bowl of beans and rice. It’s all I ate in grad school, and still my comfort food.Favorite charitable cause or organization: I love the Desert Botanical Garden and enjoy my work there as a trustee.Your personal muse or inspiration: Walking outdoors

PersonalThree people you’d invite to

your dream dinner party: Former Arizona Cardinals

quarterback Kurt Warner, Yahoo President and CEO Marissa Mayer, and actor

Steve CarellOne item on your fridge

door: It’s stainless — so, fingerprints

The background

image you chose for your

computer or mobile device: Our Belgian

Malinois, EliFavorite home-cooked dish: My husband’s fresh pasta

Favorite charitable cause or organization: Phoenix Children’s Hospital. Our youngest son had open-heart surgery there when he was 4 months old, and it forcibly brought home to us how fortunate we are to have such an extraordinary facility here in the Valley.

there as a trustee.there as a trustee.there as a trustee.there as a trustee.Your personal Your personal Your personal

Tammy Mcleod

Vice president and chief customer

officerArizona Public

Service Co.

Erin lewinSenior vice

president and general counsel

Avnet Inc.


McClelland, former chief administrative

even those you didn’t create. Assigning

sum game. Other successful women in

Favorite home-cooked dish:pasta

Favorite charitable cause or organization:Children’s Hospital. youngest son had open-heart surgery there when he was 4 months old, and it forcibly brought home to us how fortunate we are to have such an extraordinary facility here in the Valley.

marked A quote to live by:

stimulus and response, we have the power to choose the


Twitter, Facebook and

workplace and flat-out copy what

chose for your computer or mobile device:

beautiful sons outdoors having a great time.

Dos Cabezas Red, a terrific local wine

What’s in your Twitter feed:Stuff! It’s a mix of professional

and personal, centered on local

Twitter, Facebook and chose for your computer

BusinessThree words about the work you do: Communicate, collaborate and leadYour No. 1 business goal for this year: Attract more businesses to Gateway AirportThree websites you have book marked at the office (not including your own company’s site): Google, Federal Aviation Administration and CNNWhich social networks you use for business: Facebook, Twitter and LinkedInYour first role model: When I was 12 or 13, the Parks Department employee who answered our request to have a softball field to play on, because all the other fields were for baseball, not for girlsBest advice you’ve received: The sooner you start saving for your retirement, the more time your money has to grow. One thing you’ve learned through experience that could help other women in business: Get your industry credentials, but don’t stop learning. Biggest career home-run to date: Repositioning the PHX Sky Train project to be cost-effectiveOne career regret: I did not discover how exciting the aviation field would be until 20 years after graduate school.

PersonalThree people you’d invite to your dream dinner party: My mother and grandmothersA quote to live by: Honor your

mother and father.One item on your fridge

door: Nothing. The background image you chose

for your computer or mobile device: My husband and children

One guilty pleasure: Chicago mix popcorn (caramel and cheese)

What you most look forward to each day on Facebook: Photos from family and friendsFavorite home-cooked dish: Barbecue

ribs with a special sauceFavorite charitable cause or organization: A New LeafYour personal muse or inspiration: Lake Powell

or mobile device:husband and children

One guilty pleasure:

FeBRuARy 14, 2014 27

SOUTHWEST ECONOMIC SUMMITA Gathering of International Policymakers and Corporate Leaders

Phoenix Convention CenterFebruary 24, 2014

http://bit.ly/SWES2014GIC appreciates our sponsors and partners:GIC appreciates our sponsors and partners:

Featuring

+1.215.238.0990

Chief Economist Bill Dunkelberg of the National Federation of Independent Business

Chief Economist Ellen Hughes-Cromwick of Ford Motor CompanyVice Governor Manuel Sanchez of the Banco de Mexico

Chief Economist Paul Thomas of Intel CorporationAnd many more!

During her 25 years with the city of Phoenix, Jane Morris took leadership roles with the development of the City Hall Complex and the PHX Sky Train. When she retired, she was deputy city manager.

Now, with the Gateway Airport Authority, she oversees 100 employees who manage an operation with a total economic impact over $1.3 billion. Morris is active with A New Leaf, East Valley Partnership and Mesa United Way. She and her husband, Bryan Raines, have two adult children.

During her 25 years with the city of Phoenix, Jane Morris took uring her 25 years with the city of Phoenix, Jane Morris took leadership roles with the development of the City Hall Complex and the PHX Sky Train. When she retired, she was deputy city manager. the PHX Sky Train. When she retired, she was deputy city manager.

Now, with the Gateway Airport Authority, she oversees 100 employees who

uring her 25 years with the city of Phoenix, Jane Morris took uring her 25 years with the city of Phoenix, Jane Morris took DDNow, with the Gateway Airport Authority, she oversees 100 employees who manage an operation with a total economic impact over $1.3 billion. Morris Now, with the Gateway Airport Authority, she oversees 100 employees who

the PHX Sky Train. When she retired, she was deputy city manager. Now, with the Gateway Airport Authority, she oversees 100 employees who manage an operation with a total economic impact over $1.3 billion. Morris

DDNow, with the Gateway Airport Authority, she oversees 100 employees who manage an operation with a total economic impact over $1.3 billion. Morris is active with A New Leaf, East Valley Partnership and Mesa United Way. She is active with A New Leaf, East Valley Partnership and Mesa United Way. She and her husband, Bryan Raines, have two adult children.is active with A New Leaf, East Valley Partnership and Mesa United Way. She

Jane Morris

Executive directorPhoenix Mesa Gateway

Airport Authority

marked at the office (not including your own

One item on your fridge door:

or mobile device:or mobile device:husband and children

play on, because all the other fields What you most look forward to each day on Facebook:Photos from family and friendsFavorite home-cooked dish:

ribs with a special sauce

http://bit.ly/SWES2014


Lori Linder became COO last year of MomDoc, an Arizona-based family of ob/gyn practices. Prior to

joining MomDoc, she spent 30 years as CFO and compliance officer for Banner Health facilities in Arizona — first Banner Desert/Cardon Children’s Medical Center, then Banner Ironwood. In her spare time, she is dedicated to her family (including her dogs), her friends and her new passion, jogging (although not so fast).

BusinessThree words about the work you do: Enabling health servicesYour no. 1 business goal for this year: To successfully traverse the stormy waters of health care reformThree websites you have bookmarked at the office (not including your own company’s site): The Health Care Compliance Organization, National Committee for Quality Assurance and American Medical AssociationWhich social networks you use for business: LinkedIn and FacebookYour first role model: The CFO of the first health care organization I was employed withYour greatest business influence: The CFO noted above did not allow gender, race, etc., to stand in the way of his leadership and success.Best advice you’ve received: As you move through life, never falter or give up on the core values of compassion, honesty and integrity, as they are the foundation of respect.One thing you’ve learned through experience that could help other women in business: Women tend to be very passionate about everything they do. Do not let anyone take that away from you. Biggest career home-run to date: Helping to plan and build a children’s hospitalOne career regret: No regrets; it is pointless

PersonalA quote to live by: “Success is peace of mind which is a direct result of self-satisfaction in knowing you did your best to become the best you are capable of becoming.” — John WoodenOne item on your fridge door: Pictures of my great-niece and nephewsThe background image you chose for your computer or mobile device: Pictures of my great-niece and nephewsOne guilty pleasure: Frost gelatoWhat’s in your Twitter feed: I don’t do TwitterWhat you most look forward to each day on Facebook: Witty cartoons and family picturesFavorite home-cooked dish: My sister’s apple pieFavorite charitable cause or organization: Make-a-Wish

Lori linder

Chief operating officer

MomDoc


passionate about everything they do. Do not let anyone take that away from you. Biggest career home-run to date:Helping to plan and build a

No

satisfaction in knowing

become the best you are capable of becoming.” —

One item on your fridge door:Pictures of my great-niece and

The background image you chose for your

Jim POuLin | PhOenix Business JOuRnAL


Lauren Rosenblum guides the strategy for all communications, including website content, for Sprouts. Prior to joining the grocery chain in 2012, she served as an editor for Patch.com and the Huffington

Post, where she led teams of reporters, columnists and thought leaders. She also worked as a consultant specializing in brand marketing and public relations in Phoenix and Los Angeles.

Bettina Nava joined FirstStrategic in 2003 and became a partner in 2008. Previously, she served U.S. Sen. John McCain, R-Ariz., in numerous capacities during and between his 2000 and 2008

presidential bids. Nava and her husband, Andy, also are among the partners in the Latino Art Project, which established Cuervo Art Studio in Phoenix two years ago. The couple have three children.

BusinessThree words about the work you do: Protect the brandYour No. 1 business goal for this year: My goal is to invite, incite and ignite passionate performance.Three websites you have book marked at the office (not including your own company’s site): The aP Stylebook, yahoo Finance and CNNWhich social networks you use for business: Facebook and Salesforce ChatterYour first role models: My parents, of course. When I go to work, I bring my father’s dedication and drive, and my mother’s wit and charm.Your greatest business influence: Steve Jobs: “your time is limited, so don’t waste it living someone else’s life. Don’t let the noise of others’ opinions drown out your own inner voice.”Best advice you’ve received: Overprepare, and then go with the flow. One thing you’ve learned through experience that could help other women in business: It’s important to find a sponsor in the business world who offers guidance and critical feedback because they believe in you. Biggest career home-run to date: I was thrilled to be the lone local gold Stevie award winner at the 10th annual Women in business Dinner last year.

BusinessThree words about the work you do: engage, community and voiceYour first role model: My sister LorenaBest advice you’ve received: Seek first to understand.One thing you’ve learned through experience that could help other women in business: Don’t be afraid to ask for what you want, and don’t fear being wrong.Biggest career home-run to date: Working with people from various political, religious and social backgrounds for more than 20 years. We don’t always agree, but we still call each other friends and find ways to work together.One career regret: Worrying too much over things I couldn’t control. What a waste of time.

PersonalThree people you’d invite to your dream dinner party: I’d love to hear stories from my great-grandparents and anne Frank (speaking english, of course). A quote to live by: a bad attitude is

like a flat tire — you can’t get very far until you change it.

One item on your fridge door: It’s a blank canvas.

The background image you chose for your computer or mobile device: The view from Camelback Mountain at sunrise.

It reminds me to go outside and get some fresh air. One guilty pleasure: Dark chocolate What’s in your Twitter feed: I don’t have one. I’m too verbose for 140-character conversations.

What you most look forward to each day on Facebook: recipe inspirationFavorite home-cooked dish: Grilled chicken and vegetable shish kabobs with rice pilafFavorite charitable cause or organization: Camp Swift youth FoundationYour personal muse or inspiration: The moon. It reminds me to be always present, bright and shining. Plus, I wanted to be an astronaut when I was a kid.

PersonalA quote to live by: “always do right. This will gratify some and astonish the

rest.” — Mark TwainOne item on your fridge

door: a portrait of Mike Wazowski (from “Monsters Inc.”) drawn by my daughter Paloma,

age 7Guilty pleasures: Potato

chips, bad TV on bravo and TLC, and purchasing “as seen on TV” products Favorite home-cooked dish: anything cooked in my mom’s cast-iron skillet. It has been

seasoned for over 30 years and turns every dish into a delicious

meal.Favorite charitable cause or organization: The Miss Foundation. They work with families to help them cope with the loss of a child at any age.

Lauren rosenBlum

Communications manager

Sprouts Farmers Market

Bettina naVa

PartnerFirstStrategic


It reminds me to go outside and get some fresh air. One guilty pleasure:Dark chocolate What’s in your Twitter feed:one. I’m too verbose for 140-character conversations.

A quote to live by:

until you change it. One item on your fridge door:

blank canvas. The background image you

mobile device:Camelback Mountain at sunrise.

Laurenrosen

Communications manager

Sprouts Farmers

Don’t be afraid to ask for

rest.” — Mark TwainOne item on your fridge

door:

Guilty pleasures:chips, bad TV on

things I couldn’t control. with the loss of a child at any age.

Melissa Sanderson was a member of the U.S. Foreign Service for more

than 20 years. Her last post was in the Democratic Republic of Congo following the end of that country’s war. In 2006, Phelps Dodge Corp. (now Freeport-McMoRan) recruited her to become vice president for Africa. She accepted, and four years

later took her current position in Phoenix. She serves on

several boards, including the Phoenix Committee on Foreign Relations and the Scottsdale Center for the

Performing Arts.

BusinessThree words about the work you do: Fun, challenging and meaningfulYour No. 1 business goal for this year: Do more for womenThree websites you have bookmarked at the office (not including your own company’s site): BBC World, The Wall Street Journal and Arizona Capitol TimesWhich social networks you use for business: LinkedInYour first role model: My momYour greatest business influence: My first boss, Larry Paff, who was a kind and great teacher; I have tried to be the same kind of boss.Best advice you’ve received: Trust your heart.One thing you’ve learned through experience that could help other women in business: Be gracious, but firm.Biggest career home-run to date: Establishing El Salvador’s first anti-narcotics programOne career regret: Having to leave the Democratic Republic of the Congo

PersonalThree people you’d invite to your dream dinner party: Sandra Day O’Connor, Bill Clinton and Nelson MandelaA quote to live by: Don’t sweat the small stuff.One item on your fridge door: A picture of my niece, Kimmy, at her graduationThe background image you chose for your computer or mobile device: My two cats, Clarence and MalaikaOne guilty pleasure: PretzelsFavorite home-cooked dish: Macaroni and cheese (lots of cheese!)Favorite charitable cause or organization: World Wildlife Fund

Africa. She accepted, and four years Africa. She accepted, and four years later took her current position later took her current position

in Phoenix. She serves on several boards, including

Performing Arts.

Business

Melissa sanderson

Vice president, international affairs

Freeport-McMoRan Copper & Gold

Inc.

30 PHOENIX BusiNess JOuRNAL


Jim POuLiN | PhOeNix BusiNess JOuRNAL

El Salvador’s first

One career regret:

In 1974, Gayle Shanks and a friend opened a tiny, 500-square-foot used-book store in Tempe. Changing Hands has moved twice since then and grown to 12,000 square feet. Shanks has served on the board of the

Mountains & Plains Booksellers Association and was president for two years. She also is a past president of the national Bookseller’s Association board. She is a community organizer and activist and loves to work in her garden.

Adelaida Severson founded Bushtex in 1994 with her husband, Barry, as a satellite communications firm specializing

in remote broadcast transmissions. Her career highlights range from spearheading arrangements for Princess Anne’s visit to Phoenix as ASU’s special events director, to coordinating broadcasts of the Summer and Winter Olympics. She has traveled to 34 countries, including Vietnam and Cuba, and still consults and teaches classes on international communications strategies.

BusinessThree words about the work you do: Community gathering placesYour No. 1 business goal for this year: Get our new Phoenix location up and running successfullyThree websites you have bookmarked at the office (not including your own company’s site): The Retail Doctor (Bob Phibbs), Terrain and Above the TreelineWhich social networks you use for business: Facebook, Twitter and PinterestYour first role model: My mother was my role model in the sense that she told her five daughters they could do anything, be anyone, conquer the world.Your greatest business influence: My bookseller colleagues have always been a source of great information, and we share ideas continuously about our stores and our industry.Best advice you’ve received: Grow your business organically, one step at a time. Too much money is not necessarily a good thing, as it keeps you from being creative and innovative.One thing you’ve learned through experience that could help other women in business: Find colleagues who share your passion, and keep in close contact with them. They will support you and sustain you through whatever ups and downs your business takes.Biggest career home-run to date: Our move from downtown Mill Avenue to our south Tempe neighborhoodOne career regret: That the Mill Avenue we at Changing Hands helped build and create in the ’80s was taken over by big-box stores and developers who didn’t understand the concept of community.

BusinessThree words about the work you do: Dynamic, fulfilling and adventurousYour No. 1 business goal for this year: Continue to be profitableThree websites you have bookmarked at the office (not including your own company’s site): The Wall Street Journal, the U.S. General Services Administration and Pinterest (I keep my secret vision board there) Which social networks you use for business: NoneYour first role model: My mother. Not only was she ahead of her time, but she was also my compass in all areas of my life.Best advice you’ve received: Always stand up for something, or you will fall for everything.One thing you’ve learned through experience that could help other women in business: Femininity is the unique trait women have — use it with intelligence.Biggest career home-run to date: Taking a large government contract from an incumbent that was a big business.One career regret: Choosing to start a business I knew nothing and was not passionate about (this was in a former life)

PersonalThree people you’d invite to your dream dinner party: Anita Hill, Nora Ephron and Malala YousafzaiA quote to live by: “For us there is only the trying. The rest is not our business.” — T.S. EliotOne item on your fridge door: Family pictures


computer or mobile device: My computer screen

has lovely gray river rocks, smoothed by rushing waters. My phone has

a picture of my sweet cat, Oliver.

One guilty pleasure: Potato chips

What’s in your Twitter feed: I don’t

use TwitterWhat you most look forward

to each day on Facebook: Although I have a personal FB page, I rarely look at it.Favorite home-cooked dish: Perfectly roasted root vegetablesFavorite charitable cause or organization: Doctors Without Borders Your personal muse or inspiration: My four sisters, my daughter and my women friends

PersonalThree people you’d invite to your dream dinner party: Meryl Streep, Abraham Lincoln and Oprah Winfrey

A quote to live by: Actions prove who someone is; words just prove

who they want to be.One item on your fridge door:

I can’t hang anything on my fridge door — but if I did, it

would be my kids’ drawings.One guilty pleasure: Eating a whole box of chocolate-covered macadamia nuts from

Hawaii, where I was born and raised

Favorite home-cooked dish: Pancit Canton (a Filipino noodle dish) Favorite charitable cause or organization: I have several, devoted mostly to

education, the Catholic faith and global initiatives.

Your personal muse or inspiration: People who are pushed down, yet able to get up, dust themselves off and carry on — this time, with

better character

satellite communications firm specializing satellite communications firm specializing satellite communications firm specializing satellite communications firm specializing

Gayle shanksCo-founder and

co-ownerChanging Hands

Bookstore

Adelaida severson

Co-founder, president and CEO

Bushtex Inc.

FEBRUARY 14, 2014 31


A quote to live by:who someone is; words just prove

who they want to be.One item on your fridge door:

I can’t hang anything on my fridge door — but if I did, it

would be my kids’ drawings.

Femininity is the unique trait women Your personal muse or inspiration:

better character

My mother.

through experience that could

Favorite home-cooked dish:

education, the Catholic faith and global initiatives.

The Retail Doctor (Bob Phibbs), Terrain

Which social networks you use Facebook, Twitter


computer or mobile device:My computer screen

has lovely gray river rocks, smoothed by rushing waters. My phone has

a picture of my

mother was my role model in the sense that she told her five daughters they could do anything, be anyone, conquer the world.Your greatest business influence:My bookseller colleagues have always been a source of great

ideas continuously about our

Best advice you’ve received:Grow your business organically, one step at a time. Too much money is not

sweet cat, Oliver.One guilty

pleasure:Potato chips

What’s in your Twitter feed:

use TwitterWhat you most look forward

the sense that she told her five daughters they could do anything, be anyone, conquer the world.Your greatest business influence:

a picture of my

Born, raised and educated in Liverpool, England, Jackie Thompson moved here in 1979 to be with her husband, a 20-year U.S. Air Force veteran. She launched her career at Southwest Airlines in 1994 with

the Phoenix marketing office and played a key role in supporting the social responsibility efforts in Arizona for the company. She is immediate past chair of the Arizona Foundation for Women and a past chair of the Tempe Chamber of Commerce. She and her husband have two daughters, Dr. Christa Thompson and Tameka Thompson.

Jenny Holsman Tetreault is responsible for all of Rural/Metro’s legal work in seven states, including Arizona. She also serves as corporate

liaison, responsible for all litigation management on a national basis. Prior to joining Rural/Metro Corp. in 2012, Tetreault was executive director of operations and chief legal officer for the Arizona State University Alumni Association for five years. She serves on boards including the Arizona Bar Foundation and Children’s Action Alliance, and she is a faculty member at ASU’s Sandra Day O’Connor School of Law.

BusinessThree words about the work you do: Philanthropic, relationships and rewardingYour No. 1 business goal for this year: Be more active on social media Three websites you have bookmarked at the office (not including your own company’s site): Arizona Capitol Times, Google Alerts and GuideStar Which social networks you use for business: I use LinkedIn. Southwest’s social media includes Facebook, Blog, Twitter, Youtube, Flickr and Instagram.Your first role model: My dear grandmotherBest advice you’ve received: If you don’t like getting up in the morning and going to your job, it’s time for a change. One thing you’ve learned through experience that could help other women in business: Surround yourself with people who have your best interests in mind. One career regret: I no longer look at things as regrets. I look at moments and ask, “What is my lesson?” — and use that to move me forward. Business

Three words about the work you do: Diverse, challenging and impactfulYour No. 1 business goal for this year: Inspire a team that is responsive to the demanding legal and business dynamic of our companyThree websites you have bookmarked at the office (not including your own company’s site): The state and county Bar Associations, American Corp. of Corporate Counsel, and Lease Harbor (our contract database system)Which social networks you use for business: LinkedInYour first role models: My mom (a schoolteacher and amazing real estate mentor) and my dad (a police officer and inspirational public servant)Your greatest business influence: Jim Collins and his “Good to Great” philosophyBest advice you’ve received: Profits and principles are not mutually exclusive.One thing you’ve learned through experience that could help other women in business: Be careful what you post on Facebook, and make sure to pick the right mentors.Biggest career home-run to date: Serving as a key team member during the successful financial restructuring of a national, multimillion-dollar organization

PersonalThree people you’d invite to your dream dinner party: Bill Gates, Oprah Winfrey and Maria Shriver A quote to live by: Feel the fear and do it anyway.One item on your fridge door: Nothing The background image you chose for

your computer or mobile device: Landscape of trees, grass and a

river One guilty pleasure: Cadbury’s chocolate What’s in your Twitter feed: I don’t use it right now (see this year’s business goal) What you most look forward

to each day on Facebook: I only view it on a weekly basis to keep up to date with my

family in England.Favorite home-cooked dish: Chicken and shrimp

fried rice Favorite charitable cause or organization: Women’s empowerment

programsYour personal muse or

inspiration: Hay House Radio and “The Aware Show”

PersonalThree people you’d invite to your dream dinner party: Sandra Day O’Connor, Madeleine Albright and triathlete Mirinda CarfraeOne item on your fridge door: The yoga and fitness class schedule for the VillageThe background image you chose for your computer or mobile device: Pictures of amazing places I have been or will travel to, or motivational quotesOne guilty pleasure: Reality TV What’s in your Twitter feed: The New York Times, The Washington Post, Lean In, and plenty of Syracuse University and Arizona State University

feedsWhat you most look forward to each day on Facebook:

Finding inspiration from my friends and familyFavorite home-cooked

dish: Any kind of feel-good food: macaroni and cheese, nachos, hot

chocolate — the list goes on and on.Favorite charitable cause or

organization: Breast Cancer Fund — I am a

sponsored Luna Bar athlete, and this is our national charity.Your personal muse or inspiration: My husband, Colin Tetreault, and our soon-to-be-born son

enny Holsman Tetreault is responsible for all enny Holsman Tetreault is responsible for all

including Arizona. She also serves as corporate including Arizona. She also serves as corporate liaison, responsible for all litigation management on

Jackie ThomPson

Community affairs and grassroots manager

Southwest Airlines Co.

Jenny Holsman

TeTreaulTCorporate counsel

Rural/Metro Corp.

32 PHOENIX BusiNess JOuRNAL


feedsWhat you most look forward to each day on Facebook:

dish:good food: macaroni and cheese, nachos, hot

chocolate — the list goes on and on.

organization:Cancer Fund — I am a

Best advice you’ve received:

Be careful what you

your computer or mobile device:Landscape of trees, grass and a

river One guilty pleasure:Cadbury’s chocolate What’s in your Twitter feed:


I only view it on a weekly basis to keep up to date with my

, Google Alerts

Which social networks you use

If you don’t like getting up in the family in England.

fried rice Favorite charitable cause or organization:Women’s empowerment Women’s empowerment

programsprogramsYour personal muse or Your personal muse or

morning and going to your job, it’s

yourself with people who have your best interests in have your best interests in

I no longer

At RED Development, Robyn Young focuses on repositioning newly acquired assets and forwarding high-profile development projects. Previously, she spent nine years with Macerich Corp., most recently

as assistant vice president of development marketing. She is a member of the International Council of Shopping Centers, Urban Land Institute, Valley Partnership, and the Young Professional Council of UMOM New Day Centers.

Kate Wells co-founded the Children’s Museum of Phoenix (originally the Phoenix Family Museum) in 1998 and

served initially as director of development and communications. She left to become associate general manager of development and marketing at Arizona’s PBS affiliate, then returned in December 2013 to take the helm as president and CEO. She is active in the downtown Phoenix community and enjoys sports, gardening, reading and extreme travel.

BusinessThree words about the work you do: Fast-paced, ever-changing and funYour No. 1 business goal for this year: To help our company establish its reputation in Texas as a well-run real estate company that always deliversThree websites you have bookmarked at the office (not including your own company’s site): Wall Street Journal, CNN and ESPNWhich social networks you use for business: All the big ones — Facebook, Twitter, LinkedIn and InstagramYour first role model: My parents. They both have a remarkable work ethic and instilled in me the values of hard work and integrity.Your greatest business influence: Tracey Gotsis at Macerich. She encouraged me to make a seat at the table for myself, and she taught me how important it is to balance confidence with grace. Best advice you’ve received: Authenticity and a humble approach are disarming and can help you succeed in even the most difficult situations.One thing you’ve learned through experience that could help other women in business: It’s so important to build consensus. Ideas have more traction when they are more than just your own. Biggest career home-run to date: Leaving a large national company in 2011 to be part of RED. No challenge is too great here.One career regret: I have a finance background that I could have done more with — even though it probably has helped me to be a more effective marketing executive.

BusinessThree words about the work you do: Inspiring, impactful and glitteryYour No. 1 business goal for this year: To raise enough money so that one-third of the children who visit the museum can receive free or discounted admission to low-income familiesThree websites you have bookmarked at the office (not including your own company’s site): Fast Company, TED and RadiolabWhich social networks you use for business: I still prefer old-fashioned “social networks” — dinner parties, phone calls, coffee at Lux.Your first role model: My grandmother was incredibly hard-working and savvy, and had a great sense of humor.Your greatest business influence: My dad always has a vision for his next move, always does everything with an eye for excellence, and never gives up. I keep these values in mind every day.Best advice you’ve received: Always hire people who are better than you at what they do.One thing you’ve learned through experience that could help other women in business: Always have a mentor, and be a mentor when you can.One career regret: I should have gone to graduate school when life was less complicated.

PersonalThree people you’d invite to your dream dinner party: Hillary Clinton, Bono and Will FerrellA quote to live by: “Things may come to those who wait, but only the things

left by those who hustle.” — Abraham Lincoln

One item on your fridge door: Pictures drawn by my five nieces. I love seeing their creativity and how they look at the world.


computer or mobile device: My next

scuba diving destination. I

was just certified last year, and I can’t

wait for my next big dive. One guilty pleasure: Online

shopping. It’s a “guilty” pleasure because I work in retail real estate. What’s in your Twitter feed: Twitter is an extension of my news, politics and ESPN addictions.

What you most look forward to each day

on Facebook: Fashion updates from Nordstrom

Favorite home-cooked dish:

Hands down, my mom’s Thanksgiving

dinner is the best food I can think of. I can’t pick just one dish.

Favorite charitable cause or organization: UMOM New Day Centers Your personal muse or inspiration: Travel is my ultimate inspiration. I want to see new places, explore new cultures and have more adventures.

PersonalThree people you’d invite to your dream dinner party: Julia Child, Mark Twain and Tina FeyA quote to live by: “Be the change

you want to see in the world.” — Mahatma GandhiThe background image you chose for your computer or mobile device: A shot of my two fabulous daughtersOne guilty pleasure: One?! Salt.What’s in your Twitter feed:

There are not enough hours in the day for me to be pithy and

clever on Twitter.What you most look

forward to each day on Facebook: Stalking

my childrenFavorite home-cooked dish: Lasagna


Kiva.org, an online giving platform that connects lenders (like me) to micro-entrepreneurs around the worldYour personal muse or inspiration: I get energy and inspiration from family, nature, good food, good friends, good people doing good work, travel, trying new things, learning and seeing others learn.

served initially as director of development and served initially as director of development and served initially as director of development and

general manager of development and marketing at

Robyn Young

Executive vice president, marketing and

communicationsRED Development

LLC

Kate WellsCo-founder,

president and CEOChildren’s Museum

of Phoenix

FEBRUARy 14, 2014 33


A quote to live by:To raise enough money so that one-third

There are not enough hours in the day for me to be pithy and

clever on Twitter.What you most look

“social networks” — dinner parties,

hard-working and savvy, and

excellence, and never gives up. I

forward to each day on Facebook:


to those who wait, but only the things left by those who hustle.” —

Abraham LincolnOne item on your fridge

door:my five nieces. I love seeing their creativity and how they look at the world.

The background image

its reputation in Texas as a well-run real

including your own company’s site):


computer or mobile device:

was just certified last year, and I can’t

wait for my next big dive.


What you most look forward to each day

on Facebook:updates from updates from

Hands down, my mom’s Thanksgiving

dinner is the best food I Leaving a large national company in 2011 to be part of RED. No challenge is too great here.One career regret: I have a finance background that I could have done more with — even though it probably has helped me to be a more effective marketing executive.

can think of. I can’t pick just one dish. can think of. I can’t pick just one dish. can think of. I can’t pick just one dish. can think of. I can’t pick just one dish. Favorite charitable cause or Favorite charitable cause or Favorite charitable cause or Favorite charitable cause or organization:organization: UMOM New Day Centers UMOM New Day Centers UMOM New Day Centers UMOM New Day Centers Your personal muse or inspiration:Your personal muse or inspiration:Your personal muse or inspiration:Your personal muse or inspiration:Your personal muse or inspiration:Travel is my ultimate inspiration. I want Travel is my ultimate inspiration. I want Travel is my ultimate inspiration. I want Travel is my ultimate inspiration. I want Travel is my ultimate inspiration. I want to see new places, explore new cultures to see new places, explore new cultures to see new places, explore new cultures to see new places, explore new cultures to see new places, explore new cultures to see new places, explore new cultures and have more adventures. and have more adventures. and have more adventures.

RobynYoungRobyn

YoungRobyn

Executive vice president, marketing and

communicationsRED Development

LLC


Our mentors are business experts in a variety of fields. This speed mentoring morning will consist of meetings between mentors and attendees,each lasting five minutes. Rotate among mentors for Q&A and review your business materials. Don’t miss this unique leadership training opportunity!

Meet Your MeNtorBizwomen Mentoring Monday Event

Local SponsorsNational Sponsors

Monday, April 7, 2014 • 8AM-10AM

register today at bizjournals.com/Phoenix/events

JOIN THE 3RD ANNUAL WOMEN’S CONFERENCE

Celebrate Women, hear our Keynote Speaker

Dr. Connie Mariano1st female Doctor in the White House

SATURDAY, MARCH 1, 20148:00 a.m.- 4:00 p.m.

Scottsdale Community CollegePerforming Arts Center

9000 E. Chaparral Road, Scottsdale AZ 85256

Attend your choice of 16 workshops with phenomenal presenters, visit our vendor exhibit, and much more.

www.azwc1.org

BY JO [email protected]

On April 7, businesswomen all over the country will have the opportunity to ask some of the

most dynamic female business leaders in their areas for advice.

The inaugural Bizwomen Mentor-ing Monday event will be held on a sin-gle morning in 40 of the cities where American City Business Journals pub-lishes weekly newspapers.

The event is meant to connect and support women within the business community, and nearly 9,000 women from Honolulu to Albany, N.Y., are expected to participate.

Locally, the Bizwomen Mentoring Monday event will be held at the Phoe-nix offices of American Express, 20022 N. 31st Ave.

The event will begin at 8 a.m. with a continental breakfast and networking. That will be followed by a 10-minute video presentation by a national key-note speaker. Then, for about an hour,

attendees will receive individual speed coaching from some of the Valley’s top female executive mentors.

This national event will kick off the Business Journal parent company’s new Bizwomen website, which will include local and national news and features for women in the workplace.

Additional information about the Phoenix event is posted on the Phoe-nix Business Journal’s website. Regis-tration also is available there.

‘Journal’ parent to launch Mentoring Monday in April


What: A national speed-coaching and networking event for womenWhen: April 7, 8 to 10 a.m.Local site: American Express offices, 20022 N. 31st Ave., PhoenixHost: American City Business JournalsLocal sponsors: American Express and Girl Scouts—Arizona Cactus- Pine CouncilWeb: PhoenixBusinessJournal.com/ events

R mentoring monday

http://www.azwc1.org

mailto:[email protected]


We applaud those dedicated to making a difference.Our employees are committed to building a stronger, more vibrant Arizona by demonstrating a dedication to excellence that extends far outside of work. And that’s why we’re proud to recognize Tammy McLeod along with the other 24 remarkable women who are trailblazers in the valley’s business community. Their unwavering commitment to making a difference brings a sense of pride and purpose to our communities. Volunteering and giving back is a unifying experience with one common goal—to make a positive impact where it’s needed most. That’s something we all can be proud of.

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