dynamic ads for control freaks by steve hammer
TRANSCRIPT
#SMX #13B @armondhammer
Decoding Code
Dynamic Ads for Control Freaks
Steve HammerPresident,
RankHammer
#SMX #13B @armondhammer
Decoding Code
Dynamic Ads for Control Freaks
Steve HammerPresident,
RankHammer
#SMX #13B @armondhammer
That’s all of us right?
Dynamic Ads for Control Freaks
Steve HammerPresident,
RankHammer
#SMX #24B @armondhammer
5th most Trusted
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Google’s Pilot Ads
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Reminds me of this
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Excessive use of Broad Match
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About Me
FAMILYWhat it’s all about
FOOD AND WINE
Eating as an art form?
HOCKEYGo Stars
RANKHAMMERDallas Based Digital Marketing Agency
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Start with keyword insertion
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Keep Relevance, Fewer Ad Groups
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Next Level –Happy Hour
• 11AMLunch
• 4PMHappy Hour
• 6PMDinner
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Then I discovered Scripts
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https://www.rankhammer.com/blog/2552/an-expanded-happy-hour-script
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Good CandidatesDaily Activities• Scale Changes• Profit bidding
Bulk Changes• KW addition
Rapid Movement• Limited Inventory• Price Changes
Creative Models• Correlated Bidding
Ad Copy Rotation• Timely Changes
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Bid By Weather
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Countdowns
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Combinations
Countdown Happy Hour
Super Relevance
and urgency
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Script Resources
https://www.rankhammer.com/blog/2541/i-heard-you-like-adwords-scripts
https://www.koozai.com/blog/pay-per-click-ppc/google-adwords/100-google-adwords-scripts-using/
https://developers.google.com/adwords/scripts/
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Business Data - Customizers
Model(text) Capacity(number) Type(text) Start_price(price) Sale_ends(date) Targetcampaign Targetadgroup Targetkeyword
ProWhip 300 5 tilt-head $199 5/15/201420:00 ProWhipcampaign ProWhip300adgroup
ProWhipX 7 bowl-lift $399 5/31/201420:00 ProWhipcampaign ProWhip Xadgroup
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Writing an Ad
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Keyword Targeting
Model, Engine, Features, price, from one input
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Keyword Targeting
Long Phrases to Short Insertions
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Customizers
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Countdown Customizers
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Easter Egg
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Indirect Searcher Data
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Available
Time Zone Location
DeviceAudience
GenderAge
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Searcher Location Insertion
Target Location Number Area Name State
Dallas 13 DFW Texas
Chicago 8 Chicago Land Illinois
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More power with two letters
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If then: else
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Coming Soon?
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