dveu16: the pressures of personalisation


Jen BrownSenior Business Consultant, Tealium

The Pressure of Personalisation

© 2016 Tealium Inc. All rights reserved. © 2015 Tealium Inc. All rights

reserved. | 3

Market Insight Report Survey of 200 marketers


THE PRESSURES

© 2016 Tealium Inc. All rights reserved. |


Customer Pressure

5

44%15%



Budget & Resources

6



Budget & Resources

7



Find graphic



60%Not

Unifying Data



Data Governance

11



Technology

12


ALLEVIATING THE PRESSURE



Silence is Golden



Generic is Okay

16



Data Gives You the Power to Say No


FEELING THE PRESSURE TO PERSONALISE? USE YOUR OWN DATA


Thank you!

Marketing