PERSONAL PERSONAL & & CORPORATE BRANDINGCORPORATE BRANDINGIN HET WEB2.0 TIJDPERKIN HET WEB2.0 TIJDPERK

PART 1PART 1

agile development animoto authenthic avatar bewust ondernemen

bloggen blogosphere blue ocean branding city marketing co-

creation coach coaching collective intelligence covergence

communication conflictbemiddeling contactmoment corporate citizenship

corporate storytelling creative class crowdforcing cyberdigma

delicious digg event-driven communication eye opener free music

gadgets hotellerie hotello hospitality human potential idea infotainment

inspiration internet leadership lovemark MVO meeting masters

mindz.com network no-frills ontology ontmoeten ontwikkeling overheid

people personal & corporate brandingpersonal & corporate branding planet plezier in je

werk profit reality game rdf rfid Ryan Air scalability scim seats2meet

second life sellaband semantic web social capital social networking

social media stakeholders stories story telling tag tagopshere

talent toerisme transumer trends trendslation trendslator trend

watcher trend watching trust ubiquitous computing user-generated

content vergaderen vertrouwen Web2.0 wiki you zara zelfontplooiing

zzp

OUD:OUD:

HiëRARCHISCHHiëRARCHISCHSYSTEEM :SYSTEEM :

DUURDUURMOEILIJKMOEILIJKVEEL REGELSVEEL REGELSGEEN GEEN VERTROUWENVERTROUWEN

NIEUW:NIEUW:

““OPEN”OPEN”SYSTEEM :SYSTEEM :

SMARTSMARTSIMPLESIMPLESOCIALSOCIAL

NIEUWE ORDE: NIEUWE ORDE: CREATIEVE CREATIEVE SOCIALE SOCIALE RUIMTERUIMTE

INTERNET GESCHIEDENIS…

1. STATIC.

2. VOLUME GROWTH.

3. VOLUME EXPLOTION:

SEARCH / ALGORITHMS

APPLICATIONS

550.000.000.000 PEOPLE ON

LINE

4. PEOPLE/CONNECTING

SOCIAL NETWORKS/MEDIA

WEB1.0

WEB2.0

www.trotstrut.nl

“…IS A WAY OF THINKING

HOW A COMPANY ORGANIZES

ITSELF TO MATCH ITS GOALS

AND CAPABILITIES WITH

STAKEHOLDER

EXPECTATIONS”

“…IS EEN COLLECTIE VAN

VERWACHTINGEN IN DE

GEDACHTE VAN EEN

CONSUMENT”

“…BY IDENTIFYING AND

AUTHENTICATING A PRODUCT

OR SERVICE IT DELIVERS A

PLEDGE OF SATISFACTION AND

QUALITY”

BRANDING*

“RANGE OF ACTIVITIES AROUND

THE

PERSONAL & CORPORATE

STORIES

TO CREATE, TO FACILITATE,

TO MANAGE AND TO EVALUATE

COMMUNICATION & CONTACT

OPPORTUNITIES WITH

STAKEHOLDERS, RESULTING IN

UNIQUE AND CONSISTENT

STAKEHOLDER EXPERIENCES,

THUS OPTIMIZING THE PROCES

OF

DIALOQUE IN SOCIAL

NETWORKS”.* Ronald van den Hoff

2007

BRANDING

PERSOONLIJKE & CORPORATE

VERHALEN

CONTACT-MOMENT KANSEN

DIALOOG

SOCIALE NETWERKEN

GEVOEL/BELEVING STAKEHOLDERS

DIALOOGDIALOOG

GEEN GEEN CONTROLECONTROLE

AUTHENTIAUTHENTI

CC

VIRTUELE SOCIALE NETWERKEN:

WEBTRIBES…ANOMIE*

SOCIAL : HYVES

BUSINESS: XING

GAME : WORLD OF

WARCRAFT

(MMORPG: Massively Multiplayer Online Role

Playing Game)

HYBRIDE : SECOND LIFE

*DURKHEIM 1893

PERSONAL PERSONAL & & CORPORATE BRANDINGCORPORATE BRANDINGIN HET WEB2.0 TIJDPERKIN HET WEB2.0 TIJDPERK

SEE ALSO PART 2SEE ALSO PART 2