What is Social Media?

“A fusion of sociology &technology,transforming monologues

(one to many) into dialogues (many to many)”

-Wikipedia

Examples of Social Media Software

• Communication– Blogs: Wordpress, Typepad, Blogger– Micro-Blogging:Twitter, Posterous, Tumblr– Social Networking: Facebook, Linkedin, Ning– Location-based Social Networking: Foursquare,

Gowalla, Brightkite and Loopt– Social Network Aggregators: Friendfeed,

Google-Buzz– Events: Upcoming, Eventful, Twtvite

Examples of Social Media Software

• Collaboration– Wikis: Wikipedia, PBworks, Wetpaint– Social Bookmarking: Delicious, Stumbleupon,

Google Reader– Social News: Digg, Mixx, Reddit

Examples of Social Media Software

• Multimedia– Photography: Flickr, Photobucket– Video Sharing: Vimeo, YouTube, Daily Motion– Livecasting: Ustream, Livestream– Music: Pandora, Last F.M. , Lala.com, MySpace,

Grooveshark– Presentation Sharing: Slideshare, Scribd

Examples of Social Media Software

• Business Reviews– Restaurants: Urbanspoon, Yelp, Foursquare,

Gowalla– Community Q&A: Yahoo! Answers, Google

Answers

The Dumpster-Sorting

• Social Media is about People, not technology

• Social Media Software is people-aware-with people connecting all the time

• Applications like Facebook connect people directly with each other.

The Dumpster-Sorting

• As powerful as technology is, it is just an enabler.

• It’s when you put technology in the hands of the almost-always-connected people that makes it much more powerful.

Current Issues and Concerns

• Misuse• Management:Time,Staffing,etc• Control• Engagement• Follow-Up• Groundswell

The Effects

• Negative: Families, Careers, Ministries, Relationships

• Positive: Relationships, Networking, Collaboration, Synergy, Resourcing, Connecting

Ninjas Are Intentional

• Social Media is about people, not technology.

• Social Media is about building and leveraging relationships

Ninjas Are Intentional

• Experiment…Find what works best for you and your team.

• Take it slow…The pressure you feel to rush is all in your head.

• Research…Invest in Training, Resources• FAIL…Fall flat on your face…

Finding Guerrillas

• Focus on releasing your team and giftedness of the body…

Online Strategy Ideas

• Numero UNO::Relationship with God• Internal relationships• External relationships• Glorifying God through the use of media

User-Friendly

• re-inventing the wheel• 4 Tools– Facebook– Twitter– Blogging– Video