dumb & dumber guide on how not to do infographics pubcon 2014
DESCRIPTION
A look at common mistakes made when designing and marketing infographics. Originally presented at Pubcon Vegas 2014.TRANSCRIPT
@DavidWallace
DUMB & DUMBER GUIDE:HOW NOT TO DOINFOGRAPHICS
David Wallace: CEO - SearchRank
@DavidWallace
WHY INFOGRAPHICS KICK ASS!
THE AVERAGE PERSON IS SUBJECT TO 174
NEWSPAPERS FULL OF INFORMATION EVERY DAY!
99% OF ALL SENSORY INFORMATION IS FILTERED
OUT BY THE BRAIN ALMOST IMMEDIATELY
THIS MEANS ONLY 1% OF INFORMATION ACTUALLY GETS THROUGH TO THE
BRAINImage Credit: http://neomam.com/
@DavidWallace
PUBLISHERS WHO USE INFOGRAPHICS IN THEIR CONTENT MARKETING
STRATEGY GROW IN TRAFFIC ON AVERAGE OF 12% MORE THAN
THOSE WHO DON’T!
@DavidWallace
INFOGRAPHICS: NOT-SO-NEW
WHILE A RELATIVELY NEW TERM TO
INTERNET MARKETING, INFOGRAPHICS HAVE
BEEN USED THROUGHOUT HISTORY,
EVEN DATING BACK TO CAVEMEN.
(c. 1926) (c. 1930)
@DavidWallace
TYPES OF INFOGRAPHICS
Static Animated
Video Interactive
@DavidWallace
INFOGRAPHIC DESIGN MISTAKES
@DavidWallace
DESIGN: (UGLY INFOGRAHICS)
NO MATTER HOW GOOD THE IDEA,
POOR DESIGN WILL KILL THE
EFFECTIVENESS OF AN
INFOGRAPHIC.
@DavidWallace
DISPLAY: TOO SMALL
IF AN INFOGRAPHIC IS NOT LARGE ENOUGH TO READ,
IT HAS FAILED MISERABLY!
IT’S OKAY TO SCALE IMAGES BUT ALWAYS
PROVIDE A FULL SIZE VERSION
@DavidWallace
GRAMMAR: ERRORS
MIS-SPELTINGS &OTHER GRAMMUR
ERRERS ARE MUCH HARDER TOO FIX
ONCE INFERGRAPHIC IS
COMPLET.
#JUSTSAYING
@DavidWallace
DATA: BAD INFO
JUST BECAUSE YOU “GOOGLED” IT
DOESN’T MEAN IT’S TRUE!
GET RELIABLE & FACTUAL DATA
FROM CREDIBLE SOURCES.
@DavidWallace
NO CITATIONS (SOURCES)
IF INFOGRAPHIC INCLUDES
HISTORICAL FACTS, CURRENT TRENDS, DEFINITIONS & THE
LIKE, DON’T FORGETCITATIONS / SOURCES
@DavidWallace
WTF: IS THIS EVEN AN INFOGRAPHIC?
MANY OF TODAY’S INFOGRAPHICS ARE
NOT INFOGRAPHICS AT ALL!
MAKE SURE YOURS MEETS THE
QUALIFICATIONS OF A REAL INFOGRAPHIC.
@DavidWallace
INFOGRAPHIC MARKETING: MISTAKES
@DavidWallace
NOT PROPERLY DISPLAYED
MAKE SURE INFOGRAPHIC IS
DISPLAYED PROPERLY IN POST.
IF PORTIONS ARE HARD TO READ,
PROVIDE LINK TO FULL-SIZE VERSION!
@DavidWallace
NO SOCIAL SHARING BUTTONS
MAKE IT AS EASY AS POSSIBLE FOR PEOPLE
TO SHARE YOUR CONTENT.
INCLUDING SOCIAL SHARING BUTTONS
HELPS IN THIS PROCESS!
@DavidWallace
NO SHARING AMONG SOCIAL NETWORKS
“PUBLISH IT AND THEY WILL COME” DOES NOT
ALWAYS WORK!
TAKE ADVANTAGE OF YOUR SOCIAL
NETWORKS TO ATTRACT EYEBALLS.
@DavidWallace
IMPROPER SYNDICATION TO SOCIAL NETWORKS
THERE IS A RIGHT WAY &A WRONG WAY TO SHARE!
- LINK BACK TO ORIGINAL CONTENT
- INCLUDE SHORT DESCRIPTION
- UTILIZE HASH TAGS
- INCLUDE IMAGES
- CALL OUT INFLUENCERS
@DavidWallace
SOCIAL NETWORKS: TWITTER TIPS
FOR OLDER INFOGRAPHICS, RETWEET
RELATED TO CURRENT TRENDS
EXPERIMENT WITH REPEAT TWEETS AT VARIOUS TIMES
OF THE DAY
EXPERIMENT WITH TWEETS THAT HAVE
IMAGES VS NO IMAGES
IF INFOGRAPHIC REFERENCES COMPANY OR
INDIVIDUAL, INCLUDE@ REFERENCE
@DavidWallace
SOCIAL NETWORKS: PINTEREST TIPS
CONSIDER PINNING A CROPPED VERSION OF
INFOGRAPHIC
LINK BACK TO YOUR ORIGINAL POST TO HELP
DRIVE TRAFFIC
POST INFOGRAPHICS TO TOPICALLY RELEVANT
BOARDS
INCLUDE A SHORT TITLE / DESCRIPTION OF THE
INFOGRAPHIC
@DavidWallace
SOCIAL NETWORKS: TUMBLR TIPS
ADD 2 TO 3 TAGS IN THE TAG FIELD, INCLUDING THE
TAG #INFOGRAPHIC
LINK BACK TO YOUR ORIGINAL POST TO HELP BUILD LINK AUTHORITY
INCLUDE A CUSTOM FILE NAME AT END OF TUMBLR
GENERATED URL
INCLUDE A SHORT TITLE / DESCRIPTION OF THE
INFOGRAPHIC
@DavidWallace
NO EMBED THIS CODE
MAKE IT EASY FOR PEOPLE TO LINK TO YOUR INFOGRAPHIC
WITH AN“EMBED THIS” CODE
@DavidWallace
HIDDEN BEHIND REGISTRATION
STUDIES SHOW THAT 86% OF USERS WILL
LEAVE A SITEWHEN ASKED TO
ENTER CONTACT DATA OR CREATE AN
ACCOUNT!
@DavidWallace
SUBMITTING TO ARCHVES 101
PICK FROM THE BEST ARCHIVES – DON’T TRY
TO SUBMIT TO ALL
CREATEUNIQUE DESCRIPTIONS
FOR EACH ARCHIVE.
@DavidWallace
CASE STUDY 1
- Published April 2014
- 77k+ Pins
- 538 Facebook Likes
- 447k Stumble Views
- 26k+ Page Views (#1 Sep.)
- 9,534 Links / 37 Domains
Infographics Are The Gift That Keeps on
Giving!
@DavidWallace
CASE STUDY 2
- Published September 2013
- 1k+ Pins
- 1k Facebook Likes
- 232k Stumble Views
- 1,143 Page Views (#14 Sep.)
- 383 Links / 18 Domains
Infographics Are Still The Gift That Keeps on Giving!
@DavidWallace
KEY TAKEAWAYS
- If you aren’t using infographics, you are missing out
- Don’t compromise on infographic design elements
- Make it easy for users to share/re-post infographics
- Publish on your own social networks
- Measure for success, rinse & repeat!
@DavidWallace
THANK YOU!
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