Click Generation Ltd Cornwall Buildings 45 Newhall Street Birmingham B3 3QR 0845 094 7295 www.clickgeneration.co.uk

 

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CONTENTS Mission ....................................................................................... 4

Who We Work With................................................................... 5

Web Design & Build .................................................................. 7

Creativity coupled with expertise............................................. 7

Design ...................................................................................... 8

Content Management System................................................... 8

iPhone applications .................................................................. 8

E-Commerce Sites.................................................................... 8

Performance Tracking.............................................................. 9

Web Hosting............................................................................. 9

Ebay shops ............................................................................... 9

Online Marketing...................................................................... 10

Create competitive advantage ................................................ 10

SEM - Search Engine Marketing ........................................... 11

SEO - Search Engine Optimisation........................................ 11

PPC (Pay Per Click) Management ......................................... 11

Email Marketing..................................................................... 12

Online PR............................................................................... 12

Display Advertising ............................................................... 12

Website Optimisation............................................................. 13

Website Oprimizer Training................................................... 13

Marketing you can measure................................................. 13

Link Building Strategy........................................................... 13

Affiliate Marketing................................................................. 14

 

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Secret ........................................................................................ 16

Magento E-Commerce Platform............................................... 17

Landing Pages........................................................................... 18

Pay Per Click ............................................................................ 19

Search Engine Optimisation ..................................................... 20

Back “Link Wheel” Strategy .................................................... 21

Qualitative Keyword Analysis.................................................. 22

Social Media ............................................................................. 23

Rich Video Media..................................................................... 24

EBay shops ............................................................................... 25

iPhone Applications.................................................................. 25

After Sales Care........................................................................ 25

Meet The Team......................................................................... 26

Follow Us ................................................................................. 27

 

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MISSION Click Generation is an experienced digital marketing agency that specializes in a range of online services, which will help your business grow during recession. We can create an online arena to suit your brand and business. Whatever stage you are at, we can help; whether you are new to online, already have a website or a strategy but need help implementing its tactics. What do we provide?

Creative concepts and ideas Visual concepts Interactive design for web and online advertising Rich media design Online brand implementation and consultancy

We also offer Search Engine Optimisation (SEO) and Social Media marketing consultancy services as well as training for companies who wish to do SEO and Social Media work in-house.

Our focus on ROI ensures that all the projects and campaigns we undertake achieve their objectives. We won’t waste your time or money on design which serves no function. Our consultants offer unique insights to take your campaigns to new heights. We can deliver. We know how. We work to your deadlines and always aim to please!

 

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WHO WE WORK WITH As a dedicated search engine marketing company, Click Generation is able to provide a broad yet focused range of services to clients. We enjoy fantastic working relationships with our clients. And you can rely on us to work seamlessly and effectively with your internal teams and other agencies. The search engine marketing sphere is surprisingly wide, almost as varied in fact as the range of clients that we work with.

 

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http://clickgeneration.co.uk/clients/case-studies/

 

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WEB DESIGN & BUILD Our design and build services blend eye-catching creativity with technical expertise to create perfectly measurable marketing solutions for your business.

CREATIVITY COUPLED WITH EXPERTISE We have years of experience in designing and building websites and other online solutions. Our designs are user-centred and focused on task completion. And we do everything in-house.

Unlike many other agencies we offer a complete knowledge base. We bring consultancy, creativity and innovative technology together to deliver your desired results.

We  can  take a project  from your  initial  ideas,  through  creative visualisation,  to delivery of  specific 

business  goals.  Your  online  marketing  strategy  will  underpin  our  creative  approach.

 

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DESIGN

Information architecture and wireframes User interface design Process modelling Project management HTML/CSS production Ecommerce and secure payment processing integration Mailing list integration CMS implementation Measurement and analysis Quality assurance Testing

CONTENT MANAGEMENT SYSTEM Implement a cost effective solution tailored to your needs and

budget Our CMS gives you Maintained Control Users become proficient in 30 minutes Our CMS becomes a Company Wide Asset

IPHONE APPLICATIONS Cutting edge platform E-Commerce solution in your hands Wow-factor

E-COMMERCE SITES Developing intuitive websites that give visitors a positive

experience Creation of new sales channels to increase revenue Penetration of new markets locally, nationally or globally Providing full compliance with security and data legislation Usage of industry standard software

 

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PERFORMANCE TRACKING Click Generation will design your website with Top Industry

Performance Tracking, enabling you to analyse and understand how users interact with your website from the very start

Designed with Google Web Analytics in mind

WEB HOSTING Security Reliability High bandwidth / fast access 24-hour managed business class service Flexibility and options for customisation Cost-effective, competitively priced solutions Easy to understand and simple to administer

EBAY SHOPS Unique, memorable look/feel enhances

your buyers shopping experience, leading to improvement in sales conversions and sale price.

Advanced, three column layout improves retention of buyers through site “stickiness”.

Custom box manager allows you to include your own pictures and text or use powerful prebuilt features.

Cross promotion of products in side panels with multiple product display settings means you can promote certain products more than others.

Multi browser compatible. Dynamic store category organization (always up to date – no need

to update them manually).

For more information on WEB DESIGN AND BUILD visit http:/clickgeneration.co.uk/services/web-design-and-build/

 

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ONLINE MARKETING Online marketing is enjoying meteoric growth. Globally, the internet is the fastest growing advertising medium with spend projected to reach £37bn by 2011.

A recent online marketing survey revealed “one in five respondents now spend more than half their total marketing budget online”. If you’re in business you’ll know this investment will yield huge returns.

CREATE COMPETITIVE ADVANTAGE At Click Generation we fully appreciate the implications of this growth. Online marketing can drive direct response and build brands. But even if you have a beautifully designed website, if nobody can find it, your investment will be wasted.

We can help you develop targeted campaigns to drive potential customers to your website using highly cost-effective methods. Our range of

online marketing solutions can be used to reach the right audience, extend brand reach and maximise sales.

And because we believe you can’t manage what you can’t measure, you can be assured all of our services offer complete measurability.

 

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SEM - SEARCH ENGINE MARKETING Keyword Research Competitor Research Landing Pages Optimisation OI Tracking and Analysis Trademark Protection Contextual Advertising

SEO - SEARCH ENGINE OPTIMISATION A comprehensive site review Full keyword research Competitor research Individually optimised pages Changes to ensure your website is deep crawled by search engines A link building strategy, including an inbound link campaign Major search engine submissions Paid inclusion packages Visibility reports, analysis and recommendations

PPC (PAY PER CLICK) MANAGEMENT

Dedicated PPC management by Qualified Google Advertising Professionals and Qualified Microsoft adExcellence members

Recommendations on correct PPC networks for your business Campaigns set-up in less than 24 hours Full keyword research identifying thousands of search terms, the

number of searches performed for each term and the estimated cost per click

Individually written creative for each product or service for each PPC network

Full bid management to ensure the most cost-effective placement of ads

Full tracking facilities and comprehensive campaign analysis Excellent long-standing relationships with the major search engines

 

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EMAIL MARKETING Initial creative concepts Campaign design Email template design List management Bulk email shots Campaign reporting

ONLINE PR Development of a bespoke communications plan Selection of a range tactics; optimised press releases, blogs, forum

posts, social book marking, virals, competitions, promotions, reader offers

Schedule of online PR activity Defensive reputation monitoring Increased website traffic due to links and greater online visibility Monitoring, reporting and review of activity Measurement of brand reach online Creation of greater awareness and demand for your products and

services

DISPLAY ADVERTISING Sales generating or brand awareness campaigns Banner, Button, Skyscraper or rich media campaigns Original concepts and clean, striking creative Carefully selected placements on targeted sites Competitor presence and activity review Full real time tracking and reporting

 

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WEBSITE OPTIMISATION A comprehensive site review including an optimisation guide

containing detailed, actionable recommendations Success metrics Developing content variations (at least two, preferably more) Website optimizer implementation Visibility reports and analysis Recommendations for future tests Ongoing help, support and training

WEBSITE OPRIMIZER TRAINING Landing page principles An introduction to website optimizer Understanding testing strategies: A/B and multivariate testing Picking test pages; implementing test strategies How to read and analyse results

MARKETING YOU CAN MEASURE

Website optimisation is totally transparent and highly measurable. Through either monthly or quarterly reports, we’ll show:

Cost per click per landing page test Click through rates Volume of clicks Cost per conversion per landing page test Online conversions over time

LINK BUILDING STRATEGY What type of link building is most appropriate to your business Where to look for the most valuable links to your website How to create the most from your inbound links What to target in anchor text (the text linking from one website to

another) and how best to ally this to your keyword strategy

 

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AFFILIATE MARKETING Set up of your merchant account Selection of appropriate affiliates Production of a comprehensive selection of clean, striking creative

to suit affiliates’ requirements Agreement of commission levels Presentation of your pitch to affiliates Distribution of editorial and ads Management of the approval process and identification of new

affiliates Proactive relationship management to ensure maximum success

For more information on ONLINE MARKETING visit http://clickgeneration.co.uk/services/online-marketing/

 

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SECRET

MAGENTO

LANDING PAGES

PAY PER CLICK

SEARCH ENGINE OPTIMISATION

BACK-LINKS

SOCIAL MEDIA – RICH MEDIA

EBAY SHOPS

IPHONE APPS

 

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SECRET TURNING CLICK INTO CONVERSIONS Traditional analytics software shows how many visitors are coming to your site. For many of us, this leaves the frustration of wondering who these visitors are, and more importantly what are they doing?

Secret lets you see

Who is visiting your website even if they do not register How they found it What they are doing and what pages they are looking at.

For more information on our SECRET SOFTWARE, watch our virtual tour at http://clickgeneration.co.uk/services/secret/

 

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MAGENTO E-COMMERCE PLATFORM Click Generation uses the best of breed e-commerce platform to create value for money but with the best quality product in the market to date. The Magento platform transacts £25 billion a week and is used by 30,000 merchants. Magento is an e-commerce platform that is SEO friendly and has the latest on-line selling features.

Click Generation has a dedicated team who has been trained in how to use Magento to its best ability from strong performs as a product and user friendly for our customers. Click Generation will train your staff on how to use Magento so that products can be updated by yourselves.

RECENT BRANDS WHO HAVE TRANSITIONED OVER TO MAGENTOFor more information on our E-COMMERCE PLATFORM visit

http://clickgeneration.co.uk/services/web-design-and-build/e-commerce-2

 

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Landing Page Creation

Domain Acquisition

Ad words

Sector specific keywords are researched based on what Google users are typing into the search engine to find product or service. The amount of traffic can be obtained to determine which keywords should be used for ‘Domain Names’.

Keywords identified can be manipulated to find ‘Domain Names’ that can generate the same amount of traffic identified from Google ad word keywords and traffic

Landing Pages are static webpage’s based on the researched ad words and indentified domain names. These static webpage’s are also linked to your main website to drive online traffic to main site, generating warm leads and a customer database.

LANDING PAGES Landing Pages are a single page website that are based on keyword domains e.g. www.servicedofficebirmingham.co.uk 

Strong ‘call to action’ Appreciating investment value Fastest organic method to achieve page 1 Google ranking Google gives preference in search results to websites which include

the search term within their address.

LANDING PAGE DIAGRAMMATICAL STRATEGY

 

   

 

 

 

 

 

 

 

 

 

 

Check out some of our own landing pages

www.birminghamseo.co.uk www.seomidlands.co.uk www.web-designbirmingham.net

www.websitebirmingham.com www.ebayshopdesign.net www.digital-marketing-agency.net

For more information on LANDING PAGES visit http://clickgeneration.co.uk/services/web-design-and-build/landing-pages

 

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PAY PER CLICK Pay Per Click (PPC) Campaigns are by far the easiest way of promoting your on-line business objectives. However, in most cases organisations do not know the basic understanding of ways to improve CTR (Click-through rate). The CTR may generate a sale or registration to the service or promotion. It is however, common statistic that 2% CTR is a successful campaign; nevertheless, depending on the competitiveness of the keywords which you are competing for, this can be either costly or time consuming.

We are Qualified Google Advertising Professionals and Qualified Microsoft adExcellence members; our expertise will take your campaigns to the next level. We’ll ensure your search referrals convert well to achieve the best possible ROI. Your profits can be ploughed back into bigger and even better campaigns.

PPC DIAGRAMMATICAL STRATEGY

For more information on PPC MANAGEMENT visit http://clickgeneration.co.uk/services/online-marketing/ppc-management

 

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SEARCH ENGINE OPTIMISATION Search engine optimization (SEO) is the process of improving the volume or quality of traffic to a website from search engines via "natural" or un-paid ("organic" or "algorithmic") search results as opposed to search engine marketing (SEM) which deals with paid inclusion. Typically, the earlier (or higher) a site appears in the search results list, the more visitors it will receive from the search engine. SEO may target different kinds of search, including image search, local search, video search and industry-specific vertical search engines;

Click Generation will work with you on the other SEO techniques to keep the main site on page 1, through image search, local search, video search, social media and industry-specific vertical search engines.

 

SEO DIAGRAMMATICAL STRATEGY

 

 

 

 

 

 

 

 

 

 

 

 

 

For more information on SEO visit http://clickgeneration.co.uk/services/online-marketing/seo

Main Website, Meta-Tagging Internal Site

Image Search, Local Search

Video Search, Social Media

 

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BACK “LINK WHEEL” STRATEGY Using cutting edge SEO techniques involving web 2.0 properties, high equity back links and an irregular fractal pattern of cross links we are able to imitate organic information flow from one source to another (essentially a word of mouth scenario online – the link wheel), thus avoiding detection but benefitting from a rapid increase in page rank.

All of our back links are topic relevant, with correct keyword dilution and of high link equity (Google Page Rank). Click Generation will work with your industry knowledge to action plan the relevant back links to attach to the main website and any further main website that you embark on in the future.

BACK - LINK DIAGRAMMATICAL STRATEGY

For more information on LINK BUILDING STRATEGIES visit http://clickgeneration.co.uk/services/online-marketing/link-building-strategy

 

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QUALITATIVE KEYWORD ANALYSIS A common misconception is to value SEO companies that boast a portfolio of results for keyword phrases that have thousands of searches per month. These phrases include very vague intent. Often they are Informational Queries only and lead to relatively low conversion rates; the information itself is the goal and no interaction beyond clicking and reading is required.

Through Click Generation’s experience, it is better to target a broader scope of keywords related to a product. Conversion rates can increase when adding motivational prefixes and suffixes such as ‘buy’ or ‘sale’. These are known as Transactional Queries and hold a much higher value.

 

SEARCH ENGINE KEYWORD INTELLIGENCE

 

 

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SOCIAL MEDIA Social media marketing has now grown to become one of the most important and effective methods of encouraging site traffic and engaging with your target audiences.

However many people are wondering what should be done and what steps need to be taken. At Click Generation we’re passionate about social media and we’ve been managing many successful online marketing campaigns for years. For social media marketing campaigns we have a structured and flexible approach. We fully understand the need not to force the issues but rather to engage with people in social media through a conversational and intelligent approach.

The old WOM (word of mouth) statistic of 1 person will tell 5 and that 5 become 20 is not the case with social media. Click Generation will work with you on the content that we feel should be published, on updating this content to keep it fresh and SEO friendly.

SEARCH ENGINE KEYWORD INTELLIGENCE

 

 

 

 

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RICH VIDEO MEDIA Every day we get bombarded with thousands of commercial ads. Most we ignore but some catch our eye. These ads are more than just traditional product pitches – they entertain and occasionally inspire. From the political to the faux-authentic to the controversial, these video ads draw big audiences online and are changing the way advertising is created and marketed.

At Click Generation we understand this change in marketing and the benefits this has on customer loyalty, brand equity. Click Generation works with clients to overcome the potential obstacles involved in such a strategy. Content must be updated, relevant to the vertical and informative to the audience with the latest school of thought.

 

RICH MEDIA INTELLIGENCE

 

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EBAY SHOPS With an innovative, fresh eBay Shop design, you can make an excellent first impression when a potential customer visits your eBay store, and we all know a good first impression is extremely influential on their decision to purchase. EBay has a rapidly-increasing

member base, and so it is vital that you ensure your store stands out from your competitors, and instills trust in your buyers.

For more information on EBAY SHOPS visit http://clickgeneration.co.uk/services/web-design-and-build/ebay-shops

IPHONE APPLICATIONS iPhone Applications are a new and innovative way to unlock a wide range of audiences, and offer a cutting edge platform with a long list of benefits. At Click Generation we can develop bespoke apps, tailored to

your needs and specifications; including full e-commerce solutions in the palm of your hand! An iPhone Application can support an existing campaign, or help boost an entirely new project with eye-catching technology and that all-important wow-factor.

AFTER SALES CARE You will benefit from a FREE Quarterly Consultation from your dedicated account manager to discuss your achievements to date and to plan for your future goals. Also if there are any new web technologies to bring to your attention we will highlight these. This is designed to make sure your business always stays ahead of your competition. At Click Generation we look for long term relations, where we can work with the customer and the customer can work with us.

 

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MEET THE TEAM So meet the team that will create an online arena suiting you! We are proud of our staff and all contribute to take care of our agency and our clients. We are the people who can strengthen your brand and increase your sales. Whether you need website design, search engine optimization, pay per click or an eBay shop, WE are the people who will work on it and make it happen! Feel free to contact us and discuss your needs and what we can do for you!

ROBIN DION Managing Director Sales Manager

IZZY ALEXANDRA Business Development Manager Marketing Manager

KIEL DAVID Studio Manager Designer

JOHN

Developer

 

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FOLLOW US

 

     

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