dsa membership meeting feb 24 09
DESCRIPTION
Presentation to Digital Signage Association members and prospects at the Digital Signage Expo on February 24, 2009.TRANSCRIPT
Membership MeetingFebruary 24, 2009
Introductions
PurposeTo accelerate the growth and
advance the excellence of digital signage deployments worldwide
Objectives1. To promote the effective uses of digital signage
solutions2. To be the voice of the digital signage industry 3. To inform members of important developments 4. To help user members find solutions to their
problems and improve ROI in digital signage solutions
5. To create market awareness of vendor members and provide them with business opportunities, contacts and resources
6. To help members operate their businesses more profitably with growth and diminished risk and cost
7. To increase public acceptance of digital signage solutions
It’s been a busy year…• Developed Operating Rules• Elected first officers• Established LinkedIn Group• Committees established• Speaking opportunities• Publications• Webinars• Strategic partnerships
Membership numbersJan-08 Jan-09 Change
Users 3 86 +83Vendors 30 101 +71Network Operators - 9 +9Integrators/Pro AV - 2 +2Agencies/Brands - 1 +1Associates - 5 +5Individuals 3 34 +31TOTAL 36 238 +202
Membership growth
*projected/goal
US/Canada -205 (83%)
Mex/Carib/C. & S. America -
8 (3%)
EMEA - 18 (8%)
Asia & Pacific - 17 (6%)
Publicity
• 12-page supplement distributed within USA TODAY• 750,000 copies; over 2.3 million readers• Foreword by DSA• Edited by Lyle Bunn• Publication date: March 20
Speakers bureau• Formalizing what we already do informally – connect
our members who are willing to speak with organizations seeking speakers, including:
• Trade shows• Conferences• Courses• Vertical industry meetings• Webinars• Legislative hearings
Member-submitted content
Member-submitted content
79% by members!
Strategic partnerships & outreach
Sales leads
Publications• Retail Digital Signage
ROI: Finding the break-even point
• Launched May 12• Member price: $99• Non-member price:
$199
Publications• Data Security &
Privacy• Launched July 8• Member price: $319• Non-member price:
$399
Publications• Restaurant Digital
Signage ROI: Finding the break-even point
• Launched Sept. 5• Member price: $99• Non-member price:
$199
• Digital Signage Software Comparison Guide
• Member price: $299• Non-member price: $399
Publications
2009 goals and plans1. Conduct at least 2 webinars2. Launch speakers bureau3. Publish 4 Deployer Quarterly newsletters4. Establish 3 research company partnerships5. Establish User Council6. Appoint 5 users to Advisory Board7. Hold 2 advisory board meetings8. Hold user-only session, membership meeting and reception at DSE9. Launch new website10. Have at least 4 active committees11. Publish 3 additional content best practice documents12. Add net 6 Vendors & 2 sponsors to Advisory Board13. Publish major digital signage report14. Association partner recognition at 15 events
Coming Summer 2009:DSA Web site 2.0
Content Best Practices Committee Report
• Webinar on Content Best Practices
• 860 Registered from 68 Countries
• 455 Attendees From 33 Countries• 105 On Demand Viewers (still counting)
• 560 TOTAL REACH
• Over 500 signed up for DSA newsletter
•Thanks to:• Keith Kelsen, MediaTile• Michael Chase – St Joseph/Alchemy•Nancy Radermecher – John Ryan
Content Best Practices Committee Report
• What’s next?
• Creating 3 Sub-committees for Content Best Practices•Point of Sale•Point of Wait•Point of Transit
• New Webinar March - More Depth• New White Paper Focused on Content for Type of Network
Delivery June for InfoComm
Content Best Practices Committee Report
• What’s next?
• Creating 3 Sub-committees for Content Best Practices•Point of Sale•Point of Wait•Point of Transit
• New Webinar March - More Depth• New White Paper Focused on Content for Type of Network
Delivery June for InfoComm
Questions?
Thank youPlease join us next door
for a reception