ppgny membership drive feb 2009 w dimming
DESCRIPTION
This is a PowerPoint presentation presented to the Board of Directors of the Professional Photographers of Greater New York by me in my capacity as Chairman of the Membership Committee. It's purpose is to lay the foundation for a campaign to grow the membership.TRANSCRIPT
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PPGNYMembership Drive
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PPGNYMembership Drive
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PPGNYMembership Drive
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February February 20092009
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Enticements
TEP (TEP Chairperson)
LI Day (LI Day Chairperson)
Network Mondays (Network Mondays Chairperson)
LI Photo Workshop (LIPW Chairperson)
Dinners (Hospitality Chairperson)
Parties (Hospitality Chairperson)
Outings (Outings Chairperson)
Programs (Program Chairperson)
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February February 20092009
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Enticements
Print Competition (Print Comp Chairperson) Newsletter (free ads to members?)
(Newsletter Editor) Break Bread with professional
photographers and find out what makes them “click” (Membership
Networking (Membership) Camaraderie / Fellowship (Hospitality,
Membership
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Enticements Brains to “pick” (Board Members and Masters)
Larger concentration of CPPs who have achieved Master of Photography credentials or beyond than in any other Chapter of ppgny or PPofA (CPPs and Masters)
Exposure to the latest equipment with hands-on opportunities (Vendors)
Access to a large cross-section of specializations and expertise (Weddings, Portraits, Commercial, PhotoShop, Labs, etc.)
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Distribution Venues
Affiliate links to photo vendors / manufacturers
Vendors (Stores, Labs, Manufacturers)
Non-affiliated studios/vendors (from trade publications, Magazines, Black Book, Adobe, etc.)
Non event/portrait specialties (diversify to advertising, catalog, editorial, stock and other specialties)
Trade Associations (ASMP, NAPP, PACA, WPPI, PPofA, PPSNY, etc.)
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Distribution Venues (continued)
Public Access and Local TV and Radio School/University Broadcasts/Networks
Newspapers, magazines – editorials and Press Releases.
Community Action Groups Kiwanis, Rotary Club, Masons, etc.
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Distribution Venues (continued)
Local galleries Exhibits Trade Shows Expos Photo Seminars and Workshops Anywhere a large gathering of
photographers might assemble
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Assignment of Tasks Development of promotional media
Web site placements (Web Master)
Brochures (Member(s) with Graphic Arts background)
Poster(s)(Members w/ PhotoShop/Illustrator/Corel/ expertise)
DVDs ? (?)
TV/Radio Spots (?)
Word of mouth solicitation scripts (?)
E-mail solicitations (?)
Probationary Membership cards
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PPGNY Membership Drive
GOALS Doubling > 10 new members per month (good for a free dinner
meeting)
Simplification and relaxing of the “stringent” acceptance rules for new members (it took me over a full year to be processed as a new member!) This should be clearly identifiable as a revision specifying entrance requirements that are much looser than existing rules.
Broadening of entrance requirements to embrace students, wanna-be and start-ups
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Future Program Ideas
Copyrights, Legal Issues, Contracts, Bids, Usage, Rights, Stock, Assignment and other issues of importance to the professional or aspiring photographer
Close-Up/Macro Photography Advertising/Illustration Photography Catalog Photography Landscape/Fine Art Photography Business Planning, Budgeting, General
Accounting
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Future Program Ideas (continued)
Equipment – What you need, what you don’t Roundtable Open Discussions on table-specific
topics Templates – How to create, edit, store and use
them. Different Delivery Options – Photo CDs, DVDs,
Albums, Framed Prints, Folios, Slide Shows, Contact Sheets, Proofs/Proofless, Mugs, Mouse Pads, and Novelties Photo Items.
Creating Demos and Presentations with Impact
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Future Program Ideas (continued)
Style Identification and Development Effective use of the Internet and the Web for your
business Beauty, Fashion and Glamour Photography Boudoir Photography Sports Photography Marketing and Sales Techniques (including how to deal
with the “difficult” client. Proms and School Photography Lead Generation Programs, Advertising and Marketing
your business
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Future Program Ideas (continued)
Setting yourself up in a photo business Landscape/Fine Art Photography Stock photography Advertising Photography Editorial Photography Architectural Photography Dealing with Hair/Make-up, Modeling Agencies,
Assistants, and other support personnel. And many, many, many, more…..
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The Beginning…..
… … of a new, stronger, better PPGNY is just ahead.of a new, stronger, better PPGNY is just ahead.
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