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What Does It Take to Get Promoted

in Marketing Academia?

Understanding Exceptional

Publication Productivity in theLeading Marketing Journals

Authors: Steven H. Seggie & David A. GriffithSource: Journal of Marketing Vol. 73 (January 2009), 122132

Presented By- Rishi Dwesar (09ifhep015)

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Three Questions Undertaken

What Level of Publication Productivity in the Leading Marketing

Journals Does It Take to Get Promoted in Marketing

Academia?

What Level of Publication Productivity in the Leading Marketing

Journals Warrants Exception?

What Drives Research Productivity in the Leading Marketing

Journals?

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Q. 1 What Level of Publication Productivity in the Leading Marketing

Journals Does It Take to Get Promoted in Marketing Academia?

1. Number of Article Published in top 4 journals

- Conferral of PhD to Promotion to Associate Professor (6 years)

- Conferral of PhD to Promotion to Full Professor (12 years)

- Promotion from Associate Professor to Full Professor (6 years)

Census of 4 Top Marketing Journal Articles : JM, JCR, JMR and MKS

Published by 337 scholars promoted to associate professor and/or fullprofessor

Belonging to top 70 marketing institutes

Divided in 4 segments: (1) top 10 (Faculty Considered: 75)(2) top 1120 (Faculty Considered: 64)

(3) top 2140 (Faculty Considered: 93)

(4) top 4170 (Faculty Considered: 116)

Time Period: 1992-2006

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Findings

Expectations for faculty productivity are related to the rank of

institute

Provide insight how many articles in top journals are required

to get promoted in top 70 institutes

Promotion not only related to publication in top journals but

also to quality of publication, scholarly impact, teaching qualityand national reputation

Authors publish outside leading marketing journals also this is

also considered while promotion

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What Level of Publication Productivity in the

Leading Marketing Journals Warrants Exception?

1. Rank among other scholars

Research articles (excluding editorials, obituaries, and articles )

Published in the four leading marketing journals

Time Period: 19822006

Average yearly publication rate calculated for Authors were PhD

(2257) for number of years they were active from 1982-2001

:Top 58 Authors (Based on Authorship Appearance )

:Top 50 Authors (Based on Adjusted Authorship Appearance )

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Findings

Principle of Superstars : On an average, a few scholars

publish much more than all scholars (.8 vs. .184)

Top 50 scholars (2.21%) = At least 15 articles

Remaining 2622 Scholars(97.79%) = 2. 50 article

Remaining 78% of these = 1-3 articles

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What Drives Research Productivity in

the Leading Marketing Journals?

1. Scholars Ph.D. granting institute (affiliation)

2. Gender

-Tier of each scholars PhD- Granting Institution

- Gender

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Findings

Only those who took training at top 20 institutes

had higher publication

Differences existed between top 10 and top 11-

20 institutes

Gender had no effect on rate of publicity, in

contrast with hard sciences

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Thanks