EDIPRESSE’sDRUPAL

EXPERIENCEPierre Jean DuvivierResponsable WebFactoryEdipresse SA

WHO IS EDIPRESSE ?

An International Media Company with200 newspapers or magazines all over the world In Europe & Asia

SWISS FLAGSHIP NEWSPAPERS

49% edipresse

SWISS FLAGSHIP MAGAZINE

SWISS ONLINE ACTIVITIES

Media Website

ClassifiedWebsite

SWISS ONLINE ACTIVITIES REPRESENT A

SIGNIFICATIVE PART OF THE EDIPRESSE SWITZERLAND

REVENUE

THE ROAD TO DRUPAL

THE ORIGINSeptember 2007

Edipresse Switzerland was stuck with bad technical solution for its Media Website and searching for new one.

WHAT WE NEEDED ?

DRUPAL ANSWER

WHAT IS DRUPAL ?

DRUPAL is an PHP Content Management System, Open Source and Free. « Build by everybody and Own by nodoby ». It works with the PHP / MySQL tandem (and support also PostGre)

DRUPAL was created in 2000 by a student of the university of Anvers in netherland. - Dries Buytaert.

At the end of 2008, more than 350.000 websites use this CMS with great website (MTV, Yahoo, Rue 89, France 24, Barack Obama website…)

DRUPAL is simple, quick and customizable with a procedural mode of development mainly.

DRUPAL have a great success after the VERSION 4 and 5 and have now a large professional module’s background

ALL the MEDIA WEBSITE at Edipresse Switzerland are made with this CMS.

11 WEBSITES WITH DRUPAL IN 18 MONTHS

Test phase with Magazine Website ( 1’000’000 pages views)Test phase with Magazine Website ( 1’000’000 pages views)

Femina.ch LesQuotidiennes.com

Dec 07Dec 07 May 08May 08

NashaGazeta.ch

Industrial phase with Edipresse Media Website (30’000’000 pages views)Industrial phase with Edipresse Media Website (30’000’000 pages views)

Tdg.ch 24heures.ch Lematin.ch Terreetnature.ch Bilan.ch

Jun 08Jun 08 May 09May 09

+ 3 others website

FEMINA.CH 60 days

LESQUOTIDIENNES.COM20 days

NASHAGAZETA20 days

24 HEURES.CH60 days

LEMATIN.CH40 days

TDG.CH60 jours

BILAN, TERRE et NATURE, and 3 others websites…between 20 – 40 jours.h

19

21

TEAM BUILDING

TEAM BUILDING

SCRUM DRUPAL !Drupal is fully compatible with Scrum project management method because of it’s simplicity and real efficiency

www.terreetnature.ch www.tdg.ch www.NashaGazeta.ch www.lematin.ch

40 days 60 days 20 days 40 days

NO SMALL WEBSITE NO BIG ONE

only one application

SomeWebsite

Unique visitor/day

Corrective Maintenance

/Month

50’000 2 days / month

35’000 2 days / month

4’000 0.25 days / month

80’000 4 days / month

2’000 Very low

27

DRUPAL PRODUCE LOW I.T MAINTENANCE

DRUPAL AS MEDIA CENTER

DRUPAL PRINT TO WEB

The link between print to web is fully automatized

Reporter writewith Méthode His article in a Word Like Environnement

XML

Methode send an Xml Feed to our server

DrupalModule

Edipresse build a new drupal moduleto import the news from Print

each 1 minute

EDIPRESSE NEWSDESK

Each Backoffice

of each website

canPush and

Retreive content

from all

others Drupal’s

Backoffice

Items May 09

Website under Drupal 11

Average Unique visitor / day 190’000

Average Quote to produce one website

40 days

Average corrective maintenance load

12 days / month(only 60% FTE)

Servers for this 11 websites 13

Server configuration Only Memcache + Load BalancingClassic LAMPP

Cost cutting compare to old solution (equal items) to

produce one website

By 8

TECHNICAL SUCCESS

TRAFIC SUCCESS

Fast website, SEO advanced method and easy to use backend produce more dynamic website .

Mai 09 : 16 millions*

Sept 07 : 5 millions *

*Source REMPP NetMetrix (PageView)

BUSINESS SUCCESS

All « classic newspaper» Media website loose money on the web around us.

Thanks to Drupal will succeed to cut our global IT cost by 4.

Thanks to our new digital organization ; IT / Commercial / Content work together to produce new offer for the advertiser.

Our business is based on image and pages views only…all our content is free (except on Swisster.ch).

In 2010. Edipresse Classic NewsPaper Website will earn money.