drupal 8: the foundation for digital experience and digital business

Drupal 8: The Foundation for Digital Experience & Digital Business

©2016 Acquia Inc.

David Aponovich, Sr. Director, Digital Experience, Acquia Webinar - June 9, 2016

Agenda & Introduction

David Aponovich Sr. Director, Digital Experience, Acquia @daponovich

- About Acquia & today’s digital opportunities !- Open source adoption !- Acquia Platform & Drupal 8 !- Digital experience & digitalization !- 5 requirements for your next digital experience platform !- Drupal in action !!!!

4,000+ !Customers !

Who We Are

Leading provider of cloud-based, digital experience

management solutions !HQ in Boston with 13 global !

offices in 7 countries !

720 !Employees !

1,600+ !Partners !

Inc.5000 !Fastest Growing !

©2016 Acquia Inc. — Confidential and Proprietary

Digital Makes Possible New Business Models and New Paradigms of Customer Interaction

Customer Journeys are Being Transformed


Businesses are Being Transformed


Experiences are Happening Everywhere !

– Every individual, every device, every channel !– Bring together content and data from many ! sources in a single experience !– Massive 1:1 scale required !

Every Interaction Will be Personal !

Organizations are Innovating !Through Assembled Experiences !

Assembling for differentiation and agility: !– Functionality !– Content !– Data !– Applications !


To Succeed, Organizations Need to Adopt a New Approach to their Digital Initiatives Now !

Requires Entirely New Levels of:

Innovation !

Speed and Iteration !

Contextualization !

Scale !

!©2016 Acquia Inc. — Confidential and Proprietary

Websites and browser-based content ! Cross-channel experiences – any screen, device or endpoint – often webless !

Everyone sees the same content !“Pull” content (browse, read) !

Contextually optimized experiences !“Push” content for real-time interaction !

Content managed and delivered !from a single system !

Decoupled architecture for flexible delivery to any front-end; API-first for ease of assembly !

Monolithic, on-premise systems ! Cloud-based microservices architectures for flexibility and differentiated experiences !

Pre-packaged, closed ! Innovation based on an open source platform !

From ! To !


Flexible Experience Delivery

– Decoupled delivery – Delivery to kiosks and other devices – Created app ecosystem – Real-time – Supports 30,000 concurrent visitors


Dynamically Assembled Experiences, Delivered at Scale


– Completely contextual dynamic experience – Agile, frequent updates – Massively scalable & highly available – 18 languages – 1B pageviews/month

Acquia Platform

Drupal 8 (D8) is a digital experience solution for managing web content across channels and devices, to support a new era of personalized, multichannel engagement.

Drupal 8: Assemble world class digital experiences

→ 200+ new features in Drupal core → 1.5M lines of code → 3,000+ global contributors → Drupal adoption historically

doubles with each new release More than 125 Acquia employees contributed to D8 No other organization in the world has more Drupal experts and core contributors.

Drupal 8 by the numbers

Source: Forrester Research, Digital Experience Technology and Delivery Priorities, 2016

Digital tech investments are skyrocketing

Enterprises are driving open source adoption

Source: Forrester Research, Digital Experience Technology and Delivery Priorities, 2016

•  51% of survey respondents use open source for web & mobile experiences

Forrester recently asked digital leaders: Why do you use open source software for web and mobile experiences? (multiple responses were accepted)

Open Source Innovation – Drupal !

Number of developers !35,000+

Size of talent ecosystem !1 million+ individuals Pace of innovation !Thousands of code improvements weekly !!


Experience Assembly !Drupal – Open source content management system !– Intuitive authoring, mobile-first, API-driven ! content delivered everywhere, designed ! for developer productivity, multilingual, ! and focused on integration !

!Acquia Lightning – Open source distribution of Drupal 8, maintained by Acquia !– Build Drupal 8 sites better and faster !– Starter kit for a custom enterprise authoring experience !– Enables developers to quickly fulfill business requirements !!!©2016 Acquia Inc. — Confidential and Proprietary

Drupal 8 delivers key capabilities for great digital experiences

Content authors and content marketers often are an afterthought in a CMS. •  Drupal 8 has a new content

authoring experience •  In-line, in-context

editing on page •  WYSIWYG built into Drupal core •  Focus on usability for

everyone who touches Drupal 8 •  Acquia Lightning distribution for

enterprise authoring

Content tools must satisfy authors

Lightning is an open source Drupal 8 distribution – available to all •  The best starting point for a

D8 project •  Lightning enables

developers to create great authoring experiences and empower editorial teams.

•  Provides a lightweight framework, documentation & best practice examples for building solutions in Drupal.

Acquia Lightning for Drupal 8

•  Personalized experiences are pervasive and require rapid response times

•  Even unknown users need content delivered to the glass quickly for more satisfying experiences

•  ‘Big Pipe’ in Drupal 8 greatly improves speed of digital experience delivery

Content delivery must be personalized & fast

The relevance of the web browser continues to diminish for your customers. Your brand and content must be available on every device. Drupal 8 is 100% mobile-first for a post-browser world

• D8 supports responsive sites and experiences

•  The user interface is 100% responsive (front-end and back-end) - manage content via mobile devices

Content must be enabled on every device

Enterprises and brands need to speak different languages, and deliver experiences in context of a global audience. •  Drupal 8 is built from the ground up

to support multilingual sites and global audiences

• Built-in tools streamline translation & localization process for global content

• D8’s UI is translated into dozens of languages

Experiences must speak to global audiences

Web and mobile aren’t the only requirements for content delivery. “Webless” experiences, Internet of things devices, and voice interaction are real. They’ve arrived. •  RESTful web service APIs in D8 for

content flexibility and use anywhere •  Deliver content as a service to any

site, application, channel, device •  Pull content into D8 sites and

applications from any source

Experiences must go beyond web browsers

Amazon Echo + D8 : powerful example of voice-driven digital interaction…

CH2M (Fortune 500) $6B global engineering firm on D8 & Acquia Platform

Manhattan Associates supply-chain software leader on D8 & Acquia Platform

Enterprises moving fast to Drupal 8

→ Via Magazine of AAA No. California,

Nevada, Utah → New site built on Drupal 8 → Digital travel education and learning

destination → Rich content and experience to

enable travel ideas and planning → Supports inspirational, rich media –

videos, slideshows, images and content

→ www.viamagazine.com

AAA Via Magazine on Drupal 8

→ Swiss newspaper with a

wide readership in print & digital

→ 4.2M page views / month → New site built on Drupal 8 → Fully responsive → Adjusts content presentation

based on time of day → www.letemps.ch

Le Temps on D8

→  Information and resources to

learn about Drupal → Great starting point for people

new to Drupal → New site built on Drupal 8 → Fully responsive → Rich content and presentation

of Drupal stories → www.drupal.com

Drupal.com on Drupal 8

Provides the fastest time to market ! → Drupal’s site building and approach to creating digital experience. !

Mobile ready first ! The right combination of structured content and easy page building tools. !

Beyond just marketing !Go beyond marketing and construct a customer journey using Acquia’s Platform. !

What sets Drupal & Acquia apart


Thank you

©2016 Acquia Inc.

David Aponovich, Sr. Director, Digital Experience, Acquia @daponovich / [email protected] Learn more about Drupal 8 at www.acquia.com