Dr.T.N.Balamohan Professor & CCPI- NAIP Mango & Guava

Dept. of Fruit Crops &

Dr.S.D.Sivakumar Professor and TPO to the Vice Chancellor

US Lead: Michigan State University Indian Lead: Tamil Nadu Agricultural University

Building University Capacity to Develop

and Improve Fruits and Vegetables Supply

Chain Management in India

From 2004 to 2007

Challenges

Post harvest wastage in fruits and vegetables (35%)

Ensuring food safety in fruits and vegetables

Establishment of traceability

Shift from production lead to market lead horticulture

Developing competency of faculty in SCM.

Developing curriculum and learning opportunities.

Strengthening partnership linkages among stakeholders.

Goals and Objectives

ACTIVITIES ….,

1. Training to TNAU faculties on SCM in US

2. Workshops, seminars and trainings for stake holders

3. Seminar on Food safety and SCM

WHAT

WHO

WHEN

HOW

Short term, Medium term, Long term

4. SWOC analysis with SCM stake holders

ACTIVITIES….

5. Missing links in Indian SCM

6. Action Plan

7. Seminars on GAP in mango and Banana

8. Training to farmers on hands on experience

ACTIVITIES….

9.Launching of state Federations

10.Interactive meetings with stakeholders

11. Interactive meeting with policy maker

14. Training for students on EUREPGAP standards

13.Trained TNAU faculties on SCM

12.Interactive meeting with multi national companies (DOLE)

3. A unique ‘ Farmer owned Post- harvest Complex for Banana Federation’

2. Federation for ‘King of Fruits’

- Federation for Banana too

1. Establishment of three GAP certified gardens in TN

OUTCOME

6.‘One India- One Market Concept’ –

Trading of Banana and Mango goes online

7. Induction of a course on SCM of Fruits and Vegetables for B.Tech (Hort.) students

- GAP & Food Safety issues for M.Sc (Hort.).

5. Establishment of Agri Business Directorate

in TNAU

TNAU INITIATIVES AFTER THE PROJECT PERIOD

S.No Title Year Funding agencies

Budget

1 Value chain for Mango and Guava

2009-12 NAIP 103 lakhs

2 Value chain for flowers

2009-12 NAIP 340 lakhs

3 Value chain for forest

2009-12 NAIP 300 lakhs

4 e-Extension 2009-12

INITIATIVES FROM MSU

S.No Title Year Funding agencies

Budget

1 Indian Horticulture Alliance

2009-12 USAID ?????

Richard Barden

Foot wear in AC

Food in road

Initiative by the federation/association

Mango federation had dialogues with coco-

cola for marketing.

The federation has its own “label” for

mango.

With NHB, the federation participated

mango exhibition at New Delhi during

“SANGAM” this year.

Federation is going for “HIGHWAY MARKET”

Federation to export “Alphonso” to Gulf.

From 2009 to till date

NAIP Component : Component 2

Subproject title : A Value Chain on Mango and Guava for Domestic and Export Markets

Lead centre : Central Institute for Sub tropical Horticulture (CISH), Lucknow

Partners : 1. Tamil Nadu Agricultural University 2. Andhra Pradesh Horticulture University 3. Navsari Agricultural University

Budget (TNAU) : 103.1735 Lakhs

Date of Sanction : 14.05.09

Subproject website address (URL)

: http://agritech.tnau.ac.in/index.html http://agritech.tnau.ac.in/govt_schemes_services/fruits/index.html

Project Details

Objectives Enhancing productivity and quality of mango and guava

through GAP.

Reducing post-harvest losses, enhancing shelf life through scientific pre and post harvest management practices.

Strengthening of processing of mango and guava through entrepreneurship development and tying up with processors.

Facilitating the producers in getting domestic and international market access for their produce by creating market linkages.

PROJECT IMPLEMENTATION DISTRICTS

Krishnagiri Mango

Dindigul

Krishnagiri Pochampalli Uthangarai Old Ayakudi

Selection of farmers and farmer’s association 75 Mango farmers from Krishnagiri District 1. “ Uyar Thozhilnutpa Maa urpathiyalagargal sangam” 2. “Pudumurai Maa Valarpor Sangam” 3. “Nanneri Maa urpathiyalar Sangam” 4. “Best Mango Growers Association” 5. “Mahatma Gandhi Pochampalli Vatta Maa urpathiyalar

Sangam” 25 guava farmers from Dindigul District 1. “Koiya Sagupadialargal Sangam” 2. “Amarapoondi Navina Maa Urpathiyalar Sangam”

Critical Inputs (2009-2010) Particulars Inputs per farmers (Mango and Guava)

Chemical fertilizers Urea- 250 Kg Potash- 250 Kg

Micro nutrient 10 Kg

Bio fertilizers Azospirillum, Phosphobacteria, VAM, Pseudomonas 7.5 Kg

Tree pruner 1

Paper bags 300 Nos.

Plastic crates 2 Nos.

Fruit fly traps 2 Nos

Books One each to mango and guava

Particulars Inputs for farmers

For the Mango Farmers

Paclobutrazol ½ liter to mango beneficiaries

Corrugated boxes Mango-10 each,

Harvester 1 each

For the Guava Farmers

Water Soluble Potassium nitrate 42 Kg to guava beneficiaries

Corrugated boxes Guava-20 each,

Secateur 1 each

Canopy Management in Mango (Booklet – English/Tamil)

1 each to Mango farmers English booklet for the extension officials

Critical Inputs (2010-2011)

1. Training on GAP

2. Centre opening and light pruning of mango orchards of mango and guava

3. Water management

4. Integrated nutrient management based on the soil and leaf nutrient analysis

TRAININGS…..

5. Use of chemical for regular bearing in mango

6. Management of insect pest and diseases using environment friendly molecules and bio agents

7. Pesticide residue analysis in fresh mango and guava fruits

8. Field days and training to the farmers and stake holders

9. Pre-harvest bagging of mango fruits

10. Ripening of mango fruits using ethrel

11. Packaging in CFB boxes/ plastic crates

12. National training for farmers/Stake holders

Traditional area known for regular mangoes For the first time, thirteen beneficiary farmers of the

project had harvested off-season mangoes Proper care and plant protection measures were taken to

save the off season flowers through this project Harvested in the month of October-November Average yield 4 tonnes / acre realized Rs. 35,000 / tonne

Innovations Harvest of off-season mangoes

Guava farmers of the project area were trained on GAP and proper packaging

The Guava growers association was linked to M/s. Fair Exporter, Pollachi who exports to Gulf countries

So far, 24 consignments have been sent through air each containing 250 kg per lift (> 6000 kgs)

Realized Rs.30/kg against Rs.15 in the local market More than 40 % of the produce is fit to be of exportable

quality

Export of Guava from the Project Area

Better pulp recovery due to eco-friendly pest (fruit fly) control and better harvest methods in the project site

More than 55 pulping industries are processing mangoes having 4 lakh tonnes crushing capacity/year

The incidence of fruit fly is a serious menace affecting the pulp recovery (40-45 % against normal recovery of 60 per cent )

After the intervention (fruit fly trap & introduction of predator to control mealy bug), the recovery of pulp had gone up to 50-52 % (information from the pulpers assoc.)

Price fixing for mango and guava is a great challenge to farmers due to lack of market information.

To overcome, all the beneficiary farmers of mango and guava from the project area were linked with “Dynamic Market Information through mobile telephoning” which is operated by TNAU with CDAC, Hyderabad.

Here, farmers of mango and guava receive short message service (sms) about the market price (Three leading markets) through their cell phones every day by 2 PM.

Price information to project farmers through SMS

M/s. Kannan Departmental Store is one the leading chain stores having 33 outlets in Tamil Nadu

Having standards for procurement of fruits

Procured 4 tonnes of “A” grade guavas from our association and paid 30 % more price than the existing rate

Our farmers provided white foam netted fruits in corrugated boxes

Farm to rack……

Around 300 mango growers are in constant touch with the NAIP scheme on “A Value Chain on Mango and Guava for Domestic and Export Markets”.

Several trainings on improved production technologies were given to farmers to improve the yield and quality of mango.

Farmers were trained on GAP practices and explained about the benefits acquired from certification.

Due to constant effort, 105 farmers of the project area registered themself for Jain GAP certification.

It is a big leap in the certification front which is essential for export of mangoes to developed countries

Introduction of Jain GAP for safety and quality

National training on “Canopy Management in Mango”-125 participants

National training on Pre and post production and supply chain management in guava -75 participants

Canopy management in mango

Paculobutrazol application in the farmers field

Fertilizer distribution Eco-friendly pest management

Mango Cluster

Demo unit on UHDP in mango Off-season mango in the project site

Common input to associations Sprayer distribution

Agricultural input distribution for individual farmer

Training on waste utilization from mango pulp industry

Training on processing of mangoes

Buyer seller meet on mango (Safal, Coca cola, Jain Irrigation, Best Exporters,

Kannan Departmental Stores) Market price SMS through cell

phones

Ananda Naidu Garden Visit

Farmers experience sharing workshop

Guava Cluster

Drip irrigation in guava Water soluble potassium nitrate to the farmers

Release of mealy bug predators

Canopy management in guava

Training on guava value addition

Demonstration of Guava packaging

Success story-1 A buyer seller meet was organized on 07.05.2010 at Pochampalli, Krishnagiri through this project brought 11 promising buyers (Safal, Coco-Cola, Jain, Pulpers, Exporters, Retailers, Chain stores, etc.,) close to the mango farmers of Pochampalli Taluk. Most of the farmers including Mr.T.V.Cholan, who is a beneficiary farmer of this project hailing from Kellapuliyur village, use to sell their mangoes either to pulping companies or lease it to brokers. For the first time, M/s.Kannan Departmental store, Coimbatore, a chain store having more than 25 outlets in Tamil Nadu, participated in the buyer-seller meet contact Mr.Cholan for procurement of Alphonso mango directly from his farm. The direct transaction of the product (Alphonso mango) resulted into a huge benefit to Mr.Cholan who otherwise sells his mangoes through leasing. He said that, through this direct selling to the chain store, he was able to make 200% profit for this current year (2009-2010) than the previous years.

Mr.Thiruvenkadam is a mango growers used to lease his 8 ac farm every year for Rs.87,000/-.He decided to cut mango trees and to go for some other crop due to poor income. By then, the NAIP scheme, intervened and provided him all the technologies which made him to harvest a bumper crop worth of Rs. 3.25 lakhs. I want to continue with mango for rest of my life.

Success story-2

Old Ayakkudi Guava growers association, farmed through NAIP scheme on “A Value chain on Mango and Guava for domestic and export markets” had a tie up with M/S. Fair Exporters private Ltd, Pollachi through one of the buyer seller meets. Through them, the association exported their produce (2 tonnes) to UAE for export, the beneficiary farmer underwent a training programme organized by the exporters. Mr. Gnanavelu, Secretary, Old Ayakkudi Guava Growers Association took the initiation.

Success story-3

Success story-4

In the year 2010, a training cum demonstration on “Canopy Management in Guava” was given to all the farmers of the area. Mr.Sathish, S/o Mr.V.Velusamy, one of the beneficiaries, followed the canopy management techniques in his guava field as taught. All the trees had profuse flowerings with good fruit set. He obtained 25 % higher yield when compared to the last year. After seeing the results, the neighbouring farmers expressed their willingness to adopt the practice. Mr.Sathish, in one of the trainings said, “I am happy that the fellow farmers are willing to adopt this newer technology of canopy management”.

S.No Name & Address Variety Area (Ha)

Age of the crop

(Years)

Canopy management

Yes/No

Productivity (ton)/Ha

Last year

(Without no pruning)

Current year

(With Pruning) 2009 2010

1. Th.V.G.Chittarasu S/o.V.S.Vellaia Gounder Otta street, Parandapalli (PO) Pochampalli (TK) Krishnagiri (Dt.)

Banganapalli

30 12 No Yes 5.0 6.0

2. Th.Tamil selvan S/o.V.S.Vellaia Gounder Otta street, Parandapalli (PO) Pochampalli (TK) rishnagiri (Dt.)

Totapuri

4 70-90 No Yes 7.0 9.5

3. Nagu. Nakkeeran S/o.Kutti Gounder Meetu Puliur, J.K.Patti Pochampalli (TK) rishnagiri (Dt.)

Totapuri

2 17 No Yes 7.0 10.0

4. Th.T.V.Cholan S/o.Vellaiya Gounder Thatham Patti (PO) Pochampalli (TK) Krishnagiri (Dt.)

Alphonso

2 6 No Yes 1.0 2.5

5. Th.T.P.Nagarajan S/o.Ponnusamy Thatham Patti (PO) Pochampalli (TK) Krishnagiri (Dt.)

Alphonso

2 6 No Yes 1.0 2.5

Midterm Evaluation Effect of canopy management and training on mango trees

S.No Name & Address Variety Area (Ha)

Age of the crop

(Years)

Canopy management

Yes/No

Productivity (ton)/Ha Last year

(Without no pruning)

Current year

(With Pruning) 2009 2010

6. Th.P.Arumugam S/o.Ponnusamy Thathampatti(PO) Pochampalli (TK) Krishnagiri (Dt.)

Alphonso

2 6 No Yes 1.0 2.0

7. Th.P.Chandran S/o.Parasuraman Mollampatti, Deverihalli (PO) Pochampalli (TK), Krishnagiri Dist

Totapuri

1.5 13 No Yes 10.0 12.0

8. Th.M.C.SanthaKumar S/o.Chantharappa Chettiar Mahadevagolla Halli (PO), Pochampalli (TK), Krishnagiri Dist

Totapuri

15 30 No Yes 8.0 9.5

9. Th.K.Duraimurugan S/o.Kannamanaicker Santhoor (PO), Pochampalli (TK), Krishnagiri Dist

Alphonso

8 12 No Yes 5.0 6.0

10. Th.Kaverichetti S/o.Narashimachetti Athikanoor (PO), Pochampalli (Tk.), Krishnagiri Dist

Alphonso

1 8 No Yes 2.0 3.0

11. Th.B.Devarajan S/o.Bangaruchetti Athikanoor (PO), Pochampalli (TK), Krishnagiri Dist

Totapuri

4 30 No Yes 9.0 9.5

Conclusion The age of the trees ranged from 6-90 years Maximum response was noticed in Bangalora followed

Banganapalli and Alphonso Due to this technology an yield increase of 5-150 % was

recorded

CD, Bulletins, Brochures, etc. (Year wise) title

No. of copies

Distribution

Canopy Management in Mango 1 Agri-Tech Portal

Post Harvest Practices in Mango 1 Doordharshan

Podhigai

Packaging of Guava 1 Agri-Tech Portal

Media Products Developed

Sub-Project Leader and Partners

Linkages developed

TNAU, Coimbatore

IHDA-USAID, Michigan State University, USA

M/s. Jain Irrigation Systems Ltd., Pvt., Jalgoan, India

Linkages and Collaborations

Mango –Corrugated box

Guava –Corrugated box

Books

Scheme Outside Scheme

Canopy Management in Mango-Booklet

Scheme

Guava packing

Farm to Rack - Guava

Thanks