driving your social strategy · owned earned paid. converging media shared owned earned paid. vs....
TRANSCRIPT
G E T W I T H T H E F U T U R E
Driving your Social Strategy
Emily RasowskyDirector of Marketing Strategy
@erasowsky @socialdriver
Why The Dress?
Because it’s all about you.
Our Partners
put$people$at$the$center$
put people at the center
Converging Media
SHARED
OWNED
EARNED
PAID
Converging Media
SHARED
OWNED
EARNED
PAID
vs.
Audience Intelligence
vs.
WE BELIEVE...
The future is bright
All progress is social
The drivers make history
20 Million Impressions25% Site Traffic 15,120 Entries
From social media SubmittedAcross digital media
Goal: 5% Goal: 1.5M Goal: 1,000
108 Applications
From New Data Science Recruits
G E T W I T H T H E F U T U R E
Emily RasowskyDirector of Marketing Strategy
@erasowsky @socialdriver
Driving your Social Strategy