driving up saas conversion rates through the funnel in 3 simple stages
DESCRIPTION
Improving SaaS conversion rates is a structured, methodical, scientific process - not unlike distilling chemical substances in a lab. Each stage relies on the success of the previous stage and the foundation for the process lies in a careful analysis of the figures representing the facts.TRANSCRIPT
![Page 1: Driving up SaaS Conversion Rates Through the Funnel in 3 Simple Stages](https://reader034.vdocuments.site/reader034/viewer/2022051612/54c1331b4a79599e6d8b45ae/html5/thumbnails/1.jpg)
In 3 Simple Stage by iridize
Driving Up Conversion Rates Through the Funnel
![Page 2: Driving up SaaS Conversion Rates Through the Funnel in 3 Simple Stages](https://reader034.vdocuments.site/reader034/viewer/2022051612/54c1331b4a79599e6d8b45ae/html5/thumbnails/2.jpg)
iridize.com
Your conversion rates
can always be better.
Unless you’re up to 100% conversion rates, in which case
– come see us about a job offer ;-)
![Page 3: Driving up SaaS Conversion Rates Through the Funnel in 3 Simple Stages](https://reader034.vdocuments.site/reader034/viewer/2022051612/54c1331b4a79599e6d8b45ae/html5/thumbnails/3.jpg)
iridize.com
The process to improve conversion
is similar to the scientific method
of improving a medicinal drug:
Isolate problem
through tests
Remove problematic
element
Replace with better
component
![Page 4: Driving up SaaS Conversion Rates Through the Funnel in 3 Simple Stages](https://reader034.vdocuments.site/reader034/viewer/2022051612/54c1331b4a79599e6d8b45ae/html5/thumbnails/4.jpg)
iridize.com
Isolate Problem Monitor Analytics
![Page 5: Driving up SaaS Conversion Rates Through the Funnel in 3 Simple Stages](https://reader034.vdocuments.site/reader034/viewer/2022051612/54c1331b4a79599e6d8b45ae/html5/thumbnails/5.jpg)
iridize.com
In order to understand
where users stumble –
define micro-conversions
and minor conversion
goals (clicks,
submissions,
video plays, etc.).
You can then
monitor these
conversions to
determine what
your weak UX
link is.
![Page 6: Driving up SaaS Conversion Rates Through the Funnel in 3 Simple Stages](https://reader034.vdocuments.site/reader034/viewer/2022051612/54c1331b4a79599e6d8b45ae/html5/thumbnails/6.jpg)
iridize.com
Tip: focus on user-centric analytics
and tracking a single customer’s usage
flow. That will help create a usage
roadmap for you SaaS navigation.
![Page 7: Driving up SaaS Conversion Rates Through the Funnel in 3 Simple Stages](https://reader034.vdocuments.site/reader034/viewer/2022051612/54c1331b4a79599e6d8b45ae/html5/thumbnails/7.jpg)
iridize.com
Handle
problematic
element Change Flow
![Page 8: Driving up SaaS Conversion Rates Through the Funnel in 3 Simple Stages](https://reader034.vdocuments.site/reader034/viewer/2022051612/54c1331b4a79599e6d8b45ae/html5/thumbnails/8.jpg)
iridize.com
Having singled out the navigational/UX
challenges, you can now proceed to:
• Extract said problematic elements
• Offer customers support as a means
to overcome navigation difficulties
• Change SaaS flow altogether
![Page 9: Driving up SaaS Conversion Rates Through the Funnel in 3 Simple Stages](https://reader034.vdocuments.site/reader034/viewer/2022051612/54c1331b4a79599e6d8b45ae/html5/thumbnails/9.jpg)
iridize.com
Make sure to back any flow changes with
smart A/B testing to make sure you are in
the right direction.
And keep monitoring analytics.
![Page 10: Driving up SaaS Conversion Rates Through the Funnel in 3 Simple Stages](https://reader034.vdocuments.site/reader034/viewer/2022051612/54c1331b4a79599e6d8b45ae/html5/thumbnails/10.jpg)
iridize.com
Introduce
better catalyst Tweak Calls to Action
![Page 11: Driving up SaaS Conversion Rates Through the Funnel in 3 Simple Stages](https://reader034.vdocuments.site/reader034/viewer/2022051612/54c1331b4a79599e6d8b45ae/html5/thumbnails/11.jpg)
iridize.com
Mind your CTAs. They are often the
source of users dropping in between
the flow cracks.
![Page 12: Driving up SaaS Conversion Rates Through the Funnel in 3 Simple Stages](https://reader034.vdocuments.site/reader034/viewer/2022051612/54c1331b4a79599e6d8b45ae/html5/thumbnails/12.jpg)
iridize.com
Make sure your Calls to Actions are:
• Worded effectively
• Leave no room for doubt as to
which action they are prompting
• Inspire, drive and encourage users
to action
• Are short and concise
![Page 13: Driving up SaaS Conversion Rates Through the Funnel in 3 Simple Stages](https://reader034.vdocuments.site/reader034/viewer/2022051612/54c1331b4a79599e6d8b45ae/html5/thumbnails/13.jpg)
Why Iridize Mobile? We Hope That Was Helpful!
Ask us more about ways to
reduce your SaaS churn rates
and improve conversion.
iridize.com