driving abm success and revenue with video
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Driving ABM Success and Revenue with VideoDana Fugate@DanaFugate1Rose Morabito@RoseMorabito_BC
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Brightcoves vision and enterprise track record solidify it as one of the market leaders.
The Forrester Wave 2016Online Video Platforms For Sales and MarketingQ4 2016
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Decision Drivers3
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Did the colors stick
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67%of the buyer journeyis driven through digital channels and content
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This is Really Important5Marketers miss out on the buying signals that occur pre hand raise
and the signal that occur once a prospect is in a sales cycle.
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6ABM vs Inbound
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7ABM Campaign
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8The ABM Cycle
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9Sales and Marketing Alignment
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10Dashboard
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11ABM Program System
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12Account-Based Advertising
CustomersProspects68% Lift70% Lift
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Retargeting Prospects
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Retargeting Prospects
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15Meet your Account Director Advertising Campaign
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17Meet Your Account Director Email Campaign
Open Rate: 51%Unique Open Rate: 16%CTR: 2.8%Click to Open: 7%
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18Meet Your Account Manager Email CampaignOpen Rate: 224%Unique Open Rate: 38%CTR: 16%Click to Open: 20%
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19First Campaign Results219 Responses86 Meetings$200k+ in Pipeline
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1,000 pieces mailed to current accountsDirect Mail and Microsite
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22Takeaways
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