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Friends2Follow DRIVE NEW REVENUE The City Weekly Case Study

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Friends2Follow

DRIVE NEW REVENUEThe City Weekly Case Study

Drive New Revenue | 2018

Page 3: DRIVE NEW REVENUE - snpa.static2.adqic.comsnpa.static2.adqic.com/static/Friends2Follow.pdfMegadeth and more. Music by Randy UID The Beer Issue by Mike Riedel, Jeff Arr,off Star Power

Drive New Revenue | 2018

FRIENDS2FOLLOWTHE CHALLENGE:

• Alternative weekly publication• 500K page views/month• Losing ad $$$ to social media advertising• EXCUSE to not advertise • Production bottleneck

THE SOLUTION:• Advertisers posts on social media, and itautomatically gets placed onto the website

- Social Media Powered Content Blocks- Social Media Powered Online Banner Ads

THE RESULT:Driving New Revenue: $50,000/year

•New Package Revenue

•Non-Advertisers

•Overcoming Buying Objection:

“I don’t advertise, I have social media”

Page 4: DRIVE NEW REVENUE - snpa.static2.adqic.comsnpa.static2.adqic.com/static/Friends2Follow.pdfMegadeth and more. Music by Randy UID The Beer Issue by Mike Riedel, Jeff Arr,off Star Power

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