dressed for success: the ultimate guide to campaign management in the fashion industry
TRANSCRIPT
Dressed for Success: The Ultimate Guide To Campaign Management in the Fashion Industry
DRESSED FOR SUCCESS: THE ULTIMATE GUIDE TO CAMPAIGN MANAGEMENT IN THE FASHION INDUSTRY 2
Table of Contents
DRESSED FOR SUCCESS: THE ULTIMATE GUIDE TO CAMPAIGN MANAGEMENT IN THE FASHION INDUSTRY 3
DRESSED FOR SUCCESS: THE ULTIMATE GUIDE TO CAMPAIGN MANAGEMENT IN THE FASHION INDUSTRY 4
1. Plan Campaigns
1.1. IMPROVE THE TARGETING OF A CAMPAIGN
Be on Top of Customers’ Needs
DRESSED FOR SUCCESS: THE ULTIMATE GUIDE TO CAMPAIGN MANAGEMENT IN THE FASHION INDUSTRY 5
Know Who You Are Targeting
DRESSED FOR SUCCESS: THE ULTIMATE GUIDE TO CAMPAIGN MANAGEMENT IN THE FASHION INDUSTRY 6
1.2. REFINE CAMPAIGN MESSAGING
DRESSED FOR SUCCESS: THE ULTIMATE GUIDE TO CAMPAIGN MANAGEMENT IN THE FASHION INDUSTRY 7
1.3. LEARN FROM COMPETITORS
DRESSED FOR SUCCESS: THE ULTIMATE GUIDE TO CAMPAIGN MANAGEMENT IN THE FASHION INDUSTRY 8
2. Run Campaigns
2.1. AMPLIFY THE EFFECT
DRESSED FOR SUCCESS: THE ULTIMATE GUIDE TO CAMPAIGN MANAGEMENT IN THE FASHION INDUSTRY 9
2.2. FINE-TUNE CAMPAIGNS IN REAL-TIME
DRESSED FOR SUCCESS: THE ULTIMATE GUIDE TO CAMPAIGN MANAGEMENT IN THE FASHION INDUSTRY 10
3. Measure, Optimize, Report
3.1. TRACK GENERATED BUZZ
3.2. TRACK CHANGES IN BRAND PERCEPTION
DRESSED FOR SUCCESS: THE ULTIMATE GUIDE TO CAMPAIGN MANAGEMENT IN THE FASHION INDUSTRY 11
3.3. COMPARE CAMPAIGNS
DRESSED FOR SUCCESS: THE ULTIMATE GUIDE TO CAMPAIGN MANAGEMENT IN THE FASHION INDUSTRY 12
3.4. CALCULATE ROI
DRESSED FOR SUCCESS: THE ULTIMATE GUIDE TO CAMPAIGN MANAGEMENT IN THE FASHION INDUSTRY 13
3.5. SHARE RESULTS
DRESSED FOR SUCCESS: THE ULTIMATE GUIDE TO CAMPAIGN MANAGEMENT IN THE FASHION INDUSTRY 14
Conclusion
DRESSED FOR SUCCESS: THE ULTIMATE GUIDE TO CAMPAIGN MANAGEMENT IN THE FASHION INDUSTRY 15
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