dreams&fears | tedx 2013
DESCRIPTION
TRANSCRIPT
![Page 1: Dreams&Fears | TedX 2013](https://reader033.vdocuments.site/reader033/viewer/2022061211/549271b9b4795907178b4643/html5/thumbnails/1.jpg)
HERMAN TOCH | TEDXBrainport | JUNE 2013
![Page 2: Dreams&Fears | TedX 2013](https://reader033.vdocuments.site/reader033/viewer/2022061211/549271b9b4795907178b4643/html5/thumbnails/2.jpg)
![Page 3: Dreams&Fears | TedX 2013](https://reader033.vdocuments.site/reader033/viewer/2022061211/549271b9b4795907178b4643/html5/thumbnails/3.jpg)
![Page 4: Dreams&Fears | TedX 2013](https://reader033.vdocuments.site/reader033/viewer/2022061211/549271b9b4795907178b4643/html5/thumbnails/4.jpg)
PROBABLY HE FOOLED US ON MANY OCCASIONS WITH HIS STORIES
![Page 5: Dreams&Fears | TedX 2013](https://reader033.vdocuments.site/reader033/viewer/2022061211/549271b9b4795907178b4643/html5/thumbnails/5.jpg)
![Page 6: Dreams&Fears | TedX 2013](https://reader033.vdocuments.site/reader033/viewer/2022061211/549271b9b4795907178b4643/html5/thumbnails/6.jpg)
![Page 7: Dreams&Fears | TedX 2013](https://reader033.vdocuments.site/reader033/viewer/2022061211/549271b9b4795907178b4643/html5/thumbnails/7.jpg)
Isn’t it time to ask ourselves some very fundamental questions?Isn’t it time we take responsibility for solving the problems we helped creating?
![Page 8: Dreams&Fears | TedX 2013](https://reader033.vdocuments.site/reader033/viewer/2022061211/549271b9b4795907178b4643/html5/thumbnails/8.jpg)
ISN’T IT TIME WE SHAPE BRANDS AGAIN THAT WE ARE PROUD OF?
Not only because of their profit or their market share but also because of what they stand for
![Page 9: Dreams&Fears | TedX 2013](https://reader033.vdocuments.site/reader033/viewer/2022061211/549271b9b4795907178b4643/html5/thumbnails/9.jpg)
OUR BRANDS HAVE BECOME IRRELEVANT FOR CONSUMERS!WE ARE ON THE OTHER SIDE OF THE FENCE
![Page 10: Dreams&Fears | TedX 2013](https://reader033.vdocuments.site/reader033/viewer/2022061211/549271b9b4795907178b4643/html5/thumbnails/10.jpg)
BE ON THESAME SIDEOF THE FENCE?DO YOU REALLY CARE ABOUT ME?DO YOU REALLY TRY TO MAKE THINGS BETTER FOR ME?CAN I REALLY TRUST YOU?DO YOU REALLY TRY TO MAKE MY WORLD A BETTER PLACE?DO I GET A VOICE?
![Page 11: Dreams&Fears | TedX 2013](https://reader033.vdocuments.site/reader033/viewer/2022061211/549271b9b4795907178b4643/html5/thumbnails/11.jpg)
THE FUTURE IS…A WORLD INTRANSFORMATION
![Page 12: Dreams&Fears | TedX 2013](https://reader033.vdocuments.site/reader033/viewer/2022061211/549271b9b4795907178b4643/html5/thumbnails/12.jpg)
ON OUR WAY TO A NEW WORLD
TIME
WH
AT W
E SE
E
PRESENT WORLD REALITY NEW WORLD REALITY
![Page 13: Dreams&Fears | TedX 2013](https://reader033.vdocuments.site/reader033/viewer/2022061211/549271b9b4795907178b4643/html5/thumbnails/13.jpg)
TIME
WH
AT W
E SE
E
OLD WORLD TRANSITION PHASE NEW WORLD
NEOLIBERALISM CORRECTIVE PHASE CONSTRUCTIVE PHASE
![Page 14: Dreams&Fears | TedX 2013](https://reader033.vdocuments.site/reader033/viewer/2022061211/549271b9b4795907178b4643/html5/thumbnails/14.jpg)
TIME
WH
AT W
E SE
ELOOKING FOR A NEWORGANZING IDEA
THE GOOD LIFE ?
NEOLIBERALISM CORRECTIVE PHASE CONSTRUCTIVE PHASE
![Page 15: Dreams&Fears | TedX 2013](https://reader033.vdocuments.site/reader033/viewer/2022061211/549271b9b4795907178b4643/html5/thumbnails/15.jpg)
‘A NEW WORLD’ GENERATIONOF MARKETEERS CREATING‘NEW WORLD COMPANIES’
![Page 16: Dreams&Fears | TedX 2013](https://reader033.vdocuments.site/reader033/viewer/2022061211/549271b9b4795907178b4643/html5/thumbnails/16.jpg)
THE PURPOSE OF YOUR BUSINESSProfit maximization?
CREATING REASONS FORPEOPLE TO BE HAPPY
The purpose of business is the business of purpose
![Page 17: Dreams&Fears | TedX 2013](https://reader033.vdocuments.site/reader033/viewer/2022061211/549271b9b4795907178b4643/html5/thumbnails/17.jpg)
Profit is a reward forwhat we do and why wedo the things we do.
GO FOR HAPPY PROFIT
![Page 18: Dreams&Fears | TedX 2013](https://reader033.vdocuments.site/reader033/viewer/2022061211/549271b9b4795907178b4643/html5/thumbnails/18.jpg)
+2 = happy profit = Purpose & Principle driven, inspiring people in their search for the good life, the issues are an opportunity, companies are integral part of society
+1 = good profit = take responsibility for the issues.Positive on People & Planet
- 1 = bad profit = short term profit maximalization, the costs are socialized, no attention given to the issues we create
![Page 19: Dreams&Fears | TedX 2013](https://reader033.vdocuments.site/reader033/viewer/2022061211/549271b9b4795907178b4643/html5/thumbnails/19.jpg)
+2 = happy profit = Purpose & Principle driven, inspiring people in their search for the good life, the issues are an opportunity, companies are integral part of society
+1 = good profit = take responsibility for the issues.Positive on People & Planet
- 1 = bad profit = short term profit maximalization, the costs are socialized, no attention given to the issues we create
ProfitOptimisation
![Page 20: Dreams&Fears | TedX 2013](https://reader033.vdocuments.site/reader033/viewer/2022061211/549271b9b4795907178b4643/html5/thumbnails/20.jpg)
![Page 21: Dreams&Fears | TedX 2013](https://reader033.vdocuments.site/reader033/viewer/2022061211/549271b9b4795907178b4643/html5/thumbnails/21.jpg)
Please share the idea of happy profitgoforhappyprofit.com
= sustainable profit = creating brands and companies we are proud of= help creating a better world
![Page 22: Dreams&Fears | TedX 2013](https://reader033.vdocuments.site/reader033/viewer/2022061211/549271b9b4795907178b4643/html5/thumbnails/22.jpg)
give your dollar toa project building
happy profit
MAKINGTHE FUTURE …