1

DRAFT PROGRAMME ADVOCACY COURSE

DAY 4

SESSION 13Overview Quiz 8Review planHow to beginSound bite 8

SESSION 14Preventing burnoutCourse evaluationPreventing burnoutEvaluation of course

2

When measured by an overall alcohol policy scale, alcohol policies are stronger in northern Europe than in southern Europe

a. True

b. False

3

Alcohol taxes are generally higher in southern Europe than in Northern Europe

a. True

b. False

4

There are no restrictions on advertising throughout Europe

a. True

b. False

5

Taxation influences the price of alcohol

a. True

b. False

6

A 10% increase in the price of alcohol will lead to:

a. A 10% decrease in the consumption of alcohol

b. Less than a 10% decrease in the consumption of alcohol

c. More than a 10% decrease in the consumption of alcohol

7

When measured by an overall alcohol policy scale, alcohol policies are stronger in northern Europe than in southern Europe

a.True

b. False

8

Variation in alcohol policy

Policy score

Score (0-20) showing severity of alcohol policy

< 9 9 – 12 > 12

9

0

2

4

6

8

10

12

14

16

18

20

ES PT FR GR AT DE DK BE NL IT IE UK FI NO SE

Str

ictn

es

s (

EC

AS

sc

ale

)

1950

2005

10

Alcohol taxes are generally higher in southern Europe than in Northern Europe

a. True

b.False

11

Variation in tax levels

Tax levels

Average effective tax adjusting for

purchasing power

PP € <400PP € 400 – 1000 PP € > 1000

12

There are no restrictions on advertising throughout Europe

a. True

b.False

13

0 20 40 60 80 100

Monopoly

Licence

Hours

Days

Places

Density

BAC

LPA

TV ads

Print ads

Sports

Tax - beer

Tax - wine

Tax - spirits

Percent with policy

Rest of world

EU

14

Taxation influences the price of alcohol

a.True

b. False

15

UK

Sweden

Romania Latvia

Ireland

Hungary

EstoniaCyprus

Switzerland, Germany, France

Spain

Slovenia

Slovakia

Portugal

PolandNorway

Netherlands

MaltaLithuania

Italy

Iceland

Greece

Finland

Denmark

Czech RBulgaria

BelgiumAustria

50

100

150

200

0 500 1000 1500 2000 2500 3000 3500 4000

Average alcohol tax (€ PPP)

Pri

ce

of

alc

oh

ol

co

mp

are

d t

o o

the

r g

oo

ds

Same price as other goods

16

A 10% increase in the price of alcohol will lead to:

a. A 10% decrease in the consumption of alcohol

b.Less than a 10% decrease in the consumption of alcohol

c. More than a 10% decrease in the consumption of alcohol

17

Crafting the campaign

Assess your particular situation, including the current reality, your sources of power and current capacity, and possible starting points for creating change.

Select achievable targets for getting started.

Create an action plan, including how to use your resources, what capacities to build, and which actions, tactics, and tools to use.

Navigate the little victories, setbacks, compromises, unexpected opportunities, and uncertainties that line the road to the long-term change you want to achieve.

18

Source: Advocacy Center at ISC. http://www.advocacy.org/

19

“Nine Questions”

1. What do we want? (GOALS)

2. Who can give it to us? (AUDIENCES; KEY PLAYERS; or POWER-HOLDERS)

3. What do they need to hear? (MESSAGES)

4. Who do they need to hear it from? (MESSENGERS)

5. How can we get them to hear it? (DELIVERY)

6. What do we have? (RESOURCES)

7. What do we need to develop? (GAPS)

8. How do we begin? (FIRST STEPS)

9. How do we tell if it’s working? (EVALUATION)

20

Citizens are aware of their power, and use this power to influence the decision making process.3The decision making process is changed toward more:Involvement of citizensAccountabilityTransparency

2

A problem is dealt with by having a law amended, a policy made, decree issued, etc.

1

ANTICIPATED ADVOCACY OUTCOMES

Sourc

e:

Advoca

cy C

ente

r at

ISC

. htt

p:/

/ww

w.a

dvoca

cy.o

rg/