dr ray j. boucher editorial...
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Serving Communities
Dr Ray J. Boucher Editorial Director
FPCA II Harvard April 13 -14
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About Wiley-Blackwell
• History – John Wiley & Sons, Inc. founded 1807 – Family controlled, publicly traded – Wiley-Blackwell formed in February 2007
• Portfolio – 400+ journals in life and physical sciences – Non-journal publishing program – 750 publishing partners across all of Wiley-
Blackwell
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Astronomy Books Popular Science & Introductory
Textbooks
Wiley/Wiley-VCH publish a focused program of popular astronomy titles. In addition we have over 80 textbooks in physics/astronomy aimed at undergraduate students in physics and related disciplines.
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Astronomy Books Advanced Textbooks, Professional & Reference
In addition, we publish approximately 60 titles in astronomy and physics per annum aimed at researchers, professionals.
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Journals
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Our Aims To work with society partners to create a dynamic online
information resources with the following objectives: • adding value to content • linking/aggregating content • communication • collaboration
Move from Search Find Read To Discoverability Connectivity Visibility
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Community Portals
• Wiley-Blackwell has specialized for many years in building community portals
• Nearly 100 portal sites built for journals or societies
• Dedicated team for portal sites
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Our Portal Strategy around the “5 Cs”
Context
Content
Community Communication
Commerce
Maximising Benefits Editorial Leadership
Commercial Develop. Building Usage
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SpectroscopyNow Portal
WEBINARS
ADVERTISING banners (paid ads)
SUBJECT CLASSIFICATION
Integrated text and IMAGES
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www.biofpr.com TAG CLOUDS - Users tag content which is displayed as a list of key terms
Larger font = most popular terms
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Social bookmarking
RSS feed News 5cker – keeps the site current
Content grouped by topic
Podcasts and video
Spotlight on key journal content
www.bjui.org
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Webinars
• Recorded in a radio studio or over the telephone
• Hosted by an editor • Discussion and presentation
formats • Available live and recorded
for on-demand viewing • Live interaction with the
audience: Questions, votes
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Video blogging
• Streamed from the location • Delivered into a single page, sorted by time • Can mix video and text
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Microscience 2010 App
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Ultimately… To enhance user engagement
• Discoverability • Connectivity • Visibility