WP6: Dissemination and Communication
What will we do in WP6?
What have we done since October 1st?
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Joint Programming Initiative
on Cultural Heritage
WP6 Introduction
An effective communication and dissemination strategy that facilitates engagement with appropriate stakeholders will be crucial to the success of the JP initiative.
The aims of this work package are:
• To design and implement an awareness, dissemination and involvement strategy to maintain public relations with different key stakeholders in the various countries involved in the JPICH and across the European Union
• To develop an optimum processes for engagement with stakeholders
• To facilitate knowledge brokering between appropriate stakeholder groups
• To coordinate large-scale networks
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Joint Programming Initiative
on Cultural Heritage
The activities relating to this WP are only for external communication.
The work package will be executed in the following steps:
• Identify appropriate stakeholders
• Develop a plan that allows an effective two way communication with stakeholders
• Execute the communication plan using best practice tools and processes, and support the communications strategy in participating Member States
Deliverables
• D6.1) Strategic communication and dissemination Plan (m 12) [month 12]
• D6.2) Set up external web-based communication and information portal for public information [month 6]
• D6.3) Report on dissemination/communication activities the first 18 months [month 18]
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Joint Programming Initiative
on Cultural Heritage
Task 6.1: Identification of key Stakeholders
• Identification, in close cooperation with the Executive Board and the
Advisory Board, of groups of stakeholders within participating Member States, Associated Countries, Fast Growing Countries (BRICS), Neighbourhood Mediterranean Countries, Advanced Economies and UNESCO World Heritage Centre.
• Stakeholders may include, for example: researchers, industries, professionals, government officials, research associations, cultural heritage funders but also European initiatives, networks, observatories and projects such as NET HERITAGE, Digital Cultural Heritage Network, Technology Platforms etc.
• All other beneficiaries and associated participants will be consulted during identification of stakeholders
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Joint Programming Initiative
on Cultural Heritage
Task 6.2: Develop plan for engagement with stakeholders
• Following task 6.1 a communication and dissemination strategy will be prepared for engagement with the different groups (what, how, when) and updated annually. Information and communication with key stakeholders
• Methods for communication will include the public website www.heritageportal.eu, where stakeholders can access information of interest to them, and which can be used by the JP CH participants.
• The web portal shall enable centralised access to public information and enable all interested stakeholders and the public to have simple, transparent and deep insight into the co-ordination processes, co-ordination results, important public events, public position papers, etc.
• High-quality information material, design presentations, brochures to enhance public outreach of the project and JPI will be used. The NetWatch platform will be used to link with the JHEP web site.
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Joint Programming Initiative
on Cultural Heritage
Task 6.3 Execute plan for engagement with
stakeholders
• The plan will be executed by the WP6 leader according to the plan
agreed by the EB and Advisor Board. WP1 personnel will assist with
sending information to stakeholder groups and collating responses
when necessary.
• The person employed in WP6 will also act as a resource to help
facilitate events in participating Member States and Associated
Countries. This will be especially important where MS and AC do
not already have a national programme.
• Contact will be made with the European Parliament and incoming
EU Council Presidencies with a view to arranging one or more
events with the European Parliament and the best arrangement for
disseminating information in collaboration with the Presidencies.
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Joint Programming Initiative
on Cultural Heritage
What have done since 1st October?
• Job specification for Project Manager with the Heritage Council now online at www.heritageportal.eu/ - closing date 11/11/11
• Contract extension to heritageportal.eu editor Julie Clayton
• Ongoing development of heritageportal.eu website as JPICH website
• Development of technical support and hosting arrangements for website
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JHEP - Coordination action in support of the implementation of a
Joint Programming Initiative (JPI) on Cultural Heritage and Global Change :
a new challenge for Europe “
Joint Programming Initiative
on Cultural Heritage
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JHEP - Coordination action in support of the implementation of a
Joint Programming Initiative (JPI) on Cultural Heritage and Global Change :
a new challenge for Europe “
Heritage Portal (www.heritageportal.eu) “Latest News”:
- original news from selected FP7 projects - eg NIKER, FIRESENSE, CHARISMA
& other research, eg archaeology (Portus Project) -”Press releases” issued by projects & institutions
- Monthly e-newsletter to subscribers - RSS feed from Journal of Cultural Heritage
Joint Programming Initiative
on Cultural Heritage
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Joint Programming Initiative
on Cultural Heritage
Country pages -links to cultural heritage research programmes,
institutions, training & funding
“Themes” pages: reports & other documents - Eg archaeology, built heritage, databases,
environment, techniques
- Other categories: - Events, Vacancies, Training
Funding & Useful links
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Joint Programming Initiative
on Cultural Heritage
Since 1st October 2011
News, press releases, links, events, vacancies, training & funding – ongoing content updates
New section on JPICH
e-newsletter: 2 per month
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Joint Programming Initiative
on Cultural Heritage
Next?
New country pages planned for: Cyprus, Czech Republic, Denmark, Lithuania, The Netherlands, Norway, Slovakia, Sweden, Turkey
In-country meetings with JHEP partners & other
stakeholders
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Joint Programming Initiative
on Cultural Heritage
Who are the Heritage Portal contributors?
We need champions in each country! JHEP Partners
JPICH stakeholders - CH institutions (eg museums & archives),
- research & conservation organisations - training & funding organisations,
- conference & event organisers - Networks
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Joint Programming Initiative
on Cultural Heritage
How can we encourage contributors?
Active marketing by all JHEP partners: - email, distribution of printed flyers, press releases, powerpoint display of website URL at
meetings, workshops, events - electronic list-servs, newsletters
- Word-of-mouth / colleagues - Social media (Facebook / Twitter etc)
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Joint Programming Initiative
on Cultural Heritage
Challenge: from Net-Heritage to JPICH
- more topics (intangible and tangible CH, digital / ICT)
- Geography - beyond Europe - Wider marketing efforts needed
- Broader news & information gathering - Redesign / expansion of Heritage Portal to
accommodate wider range of topics Creation of an editorial advisory board?
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Visits to www.heritageportal.eu
www.heritageportal.eu
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