Overcoming Cacophony: Making Gov 2.0 Work for You

Sarah Schacht Executive Director, Knowledge As Power

@SarahSchachtdirector@knowledgeaspower.org

Slide image from OFM & Gov. Gregoire’s office

2.6 Billion dollar deficit.

World Domination

By Sarah Schacht

Gov 2.0 strategist, open government Advocate, Online Tech for Noprofits consultant

Galactic Warrior

Knowledge As Power.orgExec. Director

What do you need for world domination?

FirePower.

Not:

and Not...

But the activist group I belong to said I have to sign or...

Screw ‘Em.

Power =1.

2.3.4.

Good targeting

Consistency

Solid Tactics

Ammunition

Targeting:•Almost only communicate with those who represent you.•Time communications•Pick a real target

Solid Tactics•Email•Phone•In person

Tweets are the Ewoks of politics.

Ammunition:• Be succinct.• Experience or knowledge • State how you’re influential.

Consistency:

• Follow up• Work the process• Vote accordingly

Basic Advocacy HeadlineA simple email subject headline format

helps your email be more effective.

1. 1. 2. 2. 3. 3. 4. 4.

1. Cite your legislation’s ID number.2. Name your position.3. Mention your zip code.4. Add your zip +4 number.

Basic Advocacy HeadlineA simple email subject headline format

helps your email be more effective.

1. 1. 2. 2. 3. 3. 4. 4.

knowledgeaspower.org

KnowledgeAsPower.orgLegislation tracking, communications tools, video content, legislative news coverage.

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Thanks to: